Symbolic,Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site,Cambodia

This study empirically investigates the effects of three destination consumptions (namely symbolic, experiential and functional) on tourists' destination attachment and satisfaction, and further on destination loyalty at a heritage tourism destinations. Using a sample of 512 international tourists visiting Angkor, Cambodia, results reveal that all three types of consumptions have significantly positive effects on destination attachment and satisfaction, which in turn positively affect destination loyalty. However, the effects of symbolic consumption and experiential consumption are greater than that of functional consumption. The results also support the importance of the role of destination attachment in the quality–satisfaction–loyalty relationship. Copyright © 2016 John Wiley & Sons, Ltd.     

Understanding the residents’ social impact perceptions of an African Cultural Festival: the case of Macufe

ABSTRACT

The Macufe is one of the Africa’s largest cultural festivals, and takes place annually in Bloemfontein, South Africa. This 10-day event attracts approximately 140,000 attendees, meaning that the residents have to share facilities and services with tourists. The effects of such interactions can be both positive and negative. Community members are stakeholders in any tourism ventures that take place in their area, meaning that their goodwill is of utmost importance. Therefore, the social impacts of this event should be well managed to foster community support. For this reason, a quantitative study was done to determine residents’ social impact perceptions towards the event. A total of 425 questionnaires were completed by willing residents who lived in proximity to festival activities. From an exploratory factor analysis, four factors were extracted, namely community enhancement, community degradation, tourism growth and increased public spending and interaction. It was found that the event does not generate significant levels of positive social impacts, and that the negative social impacts are viewed almost equal to the positive social impacts. This was one of the first social impact perception studies done on an African arts festival, which contributes to the sustainable management of such crucial events.     

Tourism and electricity consumption in 9 European countries: a decomposition analysis approach

ABSTRACT

Tourism is a major economic activity constituting one of the main sectors in economic terms. European countries traditionally play a significant role in the overall international tourism flow. However, while tourism has a noticeable positive impact on economic development, it also contributes to environmental degradation by increasing energy consumption and therefore emissions. This paper analyses the relationships between Hotel and Restaurant electricity consumption and tourism growth in 9 European countries during 2004–2012, for which there is a sufficient amount of data available. A decomposition analysis based on log-mean Divisia index method (LMDI I) is conducted to examine electricity consumption on this sector and their components. Five decomposition factors are considered: energy intensity (EI), physical capital intensity (KI), physical and human capital relationship (KL), human capital intensity (LI) and the tourism factor (T). Results show the evolution of energy consumption related to this sector, identifying the driving forces that have influenced it.     

Survival theory: tourist consumption as a beneficial experiential process in a limited risk setting

This body of research developed over a number of individual but linked studies, predominantly carried out in the Bournemouth environs in the South Coast of England as well as on the islands of the Isle of Wight and Guernsey. The focus of these studies has been to examine the process, meaning and sought outcomes of the consumption process of individuals while on holiday. The relationship of non‐everyday setting and increased desire for interpersonal and intrapersonal significance within holiday consumption experiences are shown to be pivotal in generating a perceived developmental event for the consumer away from the routine of everyday living. An explanation for this is considered within risk‐based consumer models as well as within humanist developmental and post‐modern identity/experience choice orientations. Within holiday consumption there was found to be a high proclivity to discover, learn and reflect on the developing self, and close social unit (as well as social interactions in general) while on holiday within a non‐everyday cultural experience; with inherent alteration of consumer behaviour when in the holiday ‘state of mind’. The generally more affective, rather than cognitive, basis of tourist retail consumption is considered relating to the ‘risky’ nature of individual learning and socialisation processes and consumption behaviour within the limited risk environment of a holiday setting. In further considering risk‐based models of adventure holiday consumption, the herein proposed Survival Theory of tourist consumption offers a more general beneficial human development role (individual and social) for most tourist interactions which contrasts with much tourist literature (and popular cultural beliefs) which assumes tourism to be a selfish, destructive or harmful process within the sphere of human behaviour. Differentially across the sample, a tentative typology of tourist consumers is also proposed, with some reference to potential life‐stage association and applications to experiential‐based marketing of holidays to various consumer groups. Copyright © 2007 John Wiley & Sons, Ltd.     

