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1.
In accordance with cognitive dissonance theory, individuals generally avoid information that is not consistent with their cognitions, to avoid psychological discomfort associated with tensions arising from contradictory beliefs. Information avoidance may thus make risk communication less successful. To address this, we presented information on red meat risks to red meat consumers. To explore information exposure effects, attitudes toward red meat and perceived knowledge of red meat risks were measured before, immediately after, and two weeks after exposure. We expected information avoidance of red meat risks to be: positively related to (1) study discontentment; and (2) positive attitudes toward red meat; and negatively related to (3) information seeking on red meat risks; and (4) systematic and heuristic processing of information. In addition, following exposure to the risk information, we expected that (5) individuals who scored high in avoidance of red meat risks information to change their attitudes and perceived risk knowledge less than individuals who scored low in avoidance. Results were in line with the first three expectations. Support for the fourth was partial insofar as this was only confirmed regarding systematic processing. The final prediction was not confirmed; individuals who scored high in avoidance decreased the positivity of their attitudes and increased their perceived knowledge in a similar fashion to those who scored low in avoidance. These changes stood over the two-week follow-up period. Results are discussed in accordance with cognitive dissonance theory, with the possible use of suppression strategies, and with the corresponding implications for risk communication practice.  相似文献   

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The search for a process by which agencies, whether at the national or the local level, might either rank or prioritize disparate risks has been on the minds if not the agenda of policy makers for some decades at least. In the absence of an agreed methodology, risk management practitioners in government, industry, and other walks of life have, through necessity, developed their own. Inspection reveals, however, that many of these are grounded in particular ideologies which may be associated with discrete professional world views or systems of working. It is apparent, however, that even subtle differences in methodologies can generate radically different rankings and, ultimately, actions. Thus, while the ranking of risks as a means of setting goals and prioritizing actions is a crucial activity, the process by which it is conducted may have an overwhelming influence upon the outcome, which in turn might bear little resemblance to the aspirations of stakeholders. It is suggested that more attention needs to be devoted to the assumptions and values inherent in ranking procedures, even those previously regarded as 'objective,' and to the ways in which these, together with artefacts of the ranking procedure itself, may affect outcomes. In the longer term, a shift towards a more holistic prioritization process is seen as highly desirable. Failure to achieve this could mean that neither local nor societal goals are properly accommodated.  相似文献   

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The effectiveness of a medical treatment should not predict its risk (highly effective treatments can be either safe or risky), however, people’s use of heuristic shortcuts may lead them to judge a link between effectiveness and risk, typically a negative correlation. A particular concern is that experts might use such a strategy and that this is unlikely to provide an accurate judgement. This large-scale field-based experiment compares expert-relevant and non-expert-relevant contexts, for both expert and public judgements of risk and effectiveness in the context of blood transfusion medicine. Postal questionnaires were distributed to anaesthetists (experts, N?=?123) and a general public (non-expert) comparison group (N?=?1153); half of the participants were cued with accompanying general information about genetically-modified (GM) biotechnology and half received specific information about blood product technologies. The blood-focussed information served to emphasise the medical relevance of the questionnaire to the expert group. Regression analyses showed that generally perceived effectiveness predicted perceived risk for both experts and non-experts, which suggests heuristic processing. However, although experts appeared to engage in heuristic processing for risk perceptions in certain circumstances, this processing is strongly affected by context. Experts who received the medically relevant context rated perceptions of effectiveness independently of perceptions of risk, unlike those who received the GM context. This indicates a reduced reliance on a low-effort heuristic for experts given an expertise-relevant context. The results are considered in light of dual-process (rational-associative) accounts of reasoning.  相似文献   

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When it comes to the new siting of a mobile communication base station in one’s neighbourhood, some people react with rejection because they fear health consequences from the emitted high‐frequency radiation. Most people would prefer to site base stations outside residential areas, but from a public health perspective, this may result in even more radiation for the phoning population. Therefore, authorities are interested in improving the current base station siting processes. The question arises whether specific knowledge enhancement would influence base station siting preferences or whether affective or emotional components (due to the scientific uncertainties involved) would overrule the influence of such attempts. To answer this question, an experimental study with a convenience sample of Swiss citizens (N = 228) was conducted. Participants were confronted with one of three texts: a neutral text (control group), an information booklet about mobile communication and an emotionally charged newspaper article that reported a conflict about the siting of a new base station. After reading the text, participants filled out a questionnaire about their perception of mobile communication and their base station siting preferences. Reading the information booklet increased participants’ knowledge and led to some perceptual changes of base stations and mobile phones. Importantly, participants reading the booklet were able to transfer their knowledge to a base station siting task and found locations that would emit less radiation for the phoning population. Implications and limitations of these results are discussed.  相似文献   

