Teaching business ethics

Business ethics should be taught in business schools as an integrated part of core curricula in MBA programs with a dual focus on both analytical frameworks and their applications to the business disciplines. To overcome the reluctance of many faculty to handle ethical issues, a critical mass of faculty must develop suitable materials, educate their peers in its use, and take the lead by introducing it in their own courses and on senior management programs.Jeffrey Gandz is an Associate Professor in the School of Business Administration, The University of Western Ontario. Following ten years of management experience in Europe and North America, Professor Gandz completed his Ph.D. at York University. He is active as a mediator and arbitrator in labour disputes, teaches Organizational Behavior, Human Resource Management, and Labour Relations at Western, and has published widely in those fields.Nadine Hayes is a Ph.D. candidate at The University of Western Ontario and a graduate of Western's Honors Business Administration Program. She has written several case studies in the field of Business Ethics and has worked with Jeffrey Gandz in developing the School's approach to the teaching of business ethics.     

Unravelling the ethical decision-making process: Clues from an empirical study comparingFortune 1 000 executives and MBA students

Using a nationwide survey, this study compared the ethical values and decision processes ofFortune executives and MBA students. Statistically significant differences in ethical values were found by class of respondent, gender, and professed decision approach. MBAs were also found to process ethical decisions differently than business professionals.James R. Harris is Associate Professor of Marketing at Auburn University. He has published in theJournal of Business Ethics, Journal of Marketing Research, Journal of Retailing, Business and Professional Ethics Journal, and elsewhere. He has taught the Legal and Social Environment course at the graduate level for a number of years.Charlotte D. Sutton is Assistant Dean for Graduate Programs at the College of Business, Auburn University. Her research on such topics as women in management, stress and interpersonal communication has been cited in such places as ABC News, Good Morning America,Wall Street Journal, Newsweek, andBusiness Week.     

The influence of stated organizational concern upon ethical decision making

This experimental study evaluated the influence of stated organizational concern for ethical conduct upon managerial behavior. Using an in-basket to house the manipulation, a sample of 113 MBA students with some managerial experience reacted to scenarios suggesting illegal conduct and others suggesting only unethical behavior. Stated organizational concern for ethical conduct was varied from none (control group) to several other situations which included a high treatment consisting of a Code of Ethics, an endorsement letter by the CEO and specific sanctions for managerial misconduct. Only in the case of suggested illegal behavior tempered by high organizational concern were managers influenced by organizational policy to modify the morality of their actions. However, the responses to the illegal scenarios were significantly more ethical than the reactions given to the unethical (but not illegal) situations. The implications of these findings are then discussed. Gene R. Laczniak is Professor of Business at Marquette University (Milwaukee, WI) and he is co-author of Marketing Ethics (with P. E. Murphy), Boston: Lexington Books, 1985. He has also written various articles on Business Ethics. Edward J. Inderrieden is Assistant Professor of Management at Marquette University.     

Recension de livres Book Reviews

Book reviewed in this article: Good Management: Business Ethics in Action. Frederick Bird and Jeffrey Gandz. Business Ethics in Canada (2^nd edition). Deborah C. Poff and Wilfrid Waluchow (Eds.). Principles of Modern Management: A Canadian Perspective (3^rd edition).Samuel C. Certo, Steven H. Appelbaum Management Concepts and Canadian Practice (2^nd edition).Frederick A. Starke, R. Wayne Mondy, Arthur Shraplin, and Edwin B. Flippo. Boston: Allyn and Bacon Management Concepts and Applications (2^nd Canadian edition)Stephen P. Robbins and Robin Stuart-Kotze. Canadian Management: Principles and Functions John M. Ivancevich, James H. Donnelly, Jr., James L. Gibson, Jr., J. Ronald Collins, and Niels A. Nielsen. Management of Technological Change. Yassin Sankar. New York: Wiley Technology Management in Organizations .Urs E. Gattiker. Team Organization: An Enduring Competitive Advantage .Dean Tjosvold. New York:     

Cultural and socioeconomic constraints on international codes of ethics: Lessons from accounting

