Paradoxical effects of tourism ethnocentrism on domestic tourism: The moderating effect of pandemic anxiety travel

This research findings to study the impact of socio-psychological, economic, and political antecedents on tourism and to study the relationship among tourism ethnocentrism (TE), civilized tourism behavioral intention, willingness to visit, and electronic-word of mouth. Also, it examines the moderating role of pandemic anxiety variables. The results show that American socio-psychological and political antecedents are factors that directly affect TE and have a significant effect on travelers who are insecure about traveling due to the pandemic. Travelers affected by socio-psychological and political antecedents were found to have higher TE and higher travel anxiety due to the pandemic. Therefore, this study suggests the need to strengthen people's patriotism and pride in their country to activate domestic tourism, which should be used as a tourism marketing material to promote domestic travel post-pandemic.     

Tourists' perceived value and behavioral intentions based on the choice attributes of wellness tourism

This study was carried out to examine the wellness that tourists wanted to fulfill through wellness tourism and identify the relationship between tourists' perceived value and their future behavioral intentions. To perform this study, residents aged 20 or older living in Seoul who are interested in wellness tourism were surveyed, and a total of 401 valid responses were used for analyses. The findings suggest that particular attributes of wellness tourism had a positive relationship with ‘emotional value’ except ‘physical wellness’. Also, a positive relationship was observed between utilitarian value, epistemic value, and all particular attributes of wellness tourism.     

Critical issues in health and wellness tourism: an exploratory study of visitors to wellness centres on Gran Canaria

The growing commodification of health care and therapeutic landscape, as well as the recent growth in international demand for wellness services and treatments, has led to the proliferation of destinations and enterprises that have selected health and wellness tourism as part of their corporate strategy, including coastal tourism destinations such as the Spanish island of Gran Canaria. This study discusses the commodification of health care and landscape, the relationship between everyday life and going on holiday, as well as the motives for medical and wellness tourism. Wellness tourism development on Gran Canaria is also analysed as a case study that could prove useful for those working on diversification within coastal tourism. An exploratory study of European visitors to wellness centres on the island is also presented. Major findings and contributions relate to socio-demographic characteristics, motives for the visit to the island, the importance of the wellness offer, tourist and travel behaviour and wellness behaviour both at the destination and at the place of residence. Another contribution refers to differences in the use of wellness centres and treatments among visitors, based on their place of origin, gender, age, marital status and job situation. Management and marketing implications are also suggested.     

Exploring the factors influencing the travel motivations of US medical tourists

Medical tourism (also called medical travel, health tourism, or global health care) is a term initially coined by travel agencies and the mass media to describe the rapidly growing practice of travelling across international borders to obtain health care. In the past decade, the attempt to achieve better health while on holiday through relaxation, exercise, or visits to spas has been taken to a new level with the emergence of developing countries as destinations for medical tourism. It has grown dramatically in recent years primarily because of the high costs of treatment in rich countries, long waiting lists, the relative affordability of international air travel, favourable economic exchange rates, and the availability of well-qualified doctors and medical staff. Keeping in mind the rapid growth of this industry, a study was conducted to shed light on the importance of different factors that influence the travel motivations of US medical tourists to international destinations.     

How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value

Drawing on an integrated framework of service quality theory, this study develops and demonstrates a mediation-moderation model of airline service quality that influences the repurchase intentions of passengers. This model associates service quality with individual behavioral and perception—brand awareness and perceived values and examines the buffering role of brand attractiveness and experience in the decision-making processes. In a sample of 451 passengers, somewhat as expected, airline service quality enhances the positive effect of repurchase intention on airline company service because it fosters a positive link between brand awareness and perceived value. Unsurprisingly, brand attractiveness and memorable brand experiences are found to strengthen the positive effect of brand awareness and perceived value. Several alternative models were used to check the robustness of our findings. Patterns of moderated mediation modeling for theoretical and empirical implications are discussed.     

Profiling the segments of senior tourists throughout motivation and travel characteristics

Interest in tourism market segmentation of seniors has been increasing in recent years as the tourism industry has begun to be aware of their importance for the sector. This is a very heterogeneous group, with greater purchasing power and lifestyle-oriented entertainment and enjoyment of leisure time by performing travel than previous generations. This study strives to contribute towards the hitherto scarce research on segmentation in senior tourism. Specifically, this work aims to determine the existence of various profiles of senior tourism by means of using socio-demographic variables, motivation and characteristics of travel of seniors. For this, two complementary analysis techniques, the nonlinear canonical correlation (OVERALS) and a two-stage cluster analysis, were used. Five market segments were identified according to the behavioural variables analysed that allow marketers to target this group in the most convenient manner and to exploit new market opportunities.     

