Risk cultures and dominant approaches towards disasters in seven European countries

This paper builds upon the risk culture concept started with Mary Douglas’ and Aaron Wildavsky’s seminal work on risk and culture. Based upon the empirical results of a qualitative sociological study on sociocultural factors affecting risk perception and crisis communication in seven European countries, a theoretical model, illustrating how differences in disasters framing imply diverse approaches to risk and disaster management, is suggested. According to this framework, culturally bounded assumptions and conventions strongly influence how communities make sense of risks and hazards and how these communities consider some ways of dealing with disasters more appropriate than others. The framework suggested in this article distinguishes between risk cultures of a given society, which do not necessarily respond to nation states. In order to explain differences in how cultures deal with risks and disasters, and to define the main features of our typology, three main interrelated dimensions have been selected: disaster framing, trust in authorities and blaming. By analyzing differences and similarities in how people perceive and interpret disasters, as well as to whom the responsibility for risk prevention and crisis management is attributed, in seven European countries, three specific ideal types of risk cultures emerged: state-oriented risk culture, individual-oriented risk culture and fatalistic risk culture. Implications for crisis management and communication in case of a disaster will be addressed for each of these risk cultures.     

The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy

The financial services sector is characterised by a high level of consumer perceived risk and irrational behaviour in decision-making, which is predominantly influenced by the effect of communication and the application of heuristics as a function of communication in consumer decision-making. This situation promotes marketing communication as one of the most essential activities that financial institutions rely on to mitigate the perceived risks and to satisfy consumers’ quest in understanding financial products. Hence the importance of this research is to establish the effects of marketing communication on consumer purchasing behaviour in emerging economies that are experiencing expanded financial markets but limited corresponding research insight. To achieve the aim of this study, the research uses data from 360 customers of selected financial institutions in Ghana. The hypotheses are tested using the structural equations modelling technique. The results of the study reveal marketing communication strategies evaluated have positive and significant impacts on consumer purchase behaviour. However, amongst the marketing communication strategies tested advertising and celebrity endorsement were found to have an insignificant relationship with consumer purchase behaviour. The study offers practical and theoretical insights into understanding the dynamics and nuances of the integrated marketing communication mix and how they influence the purchase behaviours of consumers.

     

Risk forecast as work practice: between codified and practical knowledge

If the use of meteorological data has progressively expanded in tackling different sources of risk, less developed is by contrast a reflection on how meteorological systems apply in local contexts and to what extent that locality may affect the use and the content of forecasting recipients. By focusing on a wildfire forecasting, I show how forecasting practice cannot be reduced to the implementation of meteorological devices; it rather takes shape in the articulation between the technical device and different sources of knowledge – tacit, practical and ‘profane’. This articulation work, this study gives account of, reveals some specific challenges in the introduction of forecasting systems in risk management.     

The end of risk communication as we know it

According to the US National Research Council, risk communication ought to be viewed as a dialogue among people conducted to help facilitate a more accurate understanding of risks and, related, the decisions they may make to manage them. But, in spite of this widely accepted perspective on risk communication, there is often a disconnect between how it is defined and how it is practiced. Rather than focusing on a true dialogue aimed at improving risk assessments and risk management decisions, risk communication is often viewed as means of simply educating people about existing risk assessments so that, on their own, they might make (or contribute to) better risk management decisions. More worrisome, risk communication is still often seen as a means of ‘correcting’ misconceptions about, or perceptions of, risk; in other words, risk communication is used as a vehicle for attempting to align lay perceptions with their expertly assessed severity. In this paper, I argue that risk communication must become more decision-focused if it is to meet the objectives set forth – in 1989 – by the US National Research Council.     

Africa's dilemma in the transition to the new information and communication technologies

The emergence of the new information and communication technologies (ICTs) has dramatically altered theoretical and practical assumptions about the role of the communication media in socioeconomic development. Today, the role of ICTs in developed and developing societies remains a subject of debate, and Africa has been caught in the middle of this debate. Advocates of ICTs, for instance, point to how the West experienced the impact of industrial technology and found it to be an indispensable tool for development. If the new technologies are good for the West, will the same hold true for the developing world? For Africa, the question is a difficult one: will the new information and communication technologies launch Africa on the path of socioeconomic development or will they subject Africa to a new form of dependence? This article argues that the communication technology which will be adopted by Africans, irrespective of how the West moves, will be the one that is easily accessible and which poses no challenge to sociocultural practices. That communication technology of the future will be the telephone.     