This paper provides a framework for the examination of cultural and socioeconomic factors that could impede the acceptance and implementation of a profession's international code of conduct. We apply it to the Guidelines on Ethics for Professional Accountants issued by the International Federation of Accountants (1990). To examine the cultural effects, we use Hofstede's (1980a) four work-related values: power distance, uncertainty avoidance, individualism, and masculinity. The socioeconomic factors are the level of development of the profession and the availability of economic resources. We evaluate the applicability and relevance of the accounting guideline, and discuss the implications for accounting and other professions.Jeffrey R. Cohen is Assistant Professor of Accounting at Boston College. He is a CMA and a KPMG Peat Marwick Faculty Fellow. His articles have appeared in theJournal of Accounting Research, Decision Sciences, The Organizational Behavior Teaching Review, andThe International Journal of Accounting. His work on ethics has appeared inJournal of Business Ethics, Issues in Accounting Education, Management Accounting andThe CPA Journal.Laurie W. Pant is Associate Professor of Accounting at Suffolk University. She holds an MBA and DBA and an M.Ed. She is a CMA and serves on the editorial board ofIssues in Accounting Education. Her articles have appeared inJournal of Business Ethics, Issues in Accounting Education, Management Accounting, The Organizational Behavior Teaching Review, andThe International Journal of Accounting.David J. Sharp is Assistant Professor of Accounting at the University of Western Ontario. He received his Ph.D. and M.Sc. He is an ACMA and serves on the editorial board ofJournal of International Accounting Auditing and Taxation. His articles have appeared in theMidland Corporate Finance Journal, Sloan Management Review, andThe International Journal of Accounting.     

Peers Versus National Culture: An Analysis of Antecedents to Ethical Decision-making

Given the recent ethics scandals in the United States, there has been a renewed focus on understanding the antecedents to ethical decision-making in the research literature. Since ethical norms and standards of behavior are not universally consistent, an individual’s choice of referent may exert a large influence on his/her ethical decision-making. This study used a social identity theory lens to empirically examine the relative influence of the macro- and micro-level variables of national culture and peers on an individual’s intention to behave ethically. Our sample consisted of respondents from Germany, Italy, and Japan. The results indicated that both national culture and peers were found to act as significant referents in ethical decision-making dilemmas. Although peers exerted a much stronger influence on an individual’s ethical decision-making, the impact of peers varied depending on the national culture levels of individualism and power distance. James W. Westerman is an Associate Professor of Management at Appalachian State University. He received his Ph.D in Management from the University of Colorado at Boulder and an MBA from Florida State University. His research interests include person-organization fit, compensation, and employee ethics, and has been published in the Journal of Organizational Behaviour, Journal of Business Ethics, Academy of Management Learning and Education, Group and Organization Management and the Journal of Business and Psychology, among others. Rafik I. Beekun (Ph.D., the University of Texas at Austin) is Professor of Management and Strategy in the Managerial Sciences Department at the University of Nevada. Reno, and Co-director, Center for Corporate Governance and Business Ethics. His current research focuses on business ethics, national cultures and the link between management and spirituality. He has published in such journals as the Journal of Applied Psychology, Human Relations, Journal of Management, Journal of Business Ethics and Decision Sciences. Yvonne Stedham is a Professor of Management in College of Business at the University of Nevada, Reno. She received a Ph.D. in Business and an MBA from the University of Kansas, Lawrence, Kansas and undergraduate degrees in Economics and Business from the University of Bonn, Germany. She joined the University of Nevada, Reno in 1988 and served as Chair of the Managerial Sciences Department from 1999-2002. Dr. Stedham's research covers a broad spectrum of management issues with a special focus on international, business ethics and gender aspects, and has been published in the Journal of Management. Women in Management Review, the Journal of Management Studies, the Journal of Business Ethics,the Journal of European Industrial Training, and the Journal of Knowledge Management Practice, Asia Pacific Journal of Human Resource, and others. Jeanne H. Yamamura, CPA, MIM, PHD, is Associate Professor at the University of Nevada Reno. Her research is focused in the area of the international management of accounting professionals and in ethical decision making. She has published in journals such as the International Journal of Accounting, the International Journal of Accounting, Auditing and Performance Evaluation and the International Journal of Human Resource Management.     

