Tourism Policy,Tourism Organisations and Change Management in Alpine Regions and Destinations: A European Perspective

Tourism is of great economic importance and significance for the European East Alpine regions. But to an increasing degree, low productivity resulting from the small-business structure of the Alpine region weakens the economic and social leadership of tourism. In the last few decades overcoming these difficulties often included substantial supporting of institutionalised tourism organisations by tourism policy, with the intention to bundle forces and to achieve growing global competition. Change in international tourist markets demands the pursuance of completely new strategies, particularly because the small-business structure of Alpine tourism in the past has always been the basis for its many positive effects for the local and regional population alike. By keeping its function of balancing regional economic growth, tourism policy's main responsibility for the future in the East Alpine region will be to create the prerequisites required for an adaptation to the new situation in the tourist markets. In addition, the support of tourism organisations is needed for achieving corporate success, which cannot be realised by individual entrepreneurs in the tourist industry owing to their small-business structure. The key to adaptation lies in the improvement of qualifications. This improvement should lead to the development of new skills for tourist cooperations as a basis for the strategic transition from institutionalised tourism organisations to flexible and market-oriented destination management companies.     

Changes in Host Community Reactions to a Special Sporting Event

Special events are a popular component of tourism and economic development strategies for communities and regions in many parts of the world. Researchers continue to develop an understanding of the positive and negative aspects of the events, and to assess residents' support for these events and their views about impacts. The main objective of this paper is to assess residents' reactions over a one-year period to hosting a special sporting event. The analysis is based on three community surveys, one undertaken before the event, the next immediately following the event, and the final one six months later. The research found that support remained high over this period, though a decline in overall support was evident. Over time, views about changes to facilities and services in the community shifted and there were distinct differences in residents' opinions on the impacts of hosting the event. The paper concludes that longitudinal studies must include a time-frame that extends beyond the immediate post-event period and, further, that a comprehensive event hosting impact scale would be useful for research in this field.     

The Politics of Tourism in Myanmar

The relationship between politics and tourism is complex and multi-faceted, and a subject which is assuming a higher priority in the research literature. This article examines the politics of tourism in Myanmar where tourism has been shaped by internal and external political forces while also becoming a highly visible and contested political issue. The political background and its effect on Myanmar's tourism are explained and the standpoints of the principal groups involved are discussed, with particular attention given to that of the government and its policies. Reference is also made to demands for a boycott and the ensuing debate about its value. The various parties are seen to interpret and make use of tourism as a political tool in contrasting ways which reflect their own interests and agendas. Finally, some general conclusions are presented about the linkages connecting the central concepts under review and the need to consider tourism within the framework of prevailing national and international political systems in order to fully appreciate its significance.     

An Analysis of Tourism Trends in Mauritius 1979 to 1998

A longitudinal analysis of tourism trends in Mauritius is conducted using published statistics and reports compiled by the Government of Mauritius. A number of trend indicators and ratios are derived and plotted as time series data from 1979 to 1998. Interesting trends emerge that may be of value to other Indian Ocean Island tourism agencies and analysts. The ratios calculated are as follows: number of nights spent per tourist, discounted earnings per tourist, discounted earnings per night, contribution to GDP per tourism earnings, discounted contribution to GDP per tourist, percentage of nights spent in hotels, nights spent per tourist in hotels and nights spent per tourist in informal accommodation, average expenditure per tourist accommodated in hotels and average expenditure per tourist accommodated in informal accommodation (private bungalows, boarding/guest houses and homes of friends/relatives).

The main findings are that the continued success of tourism in Mauritius rests significantly on tourists accommodated in the informal accommodation sector and that tourist spending in real terms in Mauritius has declined from 1990 to 1997.     

