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“宜家”成为世界四大家具著名品牌之一,并不是偶然的。看看瑞典的IKEA公司的经营之道,让人感慨:任何时候,创新,永远是企业的公开秘诀。 相似文献
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有人说。机遇是给那些有准备的人;我要说,机遇是给那些真正想出各种办法。真正采取行动的人。 相似文献
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《Journal of Internet Commerce》2013,12(3):81-104
Abstract Is m-commerce just an extension or a subset of e-commerce? Will it turn out to be just more hype? In this paper we discuss the realities of m-commerce and the major differences between mobile commerce and Internet-based e-commerce. Based on this understanding, we identify key factors that must be taken into consideration in order to design valuable m-com-merce applications. We emphasize that the success of m-commerce relies on the synergy of three driving forces: technology innovation, evolution of a new value chain, and active customer demand. 相似文献
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<正>对于想创业、但又没有雄厚的资金、没有足够的经验的投资者来说,开家小店是个不错的选择。如果你正有创业的激情,正在筹划你心中的小店,那么希望本文能起到一定的参考作用。 相似文献
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Franchisee selection is a major input for franchising success. In this article, we argue that franchisee selection criteria do not differ between social and commercial franchising. They may be even more relevant for obtaining social franchising success. We discuss criteria for franchisee selection and present details of our multiple case study research to support the argument. Our study finds that evolved social franchisors do adopt similar selection criteria as commercial franchisees. In addition, constraints faced with franchisee selection among commercial franchisors are reflected also among social franchisors. We contribute to franchising literature by extending commercial franchisee selection criteria to social franchisee selection. A major managerial implication of this research is that existing franchising professionals could easily assist new social franchisors in developing their social franchisees. Future research could be study criteria weights and methodology adopted for making final selection. A new research direction could involve studying if selection criteria would differ based on (a) social cause and (b) franchisee location. 相似文献