The impacts of perceived organizational prestige and organization identification on turnover intention: the mediating effect of psychological empowerment

This study examined the attitudes of workers employed at hotels in Turkey. An integrated model was developed to highlight the relationship between organizational prestige and organizational identification with turnover intention as mediated through psychological empowerment. Using a sample of 332 employees, structural equation modelling was conducted to establish this relationship by analysing the responses of employees of hotels in Turkey. The findings of the study reveal a strong relationship between organizational identification/organizational prestige and hotel employees’ turnover intention. The study discusses the implications of the presented findings and suggests potential practical applications.     

Impact of travelers' consumer ethnocentrism on purchase and behavior intention: moderating effect of implicit prejudice

This study investigated the effects of rigid thinking, ideology, and explicit and implicit prejudices on consumer ethnocentrism. Explicit and implicit prejudices significantly affected consumer ethnocentrism, but not travel behavioral intention. Among the three variances—Asian–European American, skin tone, and Arab-Muslim Implicit Association Test (IAT)—used as implicit prejudice control variables, only implicit prejudice regarding Arab-Muslim names significantly affected travel product purchase intention and travel behavior. The results revealed that consumers with strong consumer ethnocentrism are likely to avoid purchasing overseas travel products. These findings suggest the introduction of customized tourism marketing methods in countries with strong ethnocentrism.     

Holocaust concentration camp memorial sites: an exploratory study into expected emotional response

This study explored Dutch people's expected intensity of emotional responses of a potential visit to a concentration camp memorial site in the Netherlands. A total of 1050 online panel members participated in a questionnaire that contained a 33-item emotion scale. Results reveal that individuals with a closeness to the Holocaust expect to feel most emotions more intensely, specifically emotions that are traditionally considered ‘positive’, such as pride, love, joy, inspiration, excitement and affection. Overall, respondents expect to feel disgust, shock, compassion and sadness the strongest. Those who look from the viewpoint of the offenders mainly expect to feel emotions that are traditionally considered ‘negative’, whereas those who took the point of view of the victims also expect a more ‘positive’ emotional reaction to the visit. Managerial implications address aspects of education, storytelling and authenticity.     

Influence of perceived service fairness on relationship quality and switching intention: an empirical study of restaurant experiences

Restaurants and dining out are an important part of the tourism industry and are a major business in their own right. The purpose of this study was to examine the relationship between perceived service fairness, relationship quality, and switching intention in fine dining restaurants. Data were collected through a convenience sampling method from 164 customers from only fine dining restaurants in the northern region of West Malaysia (Kedah, Perak, Penang, and Perlis States). Unlike all previous studies which have focused exclusively on the role of justice in service failure and recovery, this study considers all-inclusive service delivery contexts. The results of this study showed that all the dimensions of perceived service fairness have a significant relationship with switching intention. In addition, perceived service fairness has a positive relationship with trust in all dimensions except for outcome fairness. Moreover, the results found that among the perceived service fairness dimensions, only procedural fairness and interactional fairness had a positive relationship with commitment and price fairness; outcome fairness was not related to commitment. Finally, the results confirmed the negative and significant relationship between relationship quality (trust and commitment) on switching intention. Managerial implications of these findings are briefly discussed.     

Intention to Revisit Traditional Folk Events: A Case Study of Qinhuai Lantern Festival,China

The present study aims at analyzing revisit intention of traditional folk events based on the Theory of Planned Behavior and a Consumer‐based Model of Authenticity. The survey data were collected by a questionnaire survey in Nanjing Qinhuai Lantern Festival 2012, China. Structural equation modeling was employed to test the proposed research model. The result shows that perceived behavioral control, motivation and perceived food authenticity of the event, but not attitude and perceived overall authenticity of the event, are valid predictor constructs for visitors' intention to revisit Qinhuai Lantern Festival. The findings have implications for the promotion of traditional events and festival tourism. Copyright © 2013 John Wiley & Sons, Ltd.     

The influence of value perceptions on tourist souvenir purchase decisions

Shopping is an important activity impacting the travel and tourism industry. This research explores the influence of value perceptions on tourists' souvenir purchase decisions. A convenience sample of 380 respondents from a southeastern US university completed a survey regarding value perception towards the destination visited, type of shopping venue, and souvenir purchase intention. Through structural equation modeling, results revealed that functional and social value significantly influenced tourists' purchase intentions. This result provides valuable insight suggesting destination marketers should focus on these two indicators in future planning and promotion strategies. Limitations and directions for future research are provided.     

