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1.
数字化时代的到来催生了许多企业的商业模式发生变革,如何在数字化情境下构建新的商业模式是目前很多企业所面临的问题。文章基于商业模式的价值主张、关键活动、价值网络及盈利模式四个层面的理论知识,对埃森哲的商业模式与数字化共演实现创新路径及内在机理进行纵向案例研究。研究表明,埃森哲商业模式创新通过其内部的数字化驱动,构建数字化生态系统和外部数字化服务满足顾客的需求两种路径,最终实现商业模式的创新。  相似文献   

2.
目前,商业模式创新已经成为企业获得竞争优势的重要来源。文章运用案例研究方法 ,从价值主张、价值创造和价值获取方面对三类手机企业商业模式创新实践案例进行分析,结合内部和外部两个方面探讨了商业模式创新的创意源泉,认为企业通过消费者获取商业模式创新的创意源泉存在显著差异。在此基础上指出了手机行业通过消费者获得商业模式创新创意的主要途径。研究不仅丰富了现有的理论成果,也为我国制造业商业模式创新实践提供了有益的指导。  相似文献   

3.
海尔久已实行的缝隙战略其源出于毛泽东兵法:在总体战略上处劣势、防御、内线作战的部队.可以而且必须力争在局部战役、战斗上造成优势,实施进攻,变为外线作战。今天,海尔冰箱在美国的日益旺销这一案例,正是兵战战法转用商战的一个经典版本。  相似文献   

4.
在当今信息化急剧膨胀的时代,市场环境瞬息万变,高科技飞速发展,消费者需求偏好不断发生变化,给企业持续经营和发展带来了极大的挑战,原有的商业模式在经历了一个相对稳定的阶段之后,正面临着质的改变,面临着“创造性破坏”.在这种机会和挑战并存的状况下,企业要想把握住市场机会,在竞争中立于不败之地,对商业模式不断进行创新就显的尤为重要.  相似文献   

5.
新零售背景下,零售企业的商业逻辑会随高管认知产生不同,催生出多种商业创新模式.基于认知适应性理论和商业模式创新理论,以三顿半和玛丽黛佳为例,研究了新零售背景下高管团队认知适应性对商业模式创新的内在影响逻辑和结果表现.研究表明:认知适应性是商业模式创新的必要条件,且商业模式创新维度的选择与差异化源于特定商业环境中对认知适...  相似文献   

6.
基于社会情感财富视角,本文通过双案例的对比研究,探索家族企业的企业家精神与商业模式创新之间的内在机理.研究发现:①在延伸型社会情感财富的影响下,家族企业的企业家精神富有冒险精神,其侧重资源整合与利用,倾向于促进企业突破式的商业模式创新,该创新模式具有风险相对较大且结果不可期的特征;②在约束型社会情感财富的影响下,家族企...  相似文献   

7.
近年来,商业模式创新在学术界和企业界引起了广泛关注,尤其是在互联网行业.本文通过分析商业模式内涵及其构成要素,以乐视网为例探讨商业模式的创新,为后期探究我国企业商业模式的创新奠定基础.  相似文献   

8.
商业模式的破坏性创新为所有有志于创新的企业打开了另一片独特的发展空间,使成熟型企业面对激烈的市场竞争,再续辉煌;使刚起步的企业在厮杀惨烈的红海蓝海领域击败最强大的竞争对手,扬起风帆,发展出属于自己的海域。本文主要探讨了商业模式及商业模式破坏性创新的方法途径及其控制,以为企业的创新和发展提供相关参考和借鉴。  相似文献   

9.
商业模式是当今企业核心竞争力形成和发展的关键问题,特别是在产业供应链服务化背景下,如何有效地构造和推动商业模式的创新和可持续是企业供应链管理的核心所在。因此,究竟如何认识服务化商业模式变革的原动力,以及模式建立和演进过程中的组织结构、创新要素和治理方式是一个需要不断深入研究的课题。本文基于国内外有关商业模式相关理论研究,提出了服务化商业模式创新的架构和要素并运用利丰的单案例研究,分析了该理论模式的核心内容和主要路径在实践中的适用性,即服务化商业模式创新的原动力对模式结构选择的影响,以及结构与创新要素和创新治理之间的关系。  相似文献   

10.
海尔久已实行的缝隙战略源自于毛泽东兵法:在总体战略上处劣势、防御、内线作战的部队,可以而且必须力争在局部战役、战斗上造成优势,实施进攻,变为外线作战。今天,海尔  相似文献   

11.
    
With the uptake of business process modelling in practice, the demand grows for guidelines that lead to consistent and integrated collections of process models. The notion of a business process architecture has been explicitly proposed to address this. This paper provides an overview of the prevailing approaches to design a business process architecture. Furthermore, it includes evaluations of the usability and use of the identified approaches. Finally, it presents a framework for business process architecture design that can be used to develop a concrete architecture. The use and usability were evaluated in two ways. First, a survey was conducted among 39 practitioners, in which the opinion of the practitioners on the use and usefulness of the approaches was evaluated. Second, four case studies were conducted, in which process architectures from practice were analysed to determine the approaches or elements of approaches that were used in their design. Both evaluations showed that practitioners have a preference for using approaches that are based on reference models and approaches that are based on the identification of business functions or business objects. At the same time, the evaluations showed that practitioners use these approaches in combination, rather than selecting a single approach.  相似文献   

12.
企业要素创新协同模式研究   总被引:3,自引:0,他引:3  
本文从要素创新的角度研究企业创新协同模式,在回顾已有相关研究的基础上,指出本研究的目的是将创新协同纳入整个企业创新系统的框架中,全面探究企业创新系统中各要素创新的协同模式。对三个企业创新案例进行了介绍和分析,提出了单核主导式创新协同、多核主导式创新协同、全要素共同主导式创新协同三种企业要素创新协同的基本模式,并从创新子系统主导特性、创新子系统间关系特性和创新绩效传导特性三个方面进行了阐释。  相似文献   

13.
    
