Traditional Food Products: The Effect of Consumers’ Characteristics,Product Knowledge,and Perceived Value on Actual Purchase

The study demonstrates the importance of customer orientation in markets dominated by small food and drink manufacturers. The study evaluates the effect of consumers’ personal characteristics and perceptions on purchase and provides better understanding of their role in business development in specialty food markets. The United Kingdom’s Mediterranean food market was chosen as a context, focusing specifically on Greek feta. Two hundred seventy-three UK specialty food shoppers were surveyed online to determine what aspects of consumers’ cognition and what personal characteristics would affect purchase decisions. The findings reveal, through 3 models (R² = .26/.20/.19), that product knowledge (p < .01), country of origin (p < .10), perceived transactional value (p < .10), consumers’ life stage (p < .05), and available income (p < .01) are 5 critical factors affecting decision making. The managerial implications for small and medium sized enterprises (SMEs) lie in the need to create and deliver value to consumers by informing production decisions on consumers’ insight rather than on customers’ (wholesalers, retailers) specifications.     

A Pre-Purchase Model of Consumer Choice for Biological Foodstuff

Abstract

The present study examines the way consumers form their purchase intentions for organic products using the concepts of perceived quality and value. A model of relationships among quality cues, evaluative judgments, and willingness to buy for organic foodstuff is then developed and explored empirically with respect to biological olive oil. The data provide support for the critical importance of perceived value on consumers' purchase intention. The discussion centres on theoretical and especially managerial implications for organically and naturally produced food.     

Consumer Acceptance of Camel Milk in Emerging Economy

Abstract

Camel is considered as an indispensable part of desert eco-framework across the globe. Apart from helping in transport, it is also used for its milk. Camel's milk is used worldwide because of its salty taste. However, it has many beneficial effects such as cure for autism and helps to control diabetes, allergy, and also prevents liver cirrhosis. Objective of this study is to analyze the ways to make people purchase and consume camel milk. In the last few years, awareness about nutritional and medicinal benefits of camel milk has rapidly increased. Consequently, the demand of the product has also increased. Objective of this article is to analyze the consumers’ willingness to buy camel milk before and after knowing its health benefits. It also explores the linkage between lifestyle diseases and consumer’s willingness to buy. We analyzed data in two stages. Initially, we did qualitative analysis with twitter text mining to understand customer’s sentiments about camel milk. Later, primary data was collected through structured questionnaire from a sample of 120 respondents by convenience sampling for quantitative analysis. There is a significant increase in the proportion of people willing to buy camel milk and once they were aware of the benefits, people are willing to buy more after knowing the benefits. People exposed to lifestyle diseases are more willing to buy camel milk. Hence, support of market-based awareness campaigns to stimulate demand for quality camel milk among consumers can be realized through information dissemination and awareness campaign.     

Food-Related Lifestyle Segments in Ireland with a Convenience Orientation

Abstract

This paper reports on an investigation into the convenience orientation of various food-related lifestyle segments in Ireland. The food-related lifestyle instrument developed by the Centre for research on customer relations in the food sector (MAPP Institute in Denmark) provided a valuable framework for the development of this analysis.

This instrument was applied in Ireland in 2001, with a nationally representative sample of one thousand Irish consumers. Six distinct food-related lifestyle segments were identified (Ryan, 2002). The lifestyle instrument grouped consumers in terms of their attitudes towards the purchase, preparation and consumption of food products in general.

This research investigates the degree to which these food-related lifestyle segments are convenience-oriented by investigating their attitudes towards convenience and their purchase frequency for a range of convenience foods. The convenience element was developed following a review of the Irish convenience food market, which highlighted a number of convenience-related food issues driving this market. This study identified the food-related lifestyle segments that were particularly convenient oriented. These segments were further explained by relating their purchase frequency for a range of convenience products.

The attitudes of the various food-related lifestyle segments towards convenience foods and purchase frequencies for convenience foods differed. Three of the food-related lifestyle segments were identified as having a convenience orientation, namely the hedonistic, the extremely uninvolved and the adventurous segments.     

Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action

ABSTRACT

The purpose of this research is to determine Muslim consumers’ purchase perceptions of Halal products in Pakistan. The research team has integrated different factors such as processing, Halal logo, ingredients, health consciousness, perceived value, food safety concern, and religious factor with Theory of Reasoned Action (TRA), and they investigated their influence on consumers’ attitudes and intentions to purchase Halal food products. A survey was conducted in Islamabad and Rawalpindi city, Pakistan. A total of 282 (56.4%) completed questionnaires were received from 500 respondents. Structural equation modeling technique was used to determine consumers’ purchase intention and behavior regarding Halal products. Except for health consciousness and Halal logo, all factors positively influence consumers’ attitude and purchase intention of Halal food products and, subsequently, their purchase behavior.     

Effect of Consumers’ Personality on Store Brand Choice in Grocery Stores: Insights from France and Germany

Abstract

Consumers’ personality can influence choice behavior. Considering disparities between food store brand market shares across countries, we investigate the impact of personality on food store brand decision making. We carried out two non-hypothetical choice experiments for milk, ice-cream, and cereal, one in France and one in Germany for a total of N?=?505 participants. Results show that in France neurotic and in Germany conscientious consumers purchase significantly less store brands for the food items in question. This study contributes to the literature by providing evidence that both, personality and country-effects, influence consumer food choice behavior and serve as a motivating factor for multi-category purchases of grocery store brands.     

Grassroots innovations in the informal economy: insights from value theory

ABSTRACT

The scholarship on innovation hitherto has prioritized exchange value, scalability and large scale commercialization, overlooking the other significant human centric values discussed in 'value theory'. Consequently, innovations in the informal economy are often undermined due to their inability to generate exchange values. This paper identifies and examines the suitability of the nuanced set of values discussed in value theory for informal sector grassroots innovations. Based on ten years of ethnographic research in different parts of Jammu and Kashmir in India, we find that these innovations generate a diverse set of values, ranging from use value to socially embedded reciprocal exchange value to different forms of relational and non-relational intrinsic values. At a juncture when strengthening alternative innovation approaches occupies a priority, these findings have important bearing on innovation policy scholarship.     

Consumer Motives and Purchase Preferences for Organic Food Products: Empirical Evidence From a Consumer Survey in Bangalore,South India

ABSTRACT

Consumer organic food choice motives and purchase preferences were studied in a structured quantitative survey (N = 201) in Bangalore, with the aim of identifying consumer segments based on these motives and preferences. Further, sociodemographic differences between the clusters were studied. Face-to-face interviews were used to sample the data, which were analyzed with factor and k-means cluster analysis (SPSS 16.0). Five latent factors were identified based on the motives, representing a set of consumer concerns labeled here as “food phobia” (health),” “environment,” “humanity,” “healthy eaters,” and “control.” Further, three clusters emerged from these motives representing 38%, 37%, and 25% of the sample size. The factors differ in terms of variance. Here, the records of perceived healthiness (food phobia) were the most important element, explaining 18.37% of the total variance. These clusters were differing in terms of the level and order of motivations. The health factor was a most important motive in two clusters, followed by environment. Further, humanity was the most important motive for the third cluster. This may reflect a heterogeneous nature of consumers in study area. Additionally, five clusters were identified based on the preferences, and profiles of these clusters differed in terms of sociodemographic factors and consumption pattern. Segments were identified based on motivating factors and preferences, and linking them with food choice motives and products preference provides the input needed by marketing professionals and policy makers to calibrate more efficient marketing strategies to better focus and position their products and design their communication strategies for target segments.     

Shopping Behavior and Evaluation of Store Features: Perspectives from a Food Market in the Arabian Peninsula

ABSTRACT

Globally, the food retailing industry is seen as most dynamic and rapidly changing. In this paper we investigate the shopping behavior of shoppers in Saudi Arabia, the largest retail market in Arabian Peninsula. Using empirical research, this paper examines factors influencing shopping decisions and the attitude toward shopping of shoppers in Saudi Arabia. Comparisons based on demographic factors are also discussed. The article discusses the findings and makes recommendations to retail store management. Future research directions are also suggested.     

Factors Affecting Malaysian Household Purchase Decisions of Food-Away-from-Home

Abstract

The dichotomous-choice Logit model is applied on data from the Malaysian Household Expenditure Survey (1998/99) to examine household purchase decisions of food-away-from-home (FAFH). Results indicate that younger, higher educated, wealthier, smaller-sized families, urban residents, or Malay and Chinese households have a significantly higher likelihood to purchase FAFH, ceteris paribus. In addition, gender does not impact FAFH purchase decisions in a statistically significant manner. Based on these findings, several observations are noted to provide policymakers and food industry analysts with a better understanding of the habits and attitudes of Malaysian households visa-vis FAFH.     

