国外会展旅游研究综述

本文通过对在、和世界三大权威旅游期刊上发表的有关会展旅游的文献进行梳理,认为会展经济影响、会展地点选择、会展旅游者决策行为和会展目的地营销组织--会议旅游局是国外会展旅游研究的四犬主题,对每一个主题进行回顾与总结,探讨了会展旅游未来的研究重点和方向.     

西安会展旅游市场分析

目前,会展旅游已成为城市旅游业发展的一个重要方向.对西安会展旅游市场的现状、结构等条件进行分析,并结合存在的问题,提出了当前西安开发会展旅游市场的基本思路.     

会展活动与旅游活动的比较 --兼论会展旅游概念的界定

本文通过比较会议与展览来界定会展业，通过会展活动与旅游活动的比较来区分会展业和旅游业，通过游客与参加会展的人群的比较来界定会展旅游者，通过会展活动中会展属性与旅游属性的比较来界定会展旅游。得出会展业与旅游业是两个性质完全不同但又关联紧密的行业；会展旅游与旅游业的会展多元化经营是两个不同的概念。会展旅游业是旅游业利用会展业的旅游属性和依托会展业的发展优势形成的新型产业。     

会展企业的运营策略研究

会展业是我国2l世纪的朝阳产业,作为宏观经济增长的"助推器",它的发展是社会国民经济发展、特别是第三产业发展的重要标志,甚至成为一些城市的支柱产业和带动地区经济发展的新增长点。会展企业要想在行业內占领一席之地,必须要形成本企业特有的运营模式,大胆创新。本文通过对国内会展企业的运营现状和问题分析,以及对我国会展企业运营的外部因素和内部因素的调查研究,从树立品牌理念、强化品牌经营;建立创新运营体系,实施知识产权战略等五个方面阐述了适合我国国情的会展企业运营策略,以帮助会展企业提升市场整体竞争力,为会展行业健康发展提供一定的理论依据。     

美国会展职业认证培训体系及其对中国的启示

美国是世界上公认的会展强国。会展专业教育和职业培训的健康发展,为美国会展业的高速增长提供了强有力的人力资源支持。本文在总揽美国现有的会展职业认证培训项目的基础上,对美国会展职业认证培训体系进行了分析,进而提出了中国会展职业认证培训市场存在的主要问题及发展对策。     

美国会展职业认证培训体系及其对中国的启示

美国是世界上公认的会展强国.会展专业教育和职业培训的健康发展,为美国会展业的高速增长提供了强有力的人力资源支持.本文在总揽美国现有的会展职业认证培训项目的基础上,对美国会展职业认证培训体系进行了分析,进而提出了中国会展职业认证培训市场存在的主要问题及发展对策.     

关于我国会展专业教学模式的创新思考

文章从分析目前我国会展专业教育的现状入手,对我国会展专业教育中存在的主要问题进行了较为深刻和全面的剖析,并针对这些问题,从培养理念、课程体系和教学方法等方面提出了有关我国会展专业教学模式的创新思路.     

关于我国会展专业教学模式的创新思考

文章从分析目前我国会展专业教育的现状入手,对我国会展专业教育中存在的主要问题进行了较为深刻和全面的剖析,并针对这些问题,从培养理念、课程体系和教学方法等方面提出了有关我国会展专业教学模式的创新思路。     

关于构建高职会展管理专业课程体系的探讨

随着现代会展业对专业化人才需求的扩大 ,会展专业人才的培养已引起相关部门的关注。本文分析了国内外会展教育的基本情况 ,提出了高职院校构建会展管理教育专业课程体系的构想。     

我国高校会展专业办学模式研究

无论从国际会展业蓬勃发展的势头来看 ,还是从入世后中国会展业即将面临的严峻竞争形势来分析 ,我国开展会展教育都是前景广阔而且迫在眉睫。本文从一项调查报告的结论入手 ,通过比较分析国内 3所高校会展专业 (方向 )的课程设置 ,并以会展项目运作对人员的知识和能力要求为主要依据 ,重新构建了会展专业 (方向 )的主干课程体系 ,最后试探性地提出了在现有状况下国内高校开办会展专业 (方向 )的 3种可行的办学模式。     