In the last years, circular economy has represented one of the most-debated topics in management research. Although the understanding of this industrial paradigm has significantly improved over the last decade, a number of important research questions still remain unanswered. Among them, the design process of business model through which established firms evolve from being linear to circular deserves further investigation. Existing research still falls short to investigate how companies design the dimensions of value creation, value transfer, and value capture of their business models to launch circular products into the market. By leveraging a multiple case study analysis of four companies in the paper and beverage industries that have launched six circular products, the paper examines the process that these companies have followed to face the transition toward a circular business model. The paper contributes to the research field in the intersection between new product development and circular business models, by showing that the process toward a circular business model occurs along three major phases, that is, idea generation, product development, and commercialization. In each phase, companies implement peculiar managerial practices for launching circular products into the market, which typically address all the dimensions of the business model and follows a recurrent path over time.  相似文献   

14.
商业案例、教学案例和案例研究的关系   总被引:2,自引:0,他引:2  
针对目前我国案例研究规范性不足的现状,本文从商业案例、教学案例和案例研究论文的角度出发,分别探究三种案例的本质以及它们之间的逻辑关系,并对未来的案例研究提出了以下建议:作为案例研究的基础,要重视商业案例;掌握将商业案例改编为教学案例的技巧;将案例研究和统计分析结合使用,以得出更加科学可信的研究结论。  相似文献   

15.
本文通过对现有关于商业模式与企业绩效关系研究的梳理和总结可以看出,商业模式是企业绩效差异的重要因素之一,商业模式创新成功会使企业绩效得到极大的改善和提升。文章总结了商业模型领域的研究现状,并进一步提出了未来研究的方向和方法的改进。  相似文献   

16.
创建三峡综合交通运输枢纽,不仅有利于充分发挥长江黄金水道的优势,更是立足宜昌建成国家特大城市的现实需要,对促进宜昌乃至三峡区域的综合交通运输发展、服务一体化及产业经济集聚具有十分重要的意义。文中从统筹全局,适度超前的角度定位了三峡交通运输枢纽,并从4个创新的角度提出了构建国家级三峡交通运输枢纽的途径。  相似文献   

17.
随着知识经济的到来和经济全球化趋势的日益加剧 ,企业所处的市场环境发生了复杂而又深刻的变化 ,管理领域的理论创新和实践变革层出不穷 ,可谓“百花齐放 ,百家争鸣”。本文从全面分析价值创造型企业的含义入手 ,着重阐述了二十一世纪价值创新的战略特征及其客观要求 ,并以价值创造型企业的理念对海尔的管理创新进行了深入探讨 ,指出价值创造型企业的构建是二十一世纪价值创新战略的必然选择。  相似文献   

18.
    
Scholars and practitioners across fields increasingly recognize that business models for the circular economy may be an effective lever for solving ecological persistent problems such as climate change, biodiversity loss, and growing natural resource scarcity. Despite a growing interest in the potential of circular business models, interconnections between the organizational dimensions of firms and their business model innovation processes remain underexplored. Based on problem‐centered expert interviews with business consultants experienced in circular business development, this study creates a conceptual model that offers structured knowledge about why firms steadily reproduce linear BMs and how incumbents manifest themselves as a constant linear‐oriented value creation system. The model also demonstrates organizational conditions and management strategies that frustrate the reproduction of linear BMs and, thus, enable initial moves towards CBM innovation. Building on this, the article provides a set of propositions on how an organizational transition management may be configured and what incumbents require to successfully navigate circular business model innovation. The findings provide a foundation for a contemporary understanding of circular business model transition management, which simultaneously serve as impulses for future research investigations.  相似文献   

19.
    
Business model innovation has seen a recent surge in academic research and business practice. Changes to business models are recognized as a fundamental approach to realize innovations for sustainability. However, little is known about the successful adoption of sustainable business models (SBMs). The purpose of this paper is to develop a unified theoretical perspective for understanding business model innovations that lead to better organizational economic, environmental and social performance. The paper examines bodies of literature on business model innovation, sustainability innovation, networks theory, stakeholder theory and product–service systems. We develop five propositions that support the creation of SBMs in a unified perspective, which lays a foundation to support organizations in investigating and experimenting with alternative new business models. This article contributes to the emerging field of SBMs, which embed economic, environmental and social flows of value that are created, delivered and captured in a value network. It highlights gaps for addressing the challenges of business model innovation for sustainability and suggests avenues for future research. © 2017 The Authors. Business Strategy and the Environment published by ERP Environment and John Wiley & Sons Ltd  相似文献   

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