An Occasion-Based Segmentation Approach to the Wine Market in Denmark

Abstract

This paper presents the results of a survey on wine consumption in the town of Odense in Denmark that is representative of wine consumption trends in northern Europe. The analysis was carried out using an occasion-based approach applied to six different consumption occasions during meals and outside mealtimes. The survey was carried on a representative sample of 207 families. The paper highlights the most relevant segmentation factors for each consumption occasion and defines multi-occasion consumption profiles from which three marketing strategies levels can be derived.     

Dairy Products Market Segmentation: The Effects of Country of Origin on Price Premium and Purchase Intention

This study examines the impact of country of origin and other marketing factors on perceived price premium and purchase intention of dairy products. Applying factor analysis and 2-step cluster analysis, the article finds that there are 4 segments in the Thailand dairy market. The respondents in each segment perceive quality of products from 6 countries (or regions) differently. Three segments that consider country of origin have their evaluation of price premium and purchase intention of products from each country higher than the remaining segment. The applications to market strategy of international food companies and agribusiness industries are discussed.     

中国农产品期货市场功能发挥的现货市场条件探讨

本文在对期货市场功能发挥和现货市场关系探讨的基础上，从期货市场发现价格和回避风险功能角度，指出农产品期货市场功能发挥所需具备的现货市场条件是：现货市场发达完善和接近完全竞争；进而实证分析影响中国农产品期货市场功能发挥的现货市场条件的因素。主要结论是中国农产品期货市场是在现货市场发育还不充分的情况下产生并发展起来的，不完善的现货市场争件是影响和制约农产品期货市场功能充分发挥的关键因素。     

林业及林产品市场调查内容构架

从我国林业市场经济发展现状出发，结合现代市场调查与分析理论，分析林业的市场特性，阐述了相关政府部门和林业投资经营主体进行产品市场调查与分析的必要性，并初步确立了一套针对性、相关性和可操作性较强，并且易于理解、应用灵活的林产品市场调查与分析内容构架．．这一内客构架旨在有助于政府相关部门、林业投资经营主体获得充分、适当的产品市场信息，形成科学的产业开发和投资经营决策。     

青岛市国内旅游客源市场地理细分

本文从客源地的经济发展水平、消费水平、出游人次、与旅游地的空间距离以及同质旅游产品的竞争这五个层面,选取6项指标,运用熵值法来确立各指标的权重值,对各客源地做出综合评价,并据此进行青岛市国内客源市场地理细分.最后,通过与传统的按照空间距离细分方法和按照客源比重细分方法的结果的对比分析显示,本文采用的基于熵值法的综合评价法更具有综合性和合理性.     

我国城镇居民水产品消费影响因素分析

本文通过建立城镇居民水产品消费的双对数需求模型,考察了居民收入水平、水产品自身价格和相关商品价格对水产品需求量的影响.模型结果表明,影响城镇居民水产品消费的因素主要是居民人均收入水平和水产品价格,且前者与水产品人均消费量呈正相关,后者与水产品人均消费量呈负相关.     

水产品产品因素对市场需求的影响

影响水产品市场需求的因素有很多,产品因素是最主要的影响因素之一.本文论述了水产品产品因素诸如种类、质量、价格、包装、服务等对水产品市场需求的影响,并提出了如何围绕水产品产品因素扩大水产品市场需求的措施.     

绿色能源产品市场竞争力分析——以木质煤产品为例

从绿色能源产品逐步进入中国能源消费市场的原因谈起,并以木质煤产品为例,分别从产品自身分析、产品目标消费群分析、能源消费市场价格体系分析3个方面讨论木质煤产品的市场竞争力问题,分析出能源产品之间相对竞争力的走势变化,结合以上分析结果以及各种绿色能源产品的相似性,得出绿色能源产品市场竞争力的相应结论。     

水产品市场营销策略的研究

本文在分析水产品市场主要特点的基础上,结合我国水产品市场营销的实际,提出了创新、低价、优质、服务、促销、差异化、品牌、概念、包装这九大水产品营销策略.     

我国水产品批发市场建设的发展思路

本文主要针对我国水产品批发市场的特点和市场建设存在的问题，提出了今后我国水产品批发市场建设的发展思路。     

国际石油市场变异与中国的能源战略

石油及其制品,无论作为生产中的中间投入,还是用于居民生活消费,都是一次性消费品,石油交易在本原上应属于产品市场.由于期货市场的发展,国际石油市场投机性增强,属性发生变异-从产品市场演变为具有产品市场和虚拟经济市场双重性的市场,并形成经济泡沫.在这样的市场上,消费者要被迫按资产价格购买消费品.这类泡沫很难消除,中国宜调整能源战略,以适应形势,抵御损害,使自己立于不败之地,并谋求长治久安之计.     

中国水产品对日本出口变动因素分析

论文利用日本财务省贸易统计提供的1990～2009年日本水产品贸易数据,在总结中国水产品对日本出口贸易特点的基础上,利用恒定市场模型,分析了中国对日本水产品出口贸易的变动情况。研究结果表明,需求效应和竞争力效应是影响中国水产品对日出口额变动的主要因素,近年来中国水产品对日本出口额急剧缩减主要是由于日本水产品进口市场需求萎缩和中国水产品竞争力下降造成的。在此基础上,根据实证分析结果,论文提出了扩大中国水产品对日本出口的建议。     

Sources of Real Exchange Rate Variability:

The effect of real exchange rate variability on the demand for agricultural imports by developing countries has potentially important implications for U.S. exporters because of the potential for expanded trade. This study uses the Edwards model (1987) to investigate variations in monetary factors, terms-of-trade, and trade policy (openness) as sources of Trinidad and Tobago's real exchange rate variability. Given that the influence of these factors on the determination of real exchange rate variability may be affected by the way in which trade-weighted-exchange-rate indexes are constructed, indexes for corn and wheat were used. The results indicate that although reductions in terms-of-trade variation yield reductions in exchange rate variability, monetary disturbances display both of the real-exchange-rate-variability-increasing and decreasing effects depending on the index used. Thus, the results do not support any clear set of policy actions through which export opportunities could be expanded for U.S. agricultural commodities.     

State Trading Enterprises in a Differentiated Product Environment: The Case of Global Malting Barley Markets

This study tested if the exclusive procuring and pricing policies of two state trading enterprises (STEs) in international malting barley markets could be used in a strategic trade context. The research provided four key findings. First, the global malting barley market operated in a quantity-setting oligopolistic structure during the study years. Second, both STEs and other exporting countries were in Cournot competition and thus made available strategic trade possibilities. Third, initial commodity payments were too high to generate a rent-shifting outcome. Fourth, product differentiation was confirmed, which may have dampened the desire/ability of STEs to pursue a rent-shifting objective.     

Applied Policy Analysis of the Rice Marketing Subsector of Guinea-Bissau

Simple analytical techniques are used to diagnose and demonstrate problems observed in the rice marketing subsector of Guinea-Bissau. The problems are typical of those encountered by liberalizing economics. The recommendations favor policies that enhance competition.