让假日回归休闲

毫无疑问,假日制度是"余钱+余闲"的旅游消费行为产生模式的重要保障之一,是假日制度催生了假日旅游.假日制度和旅游的关系本质上是一种政府市场管制方式和市场供需行为之间的博弈关系,涉及到政府、游客和市场供给三方.     

沪渝两地市民假日出游市场状况实证对比研究

本文通过实证研究手段 ,对沪渝两地的假日出游市场进行了问卷调查 ,通过统计分析 ,得出了两地假日出游市场的共性特征、差异性特征和个性特征。由此提出从区域经济、区域文化的视野用实证方法来深入研究假日旅游市场的开发问题。     

新假日制度对旅游消费行为的影响研究——基于在杭休闲旅游者的调查

本研究以在杭休闲旅游者问卷调查为基础,通过频率频次、因子、信度、单因素方差等分析方法,探究新假日制度下人们的旅游选择、旅游偏好、旅游意愿、消费方式等的变化态势以及不同人口学和社会学特征变化显著程度,并从中获得对假日旅游产品与市场开发的启示。     

海南航空旅游发展现状与对策分析

随着社会经济的发展,人们的生活水平逐渐地提升,人们的精神需求也在不断增加,而旅游则是目前人们释放自己精神需求的主要方式。海南处于亚热带地区,其自然景观极为丰富,这对发展旅游业来说有较大的优势。对于海南来说,旅游是最主要的经济收入,航空旅游则是海南旅游市场中的重要组成部分,发展前景广阔,对海南的经济发展有着一定的帮助。虽然航空旅游是海南旅游市场的重要组成部分,但是在海南的航空旅游发展仍存在一些不足与缺陷。本文主要是对海南航空旅游发展的现状进行分析,并提出了相关的改进措施,希望对今后海南航空旅游发展有一定的帮助。     

加强区域协作联合促进北方旅游经济发展

随着以发展国内旅游为主旨的假日旅游蓬勃发展,人们利用假日闲暇,到就近旅游区观光、度假、修学、经贸考察等旅游活动已成为时尚,这对于我们北方各省区币进一步加大区域协作提供了更加广阔的市场基础,也对我们在开辟旅游线路、加强市场促销、开展执法检查、进行形象塑造等方面加强联合,提出了更高的要求。     

沪渝两地市场假日出游市场状况实证对比研究

本文通过实证研究手段，对沪渝两地的假日出游市场进行了问卷调查，通过统计分析，得出了两地假日出游市场的共性特征、差异性特征和个性特征。由此提出从区域经济、区域文化的视野用实证方法来深入研究假旅游市场的开发问题。     

国内

筹建"三网三库"打造海南网上游网络旅游可让游客方便地了解到异地的旅游资源。为此,海南省旅游局将于今年正式启动建立"三网三库"工程,"三网"即海南客源客户网、旅游宣传营销人员网、海南旅游宣传媒体网,"三库"即旅游宣传信息库、海南旅游图片库、海南旅游宣传资料库。据了解,除"三库"是介绍海南旅游资源之外,"旅游客源客户网"是了解国内外旅游市场的窗口;"旅游营销人员网"则是旅游相关单位人员网,便于进行市场分析和调研;"旅游宣传媒体网"是海南旅游最新动态的报道口。     

长治市“五一”黄金周旅游总收入3．65亿

今年“五一”黄金周，我市假日旅游市场欢乐祥和，繁荣有序。在市委、市政府和省旅游局的领导下，在有关部门和全市旅游战线职工的支持努力下，我市假日旅游各项工作取得了丰硕的成果。实现了“安全、质量、秩序、效益”四统一的目标。黄金周期间，我市绿色生态观光旅游、红色旅游和农家乐乡村游大放异彩，吸引了周边地区和中远程客源市场的大量游客。全市共接待游客97．19万人次。同比增长28．64％；旅游收入3．65亿元人民币，同比增长45．74％。综合分析，今年“五一”黄金周假日旅游市场主要呈现如下几个特点：     

论假日经济内涵、特征及其与假日旅游之联系

旅游学界对于将假日经济等同于假日旅游虽然提出了质疑 ,但却始终未能获取明晰的答案。由此 ,本文将运用数理经济方法 ,对假日经济的经济内涵、特征及其与假日旅游的联系作出定性说明 ,以期为发展假日旅游有所裨益。     

黄金周假日旅游存在的问题及对策研究综述

近年来,黄金周假日旅游蓬勃发展,满足了国民日益增长的旅游需求,促进了旅游业及社会经济的发展;但同时,黄金周假日旅游中也暴露出来很多问题,引起了各方面的强烈关注,引发了各界特别是旅游学界对黄金周假日旅游及黄金周制度的研究和探讨.本文试图对近年来有关黄金周假日旅游中存在的问题、成因及解决问题的对策的研究做一回顾和总结.     

Establishing a model of low-carbon tour promotion for use by travel agencies from the perspective of shared value theory

Low-carbon tourism represents a new trend in the area of tourism development. This study applies shared value theory to investigate promotional campaigns for low-carbon tourism, while also discussing the effect of such campaigns on the image and operating performance of tourism businesses. 368 samples from Taiwan were examined using structural equation modeling (SEM). The results showed that the promotion of low-carbon tours by travel agencies has a beneficial influence on their image as a “social business,” as well as overall performance. Additionally, employees working in long-standing travel agencies are more likely to believe that promoting low-carbon tourism will benefit their company's social business image, while employees with less seniority are more likely to think that agencies with a positive social image enjoy better business performance. This study confirms that low-carbon tours, public attitudes, and government-certified signs are important factors in promoting low-carbon tourism.     

