Rethinking authenticity and tourist identity: expressions of territoriality and belonging among repeat tourists on the Greek island of Symi

This paper approaches the subject of tourist identity from an anthropological perspective, arguing for a culturally contextualized analysis that focuses on the interactive and processual nature of these constructions. Specifically, it explores the processes by which repeat tourists on the Greek island of Symi construct their identities as tourists in relation to the place of their vacation experience, local residents and other tourists. It highlights the competitive and often antagonistic way in which these tourists – drawing on ideas about authenticity and demonstrating sympathy with local concerns – seek to incorporate the island as an aspect of their own personal identities and, similarly, create a form of ‘local’ identity in Symi. The picture of tourists that emerges in this case study contrasts sharply with standard analytical formulations that portray tourists as transient and liminal figures, defined almost exclusively by their vacation preferences and experiences, and constituting a category of people that is clearly distinguishable (practically and ideologically) from local residents. As a consequence, it argues for an approach to tourist identity that seeks out linkages between tourists and locals, and which looks more broadly at the views and experiences of tourists beyond the time and space of the vacation.     

Tourist Identities in Narratives of Unexpected Adventure in Madeira

This paper examines the shift that occurs in role identity, from a tourist to an adventurer, as travel bloggers construct an adventure narrative from their experiences of Madeira's ‘levada walk’. Travel blogs, as a naturally occurring data source, offer insight into both tourism experiences and tourists themselves. The research finds that, while bloggers have touristic motivations for visiting Madeira, they cast themselves in a heroic role as they construct an adventure narrative from their experience. The paper concludes that tourism has the potential to become an ‘adventure’ in which tourists overcome challenges and discover themselves in the process. Copyright © 2014 John Wiley & Sons, Ltd.     

Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.     

The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre‐visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre‐visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty‐avoidance of their national cultures. Copyright © 2011 John Wiley & Sons, Ltd.     

Is social class still working? Revisiting the social class division in tourist consumption

The effects of social class division have been extensively examined in tourist behaviour studies, but mostly on specific tourism forms, attractions, or activities. Limited empirical research has looked into the effects of social class difference (as well as other demographic variables) on tourists' destination consumption in a holistic and comprehensive way. To revisit the role of social class in today's tourist consumption, this study stratified a group of American tourists based on their social class and compared their participation patterns in four types of destination activities: cultural, hedonic, nature-based, and shopping-related. The empirical data were from a conversion and destination branding study conducted for Thoroughbred Country, South Carolina. The analysis gained mixed results, as social class was found to have significant impacts on tourists' consumption of certain destination products/activities, but not on others. It was expected that this study could not only contribute to the research endeavours in tourist consuming behaviour, but also provide practical implications for more effective destination marketing and market segmentation strategies.     

Exploring the motivation of Chinese immigrants for homeland tourism

This study explored the travel motives of the Chinese immigrants who visit their homeland for vacation. A combination of qualitative interview and quantitative survey was undertaken to collect data. Five-hundred valid Chinese immigrants in Macao were surveyed. Three core travel motivation factors are revealed: attractiveness of the tourist resources, connection to the past, and socialising with family and friends. The travel motives reflect the emotional needs of the Chinese immigrants who visit their homeland for vacation and suggest that homeland tourism is likely to provide the Chinese immigrants with a chance to recollect their past memories and experiences with their homeland and lead them to some nostalgic feelings and thoughts about their personal life, which contribute to a memorable tourist experience. Moreover, the travel patterns of the Chinese immigrants were significantly correlated with their travel motives, suggesting that homeland tourists have their unique travel needs and behaviour and thus should be treated as a separate tourist segment. For future research, it is worthwhile to undertake a further investigation in the travel motives and behaviour of immigrants with different cultural and ethnical backgrounds in order to better understand homeland tourists.     

