Methodological approach for assessing the potential of a rural tourism destination: An application in the province of Cáceres (Spain)

Evaluating the resources in a tourism destination is one of the previous tasks in the development of its comprehensive planning. There are many criteria to use in order to evaluate tourism resources; but, independently on the number of attributes considered the fact is that not every criterion is equally important in the process of evaluation and ranking of the tourism potential of a destination's resources. In contrast to other well-known methodologies, the aim of this paper is to propose a methodology to weight qualitative and hierarchical evaluation attributes by estimating a discrimination parameter. In this research, an item response theory (IRT) model is used, the graded response model, to estimate each attribute's discrimination coefficient. This parameter will be the basis to propose a weighting system for the entire set of attributes. Graded response model (GRM) will also allow establishing a hierarchy of resources by constructing a continuous latent scale, where it will be possible to position every analysed resource in the tourism destination. The applicability and robustness of the IRT methodology will be tested using data from rural tourism resources in the Spanish province of Cáceres.     

A method for reducing information asymmetry in destination–airline relationships

We propose a measure of business risk in air travel demand at the route level that can reduce information asymmetry during route development negotiations between tourism destinations and airlines. Aviation-exposed risk (AER) conveys information about the level of uncertainty with regard to air travel demand from an airline’s perspective. Using AER, tourism destinations and air service development teams can evaluate their risks from the perspective of the airline and its network. From there, an assessment can be made as to the value of air services in certain circumstances, including whether a direct underwrite or risk share between airlines and destinations is viable and necessary. By applying a portfolio analysis to an airline’s network, we find evidence that AER does indeed mimic the actual capacity distribution of the network. This provides support for AER as a useful risk measure to be used in practice.     

Achieving destination competitiveness: an importance–performance analysis of Serbia

As a relatively new and under-researched tourism destination, Serbia provides an interesting context to assess destination competitiveness in conditions of global environmental changes and the additional challenges of transition from a socialist economy to a market-based economy. This article uses importance–performance analysis (IPA) to assess the importance of different activities to underpin tourism development in Serbia, as well as the industry's perceived performance in respect of these activities. There are a number of areas in which Serbian tourism industry considers itself to be underperforming in the implementation of activities to maintain destination competitiveness. This article analyses these results in detail using IPA as a diagnostic tool. Particular attention is paid to investigating the implications of the findings for both destination managers and private tourism operators in Serbia that can assist them to develop a focused action agenda to achieve and maintain destination competitive advantage. The approach can be used in other destinations to assess tourism ability to meet the challenges of global trends.     

The activation of local service suppliers by incoming tour operators in a “developing” destination – the case of Madagascar

This article elucidates how organised tourism initiated by the international tour operator system can involve local actors in a developing country with a young tourism industry. The empirical basis is incoming tour operators in Madagascar with the focus on their policies and practices in getting involved with local tour operators and individual providers of service by the realisation of their programs for international markets. The study adopts a qualitative approach based on personal interviews with incoming tour operators located in the capital city of Madagascar. The central theoretical frameworks applied are primarily from the research literature on partner selection and cooperation in exchange relationships (channels of distribution) and contract theory and the results are discussed within in the wider perspective of local competence development and sustainable tourism. The findings demonstrate that incoming tour operators have a quite limited involvement in the cooperation with local actors and uncover the problems linked to partner-specific, local attraction-specific and context-specific factors. The study offers an insight into a field that has been scarcely illuminated empirically by research and it is believed that the results have relevance beyond the geographical context of the research.     

Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?

This paper examines the marketing effectiveness of hospitality and tourism websites. An extensive review of literature on website effectiveness in hospitality and tourism revealed a total of 47 different instruments that have been used to evaluate hospitality and tourism websites. Using the grounded theory technique, a website evaluation tool called the online promotion evaluation instrument was developed with the aim of condensing the 47 existing tools into one benchmarked instrument with applicability across the various hospitality and tourism sectors. The developed online promotion evaluation instrument comprised three main features—aesthetics features (destination visualisation and Web design); informative features (uniqueness, monetary value and cultural promotion); and interactive features (e‐travel planners and online communities). The instrument was tested using a random sample of 25 National Tourism Organization websites worldwide. The results of the instrument development and testing process are presented in this paper with directions for future research in website evaluation. Copyright © 2006 John Wiley & Sons, Ltd.     

