My bad for wanting to try something unique: sources of value co-destruction in the Airbnb context

ABSTRACT

The present study explores the antecedents of value co-destruction – in the sharing economy context, specifically with respect to Airbnb. The study focuses on negative reviews from Airbnb customers, which were typed in English and posted online. The research employed five keywords, ‘bad’, ‘awful’, ‘poor’, ‘terrible’, and ‘horrible’, to capture the online narratives linked to customers’ negative experiences with Airbnb. Out of the 2,733 online reviews screened, the study focused on 694 negative reviews. The data analysis followed the grounded theory approach, resulting in two distinct themes reflecting the antecedents of value co-destruction: the bad behaviour of Airbnb hosts and the company's poor customer service. These findings contrast with previously studies, which have indicated Airbnb's remarkable customer satisfaction levels as evidenced by positive user reviews. The managerial implications of the present study's results indicate that Airbnb should clearly invest additional resources to minimize the negative experiences of its customers; by clearly defining the hosts’ tasks and responsibilities. In addition, when customers report their dissatisfaction, their concerns should be addressed promptly and effectively through good customer service.     

A study on the impact of airline service delays on emotional reactions and customer behavior

This study is intended to identify the influence of service delays on emotional responses and customer behavior. For this research, a survey was conducted on airline passengers that experienced service delays. A total of 395 respondents were analyzed using structural equation modeling. According to the analysis results, service delays positively influenced negative emotions and negatively influenced repurchase intention. In addition, service delays positively influenced negative word-of-mouth. This study provides a basic knowledge on how airlines can develop their service strategies to make good use of the motivating effect of service delays on emotional responses and behavioral intentions.     

Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach

As peer-to-peer (P2P) accommodations have grown exponentially, it is critical to understand motivations for guests to choose a P2P accommodation instead of a hotel. The current study seeks to understand these motivations by using mixed-methods approach to compare online reviews for P2P accommodations and hotels. Through quantitative analysis, thematic analysis, and text mining, this study provides analysis of 800 reviews from New York, Chicago, Los Angeles, and Houston. The results consistently show that guests in P2P emphasize relationships with hosts, whilst hotel guests place more values on room attributes.     

If nearly all Airbnb reviews are positive,does that make them meaningless?

Peer-to-peer business models rely on interpersonal communication for their success. In this article, we focus on Airbnb – an exemplar of the so-called ‘sharing economy’ – and more specifically, on Airbnb’s reciprocal reviewing system, which enables both hosts and guests to review one another. Our study takes a computer-assisted, qualitative approach to explore linguistic patterns of evaluation in Airbnb reviews. Our findings indicate that Airbnb reviews tend to comprise a very restricted set of linguistic resources, establishing the site’s norm of highly positive commentary, which in turn makes Airbnb reviews, on the surface, appear to be quite similar to one another. However, a micro-analytic comparison of positive reviews reveals that less-than-positive experiences are sometimes communicated using more nuanced, subtle cues. This study contributes to existing literature on electronic word of mouth in the tourism industry by highlighting how evaluation is communicated, while simultaneously responding to hospitality scholars’ calls for analyses which extend beyond the star ratings and also take into account consumers’ constructions of experience in the review texts themselves.     

A cross-country comparison of accommodation manager perspectives on online review manipulation

Accommodation businesses are increasingly dependent on a limited number of reservation platforms. A significant feature of these platforms is guest evaluations, which are transformed into ratings and rankings. As the positioning of the business in comparison to competitors determines customer demand, accommodation managers have considerable interest in maintaining or improving their online reputation. One response may be to engage in manipulation strategies. This paper presents the results of a survey including 270 hotel managers in five countries, Germany, Israel, Norway, Sweden and Switzerland. Managers confirm growing competition as a result of ratings and rankings, and they report that guests are increasingly aware of the importance of reviews. To avert negative online feedback impacts, managers intervene strategically. The paper discusses new market pressures, emergent consumer judgement culture and consumer citizenship, opportunities for legal redress and the emerging importance of reputation management strategies.     