生态旅游与当地居民利益——肯尼亚生态旅游成功经验分析

生态旅游已成为当今世界旅游业的热点 ,然而不适当或不科学的生态旅游开发已使很多生态保护区遭受了不同程度的损坏。本文以曾经是世界生态旅游成功的典范国家肯尼亚为例 ,分析了生态旅游的成功与当地居民利益之间的关系 ,试图提供给旅游企业开发者和经营者一个发展良好生态旅游的借鉴。     

中国旅游业“潮涌现象”的预警与预防

文章基于＂潮涌现象＂的一般机理,探讨旅游业＂潮涌现象＂发生的基本逻辑及特殊性,认为中国旅游业曾经发生过局部的投资＂潮涌＂,并通过对旅游供需形势的预判,对中国旅游业发生全面＂潮涌现象＂提出预警。旅游业＂潮涌现象＂的预防,以转变政府旅游职能为关键,以优化旅游发展基本模式为根本。     

浅析民族地区旅游可持续发展的某些限制性因素

近20年来,民族旅游业极大地推动了民族地区社会和经济的发展。然而,在民族旅游业迅速发展的过程中,一些民族地区的自然和人文资源也受到了威胁和破坏。可持续发展是我国旅游业发展的基本战略。无论何种性质的旅游业,只有把可持续发展作为其发展的基本模式,才可能有效地利用和保护旅游资源。本文在实地考察的基础上,并借鉴一些他人的调查资料,对限制民族旅游业的可持续发展中的一些因素进行了初步的分析,指出目前我国的一些相关的理论和政策都存在一些误区。要使我国民族旅游业持续发展下去,理论上对旅游业的性质需要进一步明确,政策上田要进一步朝着有利于当地人的利益方面进行调整。     

Effects of enhanced air connectivity on the Kenyan tourism industry and their likely welfare implications

This paper investigates the links between air connectivity, tourism benefits and welfare. It improves on the common practice in the literature by demonstrating avenues of tourism expansion and their welfare implications using both a partial and a general equilibrium model. The results of the gravity model show that there is a strong connection between air connectivity factors and incoming passengers. Simulation results of tourism expansion brought about by improved connectivity demonstrate that all household groups experience an improvement in their welfare but with lower impact on low-income agricultural households. The study concludes that formulating policies that address the air connectivity gap in Kenya would benefit the tourism sector and all households if co-ordinated with rural development initiatives.     

选择旅游业为区域主导产业的合理性问题探讨

根据对我国区域经济及旅游业发展的现状分析,选择旅游业作为区域经济主导产业在很多地区存在着盲目性与不合理性。探讨旅游业作为特定区域主导产业的合理性,需要对符合国情的“旅游业”及“主导产业”有合适的概念界定,以及对区域旅游产业的发展现状、潜力、优势及整体效益有相对科学的分析。在此基础上确定旅游业作为区域主导产业选择的基准。同时还需重视对被确定为区域主导产业的旅游业自身的培育。     

我国旅游形象研究的回顾与展望

本文回顾了我国旅游形象研究的重要内容，总结出我国现阶段旅游形象研究的特点和走向，并指出了我国旅游形象研究中存在的问题。最后，就我国旅游形象研究的发展前景提出了几点看法。     

Measuring tourist judgment on service quality

This study measures tourist judgments on service quality in alpine ski resorts. An attribute based method was employed in order to estimate weighting schemes both for quality judgments across different tourism activity domains and different quality dimensions within winter resorts and to quantify an overall quality measure. A linear regression and Sirgy's congruity model of customer satisfaction/dissatisfaction were adopted. The results indicate that there exists a linear relationship between the overall quality measure and the partial judgments of each domain/dimension. This allows deciphering the relevance of different domains of tourism activity and quality dimensions within the process of making quality judgments.     

Tourism Higher Education in Turkey

SUMMARY

This paper discusses and evaluates tourism higher education in Turkey. Turkish universities have been offering associate, bachelor, and postgraduate degree programs in tourism since the early 1990s. However, there have been major problems and challenges in this endeavor, including the lack of qualified academic staff, improperly designed curriculums, limited practical training opportunities for students, and difficulties in keeping qualified graduates in the industry. So far, it is hard to claim that Turkey has developed contemporary tourism higher education policies and plans. If Turkey is to gain more from tourism in the long term, it is essential for the country to improve the standards of tourism higher education. However, to achieve this, some radical cultural and structural reforms are needed, not only in tourism higher education, but also in the country's overall higher education system.     

Psychology and tourism management

As more people recognize that tourism is indeed an industry and so does require skilful and informed management, so it becomes apparent that depth of experience, rules-of-thumb and personal intuition, valuable as they are, are not enough for the successful development of the industry. As a consequence, the scientific study of human behaviour and experience—psychology—is being looked to for answers to many questions in tourism. This paper briefly reviews some of the ways in which psychology can be harnessed to benefit tourism management.