Risk as perceived by the German public: pervasive risks and “switching” risks

In 2001, a major project on the perception and evaluation of risks in southern Germany was conducted consisting of survey data as well as of semi‐structured interviews. With reference to the psychometric paradigm, this article analyzes public risk perception, pointing out the perceived risk semantic for nuclear energy, GM‐food, mad cow disease (BSE), crime, global climate change, mobile telephony and its radiation risks. These hazards reveal different patterns of risk perception and different levels of risk acceptability. Secondly, a comparison of qualitative and quantitative findings will be conducted: qualitative analyses indicate that the results of quantitative rating scales on the perception, evaluation and acceptance of technical and environmental hazards might be misleading since the public's focus on risks as elicited by open association stimuli relies much more on ‘everyday‐life’ and ‘pervasive’ risks than for instance on hazards emerging from new technologies. The relevance of technological risks tends to be dependent on the context: If explicitly mentioned in newscasts, in debates or listed in questionnaires memories, fears or other immediate responses become activated, yet they may be forgotten a short time later. We have called this phenomenon “switching effect” and the respective risks “switching risks”. In standardized opinion polls such ‘switching effects’ may evoke firm judgments, even if the importance in the interviewee's mental representation seems marginal.     

The dynamics of textile firm responses to the restriction of endocrine disrupting surfactants: a Vietnam case study

Abstract

Since textile industry has been claimed to endanger the environment and human health, the insight of textile firm behavior regarding chemical use and discharge is vital for designing environmental risk management strategies. This study aimed to explore the dynamics of responses to the restriction of nonylphenol (NP) and its ethoxylates (NPEOs) among the Vietnamese textile manufacturers from the perspectives of attitude and the perceptions of adaptabilities, risks, benefits, and barriers. The chemicals are used as surfactants and are known to be responsible for endocrine disrupting effects. In-depth interviews were conducted with technical specialists from four textile firms and one chemical supplier. Regulatory and market situations with regards to the chemicals were also assessed. The findings revealed varied responses to chemical elimination where perceived technical risk, financial risk, benefits, and barriers played different roles in driving a certain action. The attitude towards chemical restriction was shaped by the trade-off between perceptions of financial risk and benefits and was moderated by market strategy. Efforts, such as enhanced washing or reductions in the dose of NP/NPEOs, imply the potency of continuous discharge of these chemicals into the environment, suggesting critical investigations on NP/NPEOs removal to prioritize actions for balancing between economic growth and environmental protection. Poor access to new policies and technological and chemical innovations was the most important barrier among private firms, highlighting the roles of non-governmental textile and garment industrial/trade associations in enhancing their members’ informative capacity. The study reflects the significance of incorporation of firm behavior research into environmental risk management practice.     

Rational Risk Perception: Utopia or Dystopia?

Societal conflicts with regard to risk management are common. The public has different beliefs than many experts and administrators with regard to such issues as the citing of a repository for spent nuclear fuel or whether genetically modified organisms should be allowed to enter the human food chain. As a result, political tensions arise and there may be a skew allocation of resources for risk mitigation. The question raised in the article is if a consensus society is possible and desirable. If views converge on high risk beliefs, the cost would be very high as well. If views converge on low risks, some hazards could be neglected and environmental damage considerable, as used to be the case in the Former Soviet Union and other socialist countries which lacked a free press. A consensus society is neither possible nor desirable. No party has access to the final truth with regard to risks and hazards; diversity is an asset.     

Overconfidence,risk perception and the risk-taking behavior of finance professionals

This paper highlights the role played by overconfidence and risk perception in the risk-taking behaviors of finance professionals. We interviewed 64 high-level professionals and demonstrate that they are overconfident in both the general and the financial domains. Using a recent measure proposed by Glaser et al. (2013), we indicate that respondents are overconfident in forecasting future stock prices. We demonstrate that the risk they are willing to assume is positively influenced by overconfidence and optimism and negatively influenced by risk perception. However, the stock return volatility anticipated is, in most cases, an insignificant determinant of the risk that professionals are ready to assume.     

Experiencing risk: the effect of the experiential life-skills centre ‘Warning Zone’ on children’s risk perception

This study examined the psychological effects of the Warning Zone experiential life-skills centre on risk perception. The aim of Warning Zone is to educate children about dangers and risks they may encounter in everyday life, with a view to preventing injury. To evaluate changes in risk perception, a quasi-experimental study was undertaken in which children’s risk perception was measured before, after, and one month after the Warning Zone experience. This research also examined children from different types of schools, in order to assess socio-economic factors. Children’s risk perception increased significantly after Warning Zone, and this significant increase was retained one month later. Differential effects of Warning Zone were found between children from different school types, as were pre-existing differences in risk perception between these groups. Children from more deprived backgrounds had better understanding of risks prior to their visit to Warning Zone and a month later had better retained the message of Warning Zone about risks. We conclude that Warning Zone is effective at raising children’s perceptions of risk.     

