Consumer behaviour in tourism: Concepts,influences and opportunities

Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.     

Resident perception of dark tourism impact: the case of Beichuan County,China

ABSTRACT

‘Dark tourism’ has become an accepted terminology in tourism academics, but there are omissions in its research. Often it concentrates on the nature of the event and the psychological consequences for tourist. Rarely has the research considered ideas of the local residents. This study thus examines the perceptions and attitudes of local residents. Beichuan County in Sichuan Province of China, where the Great Sichuan Earthquake occurred in 2008, was considered as the research site. Survey questionnaires were undertaken in site plus the use of the web to capture the views of younger family members no longer working in the immediate area. The total sample numbered 516 respondents. Analyses indicated that in the dark tourism contexts residents’ perceptions of tourism impacts confirm the three traditional dimensions – economical, socio-cultural and environmental; residents tended to form positive attitudes towards dark tourism development. ANOVAs particularly found that no differences existed in the perceptions and attitudes towards dark tourism development among people who had experienced different levels of sufferings or economic losses. Such observations help to solve the debates between the proponents and opponents of dark tourism. Based on the findings, discussions and dialogues with the literature are provided.     

The threshold effects of educational tourism on economic growth

ABSTRACT

This study examines the effects of educational tourism and other variables on economic growth using a balanced panel dataset comprising 61 countries. We use the threshold regression model with three different threshold variables (i.e. educational tourism, research, and information and communication technology) to estimate non-monotonic mediating effects on economic growth. Our findings suggest that educational tourism has a significant positive impact on economic growth, but the effect is non-monotonic and contingent upon the level of educational tourism, the output of quality research, and the development of information and communication technology (ICT). It is proposed that policymakers should take into consideration these factors when proposing measures to stimulate economic growth via the educational tourism channel.     

Surfing tourism and community in Indonesia

ABSTRACT

While surfing tourism brings many advantages to isolated communities, it also brings unwanted side-effects. This article explores how people in the Mentawai Islands, Indonesia, perceive surfing tourism, taking particular note of how people talk about both the positive and negative influences on their daily lives. The article draws primarily on fieldwork undertaken between July and September of 2010 but incorporates further data in making its arguments. The article explores ways people in Mentawai talk of improvements in their livelihoods due to surfing tourism, including increased employment opportunities and the ability to learn English. The article also shows, though, that people in Mentawai express concern about surfing tourism, particularly concerning issues of alcohol, drugs and the disrespectful behaviour of surf tourists. The article concludes by arguing that more research needs to be conducted to ensure the views of Mentawai people are incorporated into policy developments and surf tourism growth. The article uses a sustainable livelihoods model to evaluate the impact of surf tourism in Mentawai.     

Understanding the residents’ social impact perceptions of an African Cultural Festival: the case of Macufe

ABSTRACT

The Macufe is one of the Africa’s largest cultural festivals, and takes place annually in Bloemfontein, South Africa. This 10-day event attracts approximately 140,000 attendees, meaning that the residents have to share facilities and services with tourists. The effects of such interactions can be both positive and negative. Community members are stakeholders in any tourism ventures that take place in their area, meaning that their goodwill is of utmost importance. Therefore, the social impacts of this event should be well managed to foster community support. For this reason, a quantitative study was done to determine residents’ social impact perceptions towards the event. A total of 425 questionnaires were completed by willing residents who lived in proximity to festival activities. From an exploratory factor analysis, four factors were extracted, namely community enhancement, community degradation, tourism growth and increased public spending and interaction. It was found that the event does not generate significant levels of positive social impacts, and that the negative social impacts are viewed almost equal to the positive social impacts. This was one of the first social impact perception studies done on an African arts festival, which contributes to the sustainable management of such crucial events.     

Investigating the effects of a shared bike for tourism use on the tourist experience and its consequences

ABSTRACT

As public bike-sharing systems have been widely set up in cities around the world, a shared bike for tourism use can enhance tourists’ experience at destinations and lead to tourists’ post-visit evaluations. Thus, this research explores the attributional effects of the value of using shared bikes (namely, instrumental value and affective value) on tourists’ emotional experience (namely, hedonics and perceived uniqueness) as well as on satisfaction and destination loyalty. We obtain a sample of 302 tourists using shared bikes as transport modes during their visits to examine the proposed relationship model. Results show that both instrumental and affective values of shared bike use positively relate to hedonics and perceived uniqueness experiences. While both hedonics and perceived uniqueness have positive effects on satisfaction, only perceived uniqueness shows a positive effect on destination loyalty. The findings of multi-group analyses indicate that the direct effects of the tourism experience on destination loyalty are significantly positive for the low-motivation group but not for the high-motivation group. Empirical implications and recommendations for future research are also discussed herein.     