Yeats's country and “Yeats Country”: conceptualizing literary spaces

The year 1991 saw Dublin named as a “European Capital of Culture”; 1991 was also the year that the Dublin Writers' Museum found a permanent home in numbers 18 and 19 Parnell Square. Currently, there are 12 other attractions in Dublin designed to draw tourists interested in Dublin's literary history. What does it mean for a nation to capitalize on its literary production? Failté Ireland, currently responsible for marketing Ireland to tourists, seeks not to create the artifice of an “authentic” Ireland, but to allow tourists to experience on a more personal level what Ireland has produced. The increasing emphasis on cultural production over cultural difference belies the extent to which contemporary tourists struggle with the issue of authenticity. As Erik Cohen shows, the desire for authenticity forms a central part of the tourist experience. Considering the tourist from this perspective, my project analyzes tourist sites related to literary figures in both Ireland and St Petersburg, Russia. Exploring this form of tourism as a model for life in general, my paper asks whether tourist attractions related to literature can work against the larger process of “spatial homogenization” endemic in the postmodern era.     

Properties of first-time vs. repeat visitors: lessons for marketing Norwegian ski resorts

This paper explores the potential in foreign markets for winter tourism in Norway and discusses the influencing factors explaining why foreign tourists visit and revisit Norway on ski vacations. In a decreasing market, it becomes increasingly important to destination managers and marketers to choose the right marketing strategies and direction. We focus on characteristics that influence and explain why foreign tourists choose to return. More than 3000 respondents from Sweden, Denmark, and Germany were asked for their image of Norwegian ski destinations and criteria for winter vacation selection. We fitted mainly hurdle and quantile regressions to gain consistent and less biased estimates. Stable snow conditions, combining alpine and cross-country skiing, and no fees for the latter are some of Norway's competitive but seldom marketed advantages, and especially towards repeat visitors. Repeaters typically prefer self-catering accommodation and are less price sensitive. Surprisingly, foreign ski tourists are not very interested in other snow-based activities or cultural attractions. Despite repeaters constituting the majority of foreign ski tourists, neither the national development and marketing agency (Innovation Norway) nor local tourist organizations and marketers have a strategy for targeting them. We recommend a shift from profile marketing towards segmented marketing, aimed especially at the repeat-visitor segment.     

“This is the only tour that sells”: tourism,disaster, and national identity in New Orleans

For many, New Orleans, LA, USA, was an ideal vacation destination, with the commercial tourist industry providing one-third of the municipal budget. This changed on 29 August 2005, when Hurricane Katrina made landfall and, due to a series of events, the majority of the city was submerged underwater. In December 2005, the multinational tour operator, Gray Line, announced that its business in New Orleans would re-launch featuring “Katrina tours.” Controversy immediately arose, particularly as neighborhoods previously outside commercial tourist imaginaries now were on tourists' itineraries. Drawing on secondary debates and participant observation of the tour performances, the author argues that tourist practices at sites of disaster offer a compelling mode to negotiate the social drama of nationhood through challenging tourist imaginaries of space and belonging. Although exploitation, catharsis, and mourning can occur, touring extreme calamity also offers opportunities for education, civic identification, and cultural change. Gray Line's Katrina tours help remind tourists that the rebuilding necessity will continue to require federal aid, volunteer labor, and tourist revenue. The controversy surrounding Katrina tours also provides an opportunity to consider the ethics and the efficacy of commercial and noncommercial tourist practices in the aftermath of an unjust environmental disaster.     

Are tourists satisfied with the map at hand?

Tourist maps of a given destination offer information to tourists on its geographical environment and tourist sites of interest. This sort of information service is important for tourists unless they are very familiar with their destinations. This study mainly concerns with tourists' satisfaction with this geographical and touristic information service which has been neglected in the existing literature. The study, using Macau as a case, was designed to explore tourists' evaluation of tourist maps and the determining factors of the overall satisfaction, which were mainly involved in the content and design of tourist maps. The control variables including demographics and trip features were also examined. It was found that respondents were, in general, satisfied with the tourist map they used for sightseeing; however, their attitudes towards various elements of map content and design differed. These attitudes reflected by the data have implications for tourist map design and distribution in the future.     

