Beyond the journey: the lasting impact of culinary tourism activities

In general, food tourism research has focused on tourist behaviour prior to or during trips, as well as food tourism development and marketing from a destination perspective. This exploratory study investigates food tourism from a broader context to determine if food tourism activities may impact attitudes and future behaviours. Data from a nine-country survey indicate that food activities likely impact trip satisfaction and influence intention to return and likelihood to recommend a destination. Food experiences are connected with memory, and these food experiences and souvenirs may influence destination image and lead to future purchases. Suggestions are provided for further research.     

Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

This study uses the omnivorous–univorous theoretical framework of the arts marketing studies to identify relationships between the live‐performing arts and cultural tourism behaviours and preferences. Patrons of a major performing arts centre were segmented in three groups — sporadic, univores and omnivores — and examined regarding their cultural tourism behaviours and preferences. Statistical analysis revealed significant differences among groups in terms of demographic characteristics, art and culture consumption and cultural tourism behaviour and preferences. Study results add to the body of knowledge of tourism, suggesting that the culture omnivorous consumption behaviour reported in art marketing studies is also relevant to cultural tourism. Results suggest the existence of omnivorous cultural tourists seeking a wide variety of cultural products and experiences. The identification of a group of individuals with little interest and consumption of culture, including cultural travel destinations, also emerges from this study. Copyright © 2009 John Wiley & Sons, Ltd.     

Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective

Napa is a renowned region for wine tourism and demonstrates how wine can be an instrument to develop tourism. The purpose of this research is to identify the critical success factors that have shaped the area's rise and growth, and its unique competitiveness in both the domestic and global marketplaces for wine tourism destinations. The findings from the research provide the foundation for a proposed conceptual model of success factors in wine tourism research and as insight to practitioners/suppliers. Findings reveal an aligned marketing effort and strategic partnerships among suppliers of Napa wine tourism. Copyright © 2013 John Wiley & Sons, Ltd.     

Cultural tourism in the context of relations between mass and alternative tourism

In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences.     

Web‐based destination marketing systems: assessing the critical factors for management and implementation

The Web‐based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS both from business and technical perspectives. The purpose of this study is to assess the critical factors of the Web‐based DMS used by DMOs in the USA on the following five areas: website function design, website promotion, Website‐performance measurement, Web‐marketing impact assessment and organisation technology environment. Discussions of the study results and implications for Internet destination marketing and management are also provided. Copyright © 2007 John Wiley & Sons, Ltd.     

Transformation of Tourism in Beijing after the 2008 Summer Olympics: An Analysis of the Impacts in 2014

Many countries compete for the opportunity to host the Olympics because of the resulting positive impacts. However, there are also high costs associated with hosting this event. The participants of this study provided insight on how the 2008 Olympics influenced Beijing's tourism industry. This study explores the impacts of hosting the renowned Olympic Games on the transformation of the host city from the supplier perspective. Beijing tourism industry professionals and Beijing residents were considered suppliers and interviewed for the purpose of this study. Collected data reveal that the city of Beijing rapidly developed because of the mega event. Suppliers including Beijing's tourism department, government organizations, hotels, and restaurants have changed their marketing strategies over time because of the impacts of the Olympics. Additionally, Beijing has shifted to promoting a new destination image: fashion and vitality. The present findings will help future host destinations better understand the impacts of hosting the Olympics. Copyright © 2015 John Wiley & Sons, Ltd.     

Marketing performance measurement in hotels,travel agencies and tour operators: a study of current practices

As successful tourism firms invest heavily in marketing to defend or improve their competitive position, they increasingly need to measure their marketing performance. Previous studies related to tourism have largely focused on financial and operational performance, but the marketing perspective has been largely overlooked. Drawing on an in-depth investigation involving 12 hotel chains, 8 travel agencies and 8 tour operators, this study provides an overview of the state-of-the-art marketing performance measurements among some of the leading tourism firms in Italy. Several issues and unanswered questions are also identified.     

Differences between first time and repeat spectator tourists of a youth soccer event: intentions and image approaches

The understanding of behaviours of sport tourists is an important topic for destination tourist development. Given that repeat visitation is often a desired outcome for tourism destinations, this study examines whether there are differences in behavioural outcomes and image perceptions of spectators of a small-scale sport event based on past behaviours. Data were collected from tourist spectators attending a youth soccer sport event. The hypotheses focused on differences among first-, second-, and third-time attendees regarding their future behaviours and images of the event and the destination. The results revealed no differences in these variables between the three groups. Implications for this study suggest that youth sport event spectators may form strong behavioural and image perceptions from the first time they attend the event, which do not change with attendance frequency. Destination marketers can invest marketing resources to attract first-time attendees and achieve long-term behavioural outcomes.     