‘Cittáslow’ eco-gastronomic heritage as a tool for destination development

Slow Food has gained considerable attention as a social movement trying to counteract increasing globalisation in eating habits and food production. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. The ‘slow’ movements could be expected to have influences on tourism development. This possible connection has been neglected in the scientific tourism literature. Based on a study in three Cittáslow towns in Northern Italy, this article concentrates on how destination development is conducted in a Cittáslow context, unveiling some contradictions between the commercial sides of tourism and the non-commercial ethos of the Cittáslow movement. The studied towns were involved in various efforts in the field of sustainable planning, thereby also improving destination specific resources and local identity. One example is their focus on ‘slow’ events, mainly based on local gastronomy. Tourism marketing was, however, only of secondary importance; which mirrors some scepticism towards mass tourism and commercialisation, and even against marketing as such. Despite this, the Cittáslow concept may have an indirect potential for tourism development by improving product development and increased visibility. The risks involved concern gentrification and overexploitation.     

Tourism,development and ‘destination Dubai’: cultural dilemmas and future challenges

The aim of this conceptual paper is to provide a critical assessment of Dubai's approach to tourism development, focusing on its cultural implications. The work initially observes ways in which the destination is building an image based on iconographic grandeur, monumental innovation and super-modernism. In doing so, the enquiry indicates that one fundamental sociological concern for destination Dubai is its perceived lack of cultural consistency, particularly in terms of the absorption of the old into the new. This position is evident through a paucity of heritage resources and institutions associated with the tourism market, as well as limited public knowledge concerning the ethnic and traditional elements of the indigenous society. Emphasising a more culturally focused tourism agenda could help to socially sustain and ground local communities (and identities) threatened by rapid urbanisation and Westernisation. However, one noted dilemma relates to the complexity of defining and deconstructing indigenous forms of ethnicity and identity. Nevertheless, the discussion claims that it is imperative not to lose sight of the possible opportunities for the productive advancement of localised forms of tourism and cultural capital. The paper concludes by highlighting the importance of examining the diversity of local perceptions of tourism, culture and development within an empirically informed framework.     

Does distributed leadership have a place in destination management organisations? A policy-makers perspective

Within an increasingly networked environment and recent transitions in the landscape of funding for destination management organisations (DMOs) and destinations, pooling knowledge and resources may well be seen as a prerequisite to ensuring the long-term sustainability of reshaped, yet financially constrained DMOs facing severe challenges to deliver value to destinations, visitors and member organisations. Distributed Leadership (DL) is a recent paradigm gaining momentum in destination research as a promising response to these challenges. Building on the scarce literature on DL in a DMO context, this paper provides a policy-makers’ perspective into the place of DL in reshaped DMOs and DMOs undergoing transformation and explores current challenges and opportunities to the enactment and practice of DL. The underpinned investigation used in-depth, semi-structured interviews with policy-makers from VisitEngland following an interview agenda based on the DMO Leadership Cycle. Policy-makers within VisitEngland saw a multitude of opportunities for DMOs with regards to DL, but equally, they emphasised challenges acting as barriers to realising the potential benefits of introducing a DL model to DMOs as a response to uncertainty in the funding landscape.     

Methods of estimating destination price competitiveness: a case of horses for courses?

Price competitiveness is a key factor in the overall tourism competitiveness of a country or a destination. Given its importance to overall destination competitiveness, various indicators of prices have been developed. Different indicators shed light on different aspects of competitiveness, and the measures which are most useful depend on what questions are being explored. The authors explore several of the different indicators aimed at measuring destination price competitiveness, describing the strengths and weaknesses of using each. Some of the key aspects which condition which indicators should be used are: the need for accuracy and tourism-specific detail versus timeliness; the need for cross-country (or cross-destination) comparisons of the prices tourists are actually paying; the need for estimates of changes in relative price competitiveness over time and the need to provide overall summary measures of a country's price competitiveness at a point of time or changes in it over time. The specific measure used will therefore depend on the particular analytical and practical need of researchers and destination managers.     

The destination image gap – visitors' and residents' perceptions of place: evidence from Waiheke Island,New Zealand

This paper reports results derived from a survey of 2229 residents of, and 2151 visitors to the island of Waiheke, New Zealand. The study finds there was a close similarity of place image held by both visitors and residents. The paper examines the proposal that where congruency exists between visitor and resident image of place, there may be less negative perceptions of visitor impact on the part of residents. Both qualitative and quantitative data were collected and analysed, the former involving the use of CatPac?, a neural network program for analysing textual data. Little support was found for the contention that place images shared by residents and tourists would increase tolerance of tourists on the part of residents.     