Ethical concerns in grievance arbitration

Although the use of arbitration has become commonplace in the organizational world, the ethical issues surrounding arbitration have never been fully explored. The paper reviews ethical issues in arbitration, particularly in terms of forensic bias parallels, that may affect decision-making and make the arbitrator's decision questionable. Finally, the maintenance of fairness in the arbitration process, and the importance of an ethically acceptable system of organizational justice are also discussed.Robert A. Giacalone is Associate professor of Management Systems at the E. Claiborne Robins School of Business, University of Richmond. He is co-editor (with Paul Rosenfeld) ofImpression Management in the Organization (Erlbaum, 1989) andApplied Impression Management (Sage, 1991) and has authored papers on business ethics, organizational sabotage, exit interviewing, and impression management in organizational life. His work has appeared inHuman Relations, Business and Society Review, Journal of Business Ethics, andJournal of Social Psychology, as well as in a variety of other journals.James C. Goodwin is Professor of Management at the University of Richmond. He previously taught at the University of North Carolina and at Florida State University and served as a petroleum engineer with Chevron and Atlantic-Richfield. Dr. Goodwin is the author of numerous articles which have appeared in national and international journals.Martha L. Reiner is Assistant Professor of Management at the E. Claiborne Robins School of Business, University of Richmond. She received her Ph.D. in business and public policy. She has co-authored articles that appeared in theCalifornia Management Review and theNonprofit and Voluntary Sector Quarterly.The authors would like to thank Hinda Greyser Pollard for her insightful comments on a previous draft of this paper.     

Corporate citizenship perspectives and foreign direct investment in the U.S.

As foreign direct investment in the U.S. continues to become both more visible and controversial, the general public remains skeptical about the corporate citizenship of these foreign affiliates. Four dimensions of corporate citizenship — orientations, organizational stakeholders, issues, and decision-making autonomy — were used to compare the inclinations of foreign affiliates with the domestic firms operating in the U.S. chemical industry. The only significant differences between the U.S. sample and those firms headquartered in other countries-of-origin were found in the area of corporate citizenship decision making autonomy.Tammie Pinkston is Assistant Professor of Strategic Management at the University of Oklahoma. She is a recent recipient of American Brands International Business Scholar Award. Tammie is an active member of the Academy of Management, the International Association for Business & Society, the Southern Management Association, and the Academy of International Business.Archie B. Carroll is holder of the Robert W. Scherer Chair of Management and Corporate Public Affairs at the University of Georgia. He has published 11 books and over 65 articles in such journals as theAcademy of Management Journal, Academy of Management Review, Journal of Business Ethics. He is currently on the Editorial Board ofBusiness Ethics Quarterly and the board of the International Association for Business & Society.     

Serving the homeless and low-income communities through Business & Society/Business Ethics class projects: The University of Wisconsin-Madison plan

For several years, MBA students enrolled in a Business & Society/Business Ethics class at the University of Wisconsin-Madison have been volunteering their services at homeless shelters and in low-income communities. Students also work with low-income residents and relevant stakeholders on evolutionary team projects aimed at improving living conditions in low-income communities. These projects include starting a grocery co-op, credit union, day-care center, job training center and a transportation business. In addition, student groups develop service networks that link low-income communities with student organizations, other university professors and United Way volunteers. This article provides an evolutionary summary of these projects with the hope that other professors will adopt them for their classes. Denis Collins is an Assistant Professor of Business Ethics at the University of Wisconsin-Madison. He has published numerous articles in the areas of business ethics, business and society, social philosophy, participatory management and gainsharing. He is coauthor, with Thomas O'Rourke, of Ethical Dilemmas in Business (South-Western Publishing, 1994) and coeditor, with Mark Starik, of Sustaining the Natural Environment: Empirical Studies on the Interface Between Nature and Organizations (JAI Press, 1995).     

Corporate Social Responsibility: A Comparative Analysis of Perceptions of Practicing Accountants and Accounting Students

The results of a survey of 272 practicing accountants and 374 accounting students enrolled in six universities are analyzed. Differences and similarities between the two groups with regard to their attitudes toward corporate social responsibility are examined. The results indicate that the students exhibit greater concern about the ethical and discretionary components of corporate responsibility and a weaker orientation toward economic performance. No significant differences between the two groups were observed with respect to the legal dimension of corporate social responsibility. Some explanations as well as limited generalizations and implications are developed. Nabil Ibrahim is the Grover Maxwell Professor of Business Administration at Augusta State University, Augusta, Georgia. He teaches courses in Strategic Management and Applied Statistics. Dr.Ibrahim’s articles have appeared in the Journal of Business Ethics, Health Care Management Review, the Journal of Applied Business Research, as well as many other journals and proceedings. John Angelidis is Professor and Chair, Department of Management, St. John’s University, New York, NY. He teaches courses in Strategic Management and International Business. Dr. Angelidis has published articles in the Journal of Business Ethics, Business Review, the International Journal of Commerce and Management as well as many other journals and proceedings. Donald P. Howard is an Associate Professor of Management at Augusta State University, Augusta, Georgia. He teaches courses in Strategic Management and Entrepreneurship. His articles have appeared in a number of journals such as the Journal of Business Ethics, Journal of Applied Case Research, and Health Care Management Review, as well as many proceedings.     

