Extrapolating understanding of food risk perceptions to emerging food safety cases

Important determinants of risk perceptions associated with foods are the extent to which the potential hazards are perceived to have technological or naturally occurring origins, together with the acute vs. chronic dimension in which the potential hazard is presented (acute or chronic). This study presents a case study analysis based on an extensive literature review examining how these hazard characteristics affect people’s risk and benefit perceptions, and associated attitudes and behaviors. The cases include E. coli incidences (outbreaks linked to fresh spinach and fenugreek sprouts), contamination of fish by environmental pollutants, (organochlorine contaminants in farmed salmon), radioactive contamination of food following a nuclear accident (the Fukushima accident in Japan), and GM salmon destined for the human food chain. The analysis of the cases over the acute vs. chronic dimension suggests that longitudinal quantification of the relationship between risk perceptions and impacts is important for both acute and chronic food safety, but this has infrequently been applied to chronic hazards. Technologies applied to food production tend to potentially be associated with higher levels of risk perception, linked to perceptions that the risk is unnatural. However, for some risks (e.g. those involving biological irreversibility), moral or ethical concerns may be more important determinants of consumer responses than risk or benefit perceptions. (Lack of) trust has been highlighted in all of the cases suggesting transparent and honest risk–benefit communications following the occurrence of a food safety incident. Implications for optimizing associated risk communication strategies, additional research linking risk perception, and other quantitative measures, including comparisons in time and space, are suggested.     

Beyond under the dome: an environmental documentary amplified public risk perception about air pollution in China

Abstract

Air pollution is a major environmental problem in China and it poses serious risks to public health. Based on the social amplification of risk framework (SARF), this study examines how media, in particular, an impactful environmental documentary titled Under the Dome, influenced Chinese citizens’ risk perception about air pollution. Survey results showed that exposure to the documentary amplified risk perception and risk perception was significantly related to viewers’ information seeking behaviors, policy support, and individual mitigation action about this issue.     

Perception of technological risk: insights from research and lessons for risk communication and management

Technology has become a familiar companion in all areas of life. Production consumption, administration, education, communication, and leisure activities are all shaped by the use of technologies. However, people often associate with the term ‘technology’ attributes, such as catastrophic and potentially dangerous, and tend to take the benefits of technological products for granted. This asymmetry in risk–benefit perception is one of the main reasons why many consumers are concerned about ‘hidden’ risks of technologies and why they demand stringent regulatory actions when they feel unduly exposed to potential emissions or waste products associated with the lifecycle of technologies. This situation is often aggravated by social amplification processes, by which even small risks receive high media attention and are blown out of proportion in the public arena. At the same time, however, one needs to acknowledge that many technologies have the potential to harm the human health and the environment. The purpose of this article is to review our knowledge about risk perception with respect to technologies, in particular emerging technologies, and to suggest possible strategies to use this knowledge for improving our risk management practice. Technological risk perception is defined in this article as the processing of physical signals and/or information about a potentially harmful impact of using technology and the formation of a judgment about seriousness, likelihood, and acceptability of the respective technology. Based on the review of psychological, social, and cultural factors that shape individual and social risk perceptions, we have attempted to develop a structured framework that provides an integrative and systematic perspective on technological risk perception and that may assist risk management and regulation in taking perceptions into account.     

The relationship between risk control imperative and perceived causation: the case of product counterfeiting in China

The counterfeiting of safety critical products such as pharmaceuticals is a significant risk to public safety, but the literature suggests that much of the causation of counterfeiting is endogenous: the decisions of legitimate producers and consumers facilitate or incentivize the manufacture of counterfeits. This study examined what effect the perceived causation of counterfeiting risk (both the causes of counterfeiting, and the consequences caused by counterfeiting) had on the risk control imperative: the belief that more resources should be allocated to controlling this risk. This involved a questionnaire survey of individuals in China, asking them to respond to the risks arising from the counterfeiting of specific safety-critical product types. The study found that although some causes of counterfeiting were emphasized much more strongly than others (notably the failure of the authorities, profiteering among legitimate producers and the presence of criminal organizations), the less emphasized causes were still judged as being relevant. The study found that the association between the risk control imperative and both the perceived scale of risk and its causal origins varied across different product types. In one case, the scale of risk was virtually unrelated to control imperative, but in all cases, at least one of the causal factors, and at least one of the consequential factors, explained variation in control imperative. A qualitative comparative analysis also indicated specifically that control imperative was lower if an actor who was strongly implicated in the cause of the risks was also a bearer of the risks.     