Perspective on ‘Four Questions for Risk Communication’

In his essay, ‘Four Questions for Risk Communication,’ Roger Kasperson challenges the risk communication community to take better stock of the lessons it’s learned over the past several decades. Implicated are the failure of many to reap the rewards or benefits of our field’s discoveries and the attendant responsibility we collectively bear in not communicating them well enough. Less a scolding than a call to action, Kasperson thoughtfully reflects on his four questions before offering some summary principles. In so doing, he has initiated a conversation that offers some key points of reflection on where our community stands today and where we might be going. Neither exhaustive in its scope nor patronizing in his directives, his essay is an invitation – a nudge – to begin a dialog on these issues and become more mindful of our own successes and failures in risk communication.     

Roland W. Scholz: Environmental Literacy in Science and Society. From Knowledge to Decisions. Cambridge University Press 2011

This study pursues the following aims: to examine how news stories use frames, emotions, and uncertainty to present environmental risk information; to identify which aspects of risk issues they highlight; and to analyze how these stories’ representations of risk and uncertainty might differ according to the sources they use. Content analysis of 641 news stories in South Korea over the last decade yields three findings: (1) reassurance was the most frequently used news frame, while uncertainty and emotion were used less often than expected; (2) news stories using government/industry/experts as sources vs. activists/lay people highlighted different news frames and risk information; and (3) the two most frequently used uncertainty presentation formats were single point estimate and verbal estimate. This study contributes to existing literature on the roles of media in environmental risk communication in two ways. First, it examines the specific formats journalists use to present uncertainty about risks. Second, it integrates news frames with the emotional characteristics of risk communication and with differences in risk information characteristics according to source. Implications are discussed regarding how a better understanding of news representations of risk could inform and enhance cooperation between experts and journalists, and lead to more effective environmental risk communication. Finally, this content analysis provides a stepping stone for future research that could further investigate and test how publics respond to risk messages that have varying permutations of emotional content and risk presentation formats.     

Healthcare professionals’ perceptions of risk in the context of genetic testing for the prediction of chronic disease: a qualitative metasynthesis

Advances in genomic technologies and a growing trend towards stratified and preventive approaches to medicine mean that increasing numbers of individuals may have access to information about their genetic makeup, and their risk of developing diseases. This is likely to impact on healthcare professionals involved in the delivery of genetic tests, or in supporting patients who are affected by a disease with a genetic risk factor. It is therefore important to understand healthcare professionals’ perceptions about providing these services, and how they feel about communicating information about genetic risk to patients. This paper provides a systematic review and metasynthesis of qualitative research exploring healthcare professionals’ perceptions of genetic risk in the context of predictive genetic testing for chronic disease. Healthcare professionals expressed a range of reservations about the utility of predictive testing in this context. Professionals judged patients’ understanding of risk information to be limited and subject to bias and a range of sociocultural influences. Concerns about the psychosocial impact of genetic risk information were frequently cited, both in relation to individual patients and the wider impact on their families and communities. The need for provision of multidisciplinary support was described. The concept of responsibility was also an important theme. Healthcare professionals recognized the responsibility that accompanies risk knowledge, and that ultimately this responsibility lies with the patient, not the provider. Our analysis suggests that professionals’ evaluation of the utility of predictive genetic testing is influenced not only by resource deficits, but may also be interpreted as a response to challenging ethical and social issues associated with genetic risk, that are not well aligned with current medical practice.     

Talking aggressively about GMOs? Examining the effect of aggressive risk communication with communicator’s facial expression and gender

Abstract

Two experiments (N = 229 and N = 268) assessed the effect of aggressive risk communication about GMOs by a scientist on respondents’ perceptions of message quality and writer (the scientist communicator) likability. We also considered two factors from the communicator that may influence how individuals process aggressive messages – facial expression (study 1) and the gender (study 2). Both studies showed that aggressive communication has a negative effect on both perceived message quality and writer likability, which is explained by the level of negative expectancy violation individuals perceived. Moreover, study 1 showed that smiling appeared to be a negative influence on the outcomes and study 2 showed that gender did not influence how people perceive aggressive messages. The findings provided both scholarly and practical implications for science and risk communication.     