The moral authority of transnational corporate codes

Ethical guidelines for multinational corporations are included in several international accords adopted during the past four decades. These guidelines attempt to influence the practices of multinational enterprises in such areas as employment relations, consumer protection, environmental pollution, political participation, and basic human rights. Their moral authority rests upon the competing principles of national sovereignty, social equity, market integrity, and human rights. Both deontological principles and experience-based value systems undergird and justify the primacy of human rights as the fundamental moral authority of these transnational and transcultural compacts. Although difficulties and obstacles abound in gaining operational acceptance of such codes of conduct, it is possible to argue that their guidelines betoken the emergence of a transcultural corporate ethic. William C. Frederick is Professor of Business Administration, Graduate School of Business, University of Pittsburgh. He is President (1990) of the Society for Business Ethics, former chair of the Social Issues in Management division of The Academy of Management, and was the Charles Dirksen Professor of Business Ethics at Santa Clara University in 1980–81. He is coauthor of Business and Society: Corporate Strategy, Public Policy, Ethics (McGraw-Hill, 1988).     

MBAs' changing attitudes toward marketing dilemmas: 1981–1987

This study investigates the reactions of 561 MBA students to ethical marketing dilemmas. An analysis is conducted across time to determine how MBA students' attitudes about ethical marketing issues have been changing over the course of the 1980s. The findings show some support for the notion that MBA students in the late 1980s are somewhat less likely to use moral idealism when resolving an ethical dilemma and more likely to justify the decision in terms of its outcomes as compared with their counterparts at the start of the decade.George M. Zinkhan is Associate Professor of Marketing and the Conn Faculty Fellow at the University of Houston, which he joined in 1981. He has published over 50 articles in the areas of advertising, promotion, and knowledge development. Besides teaching at the University of Michigan, he has also been on the faculty at the University of Pittsburgh, Graduate School of Business. Michael Bisesi is an Associate Dean of the College of Business Administration. Prior to joining the University of Houston, he worked in the Florida university system. Dr. Bisesi is a member of the Business and Public Issues group in the College, and has particular interest in business-government relations, corporate political activity, regulation, and ethics. He also writes and researches in the areas of university-industry relations and business, education, and public policy. His work has appeared in such publications as the Journal of Policy Analysis and Management, Sloan Management Review, Planning and Changing, and the British Journal of Educational Studies. Mary Jane Saxton is an Assistant Professor of Management. She is co-editor of Gaining Control of the Corporate Culture, and co-author of the diagnostic instrument The Kilmann-Saxton Culture-Gap Survey which has been used extensively in private and public organizations to diagnose organizational culture. Saxton's research activities focus on organizational culture, organizational design and development, and individual reaction and adaptation to organizational change. She has lectured in graduate, associate and executive training programs. Her publications appear in such journals as the California Management Review.     

The Relationship between Religiousness and Corporate Social Responsibility Orientation: Are there Differences Between Business Managers and Students?

The purpose of this paper is to determine whether there is a relationship between a person’s degree of religiousness and corporate social responsibility orientation. A total of 411 managers and 506 students from seven universities were surveyed. The statistical analysis showed that religiousness does influence students’ orientation toward the economic, ethical, and philanthropic responsibilities of business. It does not, however, have a significant impact upon the managers’ attitudes. When the “low religiousness” students and managers were compared, differences were found with respect to the economic, ethical, and philanthropic components of corporate social responsibility. Similar results were obtained when the “high religiousness” students and managers were compared. The implications of these findings are discussed. Nabil Ibrahim is the Grover Maxwell Professor of Business Administration at Augusta State University, Augusta, Georgia. He teaches courses in Strategic Management and Applied Statistics. Dr. Ibrahim’s articles have appeared in the Journal of Business Ethics, Health Care Management Review, the Journal of Applied Business Research, as well as many other journals and proceedings. Donald P. Howard is an Associate Professor of Management at Augusta State University, Augusta, Georgia. He teaches courses in Strategic Management and Entrepreneurship. His articles have appeared in a number of journals such as the Journal of Business Ethics, Journal of Applied Case Research, and Health Care Management Review, as well as many proceedings. John Angelidis is Professor and Chair, Department of Management, St. John’s University, New York, NY. He teaches courses in Strategic Management and International Business. Dr. Angelidis has published articles in the Journal of Business Ethics, Review of Business, Journal of Commerce and Management, as well as many other journals and proceedings.     