企业风险管理中的风险沟通机制研究

ERM是当今企业风险管理的核心标准,风险沟通是风险管理的重要方法,但企业风险沟通的研究尚不完备。本文将社会公共领域的风险沟通理论与COSO框架下的企业风险管理相结合,提出了一个风险沟通的理论假说,以全面风险感知、相互信任、伙伴关系和双向沟通模式作为该假说的四大支柱,以全面综合的方法,从企业内部(纵向)和企业外部(横向)两个维度构建了企业风险沟通体系,期望能够为企业层面的风险沟通发挥积极的作用。     

The new political importance of the old hurricane risk: a contextual approach to understanding contemporary struggles with hurricane risk and insurance

In the United States, policy-makers struggle to resolve conflict between public demands for affordable insurance costs covering hurricanes and market demands for risk-based insurance pricing. Given the socially constructed nature of risk, a risk-based pricing approach prioritizes insurer values and business practices over all societal value goals expressly limiting democratic inclusion in decision-making about risk. As a step towards the more democratically inclusive approach of risk governance, this article uses the state of Florida as a case study to provide a narrative of the social and political context for the evolution of the idea of U.S. hurricane risk. I argue that today’s hurricane risk is a product of long-standing shared efforts to build prosperity. However, it is no longer a simple risk for society to overcome on its way to economic well-being. Contemporary hurricane risk is systemic and serves as a nexus for political battles over American values.     

Neglected and overemphasized risks: the opinions of risk professionals

Research on risks has mainly been devoted to detailed analyses of such risks that are subject to public debate and policy decision making. However, many if not most of the risks that are now the subject of regulation were once neglected. Experts in conjunction with regulators have a crucial role in putting risks on the policy agenda. But what views do experts have on the matter of attention to risks? In order to answer this question risk assessment experts were asked to list the risks they considered to be over‐emphasized, respectively neglected. Radiation risks constituted the largest category of risks reported to be over‐emphasized. Other risks often reported to be over‐emphasized included BSE, GMOs, amalgam, and air traffic. Lifestyle risks were the largest category of risks reported to be neglected. Other risks often listed as neglected included radon (as an exception within the radiation category), road traffic, socio‐economic risks, energy production excluding nuclear power, and local accidents (including fires and workplace accidents). Risks mentioned about equally often as neglected and over‐emphasized included chemicals and crime. There was a correlation between perceived risk and neglect: risks considered to be neglected were also judged as larger. For a comparison, the topics of articles in the journal Risk Analysis from 1991–2000 were categorized into the same risk categories that were used for the questionnaire. The risks most commonly treated in the journal (chemicals and cancer) coincided with the risks which experts in our survey considered to be overemphasized rather than neglected.     

Institutional dimensions underlying public trust in information on technological risk

This paper examines the determinants of trust in public information on technological risk in a petrochemical complex located in Tarragona (Spain). Data from focus groups (eight) and a questionnaire survey (N = 400) are drawn together to analyse how two local communities exposed to major chemical hazards perceive information on risk and its sources. Results show how trust relies on two main factors, namely expertise and trustworthiness, that are significantly influenced by a third one, antagonism. Results also illustrate the relevance of the institutional context when understanding how communities give meaning to the available information on risk.     

Return and risk in initial public offerings of both shares and warrants

In the past few years there has been an increasing number of new issues of shares of common stock together with warrants intended to raise interest in initial public offerings of relatively young, growing firms. In this study we examine the pricing efficiency of stocks and warrants offered simultaneously to the public as a single unit. We present a model for evaluating the warrants in such offerings and test it empirically against data from the Tel-Aviv Stock Exchange, where such offerings have become standard. We find that the issued units are usually undervalued, allowing for significant abnormal positive returns. But, while the warrants are usually underpriced, the stocks are overpriced. Largely consistent with the evidence from other financial markets around the world, we also find abnormal negative rates of return in the long run.     

Litigation risk, strategic disclosure and the underpricing of initial public offerings

Using word content analysis on the time-series of IPO prospectuses, we show that issuers tradeoff underpricing and strategic disclosure as potential hedges against litigation risk. This tradeoff explains a significant fraction of the variation in prospectus revision patterns, IPO underpricing, the partial adjustment phenomenon, and litigation outcomes. We find that strong disclosure is an effective hedge against all types of lawsuits. Underpricing, however, is an effective hedge only against Section 11 lawsuits, those lawsuits which are most damaging to the underwriter. Underwriters who fail to adequately hedge litigation risk experience economically large penalties, including loss of market share.     