Virtual Exhibitions

ABSTRACT

This case study is designed to provide readers with an overview of the format of a virtual event and the variety of options available to exhibitors. It focuses specifically on the Virtual GITEX 2001 event, which adopted a 3-dimensional virtual reality approach. On October 7, 2001, the virtual component of the Dubai World Trade Centre's largest and most successful exhibition, GITEX,¹ an information technology exhibition, was launched. The virtual exhibition featured 23 exhibitors, representing a mix of local and international companies, and includes Microsoft; Sanyo; Al Futtaim; Bayt.com; Bond Communications; and the UAE's telecommunications provider, Etisalat. The virtual exhibition, which can be accessed from the GITEX Web site at http://www.gitex.com requires a 3-dimensional viewer plug-in² that can be downloaded within 5 minutes. However, visitors have the option of viewing the exhibition in 2-dimensional or 3-dimensional format. The virtual GITEX exhibition can also be accessed directly through Virtex's Web site at http://www.virtexinternational.com/gitex. While the GITEX exhibition was developed using a virtual reality environment, Virtex can also create exhibitions using photo-realistic images incorporating panoramic photography, a virtual solution which Virtex says is typically preferred by exhibition organizers in industries that are not as technologically advanced or where there are bandwidth issues. The photo-realistic approach was the solution used for the International Jewellery Dubai virtual exhibition and the Middle East International Motor Show virtual exhibition. Two advantages of this approach are that it requires no plug-ins and accessibility is not constrained by limited bandwidth.     

How Does Meetings,Incentives, Conventions,and Exhibitions Industry Attract Exhibitors?

This study aims to investigate how conventions and exhibitions attract exhibitors and the effects of exhibition attendance on business performance. For this purpose, this study constructed a theoretical model to discuss the relationships of the latent variables. According to the conceptual framework of this study, exhibition marketing included five facets: selling activity, information gathering, relationship building, exhibition image, and extension service. This study then conducted confirmatory factor analysis to test the inner quality of the measuring model, and applied structural equation modeling to test the research hypotheses. The subjects were 350 Taiwanese companies that had previously attended exhibitions. The empirical results showed that selling activity, information gathering, exhibition image, and extension service have positive significant effects on exhibition attendance, while the exhibition attendance also positively influences the business performance. Moreover, exhibition attendance has a partially moderating effect on exhibition marketing and business performance.     

国内专业性展览会时空与产业特征分析

专业性展览会是会展中一个重要组成部分.而区域、时段、展示内容是影响专业性展览会的主要因素.通过对我国专业性展览会时空与产业特征的定量分析,探索主要影响因素对专业性展览会的影响规律,研究对策,有利于我国专业性展览会的健康发展.     

政策工具与产业链视角下我国展览政策文本量化研究

如何使政策工具进一步助力我国展览业的转型升级,发挥其在资源配置方面的重要作用,是学界当下迫切需要进行系统性研究的课题。本文在基于所构建的"政策工具-展览产业链"二维分析框架的基础上,利用词频分析软件ROST CM6和质性研究软件Nvivo10.0对1975年至2019年我国国家层面与展览业密切相关的167份政策文本进行了内容分析。主要研究结论有:(1)展览业政策工具体系有待进一步改进与完善。其中,环境型政策工具过溢,供给型和需求型政策工具不足,政策工具在产业链各环节分布明显失衡等问题突出。(2)展览业政策主题发生转移,服务是未来的主旋律。本研究利用"政策工具-展览产业链"二维分析框架对展览政策对展览产业的作用机制进行了深入研究,以期为展览业以及其他新兴产业的政策制定与完善提供理论参考与借鉴。     

Convention and Exhibition Center Development in Korea

Abstract

As Korea comes increasingly into the spotlight with globally recognized events and its heightened importance as an international business destination, the demand for the modern and innovative convention and exhibition facilities has increased. This paper provides an overview of Korea's convention and exhibition industry, with a special focus on the development of convention and exhibition centers. Following the delineation of the boom of convention and exhibition center development, it concludes with some pertinent issues.     