Does East Meet West in Business Ethics: An Introduction to the Special Issue

This article introduces and summarizes selected papers from the first World Business Ethics Forum held in Hong Kong and Macau in November 2006, co-hosted by the Hong Kong Baptist University and by the University of Macau. Business Ethics in the East remain distinct from those in the West, but the distinctions are becoming less pronounced and the ethical traffic flows both ways. Gabriel D, Donleavy is Professor and Dean of the Faculty of Business Administration at the University of Macau teaching Business Ethics, Business Negotiation and Advanced Management. His work has been published in Critical Perspectives in Accounting, Corporate Governance, the Journal of Business Ethics, Advances in Applied Business Strategy, the Journal of Higher Education Policy and Management, Long Range Planning and the Asian Review of Accounting which he co-founded. Kit-Chun Joanna LAM is Professor in Department of Economics of the Hong Kong Baptist University. She is also Guest Professor in the Centre for Business Ethics of the Shanghai Academy of Social Sciences, China. She received her Ph.D. degree in economics from Harvard University. Her work has appeared in the Journal of Business Ethics, Journal of Labor Economics, Canadian Journal of Economics, Economica, Journal of Comparative Economics, and Labour Economics. Simon S.M. Ho is Dean and Professor at the School of Business and Director for Corporate Governance and Financial Policy, Hong Kong Baptist University. He founded the Asia-Pacific Corporate Governance Conference and the world’s first master programme in corporate governance & directorship in 2004. He published over 40 academic refereed articles in leading journals such as Journal of Accounting, Accounting & Finance, Journal of Accounting & Public Policy, and Journal of Corporate Finance.     

The transactional ethic: The ethical foundations of free enterprise reconsidered

A review of the evolution of the ethical foundations of free enterprise reveals the essentially utilitarian ethical foundation prevailing today. To enrich those foundations the article attempts to establish the ethical validity of free transactions by relating them to the basic principle of interpersonal ethics: the Golden Rule. The validity of the transactional ethic is presented as an articulation of freedom in a valid social and economic context. Jeffrey A. Barach is Professor of Management, A. B. Freeman School of Business, Tulane University. His DBA ('67), MBA ('61), and AB ('56) are from Harvard. His interests include business ethics, business policy and marketing. He has published articles and cases in these areas and on pedagogy. His text Individual, Business, and Society was published in 1977. Recent articles concern social marketing (Business Horizons), management of family firms (Sloan Management Review), and the ethics of hardball (California Management Review).John B. Elstrott, Jr., is the Sponsored Research Coordinator at the Freeman School of Business, Tulane University. He received his Ph.D. in Economics from the University of Colorado (1975). His interests include business ethics, entrepreneurship, economic development, and environmental economics. He is working on several interdisciplinary research projects including one on economic evaluation of solid waste management alternatives. Dr. Elstrott is an active entrepreneur and serves on the board of several profit and not for profit corporations.     

A validation and extension of a multidimensional ethics scale

Reidenbach and Robin (1988, 1990) proposed and refined a multidimensional ethics scale. This study replicates and extends their work by examining the generalizability of the scale beyond marketing to accounting, and to subjects from across the United States and other countries. Results indicate that, in general, the scale holds for this different sample and context. However, an additional utilitarian construct emerged in the current study as important for accounting academics in their ethical decision-making. We also found that when we refined Reidenbach and Robin's measure of intention to make a particular choice, a social desirability bias or halo effect was identified. Methodological implications for business ethics research are also presented.Jeffrey R. Cohen is Associate Professor of Accounting at Boston College. He is a C.M.A. and a KPMG Peat Marwick Faculty Fellow. His articles have appeared in theJournal of Accounting Research, Decision Sciences andThe Organizational Behavior Teaching Review. His work on Ethics has appeared inJournal of Business Ethics, Issues in Accounting Education, Management Accounting, andThe CPA Journal.Laurie W. Pant is Associate Professor of Accounting at Suffolk University. She holds an M.B.A. and a D.B.A. and an M.Ed. She serves on the editorial board ofIssues in Accounting Education. Her articles on Ethics have appeared inJournal of Business Ethics, Issues in Accounting Education, Management Accounting andThe Organizational Behavior Teaching Review.David Sharp is Assistant Professor of Accounting at University of Western Ontario. He holds a Ph.D. and an M.Sc. He serves on the editorial board of theJournal of International Accounting, Auditing and Taxation. His articles have appeared inThe Midland Corporate Finance Journal andSloan Management Review.     