In search of the ‘good life’: Understanding online grocery shopping and everyday mobility as social practices

Online grocery shopping offers an alternative to everyday grocery shopping, which often requires car travel. A growing marketplace of online grocery shopping services enables distributors to control ‘the last mile’ by which products reach consumers. However, realising the energy-saving potential of online grocery shopping entails addressing several problems, as increased e-commerce does not necessarily mean decreased car use. Today, calculated potential energy savings are based on estimates and assumptions rather than on thorough knowledge of consumers and their preconditions for e-commerce. This paper is based on a survey of 19 households that regularly buy groceries online. Qualitative interviews combined with travel diaries enable discussion of the household members’ rationales, attitudes, expectations, and mobility practices. Online grocery shopping is considered here as a social practice that could contribute to a more sustainable mobility. In line with social practice theory, practices are understood as successful configurations of material, meaning, and competence that are also dependent on networks of other practices. This framing enables discussion of the likelihood that consumers will change mobility practices as an effect of online grocery shopping. The paper suggests that mobility practices results from constraining activities in everyday life, in which urban planning, norms of food and food purchasing, and the search for better quality of life are more decisive than is the practice of online shopping per se. This paper contributes empirically and theoretically to the study of mobility practices and discusses, from a user-centred perspective, the possibility of creating sustainable transport solutions.     

Strategies for Adopting Consumer‐generated Media in Small‐sized to Medium‐sized Tourism Enterprises

Consumer‐generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use of CGM. Copyright © 2014 John Wiley & Sons, Ltd.     

Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

This research profiles tourists based on the extent to which they trust user-generated content (UGC) uploaded in different types of peer-to-peer applications, also considering their socio-demographic characteristics, frequency of travel and motivations for using the Internet and UGC when making their travel choices. For this purpose, latent class segmentation was applied on a sample of 609 Italian tourists and three different clusters were identified, namely: “distrustful tourists”, “untrusted tourists” and “social web tourists”. The findings suggest that hospitality marketers should improve their social media strategy by focusing their attention on Travel 2.0 applications according to the socio-demographic and behavioural characteristics of their target market.     

Restorative quality in tourist hotel marketing pictures: natural and built characteristics

Individuals often expect to recover from the fatigue of their regular lives when they engage in tourism activities. However, the intangible features of the service lead to the tourist hotels must identify associated physical clues to include in marketing pictures. Those pictures should attract the attention of these pressured customers and influence their accommodation decisions. Based on attention restoration theory, this study used eye-tracking analysis and questionnaires to investigate the influence of images of natural and built hotel scenes on visual attention and assessments of the hotel’s restorative quality. This study used 24 marketing images from a hotel as the experimental stimulus, and 80 participants with an average age of 55 years participated in the experiments. Empirical results suggest that visual clues in hotel marketing pictures can influence customers’ visual behaviour and assessments of restorative quality. In particular, images of natural scenes may attract more visual attention than those of built scenes, and natural scenes may also signal higher restorative quality to potential customers.     

Attitudes,norms and difficulties underlying road sharing intentions as drivers and cyclists: Evidence from the Czech Republic

Cycling-inclusive urban planning is attracting attention worldwide because of the environmental, health, economic, and transport benefits inherent to cycling from the individual and the societal perspectives. The Czech Republic is one of the emerging cycling countries that are trying to promote and support cycling, but cycling mode shares are low because of the poor quality of the scarce infrastructure and the psychological barrier of the perceived lack of safety when cycling in mixed traffic. This study takes a multimodal approach based on the Theory of Planned Behaviour and focuses on the factors underlying the willingness to share the road from the perspective of cyclists and drivers: positive attitudes toward cycling, positive attitudes toward cyclists’ behavior, social norms toward cycling and anxiety to share the road. A web-based questionnaire was tailor-designed and administered in the Czech Republic via social networks, web forums, and the Civinet network, and a hybrid bivariate-ordered model tested the behavioral framework. Results show that the willingness to share the road as a cyclist or as a driver relates positively to positive attitudes towards cycling and cyclists’ behavior, and negatively to the anxiety of sharing the road. Moreover, mediator effects are observed and a clear relation emerges between the experience on the road as both a cyclist and a driver on the willingness to share the road as a cyclist. Lastly, results show that the factors underlying road sharing intentions are related significantly to gender, travel habits, and perceived personal and infrastructure-related barriers to cycling.     