Exploring experiential consumption dimensions in the theme park context

Although theme park products play a significant role in experiential consumption, there is a lack of attention on the components of theme park experience in the experiential consumption framework. Therefore, the current study was conducted to develop a scale to measure theme park visitor experience by applying Schmitt’s [(1999a). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York, NY: Free Press] five strategic experiential modules of SENSE, FEEL, THINK, ACT, and RELATE. The scale was tested on an online sample of 400 US residents who visited at least one theme park in the past twelve months. Three different analyses were used to test the reliability and validity of the 5-factor experiential consumption model. First, principal component analysis to identify the number of meaningful factors revealed a 4-factor model structure. Second, confirmatory factor analysis to test the psychometric properties of the measurement and structural models supported the 5-factor model structure, with a few convergent and discriminant validity issues, particularly on the ACT factor. Third, partial least squares analysis with both formative and reflective specifications fully supported the 5-factor model structure with a minimal concern on the convergent validity of the ACT factor. Theoretical, managerial, and methodological implications regarding visitor experience in theme parks are discussed.     

Determinants of tourists' expenditure at mass participant sport events: a five-year analysis

Using the five-year data of a US running event (N?=?9380), this study examined key determinants of tourists' expenditure in a mass participant sport event. Economic constraint, travel-related, socio-demographic, and sport-related facets were integrated into the expenditure model while considering changes in tourism prices. The proposed four-facet model provides a broader framework for event organisers and destination marketers in evaluating what factors determine participants' spending behaviours while at the destination, thereby maximising the potential economic benefits of hosting a participant sport event.     

Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

This study uses the omnivorous–univorous theoretical framework of the arts marketing studies to identify relationships between the live‐performing arts and cultural tourism behaviours and preferences. Patrons of a major performing arts centre were segmented in three groups — sporadic, univores and omnivores — and examined regarding their cultural tourism behaviours and preferences. Statistical analysis revealed significant differences among groups in terms of demographic characteristics, art and culture consumption and cultural tourism behaviour and preferences. Study results add to the body of knowledge of tourism, suggesting that the culture omnivorous consumption behaviour reported in art marketing studies is also relevant to cultural tourism. Results suggest the existence of omnivorous cultural tourists seeking a wide variety of cultural products and experiences. The identification of a group of individuals with little interest and consumption of culture, including cultural travel destinations, also emerges from this study. Copyright © 2009 John Wiley & Sons, Ltd.     

Catalysts for transformative learning in community-based ecotourism

This paper illustrates how community-based ecotourism (CBET) is a site of experiential learning which may encourage transformative learning for visitors. An experiential CBET curriculum is identified which is centred on ecotourists' nature, adventure and cultural experiences. In this curriculum, Nature Shock, Adventure Shock and Culture Shock serve as Concrete Experiences in Kolb's [1984. Experiential learning. Englewood Cliffs, NJ: Prentice-Hall] experiential learning cycle, and may potentially act as disorienting dilemmas to stimulate transformative learning. These three types of disorienting dilemmas are discussed with reference to literature on wildlife and nature tourism, adventure tourism and outdoor education, and international volunteer tourism, respectively. Three empirical case studies of CBET in Southeast Asia are used to provide context to the discussion. Finally, the paper provides an elaboration of six pedagogical themes pertaining to how the transformative learning of visitors to CBET projects might be enhanced.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

Intention to Revisit Traditional Folk Events: A Case Study of Qinhuai Lantern Festival,China

The present study aims at analyzing revisit intention of traditional folk events based on the Theory of Planned Behavior and a Consumer‐based Model of Authenticity. The survey data were collected by a questionnaire survey in Nanjing Qinhuai Lantern Festival 2012, China. Structural equation modeling was employed to test the proposed research model. The result shows that perceived behavioral control, motivation and perceived food authenticity of the event, but not attitude and perceived overall authenticity of the event, are valid predictor constructs for visitors' intention to revisit Qinhuai Lantern Festival. The findings have implications for the promotion of traditional events and festival tourism. Copyright © 2013 John Wiley & Sons, Ltd.     