Business ethics judgments: A cross-cultural comparison

With the increased attention paid to ethical issues in business practice, there is interest in the ethics gap between the U.S. and the U.K. and in the ramifications for educating college students for business management positions. This paper examines the differences in ethics judgments between U.S. and U.K. business students. The results indicate that differences in their demographic profiles do not influence their ethics judgments. However, consistently higher business ethics of female students from both countries are discussed in relation to providing business ethics education.Thomas W. Whipple is Professor of Marketing at Cleveland State University. His articles have appeared in theJournal of Marketing Research, Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Communication, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Marketing Education, andJournal of Travel Research. He is the co-author ofSex Stereotyping in Advertising (Lexington, 1983).Dominic F. Swords is Director of Studies for Part Time MBA Programmes at Henley Management College in the U.K. His research interests include the Economics of European Integration and the relationship between Business Ethics and Business Policy.     

Ethics programs and their dimensions

All organizations have ethics programs which consist of both explicit and implicit parts. This paper defines corporate ethics programs and identifies a number of their components. Corporate ethics programs' structural and behavioral dimensions are proposed which may allow further examination of such program components and their impacts. Finally, fifteen propositions are suggested which describe the influence of founder values, competitive pressures, leadership, and organizational problems on corporate ethics programs and the manageability of such programs.Steven N. Brenner is currently Sponsored Professor of Business Ethics and Corporate Social Responsibility at Portland State University, Portland, Oregon. He served from 1983 through 1987 as Associate Dean for Graduate Programs in its School of Business Administration. Dr. Brenner has written articles forHarvard Business Review, The Academy of Management national MeetingsProceedings, The JAI PressResearch on Corporate Social Performance and Policy, and other publications. He has served as the Chairman and Program Chairman for the Social Issues in Management Division of the Academy of Management and is Chairman of the International Association of Business and Society's 1992 meeting to be held in Leuven, Belgium. He teaches courses in corporate social responsibility, business ethics, managing in a regulated world, business/government relations, business policy and organizational politics. During 1989–90 he was on a sabbatical leave doing research on corporate social responsibility and acting as Chair of the Academy of Management's Ethics Task Force which wrote the Academy's Code of Ethical Conduct.This work was supported in part by a grant from the Chiles Foundation, Portland, Oregon.     

The relative importance of social responsibility in determining organizational effectiveness: Student responses II

This paper, Study II, is the second in a series of papers investigating the relative importance of social responsibility criteria in determining organizational effectiveness, using student samples. A revised version of the Organizational Effectiveness Menu was used as a questionnaire with a sample of 182 senior undergraduate and the MBA students from three universities. Each respondent was asked to rate the importance of the criteria from a manager's perspective. The results support the earlier findings that students responding as managers rate social responsibility criteria, individually and collectively, among the least important of the potential determinants of organizational effectiveness.Dr. Kenneth L. Kraft is Director of Graduate studies at The University of Tampa. He has published numerous articles on Business Ethics, Organization Design, and Strategic Planning in journals such as theAcademy of Management Review, American Business Review, andJournal of Business Ethics. His current research interest centers on the measurement of moral intensity.Dr. Anusorn Singhapakdi is Assistant of Marketing at Old Dominion University. His research has been primarily in marketing/business ethics. He has published in theJournal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing, as well as various other journals and proceedings.     

The Principle of Moral Projection: A reply to Professor Ranken

This article responds to two criticisms by Professor Nani Ranken of the Principle of Moral Projection in business ethics. In the process it enlarges upon our understanding of the moral agenda of management and the corporation as a participant in ethical transactions. Kenneth E. Goodpaster is Associate Professor at the Graduate School of Business Administration at Harvard University. He has published articles in a wide variety of journals, including the Journal of Philosophy, Ethics, Environmental Ethics, the Journal of Business Ethics, Thought, and the Harvard Business Review. He has also edited or authored five books: Perspectives on Morality: Essays of William Frankena (1976) Ethics and Problems of the 21st Century (1979) Regulation, Values and the Public Interest (1980) Ethics in Management (1984) and Policies and Persons: A Casebook in Business Ethics (1985). Work in progress includes a monograph on management and moral philosophy (1987).