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In this study the moderating role of trust and negative affective associations on the inverse relationship between risk and benefit judgements is investigated. A survey (N = 406) was held in the Netherlands on the public perception of new hydrogen systems, during the time that a demonstration project with hydrogen buses was being undertaken. The data of the survey show that for the group of respondents with a negative evaluation of trust in actors involved, an inverse relationship between risk and benefit judgements can be observed. Furthermore, for the group of respondents that had elicited negative affective spontaneous associations with hydrogen in general, the inverse relationship was also found. The inverse relationship between risk and benefit judgements was not observed in the group not making these spontaneous associations. The strongest negative correlation between risk and benefit judgements was found for those who had a negative evaluation of trust and had elicited negative affective spontaneous associations. In all cases the general affective evaluation of hydrogen systems was the mediating factor in this inverse relationship between risk and benefit judgements. These findings provide evidence for the moderating role of trust and negative affective associations on the observed inverse relationship between perceived benefit and perceived risk.  相似文献   

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Ideally, people seek and select information about unfamiliar risks with which they are confronted, before they make a risk choice. This study investigated what happens when people do not have this opportunity. The main question was how risk‐taking tendency influences intuitive risk decisions and how this impacts subsequent information search and subsequent choices. In the present study, participants had to make a choice about an unfamiliar risk, either before or after they had had the opportunity to search for (risk‐promoting or risk‐averse) information. In the condition where they could only seek for information after they had made a choice, they had to reconsider their first choice and make a second risk choice. We expected that (1) risk‐taking tendency would impact people's risk choices, but only in the situation where they have little information. On the basis of cognitive dissonance theory, it was furthermore predicted that (2) risk‐taking tendency and (3) initial risk choice would affect risk information selection. Furthermore, we predicted that (4) the first risk choice and (5) the risk information selected would influence the subsequent risk choice. The results suggest that if people make a first, intuitive decision about an unknown risk, risk‐taking tendency has an effect on the choice, but that this does not happen when people can first select information. Risk‐taking tendency did not influence information selection, but initial choice did (although in another way than we expected). Furthermore, both the first risk choice and the risk information selected affected subsequent risk choices. These findings suggest that people often make initial intuitive decisions that are influenced by personality characteristics, and that are subsequently difficult to change.  相似文献   

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Abstract

Numbers saturate news coverage and health and risk messaging. But as our expertise in the creation of statistical information increases, the ability to use those statistics in decision making remains frustratingly inadequate. There has been a wealth of research related to how to train people to better use the numbers they interact with on a daily basis. Far less research, however, explores the appropriate way to use numbers in communication. Two experiments explored the role of numbers in risk communication infographics related to road safety while driving. Experiment 1 found that the presence of numbers influence risk perception, but whether those numbers reflect accurate statistics or random numbers does not change their influence. Experiment 2 found that removing all statistics entirely from infographics and replacing them with linguistic gist representations of the numbers (i.e. words like ‘some’, ‘many’, ‘none’) increased risk perception even though people found the infographics to be less informative than the ones containing numbers. The results suggest that the gist representations of the numbers in the context of the infographics are equivalent regardless of their value, such that the very presence of statistics influences judgment and risk perception but not their meaning. They also suggest that people do not always realize how they are using statistical information in their judgement and decision making process.  相似文献   

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Since textile industry has been claimed to endanger the environment and human health, the insight of textile firm behavior regarding chemical use and discharge is vital for designing environmental risk management strategies. This study aimed to explore the dynamics of responses to the restriction of nonylphenol (NP) and its ethoxylates (NPEOs) among the Vietnamese textile manufacturers from the perspectives of attitude and the perceptions of adaptabilities, risks, benefits, and barriers. The chemicals are used as surfactants and are known to be responsible for endocrine disrupting effects. In-depth interviews were conducted with technical specialists from four textile firms and one chemical supplier. Regulatory and market situations with regards to the chemicals were also assessed. The findings revealed varied responses to chemical elimination where perceived technical risk, financial risk, benefits, and barriers played different roles in driving a certain action. The attitude towards chemical restriction was shaped by the trade-off between perceptions of financial risk and benefits and was moderated by market strategy. Efforts, such as enhanced washing or reductions in the dose of NP/NPEOs, imply the potency of continuous discharge of these chemicals into the environment, suggesting critical investigations on NP/NPEOs removal to prioritize actions for balancing between economic growth and environmental protection. Poor access to new policies and technological and chemical innovations was the most important barrier among private firms, highlighting the roles of non-governmental textile and garment industrial/trade associations in enhancing their members’ informative capacity. The study reflects the significance of incorporation of firm behavior research into environmental risk management practice.  相似文献   