Understanding the Benefit Sought by Rural Tourists and Accommodation Preferences: A South Korea Case

Rural tourism has been widely acknowledged for its effectiveness in contributing to rural areas’ development. With strong government support, rural tourism has developed in many countries during the last several decades. This study aims to improve the understanding regarding tourism in Korean rural areas using a segmentation approach. The responses of 442 tourists in 23 rural villages were analyzed. Four segments of tourists were identified based on the different benefits they sought for their vacation in rural establishments. The estimation of a multinomial logit model determined the socio‐demographic characteristics and the preferred accommodations of a rural tourist. Discussions and implications of the detailed findings are provided in the last section. Copyright © 2012 John Wiley & Sons, Ltd.     

The moderating role of past experience in the formation of a tourist destination's image and in tourists’ behavioural intentions

The aim of this work is to understand the moderating effects of tourists’ prior experiences of a given destination on the process of image formation (in both its cognitive and affective dimensions) for that destination and on the influence that the image – together with the tourist's satisfaction – has on their loyalty-driven behaviours as expressed in the intention to recommend. To achieve this aim, a sample of 512 tourists was used and a multi-group analysis performed, distinguishing between first-time and repeat visitors. The findings reveal that experience has a moderating effect on the formation of the cognitive image and on the influence of the tourist's satisfaction on the overall image of the tourist destination. These findings have significant management implications in the context of helping to create and appropriately manage the image of a tourist destination.     

‘Homesick tourism’: memory,identity and (be)longing

‘Homesick tourism’ commonly refers to the travel of Germans who visit their former homes in what is now Poland and other Eastern European countries, from which they were expelled in the wake of the second World War. The paper first differentiates homesick tourism from related types, with which it is often conflated, notably roots tourism, personal heritage tourism and migrant return travel. Drawing on travel reports written by German homesick tourists, the role of memory is identified as the defining criterion. It is shown that homesick tourists are characterised by a unique ‘tourist gaze’. Such clear definition and differentiation are useful in order to better understand and analyse the homesick tourism phenomenon, because homesick tourism is arguably a much wider international phenomenon, albeit unrecognised and sometimes politically contested. Much can be learnt from the German experience in this regard. As the homesick tourism phenomenon is soon going to be over, due to the passing of the survivor generation, the paper ends with the suggestion that Poland is in an ideal position to develop a genuine form of roots tourism targeted at future German tourists.     

Application of cultural tourist typology in a gaming destination – Macao

The aim of the paper is to study how cultural tourist typologies apply in an urban gaming destination and how such typologies could aid in the segmentation and profiling of this niche tourist market. Results showed that there exists a certain demand for cultural tourism in Macao and there are different ways to distinguish between cultural and non-cultural tourists, as well as to identify sub-groups of cultural tourists. The three approaches used to distinguish between the two cohorts came up with different percentages of cultural tourists within the total tourist sample. Other findings showed significant differences in trip characteristics and information search behaviour between the two cohorts and among sub-groups of cultural tourists. Such information could be used for profiling purposes. The resulting profiles have implications on marketing and promotion strategies which should not focus only on tourists' primary motives but should attempt to induce or arouse their secondary interests. The methodology could be applied to other destinations hoping to develop cultural tourism.     

Sustainable Tourism or Sustainable Development? Financial Crisis,Ecotourism, and the 'Amazing Thailand' Campaign

Although the issues of sustainable tourism and sustainable development are receiving increasing attention from tourists, government planners and scholars, few studies have examined their overlap, tensions and complex linkages in practice. In southern Thailand, the sustainability of tourism, defined as the ongoing growth and survival of the tourism industry, has compromised the ecological sustainability of key tourism destinations sites. The recent financial crisis has forced the Thai government to sacrifice long-term sustainability for the sake of quick, and desperately needed foreign exchange. The 'Amazing Thailand' promotional campaign, which aims to attract 17 million tourists over 1998 and 1999, promises to exacerbate further the environmental degradation of tourism destinations in southern Thailand by pushing for enhanced tourist numbers. Ironically, by changing the composition of tourist arrivals (and in particular, attracting more European and North American tourists) the currency devaluations associated with the Asian financial crisis may simultaneously boost demand for nature-based tourist activities in southern Thailand while also adding stress to ecologically deteriorating destinations.     