Improving lay understanding of exposure to electromagnetic fields; the effect of information on perception of and responses to risk

Studies show that, although many people are concerned about the potential health risks of being exposed to electromagnetic fields (EMF), lay understanding of exposure, an important determinant of risk perceptions and responses, is limited. In an online consumer panel (n = 245), we tested the effects of providing people with information about EMF on lay understanding of exposure, and on perceptions and responses to risks, using an experimental 2?×?2?×?2 design. Providing people with specific information explaining the distance–exposure relationship, clarifying EMF policy, or specifying personal exposure management options actions resulted in a better understanding of exposure. We demonstrated that information provision as such had no effects on concerns about EMF nor on perceived risk of personal sources, i.e. mobile phones, but lowered perception of risk of public sources, i.e. mobile phone base stations and high-voltage power lines. In addition, information explaining the distance–exposure relationship in combination with policy information resulted in reduced self-reported risk-aversive responses. Moreover, participants who understood more about exposure in relation to the distance to the source showed lower perceptions of risk, were less likely to restrict their own exposure, and more likely to accept new installations of public sources of EMF in their neighborhood. In contrast, awareness that exposure was mainly determined by personal use of EMF sources corresponded with higher perceptions of risk from personal sources and a higher likelihood to restrict one’s own exposure. Our findings provide focal points for improving communication on EMF. In particular, we suggest to include information clarifying the distance–exposure relationship to improve understanding of exposure.     

Farm food safety and diseases risk assessments: case studies from the horticultural and salmonid farms

This study explores the perceptions of selected fresh produce and salmonid farms on the types and importance of various risk assessments conducted at the primary production level. Both the fresh produce and salmonid farms in this study are vigilantly conducting risk assessments to prevent or reduce potential food safety and infectious diseases from occurring. The participating farms generally carried out at least eight types of risk assessments such as health and safety, water, workers’ hygiene, site assessment and pesticides/veterinary medicines on an annual basis. Health and safety, pesticides/veterinary health, fresh produce safety and fish health assessments are some of the most important types of risk assessments for the farms. Most farms will continue with the good practice of conducting risk assessments even if it is not required by their customers or regulations but would prefer to reduce the amount of paper/electronic-based risk assessments.     

Aiming to connect: the business case for diversity in public organizations in The Netherlands

This paper examines the effectiveness of diversity policy and interventions in the Dutch public sector and shows that business case interventions can affect employees’ commitment to their organization, contributing to staff retention rates and improving overall performance. Leadership style, as well as organizational culture, are shown to play a crucial role in the effectiveness of the interventions that were analysed.     

The measurement of risk perceptions: the case of smoking

Climate change is a threat to human health and life, both now and in the future. Despite this, studies show that the public typically do not consider the issue a priority concern or a direct, personal threat. Furthermore, few are taking any preventive or protective action. Previous studies identify direct experience as a major influence on risk perception, learning and action. Drawing on such evidence, this paper focuses on the intangibility of climate change as a key impediment to personal engagement and explores whether relevant experiences of flooding and air pollution influence individuals' knowledge, attitudes, risk perception and behavioural responses to climate change. Perhaps surprisingly, interviews and a survey conducted in the south of England indicate flood victims differ very little from other participants in their understanding of and responses to climate change, but that experience of air pollution does significantly affect perceptions of and behavioural responses to climate change. Air pollution victims are no more likely to cite pollution as a cause of climate change than non‐victims; but they do have higher pro‐environmental values. Respondents with these values are significantly more likely to consider climate change a salient risk and to take action in response to it. Therefore the relationship between air pollution experience and responses to climate change may be indirect and mediated by environmental values. The paper concludes by highlighting implications of this research for developing climate change policies and strategies for public engagement.     

The stability of risk and benefit perceptions: a longitudinal study assessing the perception of biotechnology

The study of public perceptions is considered to be important for making sound policy decisions, since the public decides which products will enter and sustain in the market. Stability of public perceptions is important for policy-makers; only if public attitudes and perceptions remain constant, policy-makers will be able to take them into account. The aim of the present study was to examine the stability of participants’ risk and benefit perceptions of gene technology over a period of two years. In spring, 2008 and in spring, 2010, the same sample of participants filled out an identical questionnaire. Results of structural equation modelling show that risk and benefit perceptions of gene technology applications are moderately stable (r = .5–.7). Furthermore, results show that people distinguish between medical, plant and food applications and applications involving animals when evaluating the risk of gene technology. When evaluating the benefits, participants also take consumer-related benefits into account, such as enhancement of functional properties. Results of the present study suggest that risk research should regularly examine people’s risk perceptions in order to gain a clearer picture of the dynamics of people’s perception and preferences not only of novel technologies, but also of entrenched technologies.     