The influence of a film on destination image and the desire to travel: a cross‐cultural comparison

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.     

Determinants hindering the intention of tourists to visit disaster-hit destinations

The purpose of this study is to propose and examine a new research model that is able to capture both the cognitive and affective components influencing potential tourists' behavioural intentions to visit a disaster-hit destination, which have negatively affected their perceived destination image. A survey of 357 participants provides strong support for the model. The results indicate that participants' perceptions of destination image are a strong predictor of their travel intentions. Factors relating to cognitive appraisals (e.g. perceived equipment risk, perceived natural risk and perceived social risk) as well as affective evaluations (e.g. perceived fear of ghosts, perceived unpleasantness, etc.) were found to be critical components that significantly, and negatively, influence potential tourists' perceptions of a destination image. Theoretical and practical implications of the results are discussed herein.     

Assessing the effects of perceived value (utilitarian and hedonic) in LCCs and FSCs: Evidence from South Korea

In the airline industry, passengers choose and buy service based on their perception of which airline delivers better value. Thus, it is important to compare two types of airlines, Low Cost Carriers (LCCs) and Full Service Carriers (FSCs), to measure how much their product or service is worth and the effect of perceived value on passengers' purchase decisions. This study examined the relationship between perceived value, satisfaction, and purchase intention in both FSCs and LCCs. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were performed for data analysis. Our findings reveal that passenger satisfaction in LCCs is affected by hedonic value and utilitarian value, but passengers' future purchase intention is not dependent on satisfaction even when passengers are satisfied. In FSCs, moreover, utilitarian value is not a significant factor for satisfaction and purchase intention. This research provides implications for airline marketers and directions for future research.     

Holistic competence approach in tourism higher education: an exploratory study in Spain

The present study aims to propose and empirically contrast a structural model of relationships between academic–professional competences in tourism higher education. Currently, much attention is being paid to the concept of competence. However, in the literature review, we did not find any proposal for a holistic approach that tends to understand the relationships between the generic and specific competences in higher education. This study is focused on a subject of the tourism degree in the University of Seville (Spain). It is based on a sample of 154 students. The results confirm that there are relationships between the generic and specific competences.     

The quays in salford: an analysis of visitor perceptions,satisfaction and behavioural intention

Despite an extensive literature on urban regeneration, visitor perceptions of urban waterfront destinations and their subsequent outcomes remain largely unexplored. The paper reports the findings from a survey of visitors to the Quays in Salford; it focuses on their perceptions, satisfaction and behavioural intentions. While the primary attractions were found to have an important influence, the secondary elements explain more of the variance in overall satisfaction and intention to return to the Quays and the environmental aspects have a greater influence on visitor intention to recommend the destination. The implications of the findings for destination management and marketing are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota,USA

Destination managers in rural states, like North Dakota, understand the benefits of tourism and, thus, the importance of studying visitors' intentions. This study investigated visitors' perceptions of destination image, value and satisfaction and those variables’ relationship with future behaviors, with a specific focus on their intent to return and make recommendations to others. The results showed that destination image directly affects visitors' perception of value and revisit intentions, and it indirectly affects satisfaction and recommendation intentions. The results also demonstrate how tourism practitioners can apply past models to their destination. The overall findings support the concept that a positive image is important to attracting repeat visitors. Copyright © 2011 John Wiley & Sons, Ltd.     

Wealth effect from real estate and outbound travel demand: the Malaysian case

This study uses quarterly data from Malaysia (2000–2011) to examine the relationship between the wealth effect from real estate (WERE) and outbound tourism while controlling for other relevant outbound tourism determinants. By applying time-series cointegration regressions, the results show that WERE has a positive and significant impact on Malaysian outbound travel demand. Then, we exclude the departures for business purposes from the total departures in order to have a better understanding of the impact of WERE on the consumption of a luxury good like international travel for leisure purposes. Similarly, we find that WERE increases Malaysian international travels for leisure purposes. The findings provide some implications for Malaysian policy-makers as well as tourism and travel agents.     

Influences on the perceived value of medical travel: the moderating roles of risk attitude,self-esteem and word-of-mouth

This study aims to discover the influential factors and critical moderators that can enhance the perceived value that international tourists feel towards medical travel. A total of 259 international tourists were surveyed using questionnaires. The results were analysed using structural equation modelling, and the findings are as follows. Firstly, hospital elements, such as service quality, hospital credibility and hospital image, all influence the perceived value of medical travel. Moreover, the results also confirmed the positive moderating effects of personal-factors (risk attitude and self-esteem) and an external factor (word-of-mouth), which can increase the influences of these hospital elements on the perceived value of medical travel.