Tourism and electricity consumption in 9 European countries: a decomposition analysis approach

ABSTRACT

Tourism is a major economic activity constituting one of the main sectors in economic terms. European countries traditionally play a significant role in the overall international tourism flow. However, while tourism has a noticeable positive impact on economic development, it also contributes to environmental degradation by increasing energy consumption and therefore emissions. This paper analyses the relationships between Hotel and Restaurant electricity consumption and tourism growth in 9 European countries during 2004–2012, for which there is a sufficient amount of data available. A decomposition analysis based on log-mean Divisia index method (LMDI I) is conducted to examine electricity consumption on this sector and their components. Five decomposition factors are considered: energy intensity (EI), physical capital intensity (KI), physical and human capital relationship (KL), human capital intensity (LI) and the tourism factor (T). Results show the evolution of energy consumption related to this sector, identifying the driving forces that have influenced it.     

Evaluating residents' attitudes and intentions to act towards tourism development in regional Victoria,Australia

With the tourism industry expanding post‐2001, research on the impacts of tourism development continues to be important. Previous research has focused both on the types of impacts on the residents and the segmentation of the host community. Most of these studies have used attitudes as the clustering base. Although the resultant cluster groups have been able to discriminate community groups who either support or oppose future tourism development, these groups are difficult to identify in the community and the influence these attitudes have on the behaviour of residents remains unknown. This research investigated the link between positive and negative attitudes and the residents' intentions to act either to support or protest future tourism development. The results found no significant relationship between negative intentions to act (protest) and demographics, attitudes or the various community cluster groups. However, positive intentions to act (support future development) were related to gender, age, education, life cycle, length of residence and tourism business connection. Further, positive intentions to become more involved in tourism development within the community were related to both positive and negative attitudes. Finally, this research found that residents who traditionally involved themselves in proactive community groups had the strongest intention to ensure future tourism development benefited the community. Implications for the tourism industry, local government and the management of future tourism development were explored. Copyright © 2006 John Wiley & Sons, Ltd.     

The next frontier in tourism emotion research

Emotion is emerging as a central concept in tourism research, critical for the delivery of memorable tourism experiences. However, existing approaches in tourism do not adequately explain the process by which emotions are elicited. Recent advances in cognitive and neuropsychology demonstrate that emotions are elicited through an appraisal process, which occurs in the cortex of the brain. These processes produce chemical monoamine neurotransmitters that lead to bodily feelings, which in turn enable our brain to recognise emotions. This research note draws on Lövheim’s Cube, a self-report scale that provides a proxy indicator of the likely presence of monoamine neurotransmitters of serotonin, dopamine and noradrenaline. Six images of the Great Barrier Reef were used as a stimuli in an online panel survey (n?=?1249). Results demonstrate that images used by tourism stakeholders are likely to produce stronger neurological reactions than images from an environmental non-governmental organisation. Combining recent advances in self-report methods with a neurocognitive approach has the propensity to offers additional insight into emotional reactions to visual stimuli. Further research should focus on the efficacy of utilising self-report measures with cutting edge psychophysiological techniques, such as ambulatory electroencephalography (EEG) to open the door to the next frontier in tourism emotion research.     

Factors influencing cultural event tourism in Nelson Mandela Bay,South Africa

ABSTRACT

Cultural tourism has established a market share of approximately 20% in the tourism sector globally. In addition, it fosters socio-economic benefits for a destination and its residents. This study explores residents’ attitudes towards cultural events in Nelson Mandela Bay (NMB), South Africa, to enhance the destination image and induce stakeholder engagement. In this study, 3659 residents of NMB either completed an online questionnaire or a face-to-face interview. The results indicate that the residents of NMB have a positive attitude to cultural events. Notably, the demographic profile of the respondents is representative of the country and may be transferred to a national level to assist the South African tourism industry. The findings clarify insights to the market needs and cultural differences that may be used to tailor unique selling propositions in culturally diverse destinations.     

Not a ‘museum town’: discussions of authenticity in coastal Denmark

ABSTRACT

This article investigates community perceptions of authenticity in connection to the fishing and tourism sectors and the relationships therein. Inspired by fieldwork in three Danish coastal communities, the article attends to discussions on fishing, tourism, and change, in which residents referred to ‘museum’ or ‘museum town’ as shorthand for an undesirable transformation. The article answers: (1) what are the underlying concerns of becoming a ‘museum town?’ and (2) how is authenticity employed by community members in connection to desirable and undesirable outcomes of transition? The analysis probes the ‘museum town’ expression as a means to understand host communities’ relationship to the fishing and tourism sectors and their expressed interest toward authenticity. Empirical material from semistructured interviews and ethnographic field observations initiates the thematic analysis, which then continues with a theoretical reflection on authenticity. Coastal community members understood authenticity through demonstrations of realness, waterfront and community activity, and a desired independence for the fishing industry. Being authentic required a working fleet, which carried deeper implications for transformation and the complementarity of tourism, as opposed to its suitability as a substitute for the fishing industry. Calls for the fishing industry to remain independent highlight the importance for cross-sector dialogue for local development.     

