Emotion,affect, and risk communication with older adults: challenges and opportunities

Recent research suggests that emotion, affect, and cognition play important roles in risk perception and that their roles in judgment and decision‐making processes may change over the lifespan. This paper discusses how emotion and affect might help or hinder risk communication with older adults. Currently, there are few guidelines for developing effective risk messages for the world's aging population, despite the array of complex risk decisions that come with increasing age and the importance of maintaining good decision making in later life. Age‐related declines in cognitive abilities such as memory and processing speed, increased reliance on automatic processes, and adaptive motivational shifts toward focusing more on affective (especially positive) information mean that older and younger adults may respond differently to risk messages. Implications for specific risk information formats (probabilities, frequencies, visual displays, and narratives) are discussed and directions for future research are highlighted.     

Challenges and opportunities for pre-crisis emergency risk communication: lessons learned from the earthquake community

Abstract

Prior to the 2009?L’Aquila event, earthquake forecasting and early warning research focused specifically on earthquakes as the crisis events. Although this is still true, the manslaughter convictions of six earthquake scientists and one public official for failed risk communication in 2009 served as a catalyst for expanding these goals to also intentionally examine the challenges of communicating earthquake risk with non-scientific during the pre-crisis stage of the earthquake lifecycle. The Crisis Emergency Risk Communication (CERC) Model developed by the US Centers for Disease Control and Prevention (CDC) provides specific guidelines for doing so. Thus, based on a thematic analysis of interviews with 21 earthquake scientists, this study identifies what those responsible for communicating regularly about earthquake risk see as major communication challenges and the extent to which the CERC model recommendations are useful for addressing them. Results suggest that earthquake risk science communicators are most effective when they translate scientific and technical information simply, respond to competing messages, capitalize on relevant popular culture references, employ risk communication campaigns during ‘quiet periods’, and acknowledge uncertainty. These findings have implications not only for earthquake science risk communicators, but also for expanding the pre-crisis stage best practices proposed in the Crisis Emergency Risk Communication (CERC) model. Essentially, this study reveals that soliciting and responding to feedback in the pre-crisis stage could help spokespersons clarify or correct any messages that are perceived by audiences as unclear or are simply not accurate. Doing so may improve risk communication effectiveness not only during the pre-crisis stage but also throughout the earthquake crisis lifecycle.     

新时期高校校园谣言透析与治理反思

谣言是一种特殊的社会心理现象,学术界虽已有研究,但针对校园谣言的研究还较少涉及。校园谣言因学生群体的同质性、高密度性特点,更值得特别关注。从其成因来看,校园谣言的内容表达具有迷惑性,同时校园谣言的生成与传播离不开特定的社会环境。此外,校园谣言的特殊性在于：人际渠道是其主要的传播形态;校园谣言的传播既有利益诉求的一面,也有娱乐性的一面;群体因素是影响谣言传播效果的重要因素。在对待校园谣言的问题上,要跳出非对即错的惯性思维,认识到谣言治理背后的信任因素,努力推进信息公开,治理谣言时要掌握最佳时间。     

Antecedent factors of the need for information regarding petrochemical complex hazards

Information transparency is a relevant factor nowadays. The current legislation has forced hazardous companies to improve their communication policy with the local community, but this entails the difficulty that each individual has a different need for information. This study considers the main antecedents of need for information to explain these differences. The paper analyses, to our knowledge for the first time, the direct influence of personal beliefs about environmental issues on the individual’s need for information. The research focused on the residents (992) of an area near to a petrochemical complex. The results, derived from the structural equation modelling analysis, confirmed the influence of environmental beliefs, trust in companies and negative affective response on the need for information. In the light of these results, we recommend that the companies of the complex develop a risk communication policy based on personal environmental beliefs, in order to understand the public’s concerns and their needs for risk information. Finally, the analysed companies need to see risk communication as a long-term and ongoing process that involves active dialogue and enables stakeholders’ participation, with the aim of establishing a communication network.     