The effects of experience in the A380 duty free showcase on customer behaviors

This study analyzes, from an experiential marketing perspective, the showcasing of duty-free products onboard the A380 aircraft, a service area that Korean Air introduced for the first time in the industry. Through the analysis the study seeks to identify the effects that customers' experience of the duty free showcase area has on their emotional response, impulse buying intention and word-of-mouth intention. For this testing, structural equation modeling was applied to data collected from passengers who had used the duty free exhibition space on Korean Air's A380. The results revealed that FEEL and ACT marketing experience in the duty free area were each found to have a positive effect on emotional response, and this factor was found to have a positive effect on impulse buying intention and word-of-mouth intention.     

From Mobike to no bike in Greater Manchester: Using the capabilities approach to explore Europe's first wave of dockless bike share

Globally, bike share schemes are an element of a rapidly changing urban transport landscape. Whilst many docked schemes are now embedded in cities around the world, the recent explosion of dockless systems provides an opportunity to evaluate claims that this form of shared mobility has the potential to alleviate common barriers to cycling, relieve congestion, boost low carbon travel, get people active, and reduce social exclusion. Drawing on a mixed methods study of 2270 online survey respondents and 27 interviews, all living in, working in or visiting Greater Manchester during a trial of dockless bike share, we explore the ways in which the technological, spatial and practical configuration of bike share schemes relate to a city's infrastructure and existing cycling practices. We question assertions that bike share provision necessarily results in increased rates of cycling and enhanced social inclusion.By using a capabilities approach and utlilising the concept of ‘conversion factors’ to describe the differing capacities or opportunities that people have to convert resources at their disposal into ‘capabilities’ or ‘functionings’, we show how the practice of bike sharing can influence a population's propensity to cycle, as well as how bike share interacts with established barriers to cycling. We find that many established barriers to cycling remain relevant, especially environmental factors, and that bike share creates its own additional challenges.We conclude that bike share operators must recognise the role of personal and social conversion factors more explicitly and be sensitive to the social and physical geography of cities, rather than assuming that a ‘one size fits all’ approach is adequate. To do this they should engage more closely with existing bodies, including transport authorities and local authorities, in co-creating bike share systems. Using the capabilities approach enables us to identify ways in which it could be made relevant and accessible to a more diverse population.     

Green hotel servicescape: attributes and unique experiences

ABSTRACT

The relationship between green hotel service attributes and consumption experiences remains unclear in the extant research, especially in the context of emerging economies such as India. This work uses a multi-method approach that combines in-depth interviews, word association and two-stage empirical validation to propose a three-dimensional framework for measuring a hotel’s green servicescape, composed of atmospherics, motifs and human encounters. Individual effects of each green servicescape sub-dimension on those of green experiential values, namely utilitarian, emotional, social and altruistic values, are examined. The results reveal interesting findings, some counterintuitive, which are expected to create new insights for academicians and practitioners alike.     

Holocaust concentration camp memorial sites: an exploratory study into expected emotional response

This study explored Dutch people's expected intensity of emotional responses of a potential visit to a concentration camp memorial site in the Netherlands. A total of 1050 online panel members participated in a questionnaire that contained a 33-item emotion scale. Results reveal that individuals with a closeness to the Holocaust expect to feel most emotions more intensely, specifically emotions that are traditionally considered ‘positive’, such as pride, love, joy, inspiration, excitement and affection. Overall, respondents expect to feel disgust, shock, compassion and sadness the strongest. Those who look from the viewpoint of the offenders mainly expect to feel emotions that are traditionally considered ‘negative’, whereas those who took the point of view of the victims also expect a more ‘positive’ emotional reaction to the visit. Managerial implications address aspects of education, storytelling and authenticity.     