Residents’ attitudes on the contribution of cultural tourism in Tanzania

This study aimed at evaluating residents’ attitudes towards the contribution of cultural tourism to the social welfare of the local rural residents participating in cultural tourism activities by factoring gender and level of education as possible differentiating factors in residents’ attitudes. Based on survey of local people in northern part of Tanzania, a questionnaire was administered that yielded data that were subjected to a series of t-tests. The results indicate residents to have both positive and negative attitudes towards the contribution of cultural tourism. Gender differences are noted to relate with cultural tourism participation and attitudes towards the contribution of cultural tourism. Females benefit more from cultural tourism than males in economic terms. Having education raises the chances of locals having a more positive attitude towards cultural tourism. From the results, implications to facilitators in cultural tourism to further aid tourism contribution to the locals are derived.     

Supranationalist Alliances and Tourism: Insights from ASEAN and SAARC

This paper examines the influences of international free-trade alliances/regional trading blocs on tourism development. While relatively few of these coalitions mention tourism specifically, most of them deal with issues that are directly pertinent to tourism, such as environmental conservation, flows of people, regional promotion, infrastructure and transportation and trade in goods and services. This paper scans these issues in the tourism context as they pertain specifically to the Association of Southeast Asian Nations (ASEAN) and the South Asian Association for Regional Cooperation (SAARC). While the paper argues primarily that such alliances have potential for positive outcomes, their negative effects are also considered and many of the roadblocks to achieving successful multilateral regional blocs are highlighted.     

Interfirm resource integration in destination contexts

ABSTRACT

In a co-producing tourism destination context, interdependent firms providing the destination product need to coordinate their relationships to achieve resource integration. We focus on two key dimensions of resource integration: (1) interfirm resource complementarity and (2) adaptation of activity structures. Survey data from tourism firms at Norwegian mountain destinations show that both resource complementarity and adaptation of activity structures are a function of trust, authority-based governance, and interfirm learning. Trust and learning have overall stronger effects on resource integration than authority-based governance, in particular on the development of resource complementarity. Authority-based governance has a significant effect on the adaptation of activity structures and a borderline significant effect on resource complementarity.     

Does CSR contribute to the development of rural young people in cultural tourism of sub-Saharan Africa? Evidence from the Niger Delta in Nigeria

ABSTRACT

We assess the impact of a new corporate social responsibility (CSR) model of multinational oil companies on the development of rural young people (RYP) in cultural tourism in the Niger Delta of Nigeria. Six hundred RYP were sampled across the rural Niger Delta region. Using the logit model, results indicate that RYP have remained widely excluded from the General Memorandum of Understandings (GMoUs) interventions in cultural tourism projects due to the traditional beliefs that cultural affairs are prerogatives of elders, a caveat to the youths. This implies that if the traditions of the communities continue to hinder direct participation of the RYP from the GMoUs cultural tourism project interventions, achieving equality and cultural change would be limited in the region. The findings suggest that since handicrafts are key cultural products consumed in the tourism industry, GMoUs can play a role in helping to create an appropriate intervention structure that will be targeted towards youth empowerment in the area of traditional handicraft. This can be achieved if the Cluster Development Boards would focus on integrating rural young artisans into local tourism value chains, ensuring they benefit economically from the sector, and creating space for the views of RYP indigenous handicrafts knowledge.     

Progress on outbound tourism expenditure research: A review

ABSTRACT

This study aims to identify how the paradigm of outbound tourism expenditure (OTE) research transforms from economic to social concern. It also explicates the evolution of OTE from an advocacy platform to a sustainability platform. This study adopts a hybrid of narrative and systematic reviews to study OTE as a complex social phenomenon. This hybrid review is complemented by a thematic review and semantic network analysis on gaps and future directions of relevant studies. The results reveal that the paradigm of OTE research is directed from economic toward social thinking. This study proposes an application of socially related antecedent configurations, social theories, pragmatic methods, and various scales of study contexts as promising solutions to address the complexity and heterogeneity of OTE. The study concludes that the conceptual structure of OTE is premised on a sustainability platform, which is influenced by socio-cultural, environmental, economic, and political issues. This study provides a road map that enlightens the current state of OTE, prevailing topics, and pathways for further research.     

