Towards a new approach of destination loyalty drivers: satisfaction,visit intensity and tourist motivations

This study explores the linear and non-linear effects of previous experiences in a tourist destination (satisfaction and visit intensity) on the intention to return and to make a positive recommendation to others. We also consider the external drivers or the appeal of the destination as well as individuals' internal drivers as moderating factors in intensity–loyalty and satisfaction–loyalty relations. The analysis conducted on a sample of 687 tourists in a UNESCO World Heritage Site in Spain supports a non-linear effect of satisfaction on the intention to return. Moreover, time intense and expenditure intense visits positively impact the intention to return when the motivation for the trip is internal, yet have a negative effect if tourist motives are external.     

Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire‐Based Approach

The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the infrastructure and atmosphere, and tourism resources image dimensions. Copyright © 2016 John Wiley & Sons, Ltd.     

Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists

This study proposes new insight into theoretical concepts and evaluates the empirical evidence of tourist satisfaction with souvenir shopping experience and its relationship to tourist post-purchase behaviour. This study applies variance-based structural equation modelling by means of partial least squares with a sample of 192 domestic tourists in Bandung, Indonesia. The results suggest that tourist satisfaction with souvenir shopping experience is an important determinant of tourist perception on destination image and tourist loyalty toward a destination. Further, this study discloses that tourist satisfaction with store and collectability attributes are crucial factors in determining tourists’ satisfaction with souvenir shopping experience. These findings provide a better understanding for both scholars and managers of retail businesses in a tourist destination of tourist satisfaction with souvenir shopping experience and with the visit.     

An integrative model of destination brand equity and tourist satisfaction

This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well as a key behavioural variable that is tourist satisfaction. In particular, our paper aims to contribute to the literature: (1) by examining the relationships between the dimensions of destination brand equity, which is not a deeply investigated issue so far; and (2) by adding tourist satisfaction, a key concept in loyalty formation, to the variables usually considered in destination brand equity models. The model was tested in two samples, national and international tourists visiting a destination in Spain, in order to also explore the role of the geographical and cultural distance between tourist and destination. Our results from a multi-group analysis indicate: (1) a robust link between “quality-satisfaction-loyalty” in both samples of tourists; (2) a chain of effects among awareness, image (separately considering the cognitive and affective dimensions) and perceived quality, although with the presence of some significant difference between both samples of tourists; and (3) a positive influence of cognitive image on affective image in both cases.     

The moderating role of past experience in the formation of a tourist destination's image and in tourists’ behavioural intentions

The aim of this work is to understand the moderating effects of tourists’ prior experiences of a given destination on the process of image formation (in both its cognitive and affective dimensions) for that destination and on the influence that the image – together with the tourist's satisfaction – has on their loyalty-driven behaviours as expressed in the intention to recommend. To achieve this aim, a sample of 512 tourists was used and a multi-group analysis performed, distinguishing between first-time and repeat visitors. The findings reveal that experience has a moderating effect on the formation of the cognitive image and on the influence of the tourist's satisfaction on the overall image of the tourist destination. These findings have significant management implications in the context of helping to create and appropriately manage the image of a tourist destination.     

Structural Relationships among Destination Preference,Satisfaction and Loyalty in Chinese Tourists to Australia

This study quantifies the relationship among destination preference, destination satisfaction and destination loyalty. Destination loyalty consists of two dimensions: word‐of‐mouth (WOM) and destination attachment (DA). It is found that WOM is directly affected by destination satisfaction, whereas DA is predetermined by the destination preference of tourists before a visit. Thus, the destination experience is the crucial factor in the spread of positive WOM about a destination. Nevertheless, to develop tourists' DA, effective loyalty schemes should be implemented through marketing efforts before they visit a destination. The findings of this study can be used by destinations to analyze and evaluate their loyalty‐building process and marketing strategy. Copyright © 2012 John Wiley & Sons, Ltd.     

The influence of perceived discrimination,orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students

This study examines three psychological phenomena (perceived discrimination, orientation to mainstream culture and life satisfaction) in explaining destination loyalty of international students. A sample of 489, short-term (n?=?174) and long-term (n?=?315) international students completed an online survey. Results from structural equation model-AMOS (analysis of moment structures) indicated that (1) orientation to mainstream culture positively influences destination loyalty intention and (2) orientation to mainstream culture mediates the relationship between perceived discrimination and destination loyalty intention. These results suggest that to facilitate destination loyalty intention, institutions may need to develop a support system that can promote positive cross-cultural adjustment.     