Engagement on risk and uncertainty – lessons from coastal regions of Fukushima Prefecture,Japan after the 2011 nuclear disaster?

This paper uses the case study of the south-east coast of Fukushima Prefecture in Japan to draw lessons for risk communication under situations of high uncertainty and conditions of varying trust. Based on an existing field of research into the social and ethical aspects of governing risks around environmental radioactivity, empirical qualitative material collected in Fukushima Prefecture over 2014 and 2015 is analysed around three key questions: who is undertaking risk communication and how they are perceived (in particular their motivations and perceived competence); what is the purpose of engagement with citizens and stakeholders on risk and uncertainty (i.e. whether it is to ‘convince’ people or allow them to come to their own informed decision); and whether risk communication may be considered responsive to the needs of the affected populations. The findings are then applied to Kasperson’s four questions for the future of risk communication in order to assess their wider implications. Particular attention is paid to how the individual or institution conveying the risk message is perceived, and in whose interests risk communication is undertaken.     

Reducing microbiological risk in the kitchen: piloting consensus conference methodology as a communication strategy

Foodborne diseases are a major public health problem. Improper storage and food preparation at home can favour microbial contamination of food. Consumers play a crucial role in controlling this risk. To reduce exposure to risk, it is essential to provide information and guidance on contamination management in the home. The aim of this study was to pilot a method of participatory communication addressed to young consumers and designed to reduce the microbiological risks associated with the consumption of meat products. The methodology was based on application of the ‘consensus conference’ model on food safety issues. The consensus conference served not only as a participatory strategy to share knowledge but also as a method for sharing in the development of risk communication content (guidelines) to be disseminated to the reference target. Young people’s perceptions, habits and behaviour in the kitchen were explored in the preparatory stage of the consensus conference by means of a survey and a focus group. Three consensus conferences were held in Italy attended by 60 university students (19 and 22 years old). Application of the consensus conference model as a communication process proved to be an effective opportunity to engage young consumers and experts on the topic of food safety. This discursive participation approach was broadly welcomed by the participants. Specifically, direct interaction with the experts was considered to be an important part of the communication process. The findings of the project were used to select concise communication content based on the perceptions, behaviours and fact-finding needs of the selected target. Publication of this content in the form of guidelines on microbiological risk management at home has enabled the results of the consensus conferences to be extended and the targeted communication material on risk reduction in daily food handling practices to be disseminated.     

The effect of accounting question response formats on student performance

The purpose of the research is to examine the effect of different response formats on student performance on introductory accounting exam questions. The study analyzes 1104 accounting students’ responses to quantitative questions presented in two formats: multiple-choice and fill-in. Findings indicate that response format impacts student performance on most of the questions, in favor of the multiple-choice. A second goal is to discover how effectively wrong-answer options in multiple-choice questions capture students’ actual incorrect thinking. Analyses of the fill-in questions showed students wrote in a wide array of incorrect answers, many of which would not have been offered as multiple-choice distracters. Answers filled in were often based on misguided logic that test question authors might never have anticipated. Students’ incorrect reasoning on quantitative fill-in questions can inform instructors on how to proactively address student misconceptions and write more effective multiple-choice items.     

Communicating with the public during health crises: experts' experiences and opinions

Governments and health agencies worldwide are planning for a potential influenza pandemic. Their plans acknowledge the importance of public communication during an outbreak and include related guidelines and strategies. Emerging infectious disease (EID) communication is a new addition to the literature, drawing on health promotion communication, crisis communication and environmental/technological risk communication. This paper adds to the literature, exploring the notion of ‘effective communication during health crises' by reporting on interviews with 22 public health officials, scientists and communications professionals responsible for communicating with the public. When analyzed in the context of the risk communication literature, the interviews reveal several considerations for health risk communicators. First, given the important role that mass media will play in an EID outbreak, there is an urgent need for public health to build partnerships with journalists based on an understanding of the two parties' unique societal roles. Second, seemingly practical communications considerations – such as how certain to be about information before sharing it and whether to engage in two‐way communication with the public – have ethical dimensions that deserve attention. Third, there are unique challenges associated with communicating uncertainty, which would benefit from an exploration of the role of trust in health crisis communication.     