Drivers of flood and climate change risk perceptions and intention to adapt: an explorative survey in coastal and delta Vietnam

Abstract

This article contributes to current research about determinants of climate change and flood risk perception, and intentions to take adaptive measures. We propose a research model that distinguishes between vulnerability and severity components of perceived risks, and adds perceived adaptive capacity as a third factor to predict the intention to take adaptive measures. We used this combined model as a conceptual lens for an explorative survey among 1086 residents of coastal and delta communities in Vietnam. Pairwise analyses revealed a significant association of flood and climate change risk perceptions with individual’s flood experience, climate change knowledge, frequency of community participation and socio-demographic factors. However, in multivariate analysis, the influence of most socio-demographic factors became weak or patchy. Flood experience was the most influential driver of flood-related risk perceptions but weak for climate change-related risk perceptions and behavioural intentions. Knowledge strongly increased the intention to adapt to flood and climate risks and the perceived vulnerability to and severity of climate change risks, but reduced the perceived capacity to adapt to climate risks. Frequency of community participation increased the perceived vulnerability and severity of climate change risks, the intention to adapt to both climate and flood risks and the perceived capacity to adapt to flood risks, but reduced the perceived capacity to adapt to climate risks. Our research confirms earlier findings that individuals’ knowledge, place-specific experience and social-cultural influences are key predictors of both flood and climate change risk perceptions and intentions to take adaptive measures. These factors should therefore receive ample attention in climate risk communication.     

Delivering vaccination messages via interactive channels: examining the interaction among threat,response efficacy,and interactivity in risk communication

New media-based interactive risk communication has gained increasing attention and importance. While extant research has focused on the main effects of interactivity on attitudinal and behavioral outcomes, little research has investigated how risk message content may interact with risk message modality such as interactivity in generating effects, or the psychological processes underlying it. In this study, we examined the interaction effect of interactivity, threat, and response efficacy on individuals’ involvement with risk message, attitudes toward vaccination, and information seeking intention in the context of meningococcal vaccination through a 2 (interactivity: low, high) × 2 (threat: low, high) × 2 (response efficacy: low, high) experiment. Results indicated a significant three-way interaction among interactivity, threat, and response efficacy on message involvement: individuals with high-threat, high-response efficacy perceptions were more involved with the message when it was presented in a more interactive modality. With high-threat, low-response efficacy, the interactive modality of the message did not influence levels of message involvement. Furthermore, message involvement mediated the effect of the three-way interaction among threat, response efficacy, and interaction on information seeking intentions. Implications for future research and practice are discussed.     

Effective risk communication and CCS: the road to success in Europe

Over the past ten years or so, there have been multiple attempts to site and build carbon capture and storage (CCS) facilities in Europe, North America and elsewhere. To date, most of those attempts have not been successful. In Europe, for example, there are currently no commercial CCS facilities in operation. There are a number of reasons for this, ranging from lack of political will, the collapsing price of CO₂, lack of commercial drivers to capture and store CO₂, and public opposition to the proposed facilities. There have been several case studies examining the communication challenges associated with the siting of CCS facilities. Up till now, most of this research has been carried out by climate change or carbon policy experts as well as social researchers rather than scientists representing the wider risk communication community, aside from some notable exceptions. This study does the opposite by examining CCS from a broader risk communication perspective. It provides a brief overview of risk communication theory in order to situate some of the findings of the CCS communication research, and then, it makes some recommendations on how the siting of CCS facilities could be improved including the importance of trust, proactive communication and early stakeholder involvement. In conclusion, this study notes that if the science associated with the technology is communicated in the correct manner and if the key risk communication recommendations are adhered to, then the siting of future CCS facilities should be successful.     

Consumer reactions to unfamiliar technologies: mental and social formation of perceptions and attitudes toward nano and GM products

Abstract

Using focus groups, the research analyses the mental and social processes through which consumers form perceptions and opinions about unfamiliar technologies and the derived products, taking the perception of nanotechnology and nano-products, GM and GM products as example. Our findings suggest that limited understanding of the technological principles and lack of (visible) products prevent the formation of experience-based attitudes and behavioral intentions. In this context, consumers interpret and assess cognitive interventions such as product labels or product information, as well as the trustworthiness of unfamiliar information sources, based on heuristic clues, association, mutual reassurance and previous attitudes. The established determinants of technology risk perception (e.g. knowledge, social norms, perceived risks and benefits and controllability) were the subject of constant deliberation and negotiation among participants. Consequently, the perception of risk and technology communication interventions might vary greatly across different locations and segments of the public, complicating risk communication and trust-building.     

Public Policy and Accounting Research: What Is to Be Done?