Symbolic,Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site,Cambodia

This study empirically investigates the effects of three destination consumptions (namely symbolic, experiential and functional) on tourists' destination attachment and satisfaction, and further on destination loyalty at a heritage tourism destinations. Using a sample of 512 international tourists visiting Angkor, Cambodia, results reveal that all three types of consumptions have significantly positive effects on destination attachment and satisfaction, which in turn positively affect destination loyalty. However, the effects of symbolic consumption and experiential consumption are greater than that of functional consumption. The results also support the importance of the role of destination attachment in the quality–satisfaction–loyalty relationship. Copyright © 2016 John Wiley & Sons, Ltd.     

Adventure tourist destination choice in Tanzania

It is said an adventure is an experience and experience is a part of expectations. Yet as adventure tourists expect unique experiences, certain ingredients of services (degree of satisfaction) affect their deeper needs to become attached to a place. Are such needs developed over time at a new destination? This paper suggests tourist behaviours and preferences towards destination choice change over time. The proposed model suggests that tourists’ expectations and motivation at early stages of planning affect satisfaction and level of perceived constraints, and these further predict place identity and dependence at the end of travel. As much as satisfaction arises from concrete services such as food and transportation services, constrained activities are expected to have a negativeconsequence on expectations and motivations. Since this paper is based on international adventure tourists, typically willing to take on calculated risks during their visits to Tanzania, we expect many of these hypothesised gaps to diminish as tourists become mature and aware of services offered at the destination. To test awareness and familiarity, we add different proxies for maturity (i.e. late stage of stay, repeat visitors and loyalty intentions) and awareness (i.e. tourists with escape motives) of services provided at the specific destination.     

The influence of tourists' emotional experiences on destination loyalty from the perspective of community economy

Community research has been a significant topic in various fields over time. This study (a) constructs a structural equation model for hypothetical community relationships between six factors: tourist interaction, positive emotional experience, general emotional experience, tourists' subjective well-being, tourist satisfaction, and tourist destination loyalty, and (b) examines the impact of tourists' emotional experiences on their destination loyalty by taking community members as the main survey objects. The results show that tourist emotional experiences have a positive impact on tourists' loyalty. Finally, taking Guilin's evolution into a world-class tourism city as an example, we propose suggestions on the development of community tourism.     

Destination food image and intention to eat destination foods: a view from Korea

Food image has begun to influence tourist behaviour, so understanding the food image of a destination is important. This study examined the relationships among destination food image, preference, and intention to eat destination foods. A total of 357 tourists in Korea participated in this study. The results of structural equation modelling confirmed empirically that image affected behavioural intention as it applied to food. Cognitive image had a stronger influence than affective image on preferences for destination foods and intention to eat destination foods. In addition, preference for destination foods predicted intention to eat destination foods. This study indicates that the cognitive image of destination foods should be identified and that image strengthened to increase tourists' intentions to eat destination foods. Marketing strategies should appeal to both authenticity and the unique cognitive image of destination foods as well as encourage tourists to experience destination foods and gain internal information.     

Investigating the effects of a shared bike for tourism use on the tourist experience and its consequences

ABSTRACT

As public bike-sharing systems have been widely set up in cities around the world, a shared bike for tourism use can enhance tourists’ experience at destinations and lead to tourists’ post-visit evaluations. Thus, this research explores the attributional effects of the value of using shared bikes (namely, instrumental value and affective value) on tourists’ emotional experience (namely, hedonics and perceived uniqueness) as well as on satisfaction and destination loyalty. We obtain a sample of 302 tourists using shared bikes as transport modes during their visits to examine the proposed relationship model. Results show that both instrumental and affective values of shared bike use positively relate to hedonics and perceived uniqueness experiences. While both hedonics and perceived uniqueness have positive effects on satisfaction, only perceived uniqueness shows a positive effect on destination loyalty. The findings of multi-group analyses indicate that the direct effects of the tourism experience on destination loyalty are significantly positive for the low-motivation group but not for the high-motivation group. Empirical implications and recommendations for future research are also discussed herein.     

Taiwanese Cruise Tourist Behavior during Different Phases of Experience

This study examined the influences on the decisions and experiences of Taiwanese cruise tourists during different phases of leisure experience. The study results demonstrated that trip price and duration were the two main influences on tourist decisions during the anticipation phase of planning their trip. During the on‐site experience phase, the determinants of tourist reasons for using different services during their cruise varied. Notably, price only slightly influenced total tourist satisfaction and re‐purchase intention during the recollection phase, whereas service quality exerted a major influence. Copyright © 2011 John Wiley & Sons, Ltd.     