Restoring tourist flows and regenerating city's image: the case of Belgrade

The aim of this research is to examine the effects of the post-1990 transition on the relocation of tourism and changes in the structure of tourism over the last 20 years in Belgrade. Economic and social development altered spatial relations of tourist factors and elements. Apart from the old city core, new tourist zones and directions appeared. Tourist flows and economic challenges influenced the rationalisation of doing business and relocating the hotels outside the central city municipalities. Belgrade has been acknowledged as a low-cost destination of fun and nightlife and the city's new image has attracted more foreign tourists. Both the volume of foreign tourists and their countries of origin have changed significantly over the last several years. However, there have been negligible economic effects on the city's economy, despite this increase in the number of foreign tourists. In conclusion, we examine the implications of new directions in tourism development for the future position of Belgrade as a tourist destination in a competitive European market.     

Pedagogies of Cultural Change: The Rotary International Youth Exchange Program and Narratives of Travel and Transformation

Every year, Rotary International sends thousands of American teenagers to live in foreign lands. Rotary is responsible for teaching students about travel and culture and for preparing teens for their year-long intercultural experience. Rotary International Exchange Students are ‘embedded tourists’, living in their host countries in order to ‘acquire’ a binational subjectivity. Rotary International's Program is a pedagogical site, where students are taught how to think about and consume cultural difference and are given ways of conceptualising tourism, travel, cultural adaptation, and personal transformation. Based on over three years of ethnographic research with Rotary clubs in the US Midwest and New England, this paper explores the narratives utilised by Rotary International as they socialise American teenagers for study abroad. The paper asserts that Rotary's narratives employ many of the tropes utilised in Euro-Western tourist and travel accounts. At the same time, the Rotary International Youth Exchange Program sees its students as cultural change agents and thus helps to cultivate in these students a sense of global citizenship by fostering a commitment to cultural diversity and an interest in intercultural communication. Hence, Rotary International's Youth Exchange Program is intentionally designed to bring about cultural change.     

Family Members and Vacation Satisfaction: Proposal of a Conceptual Framework

This study aimed to investigate the extent to which the other family members (spouse and/or child/ren) in a family influence the vacationers' overall vacation satisfaction and future behavioural intentions. As part of the study, a conceptual framework was proposed where overall vacation satisfaction mediates the relationships between spouses' and child/ren's vacation evaluations and respondents' return and recommending intentions. The methodology included self‐administered surveys of 445 families from the UK, which were completed at a Turkish resort airport in August 2007. The results indicate that the respondents' vacation satisfaction is influenced more strongly by spouses. Furthermore, the results show that respondents' return intentions are determined by their and their spouses' vacation satisfaction, whereas respondents' recommending intentions are determined by their and their child/ren's vacation satisfaction. These results bring new insights into the post‐purchase vacation behaviour for both theory and practice. Copyright © 2011 John Wiley & Sons, Ltd.     

The Incidence of Smartphone Usage among Tourists

We explore smartphone utilization by tourists from 24 countries visiting either Rome, Italy or Athens, Greece. By extending a standard technology acceptance model, we identify common travel uses for smartphones, which include taking photos, social networking, viewing maps, finding transportation and searching for shops and restaurants. Younger cohorts utilize their phones more than older cohorts, but there is no difference in utilization between females and males. The most important factors affecting behaviour are how often the tourist normally utilizes their smartphone when at home, and whether or not the tourist has non‐WiFi data access. We conclude with recommendations for future research. Copyright © 2016 John Wiley & Sons, Ltd.     

Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

This paper reports on a study of consumer loyalty in the holiday destination selection process. The study does not define loyalty, but attempts to contribute to an understanding of the concept by applying a psychological measure of variety seeking directly to patterns of holiday destination choice. The measure used is based on the optimum stimulation level (OSL) concept. The guiding proposition in this study was that tourists with a high need for variety would display a varied pattern in their vacation destination selection and this assumption is modestly supported by the empirical findings. The results suggest that further experimentation with the OSL would be fruitful when combined with attitudinal measures and with precisely defined sets of tourist behaviours. Copyright © 2004 John Wiley & Sons, Ltd.