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Societal conflicts with regard to risk management are common. The public has different beliefs than many experts and administrators with regard to such issues as the citing of a repository for spent nuclear fuel or whether genetically modified organisms should be allowed to enter the human food chain. As a result, political tensions arise and there may be a skew allocation of resources for risk mitigation. The question raised in the article is if a consensus society is possible and desirable. If views converge on high risk beliefs, the cost would be very high as well. If views converge on low risks, some hazards could be neglected and environmental damage considerable, as used to be the case in the Former Soviet Union and other socialist countries which lacked a free press. A consensus society is neither possible nor desirable. No party has access to the final truth with regard to risks and hazards; diversity is an asset.  相似文献   

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This paper highlights the role played by overconfidence and risk perception in the risk-taking behaviors of finance professionals. We interviewed 64 high-level professionals and demonstrate that they are overconfident in both the general and the financial domains. Using a recent measure proposed by Glaser et al. (2013), we indicate that respondents are overconfident in forecasting future stock prices. We demonstrate that the risk they are willing to assume is positively influenced by overconfidence and optimism and negatively influenced by risk perception. However, the stock return volatility anticipated is, in most cases, an insignificant determinant of the risk that professionals are ready to assume.  相似文献   

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This study examined the psychological effects of the Warning Zone experiential life-skills centre on risk perception. The aim of Warning Zone is to educate children about dangers and risks they may encounter in everyday life, with a view to preventing injury. To evaluate changes in risk perception, a quasi-experimental study was undertaken in which children’s risk perception was measured before, after, and one month after the Warning Zone experience. This research also examined children from different types of schools, in order to assess socio-economic factors. Children’s risk perception increased significantly after Warning Zone, and this significant increase was retained one month later. Differential effects of Warning Zone were found between children from different school types, as were pre-existing differences in risk perception between these groups. Children from more deprived backgrounds had better understanding of risks prior to their visit to Warning Zone and a month later had better retained the message of Warning Zone about risks. We conclude that Warning Zone is effective at raising children’s perceptions of risk.  相似文献   

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In 2011, Japan received a massive blow from the Tohoku Earthquake and the ensuing disaster at the Fukushima Dai-ichi Nuclear Power Generation Plant (hereafter, the Fukushima Nuclear Plant), with 18,000 people dead or missing, and more than 330,000 evacuated long-term. Anxiety among the people of Japan concerning earthquakes and nuclear accidents is higher than ever, but other hazards confront them as well. This research investigated whether the Japanese people’s anxiety about a variety of other hazards has increased or decreased since the Tohoku Earthquake. Based on the availability heuristic, the contrast effect, and the finite-pool-of-worry hypothesis, it was predicted that public anxiety about earthquakes and nuclear accidents would increase, but anxiety about other hazards would decrease. Data from two nationwide surveys conducted in January 2008 and January 2012 were compared to see the change in societal levels of anxiety toward 51 types of hazards. The results showed that anxiety had increased after the Tohoku Earthquake for only one hazard other than earthquakes and nuclear accidents. For 29 other hazards, the anxiety levels had significantly decreased; and for the remaining 19 hazards, there was no significant change. These results support the prediction, indicating that post-disaster, the overall anxiety levels of the Japanese people tended to decline. Practical implications were discussed with a focus on problems that might be caused by the changes in anxiety level.  相似文献   

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Some lay people confronted with a new base station project fear serious health consequences from the high‐frequency radiation, while experts consider exposure under the current international standards as unproblematic. These conflictive estimations may be attributed to the different mental models of lay people and experts. Less is known about lay people’s knowledge in regard to mobile communication and their intuitive understanding of the associated health risks. An adaptation of the ‘Mental Models Approach’ was used to reveal lay people’s beliefs about mobile communication and to learn more about lay people’s information requirements, potential knowledge gaps, and misconceptions. Through the means of open interviews with Swiss experts (N = 16), lay people (N = 16), and base station opponents (N = 15), different mental models were constructed and evaluated. Comparisons between the expert and the lay groups showed several qualitative differences in all identified knowledge domains. Knowledge gaps in regard to changing exposure magnitudes due to the interaction patterns of cell phones and base stations as well as misconceptions about regulation issues and scientific processes were found in both lay groups. In addition, lack of trust in responsible actors and disaffection with base station location processes were mentioned. The reported qualitative insights may be useful for the improvement of further risk communication tools.  相似文献   