Developing metropolitan tourism on the fringe of central London

The paper examines the growth of a ‘new tourism area’ in Islington, north London — a locality that lacks a large attraction, acknowledged distinctive heritage and has not been planned as a destination. We review supply side changes and link them to the recent literature on economic and spatial trends in cities, particularly the role of amenity. We report on a survey of Islington visitors that shows they are drawn by distinctive qualities of place rather than particular attractions. The visitors have characteristics that distinguish them from visitors to London as a whole, but we speculate that they have similarities to Islington workers and residents in their search for amenity, entertainment and high‐level consumption services. In the final section of the paper we explore the consequences of our findings for understanding the growth of urban tourism. Copyright © 2004 John Wiley & Sons, Ltd.     

The Gawk,The Glance,and The Gaze: Ocular Consumption and Polar Bear Tourism in Churchill,Manitoba, Canada

Photography is an integral component in the observation of fauna in protected areas (Russell, 1995; Shackley, 1998). The importance of photography to wildlife tourism should come as no surprise since the relationship between photography and tourism has been well documented (Albers & James, 1988; Chalfen, 1979; Neumann, 1992). Behavioural observations and interviews conducted with polar bear viewers visiting the Churchill Wildlife Management Area near Churchill, Manitoba revealed motivations closely resembling what some authors have termed as ocular consumption (Lee, 2001; Ryan et al., 1999). This paper examines the relation between photography, the wildlife tourist gaze, and ocular consumption, and applies these concepts to one particular field setting.     

New insights into an old issue – examining the influence of tourism on economic growth: evidence from selected small island developing states

This paper uses relatively new heterogeneous panel autoregressive distributed lag cointegration methods to re-examine the long-run equilibrium and Granger causality relationship between tourism and economic growth for the small island developing states (SIDSs). In addition, the study incorporates energy consumption and foreign direct investment (FDI) as alternative growth determinants, during the period 1995–2014. After allowing for the heterogeneous country effect, a positive and statistically significant long-run equilibrium relationship between tourism, energy consumption, FDI, and gross domestic product, with a moderate convergence rate towards the long-run path is confirmed. The panel Granger causality test as proposed by Dumitrescu and Hurlin [(2012). Testing for Granger non-causality in heterogeneous panels. Economic Modelling, 29(4), 1450–1460.] shows bidirectional causality running from tourism to economic growth, from tourism to energy consumption and from energy consumption to economic growth, and unidirectional causality between FDI and tourism, between economic growth and FDI, and between FDI and energy consumption. Our empirical findings provide support for tourism-induced growth, tourism-induced energy consumption, tourism-induced investment, and the energy consumption-economic growth relationship in the case of SIDSs. Our empirical results resonate with the existing findings with major policy implications for the SIDSs.     

Diverse socializing patterns in rural tourist experiences – a segmentation analysis

Tourism is a social phenomenon and host–guest interaction has been identified as particularly relevant in the rural tourism experience. This paper extends previous research on social interaction, rural tourism and experience marketing, by analysing, via visitor survey (N?=?819), the contacts that visitors of three Portuguese villages establish with (a) residents and (b) other visitors during their stay. A cluster analysis based on interaction patterns identifies three distinct visitor groups: those showing little interest in interaction with others, those mainly interacting with other visitors and those intensely interacting with residents. Significant differences between segments reveal distinctly lived rural tourism experiences and a positive impact of socializing on these experiences. Destination management and marketing implications as well as suggestions for future research are also presented.     

Spillover Effects of Tourism Consumption Between Galicia and the Rest of Spain

Analysing the spillover effects is crucial for small and open regions where productive leakages are relevant, as could be the case of Galicia within the Spanish context. Therefore, the main aim of this paper is to examine the spatial interactions between Galicia and the rest of Spain economies that tourism consumption involves, for the period 2001–2007. An interregional input–output model is applied for the year 2005. Additionally, three different kinds of tourism consumption are considered: two inbound and a domestic one. Among other results, we found that around 1% of the gross value added of the small economy depends on the tourism consumption in the rest of the country. Copyright © 2013 John Wiley & Sons, Ltd.     