What do taxpayers prefer: Lower taxes or a better year-end position? A research note

What do people prefer, lower taxes or better year-end position? To our knowledge this is the first study that examines which component of individuals’ tax outcome, total tax or year-end position, drives their perceptions regarding their tax outcome as well as the legislation responsible. Based on prior economic and tax literature, especially borrowing from prospect theory and mental accounting, we predict that people are more likely to anchor on their prepayment position rather than on the total taxes in forming their perceptions about their tax position and their views on tax law changes. Based on a sample of 98 U.S. taxpayers we find that our predictions are supported. Specifically, we find that (1) people prefer a better year-end position than lower taxes; and (2) this preference is consistent regardless of whether they are in a refund or tax due position. Implications for public policy and accounting practitioners are also discussed.     

The joint influence of financial risk perception and risk tolerance on individual investment decision‐making

The increasing complexity of the investment environment has accelerated the need for better quality financial advice services. Central to quality advice is advisers’ accurate assessment of their clients’ risk characteristics. Typically a client's risk characteristic is assessed by measuring the client's risk tolerance but not risk perception. To assess whether this practice fails to fully capture the client's risk profile, we explore both risk tolerance and risk perception in the investment decision‐making context. Using Australian online survey data of financial adviser clients (n = 364), our results reveal that risk tolerance influences risky‐asset allocation directly and indirectly through risk perception. These results thus clarify the joint role of both risk constructs in the investment making decision and highlight the importance of assessing both in the provision of client financial advice services. Importantly, our results validate a new comprehensive risk perception measure applicable in the financial advice context.     

Research in managerial accounting: Learning from others' experiences

The purpose of this paper is to identify the strengths and weaknesses of three research methods employed in managerial accounting: experimental, survey and field research. We do this by drawing on the three papers published in this issue of the Journal. These three papers provide the reader with a 'behind the scenes' exposé on the problems, choices and decisions confronted by the researcher during the method phase of the empirical study. The complexities associated with method are rarely reported in published papers nor is there any explanation of why effort is devoted to particular methodological issues. It is, however, important for the novice researcher to recognise these choices and problems, both when selecting a particular method, and in designing a study. We attempt to critique these papers in terms of choice of method and also the extent to which each of the studies satisfies the three 'maxims' of scientific method, namely, construct validity, internal validity and external validity. Our review demonstrates the trade-offs that are necessarily made when designing a research study. There are, however, ways in which the effects of these trade-offs can be minimised and we provide guidance as to how the study design might be improved to achieve this.     

Engaging students in the politics of tax policy: The tax attitudes survey project

Among other influences, the tax system of a democratic government reflects the many and varied attitudes, perceptions and values of its citizens. Understanding the determinants of attitudes and perceptions about the tax system is fundamental to understanding the dynamics and limitations of a tax system created by political processes. This paper introduces the Tax Attitudes Survey Project (TASP), which gives undergraduate students a hands-on introduction to empirical research through which they can gain a rich understanding of some of the factors, such as taxpayer attitudes and perceptions, underlying the politics of current tax-policy debates.     

Consumer versus Expert Hazard Identification: A Mental Models Study of Mutation‐bred Rice

Novel foods have been the object of intense public debate in recent years. Despite efforts to communicate the outcomes of risk assessments to consumers, public confidence in the management of potential risks has been low. Various reasons behind this have been identified, chiefly a disagreement between technical experts and consumers over the nature of the hazards on which risk assessments should focus, and perceptions of insufficient openness about uncertainties in risk assessment. Whilst previous research has almost exclusively focused on genetically modified foods, the present paper investigates plant varieties developed by means of mutation breeding, a less‐debated class of novel foods. Two studies were conducted that investigated the mental models of experts and laypeople. The results revealed that the mental models of both groups differed in terms of scope, depth and the role of uncertainty. Furthermore, a number of misconceptions became apparent in the study of laypeople's mental models, often related to the regulatory system governing risk assessments of novel foods. Critical issue are outlined and communication needs are discussed.     

Public priorities and expectations of climate change impacts in the United Kingdom

Irrespective of the success of climate mitigation efforts, societies worldwide face the challenge of adapting to a changing climate. In this paper, we examine UK residents’ expectations of future threats and opportunities associated with climate change impacts, along with willingness to prioritise different climate change impacts for investment. Using a national survey (n = 2007), we report on three main findings. First, UK residents tend to expect threats related to flooding and wet weather to be more likely and concerning than heat extremes or opportunities. Second, UK residents’ expectations of climate change impacts do not align with expert assessments, especially showing lower estimates of heat-related threats as compared to experts. Third, willingness to allocate resources to potential climate change impacts tends to be more strongly associated with anticipated concern should they occur than climate change belief or the expected likelihood of them occurring. We discuss the implications of our findings for policies and communications about climate change adaptation in the UK and elsewhere.