The constitutive element of probabilistic agency in risk: a semantic analysis of risk,danger, chance,and hazard

Defining central concepts with accuracy is crucial to any scientific discipline. A recent debate over risk definitions in this journal illustrates the far reaching consequences of divergent definitions. Aven and Renn define risk as a social construct while Rosa defines risk as an ontological fact. Both claim that their definition reflects the common usage of the word risk. Through a semantic analysis this paper points to a constitutive element of what is termed probabilistic agency in the risk concept. In this respect, risk is distinct from danger, and because Rosa’s main argument is based on the apparent synonymy between risk and danger, the premises for his risk ontology are not valid. The paper furthermore argues that Aven and Renn’s attempt to bridge between epistemology and ontology is based on a distinction between a conceptual level of risk and its practical application which is impossible to uphold if a risk definition is to be in accordance with the ordinary usage of the word. The paper concludes by arguing that risks are only real within a subjective ontology.     

Associations between risk judgments and demand for transport risk mitigation

The present study tested a hypothesized model regarding associations between risk sensitivity, risk perception, transport priorities, worry, and demand for risk mitigation in transport. An additional aim was to investigate differences in risk perception, worry, risk sensitivity, transport priorities, and demand for risk mitigation in age-groups, gender, and educational levels. A mail survey was conducted in a representative sample of the Norwegian public over 18?years (n?=?1947) in 2008. The response rate was 31%. The results showed that transport priorities were the strongest predictor of demand for risk mitigation. Risk perception seems to be mediated by worry. Risk sensitivity was directly associated with transport risk perception and, not as predicted, also directly with demand for risk mitigation. The two youngest age-groups (18–30 and 31–50?years) perceived the probabilities of transport accidents in private transportation as significantly larger and also judged other nontransport risks to be larger than those over 50?years of age. The youngest age-group was more worried about injuries from private transportation, but reported lower demands for risk mitigation. The findings merit further research into the relationship between risk perception and demand for risk mitigation. The results indicated that younger individuals were more worried about injuries and assessed the probability of accidents to be larger, while they report a lower demand for risk mitigation compared to older age-groups.     

Risk perception and risk management in Norwegian aquaculture

This exploratory study seeks to provide empirical knowledge about fish farmers' risk attitudes, risk sources and risk management tools by presenting the results from a survey among Norwegian fish farming companies. The results show that fish farmers think of themselves as only moderately risk averse compared, for instance, to crop and livestock farmers. The most important sources of risk are considered to be future salmon prices, institutional risks and fish diseases, while keeping costs low is the most important risk management tool.     

Aquaculture: an emerging issue for public concern

The present paper reviews the literature on the risks and benefits of aquaculture. By bringing together sources from both natural sciences and social sciences, we provide a synthesis of perspectives on the relatively novel activity of modern aquaculture. This review consists of three parts: first, a background to aquaculture; second, an overview of the scientific risks and benefits; and third, an introduction to the related public perception issues. We establish five main risk‐related areas: human health, environment, organizational, fish welfare, and social issues and utilize these to highlight potential divergences in expert and lay perceptions. Drawing on findings from the risk perception literature, particularly those related to previous food‐related controversies, it is argued that aquaculture incorporates a range of issues, which have already been shown to be a catalyst for public concern. As such, we conclude that, in addition to natural science studies, aquaculture requires a social science approach in order to be able to anticipate and address future controversies in a timely and efficient manner. However, to date, only few articles address aquaculture from a social science perspective, and the present paper is offered as a step in this direction.     

Mobile phone masts,social rationalities and risk: negotiating lay perspectives on technological hazards

This paper examines the responses of 37 participants in six focus groups to media representations of the health risks associated with mobile phone masts (‘base stations’) in the light of theoretical debates concerning non‐expert understandings of risks (variously characterised as ‘lay rationality’, lay epidemiology’, popular epidemiology’, ‘public knowledges’, ‘social rationality’ and ‘intuitive risk judgements’). In particular, the study discusses the extent to which two particular manifestations of such understandings – non‐mediated contextual and personal knowledges (‘multiple information sources’), and risk comparisons made between mobile phone masts and a variety of other perceived health risks – are prominent in respondents’ discursive constructions of risk. The paper suggests that analyses of risk responses such as these should differentiate clearly between classes of risks, and avoid suggestions that any particular type of risk response can be unproblematically mapped onto other risk scenarios.