Is social class still working? Revisiting the social class division in tourist consumption

The effects of social class division have been extensively examined in tourist behaviour studies, but mostly on specific tourism forms, attractions, or activities. Limited empirical research has looked into the effects of social class difference (as well as other demographic variables) on tourists' destination consumption in a holistic and comprehensive way. To revisit the role of social class in today's tourist consumption, this study stratified a group of American tourists based on their social class and compared their participation patterns in four types of destination activities: cultural, hedonic, nature-based, and shopping-related. The empirical data were from a conversion and destination branding study conducted for Thoroughbred Country, South Carolina. The analysis gained mixed results, as social class was found to have significant impacts on tourists' consumption of certain destination products/activities, but not on others. It was expected that this study could not only contribute to the research endeavours in tourist consuming behaviour, but also provide practical implications for more effective destination marketing and market segmentation strategies.     

Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach

This study explored the factors that determine the tourism attractiveness of a seniors-friendly destination drawing upon an expert panel. A list of 20 destination-specific attributes was generated through a literature review and was then classified, using the ‘4 As’ of tourism destination management practice: Attractions, Access, Amenities, and Ancillary Services. The results identified the essential components of a seniors-friendly tourism destination as barrier-free public transportation facilities, barrier-free accommodation facilities, variety of seniors-only accommodation options, barrier-free facilities along customized travel routes, and variety of public transport options. While accessibility and amenities constitute important and/or essential experiential components in a seniors-friendly destination, complementary services and tourism resources also contribute to tourism attractiveness. It is concluded that the ability of a destination to accommodate the special needs of senior travellers could be further enhanced by extending the availability and variety of both lodging- and transport-related barrier-free facilities and services. From a scholarly perspective, the study reinforces the need to address the desire amongst seniors in general for a sense of freedom and mobility, and the reality that a substantial subgroup have needs that merit special provision.     

Differences in the economic performance of hotel-based and residential tourist destinations measured by their retail activity. Evidence from Spain

This paper compares the economic performance of holiday and residential tourism destinations in Spain, as measured by the level of retail activity, from a quantitative perspective. Differences between destinations are explored. A positive association between the economic development of destinations and their retail index was expected. However, no significant differences were found between residential/second-home tourism and holiday/leisure tourism destinations. The results obtained contradict the conventional assumptions that holiday destinations perform better economically than residential ones due to a higher level of tourist spending of people accommodated in hotels.     

Exploring the impact of destination attachment on the intentional behaviour of the US visitors familiarized with Baja California,Mexico

This study focuses on exploring the existing relationship of destination attachment within the US visitor's intentional behaviour towards border places in Baja California, Mexico. The research consists in formulating a set of hypotheses for a model sustained by empirical data obtained from a telephone survey and analysed with Partial Least Squares path modelling. This study found a positive impact of destination attachment on intentional behaviour and visitor experiences, which influences significantly both mentioned constructs. In this context, characterized by the importance of cross-border flows and a stigmatization due to safety issues as well as other kinds of personal visit inhibitors, the study shows that familiarity with destination allows reverting and transforming this impression to a positive perception of the visited place.     

Investigating the impacts of energy consumption,real GDP,tourism and trade on CO2 emissions by accounting for cross-sectional dependence: A panel study of OECD countries

The objective of this study is to analyse the long-run dynamic relationship of carbon dioxide emissions, real gross domestic product (GDP), the square of real GDP, energy consumption, trade and tourism under an Environmental Kuznets Curve (EKC) model for the Organization for Economic Co-operation and Development (OECD) member countries. Since we find the presence of cross-sectional dependence within the panel time-series data, we apply second-generation unit root tests, cointegration test and causality test which can deal with cross-sectional dependence problems. The cross-sectionally augmented Dickey-Fuller (CADF) and the cross-sectionally augmented Im-Pesaran-Shin (CIPS) unit root tests indicate that the analysed variables become stationary at their first differences. The Lagrange multiplier bootstrap panel cointegration test shows the existence of a long-run relationship between the analysed variables. The dynamic ordinary least squares (DOLS) estimation technique indicates that energy consumption and tourism contribute to the levels of gas emissions, while increases in trade lead to environmental improvements. In addition, the EKC hypothesis cannot be supported as the sign of coefficients on GDP and GDP² is negative and positive, respectively. Moreover, the Dumitrescu–Hurlin causality tests exploit a variety of causal relationship between the analysed variables. The OECD countries are suggested to invest in improving energy efficiency, regulate necessary environmental protection policies for tourism sector in specific and promote trading activities through several types of encouragement act.