Abstract

Singleton-Green [2010. The communication gap: Why doesn't accounting research make a greater contribution to debates on accounting policy? Accounting in Europe, 7(2), 129–145] argues that a communication gap between researchers and those involved in public debates on accounting problems significantly reduces the impact of accounting research. A new ICAEW report, The Effects of Mandatory IFRS Adoption in the EU: a Review of Empirical Research, tries to bridge the communication gap on the subject that it covers. The report found not only a significant amount of relevant research, but also that its usefulness was limited in various ways. The paper makes a number of recommendations to researchers: they should point out any biases in the data they use, address some issues through field work, not assume that surrounding institutions are unchanged, be careful to understand the specific features of the countries they cover, investigate differences in previous research, and state the economic significance of their findings. The paper also makes recommendations for non-academic participants in public policy debates, including: they should actively promote relevant research, help researchers get access to information, and help ensure that researchers have the incentives to do what is needed to benefit public policy.     

Communication skills in accounting education: Perceptions of academics,employers and graduate accountants

Communication skills are central to intellectual interaction between the providers and the recipients of information. The importance of accounting starts with the gathering and processing of information and ends with the communication of processed information. This paper examines the communication skills which employers, academics and graduate accountants consider necessary to the newly graduated accountant. It also identifies and considers the differences in perception which occur between these groups and suggests solutions to the communication gap. This study confirms findings from previous research that new graduate accountants experience communication-related problems in early employment. In addition, it provides evidence that the Australian accounting curriculum has contributed to the development of communication skills. However, the paper highlights the need for the reconsideration of an emphasis on communication skills in the accounting curriculum, a role which arises from the very nature of accounting as the processing and communication of information.     

The role of numeric and statistical content on risk perception in infographics about road safety

Abstract

Numbers saturate news coverage and health and risk messaging. But as our expertise in the creation of statistical information increases, the ability to use those statistics in decision making remains frustratingly inadequate. There has been a wealth of research related to how to train people to better use the numbers they interact with on a daily basis. Far less research, however, explores the appropriate way to use numbers in communication. Two experiments explored the role of numbers in risk communication infographics related to road safety while driving. Experiment 1 found that the presence of numbers influence risk perception, but whether those numbers reflect accurate statistics or random numbers does not change their influence. Experiment 2 found that removing all statistics entirely from infographics and replacing them with linguistic gist representations of the numbers (i.e. words like ‘some’, ‘many’, ‘none’) increased risk perception even though people found the infographics to be less informative than the ones containing numbers. The results suggest that the gist representations of the numbers in the context of the infographics are equivalent regardless of their value, such that the very presence of statistics influences judgment and risk perception but not their meaning. They also suggest that people do not always realize how they are using statistical information in their judgement and decision making process.     

Insights into the reception and acceptance of risk messages: nuclear emergency communication

The objective of this paper is to test whether the effect of variables such as knowledge, attitudes, trust, risk perception, and psychometric risk characteristics changes in the different stages of risk-related information processing. To address this question, a distinction is made between two information-processing steps, reception (measured as a person’s ability to retain the information communicated) and acceptance (measured as a person’s level of agreement with the communicated information). An empirical study was conducted, using a radiological accident (2008) in Belgium as a communication case study. Face-to-face interviews were conducted on a large sample of Belgian population representative with respect to province, region, level of urbanization, gender, age, and professionally active status (N?=?1031) and among the population living in vicinity of the accident (N?=?104). All factors were measured on reliable scales (Cronbach’s α?>?.75). The reception–acceptance model was used to produce new insights into risk communication. The results demonstrate that knowledge was the driving factor only for the reception of risk messages, while heuristic predictors such as psychometric risk characteristics, attitudes, and trust were most influential for the acceptance of risk messages. It is discussed how the results will facilitate a more thorough understanding of information processing and how they could be used to design more focused risk communication strategies.     

Future risk communication

Science and technology have transformed risks and communications in the last century. Smallpox is gone, and polio is fading fast, thanks to vaccines. Communications, commerce and risk have gone global. Wireless networks, wideband communications and immersive interfaces are already in some homes. In the future, ubiquitous communications aids in the form of smart risk agents could tailor both the medium and the message, placing a risk in context for a specific person. By sensing physical risk characteristics and collecting and synthesizing risk information, weighted by judgments about the sources of that information, and conveying these in the media of choice, a smart agent or active technology could provide the ultimate risk communication. Yet theories of risk communication are in their infancy, with some emphasizing cognition and risk control, others social and affective responses that drive behavioral change. To create moral agents, we need to understand how our own and others’ values and goals arise and change in this increasingly information intense society, and how virtual realities can evoke or displace affect, cognition, and social context—that is, life as we know it. Otherwise, we may cross the divide from informed decision making to persuasion without reason.     

Genetic engineering,genetic modification,or agricultural biotechnology: does the term matter?