‘Paradigms of development: The East Asian debate’: A comment

Abstract

Sanjaya Lall's contribution to the debate on the role of industrial policy in economic development (Oxford Development Studies, 24, pp. 111–131,1996) is criticized. Part of the argument concerns the nature of development experience in Hong Kong, where deindustrialization is not regarded as a sign of lack of industrial policy, as argued by Lall. More generally, the article contends that selective intervention is not necessarily the key to capturing the benefits of dynamic comparative advantage, that intervention costs can be large, and that governments can have difficulty in devising and implementing plans for the development of technological capability.     

Retail planning policies in Scottish structure plans

Summary

This paper examines in detail the policy responses of planners, as seen in structure plan policy statements, to the challenge of a dynamic retail sector. The spatial scale of Scotland is taken to rectify the omission in previous work on planning and retailing which has been mainly Anglo‐centric in focus. Common themes from the structure plans are identified and analysed and the Scottish experience compared to the wider British context. The process of plan monitoring and policy review is examined to see if planners are meeting this challenge of retailing in a constructive way. The question is posed as to whether the traditional approach to retail planning, as exemplified in the structure plans, can now be maintained in the light of persistent attacks on the grounds of inadequacy and inappropriateness.     

Efficient income redistribution for a small country using optimal combined instruments

In this paper I improve Gardner's surplus transformation curve framework by assuming that governments are able to vary many policy instruments simultaneously instead of only one. I use my framework to find the combination of the currently used instruments which provides the most efficient income redistribution for the Austrian bread grains market. Comparing the most efficient policy with the actual policy reveals that 464 × 10⁶ Austrian shillings were wasted. I theoretically compare for a small country the transfer efficiency of every possible pair of the four major agricultural policy instruments: floor price, (production) quota, co-responsibility levy, and deficiency payments. Without considering the marginal cost of public funds (MCF), deficiency payments cum quota (equal to a fully decoupled direct income support) is the most efficient policy, succeeded by floor price cum quota, and floor price cum deficiency payments. If the MCF is taken into account, the ranking crucially depends on the market parameters, the transfer level, and the value of the MCF. For the Austrian bread grains market, I empirically demonstrate that given the present support level, a fully decoupled direct income support redistributes income most efficiently as long as the MCF is lower than 1.17. Beyond this value a floor price cum quota policy becomes more efficient. A floor price cum deficiency payments policy is never superior to the floor price cum quota.     

Consumer Trends and Attitudes to Functional Foods

Abstract

Consumers' needs have grown to such an extent that they are sought out of nutritious and pleasant organoleptic foods, as well as functional foods. This study explores consumer attitudes towards health nutrition products and particularly functional foods, using data from a survey to 325 consumers. The results designate that consumers recognize different kinds of functional foods, willing to pay a premium for their purchase. They perceive that functional foods may contribute to easily follow a healthy and balanced diet and reduce the risk of health problems but appeared anxious about the health benefits these foods communicate in their labelling.     

Merchants of knowledge: Petty retail and differentiation without consolidation among farmers in Maharashtra,India

This article focuses on the intermediary figure of the village‐level petty retailer of chemical inputs, providing an account of the everyday relationships of farmers with transnational and domestic agribusiness capital. Retailers are figures from whom farmers purchase seeds, fertilizers, pesticides, and other chemicals. The article traces the rise of village‐level retailers in western Maharashtra, India, since the 1990s, and finds that Maratha (a dominant landholding cultivator caste) households have ventured into retailing. Further, farmers depend on retailers for credit, technical knowledge, and for the sale of their harvest. By analysing the pressures and risks of petty retail, visible in interactions with farmers, the article argues that even as retailing provides avenues for upward mobility to petty agricultural commodity producers, the trade is too volatile for the gains to sustain. Thus, the entry of Marathas into petty retail is akin to an attempt at class differentiation but without consolidation.     

Segmenting Irish Food Consumers Using the Food-Related Lifestyle Instrument

Abstract

This paper reports on the food-related lifestyle (FRL) segments identified in Ireland, based on a nationally representative sample of one thousand households. The objectives are to use the food-related lifestyle instrument developed by the Centre for research on customer relations in the food sector in Denmark (MAPP) to segment Irish food consumers based on attitudes towards the purchase, preparation and consumption of food products and to profile these segments by attitudes and socio-demographic variables. The sixty nine FRL items were scored and scale reliability tested. The structure of the FRL dimensions was tested with exploratory factor analysis using principal component analysis and varimax rotation. Hierarchical cluster analysis (HCA) using Wards method was employed for market segmentation. Profiles of the clusters (segments) were achieved by comparing the mean scores on the dimensions for each segment with the population mean scores on the same dimensions.

