Does personality predict tourism information search and feedback behaviour?

There is little research on how personality traits influence information search and feedback behaviour of tourism information consumers. Using various online and offline information and feedback sources, this study contributes to the literature by considering how personality influences Taiwanese view pre-trip and on-site information sources’ ability to provide desired information before and during the trip and whether post-trip feedback channels are suitable feedback instruments. Even though personality alone may not fully explain tourism information search behaviour, hierarchical regression analyses showed the usefulness of Big Five personality traits in this aspect. Openness to experience and conscientiousness traits particularly stood out. Openness to experience significantly affects perception of word-of-mouth-related sources and conscientiousness for less accessible sources. Extraversion and neuroticism negatively predict popular culture sources. These outcomes might be due to the attributes of information sources or feedback channels.     

Factors associated with medical travel behaviours: the input–process–output perspective

This study adopts the input–process–output perspective to develop a research framework, and aims to investigate the factors associated with medical travel behaviours. A total of 343 international medical tourists who took low invasive treatments in Taiwan were surveyed using questionnaires. The data were analysed using structural equation modelling, and the results of this work are as follows. Medical tourists felt that higher service quality led to better corporate image. The service quality and corporate image of medical institutions had positive influences on the perceived value of medical travel. Perceived value plays a significant mediating role for the relationships between various medical institution factors and behavioural intention. Furthermore, destination image can be regarded as an important moderator that facilitates the influences of medical institution factors on perceived value.     

Impressions of Liusanjie: a study of motivation,theatrical performance evaluation,and satisfaction

This paper examines the relationships between motivation to visit, performance evaluation, satisfaction, and behavioural intentions for tourists experiencing ‘Impressions of Liusanjie’, an iconic, outdoor, theatrical performance in Guilin, China. The study finds that motivation does not affect satisfaction directly but that performance evaluation is an intervening variable between motivation and satisfaction. It also finds that experiential evaluation of the theatrical performance has more effect on satisfaction than evaluation of technical and functional attributes. Tourists were surveyed after the performance and the results analysed using cluster, correlation analysis and structural equation modelling (SEM). The first two techniques were used to identify existing relationships amongst the study variables. SEM was applied to determine if a causal relationship existed and, if so, their strength. This research provides a contribution to the understanding of tourist motivation, theatrical performance evaluation, satisfaction, and behavioural intentions.     

Understanding Dutch visitors’ motivations to concentration camp memorials

This study examined the motivations to visit concentration camp memorial sites in the Netherlands. Nine hundred and seventy-five Dutch respondents participated in a panel survey. The data were analysed by means of an exploratory factor analysis, to yield underlying motivational factors. The findings revealed that potential visitors were motivated to visit Holocaust concentration camp memorial sites for “memory”, “gaining knowledge and awareness”, and “exclusivity”. We generalize the motivations from Dutch concentration camp memorial sites to a universal level and discuss the future stages to achieve a universally valid motivation scale for visits to concentration camp memorial sites.     

Goodbye maps,hello apps? Exploring the influential determinants of travel app adoption

With the increased market penetration of smartphones and the emergence of high-speed wireless network technologies, the tourism industry's interest in using mobile applications as a means to enhance the tourist experience is rising. However, despite the growing number of companies and organizations that are investing in travel-related apps, there is limited academic research on consumers' intentions to adopt these technological innovations. In this study, the technology adoption model, innovation diffusion theory, and social cognitive theory are utilized to investigate the factors that could affect travel app adoption by tourists visiting rural tourism sites in China. The results show that perceived usefulness, perceived ease of use, and compatibility are significant antecedents of the intention to use travel apps. Further, self-efficacy indirectly influences the intention to use travel apps through the mediation of outcome expectations. The results do not support social norms as significant predictors of behavioural intention. A discussion and implications are also provided.     

Tourism and identity‐related motivations: why am I here (and not there)?

This paper examines past and present literature relating to identity development and identity‐related tourism motivation. It presents a theoretical model of identity‐related tourism motivation that is based on multidimensional rather than unidimensional theories of identity as well as acknowledging both individual and social influences on identity development. It is argued that identity‐related motivations are fundamental to all tourist experiences and vital to understanding not only why individuals engage in tourism but what benefits they derive from the experience, suggesting that tourism is often used by individuals as a means to explore, maintain and even disengage from particular aspects of identity. Copyright © 2012 John Wiley & Sons, Ltd.