Tourism,Religion and Religiosity: A Holy Mess

Although religion and religiosity are well-known factors for influencing behaviour in different social settings, there is very limited research that explores the links between them and visitation patterns of tourists. In this study tourists' visitation patterns to a heritage site of religious significance (the Wailing Wall, Israel) are explored. Differences are found between tourists based on their religious affiliation and religiosity. The findings also reveal that the tourists' religiosity has different effects on those with different religious affiliations. It is argued that the actual relationships between a tourist's religion and strength of religious belief need to be understood in relation to the site visited, the tourist's perception of it and the meaning he or she attaches to it. The implications for tourism management and the theoretical investigation of heritage tourism are discussed.     

Post-colonial Politics and Resurgent Heritage: The Development of Kyrgyzstan's Heritage Tourism Product

In 1991 the Kyrgyz Republic secured its political autonomy from the USSR and set out on the road to cultural and economic independence. Tourism was high on the development agenda, not least because of the country's abundance of natural assets, its experience with health and recreational tourism during the Soviet period and its lack of viable alternatives. During the post-colonial period, tourist activity has been based mainly on the country's mountains and lakes. More recently attempts to develop a heritage tourism product have mirrored the resurgence of ethnic Kyrgyz nationalism and Turkic culture throughout Central Asia. The paper identifies ethnic diversity and nationalist revivalism as potential constraints to the development of heritage tourism in Kyrgyzstan. Moreover, the issue of dissonant interest groups in the protection of the heritage of Kyrgyzstan is addressed. Much of the international interest in Kyrgyz heritage has been directed at the epos of the nomads of the Steppes and it is their protection, rather than that of tangible heritage sites, that has attracted sponsorship from UNESCO and other bodies. Additionally, the tangible heritage sites that have been proposed by the Kyrgyz government for World Heritage status are of domestic and regional, rather than international interest. Implications for the strategic development of Kyrgyzstan's heritage tourism product are discussed, with specific reference to world heritage.     

An Observation Station for Culture and Tourism in Vietnam: A Forum for World Heritage and Public Participation

World Heritage is increasingly approached in an international context and it seems appropriate for the protection of World Heritage sites in our globalised world. However, we should question whether or not the global aspects are not over-emphasised, leaving behind local and national interests. Increasing the number of stakeholders in the selection process of World Heritage sites, especially those mostly excluded from any decision-making process, seems to be a promising approach. It enlarges the debate and facilitates consensus at all levels on how to promote and to protect World Heritage. The creation of an observation station, together with a new local selection system of cultural heritage sites, a kind of participatory budget of cultural heritage, would be an important step in integrating more civic perception into World Heritage policy.     

The Tourism Workforce and Policy: Exploring the Assumptions using Crete as the Case Study

The size of the tourism workforce has grown rapidly to the extent that today, travel and tourism is considered to be the world's largest employer. The potential of tourism for generating jobs in areas where there are few other alternatives for employment has resulted in many governments electing to expand their tourism industry. Nevertheless, tourism has been criticised for creating part-time, seasonal, low quality and informal jobs often occupied by migrants and females. This paper sets out the main characteristics of the tourism workforce as reported by academic papers, identifies whether the same characteristics are evident on the island of Crete (Greece), and discusses the issues surrounding tourism policy formulation in relation to the tourism workforce of Crete. The conclusion is that very often jobs in tourism are judged, and responses formulated, on a normative (value laden) basis (an ideal) without full consideration being given to the actual (technical) underpinnings and implications.     

Supranationalist Alliances and Tourism: Insights from ASEAN and SAARC

This paper examines the influences of international free-trade alliances/regional trading blocs on tourism development. While relatively few of these coalitions mention tourism specifically, most of them deal with issues that are directly pertinent to tourism, such as environmental conservation, flows of people, regional promotion, infrastructure and transportation and trade in goods and services. This paper scans these issues in the tourism context as they pertain specifically to the Association of Southeast Asian Nations (ASEAN) and the South Asian Association for Regional Cooperation (SAARC). While the paper argues primarily that such alliances have potential for positive outcomes, their negative effects are also considered and many of the roadblocks to achieving successful multilateral regional blocs are highlighted.     