Perceiving Airbnb as sharing economy: the issue of trust in using Airbnb

Airbnb is a growing business and has received much research attention. However, no research has specifically examined complaints against Airbnb. Understanding complaints serves not as a way to help improve services but provides an insight into guests’ perception of the Airbnb. I examined 664 reviews on sitejabber.com to study the common complaints and whether they are related to the perception that Airbnb is sharing economy. Using a grounded theory approach, I performed a content analysis of complaints. Besides customer service and technology challenges, one major complaint against Airbnb is their faded trust through their experiences.     

Shopping mode choice: Physical store shopping versus e-shopping

This study aims to explore how consumers evaluate these time attributes; i.e., the value of time, when they are facing a shopping mode choice between physical store shopping and e-shopping. For this purpose, it conducts an experiment to acquire data on respondents’ stated preference choices between physical bookstore shopping and online bookstore shopping. It is finally found that the value of delivery time for a purchased book from an online bookstore to a consumer is approximately $0.53 per day, which means an online bookstore will have to lower a book’s price by $0.53 to attract a physical bookstore shopper if the delivery is delayed for one day. It is also found that in terms of monetary values, avoiding a shopping trip produces far more benefits than bearing waiting for the delivery of books for an online purchase.     

Inter-organizational relationships and knowledge sharing in green supply chains—Moderating by relational benefits and guanxi

This paper presents a new research model to examine the factors influencing the knowledge sharing and implementation in inter-organizational relationships. In this study, we examine how relational risk affects the willingness to share knowledge and how this association is affected by the tangible relational value (relational benefits) and intangible relational value (guanxi). Data are collected from 436 green manufacturing firms that are among the top 1000 Taiwanese manufacturing firms of 2008 listed by Business Weekly. Relational risk is found to be negatively associated with willingness to share knowledge. Our results show that relational benefits and guanxi between partners improve the negative effect of relational risk on knowledge sharing. The findings of the study provide useful insights into how green supply chain members should reinforce their relational benefits and guanxi activities that would improve their value-based relationships, in order to enhance the environmentally knowledge sharing for the green supply chain as a whole.     

‘How's the Service?’ A Study of Service Quality Perceptions across Sectors and Source Markets

This study assessed the performance of the hotel, retail and travel agency sectors in Hong Kong. The importance–performance analysis (IPA) model and various statistical techniques were employed to examine visitors’ cognition of the importance and performance of pertinent service quality attributes and to better understand the factors that may influence their overall satisfaction across different sectors and source markets. Whereas the multivariate analysis of variance and analysis of variance tests suggest no significant differences in service quality perceptions across the three sectors, the IPA revealed that these sectors differ qualitatively in terms of which service quality attributes are most critical. The findings further suggest a negative relationship between cultural distance and satisfaction with Asian tourists being less satisfied than their non‐Asian counterparts. The results hold important managerial implications for resource allocation and service quality improvement in specific areas. Copyright © 2011 John Wiley & Sons, Ltd.     

The manager's dilemma: a conceptualization of online review manipulation strategies

Online evaluations are one of the most important innovations in tourism in recent years, often combining a review/rating (business-specific evaluation) and a ranking (inter-business comparison). As online reputation determines economic success, tourism managers may be tempted to manipulate online content. This paper presents the results from a qualitative study involving 20 hotel managers in southern Sweden, and their perspectives on manipulation. Results confirm that there exists a wide range of review manipulation strategies, many of which are difficult to control. Even though only few managers appear to systematically manipulate, online evaluations represent a significant challenge for businesses, as they introduce direct competition and foster consumer judgement cultures. It is postulated that managers will increasingly find themselves in a Prisoner's dilemma, representing a situation where engaging in manipulation is the most rational choice in an increasingly competitive market situation.