Up in Smoke? The Impact of Smog on Risk Perception and Satisfaction of International Tourists in Beijing

This research explored the perceptions of on‐site international tourists towards the smog in Beijing. A scale measuring the degree of tourists' concern about smog conditions was developed. The links among smog concern, risk perception, trip satisfaction and destination loyalty were tested with a structural equation model. Direct relationships were found for the hypothesized effects of smog concern on risk perception and satisfaction. Further, the influence of risk perception on reducing satisfaction as well as the role of satisfaction in forming revisit intention (loyalty) was identified. The broad concerns of this study are applicable across all key Chinese tourism cities visited by international tourists. Copyright © 2015 John Wiley & Sons, Ltd.     

A Structural Model for Examining how Destination Image,Perceived Value,and Service Quality Affect Destination Loyalty: a Case Study of Orlando

The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word‐of‐mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family‐oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.     

Tourist–community interactions in ethnic tourism: Tuva villages,Kanas Scenic Area,China

Tourists and destination communities interact in different contexts. Such interactions play a key role in constructing a rewarding experience and cultural understanding for tourists and influence the social and cultural life of the destination community. It is particularly so at ethnic areas where tourism experiences are acquired through encounters with the ethnic community. A diagram of tourist–community interactions in ethnic tourism is developed to outline different types of interactions, factors affecting these interactions, and impacts to both groups of actors. This research explores tourist–community interactions through a comparative examination of tourists' and residents' perceptions at Tuva villages in Kanas Scenic Area (KSA), China. In-depth interviews were conducted with residents involved in tourism and tourists to KSA through two field investigations in 2010 and 2013. Research results indicate that the ethnic encounter is not perceived by tourists as a primary motivation to visit Kanas, but it contributes to the formation of a satisfactory on-site experience. Tourists and community members have diverse needs for these interactions and are impacted by these interactions to different degrees. The research also reveals that community participation influences how and to what extent these interactions occur. Practical implications for KSA are then discussed.     

Experience value: antecedents and consequences

This article outlines and tests a holistic model of tourist experience that includes the effects of the antecedents and consequences of the perceived value of an on-site trip experience. Based on the literature and the results from the present research, this article develops a framework of perceived value experience and its antecedents, such as tourist motivation, involvement, and knowledge, and consequences, such as satisfaction and future intention, in terms of recommendations and repeat purchase. Structural equation modelling is applied to test the model. The results strongly support the notion that the constructs of motivation, involvement (to a lesser extent), and tourist knowledge serve as antecedents to the perceived value of a holiday experience, which influences the consequences of behaviour, such as satisfaction and loyalty.     

Satisfaction as a determinant of tourist expenditure

The main aim of this study is to analyse the influence of tourist satisfaction with the tourism offering on tourist expenditure in the destination. Quantitative analysis is based on 523 self-administered questionnaires collected from tourists visiting Rijeka and the Opatija Riviera (Croatia) during the summer of 2014. Principal component analysis was conducted on 22 elements of the offering in order to reduce the dimensionality of satisfaction with the tourism offering, resulting in four dimensions of satisfaction. Regression analysis was conducted with the log of daily expenditure as a dependent variable. The results revealed that only one satisfaction dimension (related to the diversity of facilities) out of the four proved to be a significant predictor of tourist expenditure in the destination. The study also confirms that family income, type of accommodation, past behaviour and length of stay significantly influence daily expenditure.     

Predicting tourists' behavioural intentions at the destination level

Using structural equation modelling, the formative model was tested on a sample of 703 tourists who visited six coastal destinations in Montenegro. It relies on the complex relationships between five constructs – perceived quality of a destination's offerings, tourist satisfaction, perceived equity, perceived benefits and behavioural intentions – simultaneously incorporating the emotional and rational self-regulatory mechanisms. The empirical results supported the hypothesised relationships. The group of eight tourist destination attributes affects perceived quality of a destination's offerings that positively and directly relate to perceived benefits, behavioural intentions and tourist satisfaction, whereas satisfaction is also determined by equity perceptions. Additionally, perceived quality of a destination's offerings also relates indirectly to tourist behavioural intentions, through perceived benefits and tourist satisfaction, while satisfaction also mediates the interaction between perceived equity and tourist intended behaviour. These research results contribute to a deeper understanding of which behavioural processes, and with what strength, lead to the increase in tourist loyalty at the destination level, and ultimately provide better insights into the predictors of behavioural intentions.     

Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call

The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings of this study have a number of practical implications.