Six distinct food-related lifestyle segments were identified. The hedonistic segment, representing 28 percent of consumers was the largest group, followed by conservative consumers (21%), extremely uninvolved consumers (16%), enthusiastic consumers (14%), moderate consumers (13%) and adventurous consumers (8%). The segments were found to have different attitudes towards food and different socio-demographic profiles.     

信任对城市居民有机食品消费行为的影响机理分析

[目的]揭示不同信任水平消费者在有机食品消费行为上的差异及其内在逻辑,从而为有效破解有机食品市场提供新的思路。[方法]文章以价值感知和食品安全意识为中介调节变量,构建信任影响消费行为的分析框架,并基于全国1 113位城市居民的微观调查数据,采用Ologit模型进行实证检验。[结果]信任水平正向影响居民有机食品消费行为和价值感知,价值感知在信任对消费行为的影响中发挥中介效应;同时,居民食品安全意识在信任与价值感知之间起调节作用,从而价值感知对信任与消费行为之间关系的中介效应也会受到食品安全意识的调节,即产生了被调节的中介效应。[结论]信任是决定消费者有机食品消费行为的重要因素,信任缺失会限制消费者的购买行为。利用有效的信号揭示和传递机制能缓解市场信息不对称,增进消费者信任,从而促进有机食品消费市场发展。与消费者信任相比,价值感知是影响消费者购买行为的更为直接的因素,不同消费者信任水平导致的购买行为的差异,在一定程度上是通过影响消费者价值感知实现的。因此,提供差别化的产品与服务、加强消费者的良性社交互动,普及和传播食品安全知识,有效提升消费者的价值感知水平和食品安全意识,都有利于有机食品市场培育。     

撂荒农地再利用的生态经济效益及其影响因素——基于粤赣100家农业经营主体的调查

研究目的:通过对粤赣100家农业经营主体调查,研究撂荒农地再利用的生态经济效益及其影响因素,并提出相应的建议。研究方法:首先应用DEA模型中的CCR方法测度了撂荒农地再利用的生态经济效益,并进一步应用半对数回归模型和主成分分析法,实证分析了撂荒农地再利用的生态经济效益的影响因素。研究结果:总体上,撂荒农地再利用的生态经济效益最高的是种植业,最低的是养殖业;发达地区撂荒农地再利用的生态经济效益总体上低于不发达地区;绿色、生态农产品的出售比例,绿色、生态农产品与非绿色、非生态农产品的产值比,政府补贴额度,银行信贷额度,社会服务机构数量,主要农业经营者的文化程度、见识广度等因素对撂荒农地再利用的生态经济效益均产生正向的影响,而年龄则对其产生负向影响。研究结论:政府需要在绿色、生态农产品市场,财政补贴,信用贷款,社会服务机构和吸引优秀农民返乡进行绿色、生态创业上提供政策支持。     

Individual and Situational Determinants of U.S. Consumers’ Buying Behavior of Organic Foods

ABSTRACT

The current study expands on previous research by examining a more comprehensive set of factors that influence consumers’ buying behavior of organic foods. This study focuses on individual and situational factors associated with attitudes and intentions to buy organic foods, which subsequently lead to organic food-buying behavior. Health and environmental consciousness were found to be individual factors that significantly influenced attitudes toward buying organic foods, whereas children’s age and perceived convenience of purchase were recognized as strong situational factors that determined intentions to buy organic foods.     

我国林权问题的经济学分析

对我国林权问题研究现状进行总结,指出森林资源具有经济效益和生态效益的双重效益属性,政府和林农对这两种效益有着不同的追求。实施限额采伐制度使林农对林木的处置权受限,而且我国尚未建立完善的生态效益补偿机制,林农经营森林的正外部性没有得到合理补偿,因此政府与林农对不同效益的追求成了林权问题的症结所在。通过构造博弈模型,分别分析存在生态效益补偿机制和不存在生态效益补偿机制的两种情况下,政府和林农的博弈过程,从理论上证明在建立完善的生态效益补偿机制下,政府实施自由采伐的政策,落实林农的处置权可以使政府和林农双方的利益达到最大化。