Cluster-mapping procedure for tourism regions based on geostatistics and fuzzy clustering: example of Polish districts

ABSTRACT

In tourism, the phenomenon of spatial agglomeration (concentration of economic activity) spreads beyond the borders of the territorial units. It is referred to as geographic ‘spillovers’ that enhances spatial interdependence and functional relationship of neighbouring regions. Within the standard procedure of cluster-mapping, only concentration inside a territorial unit may be analysed which is a source of biased results in tourism studies. However, tourist agglomeration centres sometimes occur at the juncture of territorial units and the economic entities located in them form spatial clusters with a different degree of membership to several centres of agglomerations located in the neighbourhood. Therefore, we propose to measure ‘inter-regional’ agglomeration in tourism providing modification of spatial autocorrelation measures (regarding neighbourhood and distance). In order to measure neighbourhood more precisely, we use geostatistical information (global positioning system (GPS) coordinates of tourism entities) and geographically weighted fuzzy clustering approach (FGWC). We examine the method on the example of Polish districts (NUTS-4) using database of 131,338 firms registered in section I (accommodation and food services) of Polish Classification of Activity in 2015. The results proved that a novel method of cluster-mapping considering spatial dependency combined with geographic information system (GIS) and FGWC method increases the accuracy of the identification of tourism clusters (inter-regional agglomeration).     

A preliminary examination of the relationship between consumer attitude towards space travel and the development of innovative space tourism technology

With increasing global competition in service sectors, innovative technologies have radically changed the tourism industry, and to be successful innovative products/services must have clear, significant points of difference that are related to needs in the market place. Furthermore, changes in consumer perceptions that emanate from an innovation are central to its effective product and service design. Although for most of us space travel is still a faraway dream, it is in fact a future probability that will increasingly attract travellers who seek new vacation experiences, and as a result, sustain academic interest. Thus, in initiating space tourism for the purposes of recreation, leisure and knowledge enhancement, a preliminary estimation of potential global demand characteristics that are specific to consumer innovators for space travel needs to be undertaken prior to promotion of research and development. In this context, this paper investigates both consumer attitudes towards space travel by analysing the components of motivated consumer innovativeness and the interest that potential consumers have in developing space tourism technology innovations within Taiwan. Consumer innovativeness is complex and comprised four innovativeness types, namely, social, functional, hedonic and cognitive. As product/service innovation development has been relatively unexplored in the mature industry of tourism, many business managers would welcome an understanding of which vacation travellers are most likely to be the earliest buyers of such an exciting new product. With data collected from a sample of 354 Taiwanese, this research uses mediated regression to examine the influence of the four types of consumer innovativeness on consumer's attitudes and acceptance of a space tourism technology innovation, and the mediating role perceived novelty plays in the relationship. The findings indicate that only hedonic and social innovativeness are associated with improved consumer attitude and that novelty partially mediates the relationship for those two types of consumer innovativeness. The implications for theory and practice are discussed. Limitations and directions for future research are also addressed.     

Exploring the dynamic linkages between tourism growth and environmental pollution: new evidence from the Mediterranean countries

ABSTRACT

The present study explores the impact of tourism on environmental pollution using a comprehensive set of air pollutants, namely CO₂, CO, NO_x, SO₂, PM_2.5, and PM₁₀, in a multivariate framework under the context of the Mediterranean countries. The panel cointegration tests indicate that there is a long-run equilibrium relationship between environmental pollution, energy consumption, economic development and tourism growth. The tourism-induced EKC hypothesis is validated for four out of six air pollution indicators in the Southern Mediterranean countries, whereas in the Northern Mediterranean region we fail to document any evidence supporting the hypothesis. In addition, tourism growth has a differential impact on different air pollution indicators across regions. The major findings from the panel Granger causality tests show that bidirectional causality exists between four air pollutants (CO₂, NO_x, SO_2, and PM_2.5) and tourism and unidirectional causality runs from CO and PM₁₀ to tourism growth in the Northern Mediterranean. In contrast, there is a feedback relationship between environmental pollution (CO and NO_x) and tourism growth and one-way causality running from environmental pollution (CO₂, SO_2, PM_2.5, and PM₁₀) to tourism development in the Southern Mediterranean.     

Visitor Emotions and Behavioral Intentions: The Case of Concentration Camp Memorial Neuengamme

Visits to sites associated with death and suffering are considered emotionally laden. Few studies empirically investigated visitor emotions at such sites. This study examines emotional responses of 241 visitors to concentration camp memorial Neuengamme and assesses how emotions are associated with long‐term consequences of revisit intentions and positive word of mouth. Tourists experience negative emotions more intensely compared with positive emotions. Negative emotions predict long‐term behavioral intentions more than positive emotions do. Shock and sadness are of particular importance. This study suggests that certain negative emotions also have the power to broaden‐and‐build and may have long‐term behavioral consequences. Copyright © 2013 John Wiley & Sons, Ltd.