Including the Outsiders: The Contribution of Guides to Integrated Heritage Tourism Management in Cusco,Southern Peru

Over the last decade many archaeological sites in Peru have become important tourist attractions. However, despite the growth in tourism, visitor management and interpretation at the sites are limited and, at times, non-existent. The mainstay of interpretative supply in Peru is the tour guide, and three types of guide were identified in this research: those with university degrees, others with vocational training, and untrained 'local guides' from the local indigenous population living near the archaeological sites. All three types of guide were present at the Cusco region case study sites of Raqchi and Ollantaytambo. Recommendations focus on ways that local guides could be brought into the tourist system to enable their participation, both economic and social, in the tourism developing on their doorstep.     

Seal Management in Scotland: Tourist Perceptions and the Possible Impacts on the Scottish Tourism Industry

Fisheries organisations in Scotland have repeatedly called for culls of common and grey seals, despite their conservation status and no supporting scientific evidence. This current study investigated the opinion of tourists in West Scotland as to whether seal populations should be reduced to manage their increasing numbers. The study also looks at whether such a cull would influence tourist behaviour. In total 735 interviews were conducted. There were regional differences in levels of opinion but, on average, 60% of respondents believed that seals should not be regulated and 17% stated that the instigation of a cull would affect their decision to visit Scotland on holiday. In the Highlands of Scotland alone this could represent over £100 million in lost tourism income. A boycott by tourists to the Highlands, as the result of introducing seal culls, could equate to a financial loss equivalent to a third of the total value of Scottish fisheries. Tourism is Scotland's main industry and is particularly important for the economy of rural areas. Any further proposals for seal culls should seriously consider the negative and indirect impacts these culls could have, such as reductions in tourist numbers and tourism income to a region.     

Turning a Global Crisis into a Tourism Opportunity: the Perspective from Tuvalu

The Global Financial Crisis (GFC) of 2008/2009 had a major impact on many small island states. In the case of Tuvalu, the GFC uncovered structural weaknesses in the national economy including the need to build alternative sources of income. Given the country's location and its rich marine resources, tourism is possibly the only new industry that has some capacity to generate new revenue streams. This article examines the problems that the country will face if it decides to pursue tourism and offers three options for tourism development including diving, ‘off the beaten track’ experiences and voyeuristic ‘last chance’ tourism. Copyright © 2012 John Wiley & Sons, Ltd.     

When Hosts Become Guests: Return Visits and Diasporic Identities in a Commonwealth Eastern Caribbean Community

The broad intent of this paper is to further contribute to the existing literature that addresses VFR tourism. It suggests that the return visit may ultimately be positioned as a form or type of travel within the larger category of VFR tourism, but a form or type that has built within it a more clear understanding of historic and social contexts and processes. The other broad intent of the paper is to highlight the importance of the relationship between the returning visitor, originating from diasporic communities abroad, and the host community as a stage for the negotiation of identities. The return visit is shown to reflect such underlying processes yet continue to incorporate aspects of individual motivation, which when taken together demonstrate the fluidity of diasporic spaces and transnational identity structures. Using data obtained from ethnographic fieldwork among social networks within the Commonwealth Eastern Caribbean community in Toronto, Canada, it is suggested that return visits are used to retain social histories and contextualise social and cultural backgrounds after migration. The implications for VFR tourism and the relationship between diasporas, transnationalism and tourism are discussed, as is a conceptual model of the return visit.     

Small Entrepreneurs and Shifting Identities: The Case of Tourism in Puerto Plata (Northern Dominican Republic)

This article focuses on the way small entrepreneurs in the tourism industry of the Puerto Plata region try to cope with contextual changes caused by the development of (mass) tourism. These entrepreneurs struggle with all sorts of problems, mainly resulting from the dominance of the large, multinational, all-inclusive resorts in the tourism industry. With the introduction of these large resorts in the early 1980s, the local entrepreneurs were hoping to obtain a substantial part of the income-growth derived from this new industry. As a result many locals shifted from their previous jobs to professions in the tourism industry. Nearly 30 years later, most of them are disappointed with the results, but because of the region's dependence on tourism they feel they have no way out. The Puerto Plata case is used to further explore the impact of tourism on the culture and identity of the small entrepreneurs.     