The risk perception and communication literature appears to use terms such as genetic engineering (GE), genetic modification (GM), and agricultural biotechnology (agbiotech) almost interchangeably. The present research therefore seeks to compare the effect of these three terms on consumers’ cognitive, affective and behavioral component of attitude. The variables under investigation are consumers’ perceptions of risk, benefits, personal control over technology, support and promotion of the development of technology, dread, labeling, and purchase intentions. The study draws on the equivalency framing literature in conducting two question wording experiments whereby participants are randomly assigned to receive a version that uses just one of the three different terms. The first experiment found that the framing effect of food technology as either GE or GM may be contingent on source of information. When the technology was framed as GE and the information source was a consumer organization, respondents reported higher perceived personal control over the technology compared to when the information source was government, newspaper, or no source. Therefore, framing food as GE may be a somewhat beneficial for those who seek to promote the technology while framing the technology as GM might help those who oppose the technology. The second experiment found that using the terms agbiotech and GE were associated with higher perceived benefits, positive feelings, and purchase intention compared to GM. The ‘agbiotech’ term garnered the most relative support for the technology. Implications are discussed.     

The role of affective processes on young drivers’ risk perceptions: a dual process model approach

Young adults continue to be over-represented in injury and death statistics associated with transport-related crashes. The current paper investigates the application of the dual process model of risky judgement to the processing of transport-related risky behaviours. One hundred Australian participants completed an online survey exploring four transport-related risky situations. Participants were assessed on their cognitive and affective evaluations of the risky situations as well as their self-reported likelihood of participation in them. The findings indicate that perceptions of risk for specific transport-related behaviours are not processed in a consistent manner. Predictive factors, including gender, affective and cognitive processing, as well as the subsequent self-reported likelihood of engaging in the behaviours, varied between situations. The research indicates that driver interventions may need to be individually targeted to specific transport-related risky behaviours to compensate for the variation in predictive factors.     

Sociology,risk and the environment: a material-semiotic approach

Abstract

Sociology has made significant contributions to the conceptualisation of risk and critique of technical risk analysis. It has, however, unintentionally reinforced the division of labour between the natural/technical and social sciences in risk analysis. This paper argues that the problem with conceptualisations of risk is not a misplaced emphasis on calculation. Rather, it is that we have not adequately dealt with ontological distinctions implicit in both sociological and technical work on risk between material or objective risks and our socially mediated understandings and interpretations of those risks. While acknowledging that risks are simultaneously social and technical, sociologists have not, in practice, provided the conceptual and methodological tools to apprehend risk in a less dualistic manner. This limits our ability both to analyse actors and processes outside the social domain and to explore the recursive relationships between risk calculus, social action and the material outcomes of risk. In response, this paper develops a material-semiotic conceptualisation of risk and provides an assessment of its relevance to more sociologically informed risk governance. It introduces the ideas of co-constitution, emergent entities and enactment as instruments for reconciling the material and social worlds in a sociological study of risk. It further illustrates the application of a material-semiotic approach using these concepts in the nuclear industry. In deconstructing social–material dualisms in the sociology of risk, this paper argues that a material-semiotic conceptualisation of risk enables both technical and social perspectives on risk not only to coexist but to collaborate, widening the scope for interdisciplinary research.     

Living in a foreign country: the meaning of place of origin and gender for risk perceptions,experiences, and behaviors

Abstract

Previous research has convincingly proven that perceptions, experience, and exposure to risks vary among certain groups in society. By drawing from a unique combination of Swedish survey data and interviews, this study aims to investigate perceptions and experiences of risks as well as in relation to behavior by analyzing the cleavages related to interactions between place of origin and gender. Theoretically, we see individual risk perception as part of situated hierarchical power relations where an individual’s position (which is an intersection of, for example, gender, race, age, and place of origin) structures action and thought. Findings verify that foreign-born men and women perceive risks to a greater extent than those born in Sweden. However, no direct pattern of ethnicity is apparent in exposure to risks, but since predictors measuring experience of discrimination are shown to be significant, the effect can be mediated by such circumstances. In terms of how risks have affected behavior, women, irrespective of their ethnicity, are affected. Exposure to tragic experiences among those who are foreign born can pose risks that are perceived to a greater extent. Furthermore, more vulnerable material conditions can also affect how risks are perceived, and uncertainty due to a lack of resources and as an inherent ingredient of living in a foreign country seem to enhance perceptions of risk and feelings of unsafety. Last, the sense of discrimination appears to influence exposure to certain risks, which might capture an interaction between racism and violence.