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The gambler’s fallacy is the irrational belief that prior outcomes in a series of events affect the probability of a future outcome, even though the events in question are independent and identically distributed. In this paper, we argue that in the standard account of the gambler’s fallacy, the gambler’s fallacy fallacy can arise: the irrational belief that all beliefs pertaining to the probabilities of sequences of outcomes constitute the gambler’s fallacy, when, in fact, they do not. Specifically, the odds of the probabilities of some sequences of outcomes can be epistemically rational in a given decision-making situation. Not only are such odds of probabilities of sequences of outcomes not the gambler’s fallacy, but they can be implemented as a simple heuristic for avoiding the gambler’s fallacy in risk-related decision-making. However, we have to be careful not to fall prey to a variant of the gambler’s fallacy, the gambler’s fallacy fallacy (fallacy), in which we do not calculate odds for the probabilities of sequences that matter, but rather simply believe that the raw probability for the occurrence of a sequence of outcomes is the probability for the last outcome in that sequence.  相似文献   

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We analyze the factors affecting farmers’ choice accounting for farm, farmer, and household characteristics as well as elicited risk perception and risk preferences. We consider three alternative hypothetical methods for assessing risk preferences to test the stability and behavioral validity of them. Our case study focuses on livestock farmers in the German region North Rhine-Westphalia. We find that risk preferences are context depending, i.e. differ across different fields of farm-level decision-making. Furthermore, our analysis shows that risk-averse farmers are more likely to prioritize on-farm risk management strategies over off-farm strategies. Moreover, higher risk perception, age, subjective numeracy, farm succession, farm size, and the proportion of rented land show a significant impact on farmers’ risk behavior  相似文献   

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This study examines vaccination hesitancy or refusal following the 2013 polio outbreak in Israel, based on two theoretical models. The first is Sandman’s theoretical model, which holds that risk perception is comprised of hazard plus outrage. The second model is the affect heuristic that explains the risk/benefit confounding. It aims to expose the barriers that inhibited parental compliance with OPV vaccination for their children. The study employed mixed methods – a questionnaire survey (n = 197) and content analysis of parents’ discussions in blogs, Internet sites, and Facebook pages (n = 2499). The findings indicate that some parents who normally give their children routine vaccinations decided not to give them OPV due to lack of faith in the health system, concerns about vaccine safety and reasons specific to the polio outbreak in Israel. Some vaccinated due to a misunderstanding, namely, they believed that OPV was supposed to protect their children, when it was actually for overall societal well-being. This study highlights the difficulty of framing the subject of vaccinations as a preventive measure, especially when the prevention is for society at large and not to protect the children themselves. The findings of this study are important because they provide a glimpse into a situation that can recur in different places in the world where a disease considered to have been ‘eradicated’ returns, and the public is required to take measures which protect the public but which might put individuals at risk. The conclusions from the analysis of the findings of this study are that the public’s risk perception is based on a context-dependent analysis, which the communicating body must understand and respect.  相似文献   

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In early December 2008, a global recall of Irish pork was initiated as a result of a subset of the national pork output being contaminated with dioxin. In this study, members of a panel from an Internet‐based longitudinal monitor of public opinion on food and health issues were used to assess public perceptions about the dioxin incident in late December. Although most respondents did not regard food as posing a risk to health, a larger proportion of respondents reported that that there was a ‘very high’ health risk from pork (8.6%) compared to any other food of animal origin. However, when asked to rank the risk posed to human health from a broad range of food and non‐food hazards, PCBs/dioxins were considered to pose less of a risk than high fat food, chemical pollution, or tanning. The majority of respondents (70.5%) considered that the authorities managed the incident in an ‘adequate’ or ‘very efficient’ manner. Respondents who considered that the authorities’ management of the incident was ‘incompetent’ rated the risk associated with eating Irish pork to be higher than those who considered that the authorities’ management was ‘very efficient’. Both the European Food Safety Authority and the Irish food safety authorities pronounced that there was no risk to human health from the level of dioxin in the pork. These communications, coupled with the rapid handling of the incident in an open and transparent way, reassured consumers and maintained their confidence in the food supply.  相似文献   

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