Encounters in the Fields – Tourism to the Battlefields of the Western Front

The First World War is now slipping beyond the realm of lived experience, yet it continues to wield a profound fascination over the British modern imagination. The Western Front in France and Belgium, which was the decisive theatre of operations for the Allied troops, has fashioned its own mythology and imagery and has secured a firm place in modern memory. Although the unremarkable topography of the region now visually betrays little of the momentous nature of the battles fought across its expanses, thousands of British visitors travel to the area throughout the year. This paper explores the ways in which tourists embarking on commercial coach tours engage with the battlefield landscape by examining contemporary tourist performance. It also considers the role of the tour guide in setting and directing the tourist encounter.     

Aviation and the environment in the context of the EU–US Open Skies agreement

We examine the impacts of the EU–US Open Skies agreement on the environment on emissions from the aviation sector. We use the Hamburg Tourism Model of domestic and international tourist numbers and flows, to estimate these impacts. The Open Aviation Area will result in increased competition between carriers and falls in the cost of transatlantic flights. This will not only have implications for the size and structure of the industry but also for climate policy. The paper assesses what effects the expected increases in passenger numbers will have on CO₂ emissions and tests whether this increase in travel will result in a corresponding rise in emissions. Simulations show that passenger numbers arriving from the US to the EU will increase by between 1% and 14% depending on the magnitude of the price reductions because of substitution between destinations, the percentage increase in global emissions is much smaller (max. 1%) than the increase in cross-Atlantic traffic.     

Have the frills really left the European airline industry?

The emergence of low‐cost scheduled carriers in European aviation has attracted attention from business and leisure travellers as well as from established carriers. This paper examines low‐cost carriers in terms of their operating features and considers implications for European transport markets. Relevant aspects of the operating environment of European airlines are examined. An analysis of the USA situation in relation to low‐cost carriers is also provided. It is suggested that further research into the development of budget air travel in Europe needs to be undertaken. Copyright © 2000 John Wiley & Sons, Ltd.     

An analysis on the concentration–advertising relationship in the hospitality industry

This paper empirically investigates the non-linear relationship between advertising and concentration in the hotel industry. Using data collected from the Taiwanese hotel industry, this paper finds that (1) the influence of concentration on advertising intensity is inverted U-shaped in the room service market and (2) concentration in the food and beverage markets has no significant effect on advertising intensity.     

Airline strategy in the 2001/2002 crisis—the Lufthansa example

This article presents a European view of the global airline crisis in 2001/2002. The underlying cyclical nature of the airline business and flexibilization as a strategy to manage the cycles are described. Crisis management at Lufthansa German Airlines following the terrorist attacks of September 11, 2001 is discussed in depth. In Europe, the slump in air traffic demand was soon matched by an industry-wide capacity reduction. Reduced overcapacity helped to stabilize yields and corporate results. However, managing the current crisis does not only aim at restoring the pre-crisis state, but rather at forming a more healthy business environment.     

Borders in tourism: the transformation of the Swedish–Finnish border landscape

Permeability in the European internal borders has increased, challenging state-centric tourism development in the border regions. The aim of this article is to examine the development of the Finnish–Swedish border, which has been one of the European Union's internal borders since 1995, as a tourist attraction. An examination of the path of tourism development in this border region shows that the differentiative meaning of the border that has been characteristic for state-centric tourism development has diminished and some of the excitement of crossing the old east–west border has vanished. At present the significance of the border for local tourism development can be seen in the new cross-border enterprise and commercialisation of tourist attractions. Such development can have a wide-ranging influence for the reorganisation of border landscape and dissolution of mental boundaries in the region. This study contributes to an understanding of the transition in the European Union's internal border regions from the perspective of tourism.     

‘Gap Year' in China: views from the participants and implications for the future

This paper contributes to debate about how tourism is conceptualised. It takes a discursive approach to understanding some of the rules and relations that have influenced the way tourism has been defined ‘conventionally’ with particular attention to a way of seeing tourism that has the hallmarks of a tourist looking-glass. From here an examination is made of more contemporary movements that undermine conventional discourse. In searching for some common ground between these different approaches to tourism, a synthesis can start to be developed around the idea of relations and context. Tying these contemporary analyses to a relational and contextual basis invites some coherence in the search for new directions for tourism discourse.     

Assessing the ‘value’ of new transport initiatives in deprived neighbourhoods in the UK

In the context of growing policy awareness in the UK of the links between transport and social exclusion, this paper describes case-study research of four different transport projects funded under the UK Department for Transport's Urban Bus Challenge Fund (UBC) with the specific aim of facilitating social inclusion in the areas they serve. Through surveys and interviews with end-users, the study qualitatively and quantitatively evaluated the value of these new services to local residents in terms of their increased economic opportunities and other quality of life benefits. It also aimed to identify their wider contribution to the renewal and regeneration of the deprived areas they serve through depth interviews with professional local stakeholders.