会展旅游发展模式之探讨

会展业的发展需要其他行业为之提供相关服务，旅游业是其一。因此，讨论会展旅游也成为题中应有之义。本文在明确会展旅游概念的基础上，依据旅游业和会展业的一些特性，结合我国旅游企业的行为特点，围绕协会的功能的发挥和游戏规则的建立，试图构建旅游业与会展业协同发展的,模式来推动我国旅游业更深地融入到会展业中，促进在我国尚处起步阶的会展旅游走向成熟。     

An exploratory study of factors that exhibition organizers look for when selecting convention and exhibition centers

This study examines the dimensions of convention and exhibition (C&E) center selection attributes from the perspective of exhibition organizers, who have the authority to decide on an exhibition venue. The combined qualitative and quantitative method generates 33 items within a 9-factor (F) structure, including five center-specific and four destination-specific factors: (F1) quality of C&E center staff members and service contractors; (F2) extra-exhibition opportunities; (F3) image of C&E center; (F4) industrial environment of C&E center site; (F5) center facilities; (F6) center accessibility; (F7) C&E center site environment; (F8) exhibition hall cost; and (F9) hotel accommodation. The results of this study enhance the insights of concerned C&E center management and stakeholders with regard to which factors should be considered when conducting a feasibility study before constructing a center, and wih regard to determining effective ways to manage an operating center that aims to focus on hosting exhibitions.     

Learning about the real-world in MICE education: The case of exhibition learning from Thailand

Abstract

The use of experiential learning in tourism and hospitality education is well-documented in literature. Experiential learning studies in this field may include, for example, internship experiences, field trip perceptions, conferences, and social events. However, there is still insufficient literature to understand students’ learning and their real-world experience in MICE education, especially in the exhibition sector. This study, therefore, addresses this gap by reporting the experiential learning of graduate students in an event course with the objectives to investigate student perceptions on academic learning experiences and the development of work-related skills by carrying out the exhibition project. Students are challenged to perform a complicated task as a real exhibition organizer, and to deal with other stakeholders of the exhibition industry (e.g., exhibition venue, exhibitors, contractors, and visitors). The experiential learning method is discussed through the Plan-Do-Check-Act (PDCA) process. The results indicate that students not only gained in-depth learning about the exhibition industry, but also developed important work skills (e.g., teamwork, planning, and coordinating skills). Moreover, classroom learning, industry visits, and real-world experience are found to be the important factors contributing to exhibition learning. The current study contributes to the limited exhibition learning literature and provides event educators new insights into the teaching and learning of exhibition-based projects in regard to how students plan, learn and carry out the exhibition event through the case of Thailand. Other similar courses may apply the learning processes and results of this study to develop effective experiential learning in MICE education.     

FROM THE EDITOR

Abstract

Thailand has some of the finest conference venues in Southeast Asia, and the convention/exhibition industry is important to the development of the nation's overall tourism industry. The convention/exhibition industry is good for the tourism industry, because it helps to enhance the quality of accommodations, hospitality, and services that are located in such an exotic location. Also, it stimulates the convention/exhibition industry investment in terms of associated facilities and services. An analysis of the performance of the convention and exhibition industry in 1996 and 1997 was conducted in this paper. The results solidly suggest that Thailand has a strong convention and exhibition industry which should produce substantial economic impact in the years ahead. Recommendations for future research are also provided.     

Tour Guide Management in Hainan,China: Problems,Implications and Solutions

There have been few efforts made to identify the positioning of exhibition host countries or cities, even though studies on the positioning of convention host destinations have been popular. Thus, the aim of this study was to assess the positioning of exhibition cities as perceived by a sample of exhibitors who participated in exhibitions held in Hong Kong. A total of 304 questionnaires were collected at the PATA Travel Mart 2006, the Hong Kong Jewelry and Watch Fair, Aircraft Interiors Expo ASIA 2006, MIPIM Asia 2006, and Electronic Asia 2006. The results of this study found that there is a strong competition between major exhibition host cities in Asia, including Hong Kong, Beijing, Shanghai, Singapore, Seoul and Tokyo. The respondents showed the highest preference for Hong Kong and Singapore as an exhibition host destination.