Tourism in Nepal: post-monarchy challenges

Monarchy has remained a stimulus in the touristic representation of Nepal. Recent political changes in Nepal abolished the traditional monarchy and declared Nepal a Federal Democratic Republic. Since Nepal's national identity was closely intertwined with the Hindu religion and monarchy, their absence indicates a reason sound enough to bring about a change in the traditional representation of Nepal in tourism. This paper first contextualises the role of monarchy in Nepalese tourism. It then looks into the challenges perceived by the tourism industry arising from the absence of the institution of monarchy. Data collected through interviews and questionnaires from the industry representatives and other library-based resources show that the biggest challenge ahead would be to the future of Nepal's existing tourism imagery. This is because, first, monarchy has a role in projecting Nepal as an exotic and mystic destination. Second, because the urge to diversify Nepal's tourism activities due to the increased quest for newly emerging regionalism means the traditional representations in tourism would not remain uncontested. These results lead us to a conclusion that the stereotypical image of tourism tends to be challenged in a new cultural climate brought about by a major change in the political regime.     

Partial Industrialisation in Tourism: A New Model

Certain forms of human activity, such as sport, education and tourism, can be described as being partly industrialised; they are supported partly by organisations with industrial relationships to the particular activity (e.g. tourism industries, sports industries, and so on), and partly by other factors. The latter includes business organisations whose relationship to the activity might be direct and commercial but is non-strategic, non-industrial. Partial industrialisation in tourism (PIIT) has been explored by a handful of researchers interested in its nature, causes and implications. However, the diagrammatic model used in the exploratory studies is awkward, a defect that probably helps explain why PIIT has not become widely recognised in the community of tourism researchers. A new model enables clearer insight and should facilitate understanding and greater recognition. Using the new model, an empirical research project in a mass destination provided substantial evidence for PIIT. Implications arise for many issues, including how tourism is conceptualised, strategic business management, destination competitiveness, destination development and promotion, seasonality, environmental activism, employment numbers, vocational training, planning and government policy.     

Contradictions of Rural Tourism Initiatives in Rural Development Contexts: Finnish Rural Tourism Strategy Case Study

In Western countries rural areas have faced major changes and challenges in the past decades. The role of traditional economies has decreased rapidly and the economic transition of rural areas has turned increasingly towards tourism production. By using a Finnish national scale rural tourism strategy and development programme as a case example, this paper argues that, while tourism can provide development for rural areas, the unrealistic expectations and goals may cause problems for rural communities. Unfeasible development goals of rural tourism are seen as the results of insufficient understanding of tourism dynamics and the lack of research-based or otherwise valid knowledge in development plans. In addition the connection between the ideas of rural tourism and sustainability is challenged in high tourism development goals and the related processes.     

Tourism in Dubai: overcoming barriers to destination development

The Middle East as a whole attracts comparatively few visitors, and political events in the current century have generated new uncertainties and tensions which seem likely to further discourage tourists and investors. Additional barriers relate to poor accessibility, a perceived lack of conventional attractions and limited promotion. Despite these apparently unfavourable circumstances, international tourism has been adopted by the Dubai authorities as a core element in a programme of economic diversification. They have invested heavily in expensive facilities, as well as undertaken extensive marketing, and the outcome has been strong growth in tourism. There are great expectations of the future, reflected in the setting of very high arrival targets. However, there are also several constraints that might inhibit progress, with a need to review strategies. The experience of Dubai thus serves to illustrate factors that are critical to destination development, major impediments and approaches to overcoming these. Copyright © 2006 John Wiley &Sons, Ltd.