Contending voices: futures, culture and development

This essay discusses some aspects of the World Commission on Culture and Development (WCCD), a major UN initiative. It describes, in particular, the fate of a proposal to establish a General Agreement on Culture and Development (GACD) similar to other international agreements, but which takes a ‘bottom-up’ rather than a ‘top-down’ approach to negotiation. The proposed GACD would contribute to the resolution of culture-related crises and promote new directions for development based on cultural diversity and shared global values. The aim of the essay is: to indicate the aims and progress of the Commission; to consider how cultural futures-oriented thinking might assist in the conceptualization of a GACD; and to reflect on how different voices within the world community affect the progress of such initiatives and proposals.     

Complexity,uncertainty and future risks

Roger Kasperson’s paper prompts us to reflect on whether traditional risk communication tools and approaches might be inadequate for many of the tasks now emerging. One can point to the increasingly complex nature of some technological and environmental hazards; the need to scrutinise emerging technologies upstream of significant applications; and fundamental changes to risk identities within society. Perhaps, we now genuinely face a risk society, exemplified by the dysfunction of global financial systems, extreme inequalities and encroaching environmental threats, alongside the unwinding of traditional social identities? Strategic capacity to address many of these fundamental risk challenges is lacking.     

金融机构风险管理机制有效性研究——对风险管理长效机制问题的思考

本文针对我国金融界普遍关注的“建立风险管理长效机制”问题。从理论和实践两个角度研究风险管理的有效性问题。第一部分讨论“效”和“长效机制”问题的本质,第二部分根据发达国家实践研究有效风险管理机制的主要内容,第三部分对风险管理有效性的相关理论进行分析,第四部分分析风险管理失效的现实原因。第五部分对我国金融业实践中存在的风险管理“花瓶论”进行分析和评论,最后是本文的基本结论。     

Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption

The aim of this research is to explore contemporary consumers’ emotions and irrationality in attitudes towards indebtedness, using the UK payday loan industry as a focus point. UK consumers’ have recently experienced a significant financial crisis, the result of which is expected to alter consumers’ spending, saving and borrowing habits. By using existential-phenomenological interviews to discuss individuals’ experiences of these activities, we observe some of the key issues emerging from this context. A primary theme is the influence of emotions on decision making, and how this shapes ‘irrationality’. This article aims to draw attention to this emotive thinking, which may be significant in thinking about how payday loans are communicated to users in the future.     

How do people perceive graphical risk communication? The role of subjective numeracy

This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. Results suggest that participants with low subjective numeracy have more difficulty in comprehending the graph, and that they process the graphical information less efficiently than the participants with high subjective numeracy. In addition, the position of referential risks on risk ladders could influence people’s risk perception. Based on these findings, we provide some implications for the design of risk communication graphs and for the use of graphs in informing persons with low subjective numeracy about risks.     

Accounting and sustainable development: An exploration

As the social and environmental impacts of human activity have become more evident, the role of sustainable development as an organising principle in a variety of policy contexts and over multiple scales has become central. There are, at least, two implications that emerge from this observation. First, morally infused problems that need to be addressed have become more intractable, requiring innovation in our modes of thinking. Second, new spaces have emerged where the academy might explore how knowledge is created, validated and translated (or not) alongside policy and practice settings. One outcome of these trends has been the emergence of a stream of work (sustainability science) which investigates how disciplines might develop knowledge that progresses sustainable development. The aim of this paper, in line with the focus of the special issue, is to explore what possibilities emerge for accounting in light of a sustainability science approach. To achieve this end the paper starts with an exploration of the frustrations expressed in the literature over the perceived lack of progress made by social and environmental accounting towards addressing sustainable development. The paper then introduces sustainability science with the aim of imagining how an accounting for sustainable development might emerge. The paper closes with two illustrations of how a sustainability science approach to accounting could develop.