Impacts of the Global Economic Crisis on Cyprus Tourism and Policy Responses

This study examines the impacts of the global economic crisis on Cyprus tourism and the pertinent policy responses. A qualitative approach was adopted by conducting eight semi‐structured interviews with tourism authorities and suppliers/professionals. Findings indicated the main impacts of the crisis on Cypriot tourism: lack of competitiveness, decreased visitation/revenues, inadequate quality and escalated pricing. Furthermore, findings identify three types of policy measures: (i) immediate response measures; (ii) foreign investment in tourism; and (iii) diversification of the tourism product and quality improvement. The study highlights the need for Cyprus to develop a comprehensive tourism planning framework. It is suggested that crisis plans of small island states should be developed upon a holistic framework that leverages their destination capitals. Copyright © 2012 John Wiley & Sons, Ltd.     

‘Cittáslow’ eco-gastronomic heritage as a tool for destination development

Slow Food has gained considerable attention as a social movement trying to counteract increasing globalisation in eating habits and food production. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. The ‘slow’ movements could be expected to have influences on tourism development. This possible connection has been neglected in the scientific tourism literature. Based on a study in three Cittáslow towns in Northern Italy, this article concentrates on how destination development is conducted in a Cittáslow context, unveiling some contradictions between the commercial sides of tourism and the non-commercial ethos of the Cittáslow movement. The studied towns were involved in various efforts in the field of sustainable planning, thereby also improving destination specific resources and local identity. One example is their focus on ‘slow’ events, mainly based on local gastronomy. Tourism marketing was, however, only of secondary importance; which mirrors some scepticism towards mass tourism and commercialisation, and even against marketing as such. Despite this, the Cittáslow concept may have an indirect potential for tourism development by improving product development and increased visibility. The risks involved concern gentrification and overexploitation.     

A study on pricing and delivery strategy for e-retailing systems

This study investigates the dynamics between price and lead time for an e-retailing system in which one of its commodities is offered by two duopolistic suppliers. A Stackelberg game is formulated by considering the two suppliers as the leaders and the e-retailer as the follower. The proposed model assists the channel members in getting an equilibrium relationship in a competitive environment. The results suggest that when a supplier chooses a shorter lead time as the competitive strategy, the other supplier should choose a lower price for counteraction, and channel members should understand the characteristics of demand before promoting their commodities.     

Tourism occupations and education: an exploration study

This article contributes to the literature on the relationship between the tourism industry and vocational tourism education. It reports on an exploratory study of the work of a sample of tourism professionals and their education. The study attempts to classify tourism occupations by modifying an established scheme used in general administration. The study sought to find commonality within the diverse occupations and to go on to relate that to tourism education. The study found that the majority of the sample of 153 contained a common set of 24 activities. In educational terms, marketing, recreation and leisure and finance dominated as relevant subjects to study for tourism occupations. Copyright © 2002 John Wiley & Sons, Ltd.     

Application of cultural tourist typology in a gaming destination – Macao

The aim of the paper is to study how cultural tourist typologies apply in an urban gaming destination and how such typologies could aid in the segmentation and profiling of this niche tourist market. Results showed that there exists a certain demand for cultural tourism in Macao and there are different ways to distinguish between cultural and non-cultural tourists, as well as to identify sub-groups of cultural tourists. The three approaches used to distinguish between the two cohorts came up with different percentages of cultural tourists within the total tourist sample. Other findings showed significant differences in trip characteristics and information search behaviour between the two cohorts and among sub-groups of cultural tourists. Such information could be used for profiling purposes. The resulting profiles have implications on marketing and promotion strategies which should not focus only on tourists' primary motives but should attempt to induce or arouse their secondary interests. The methodology could be applied to other destinations hoping to develop cultural tourism.     

Marketing practice in small tourism and hospitality firms

There has been a paucity of research into the marketing practices and approaches of small tourism and hospitality firms, until the 1990s. This paper goes some way towards improving knowledge in this area by reporting the findings of the first national survey of small tourism and hospitality firms in the UK. Four key areas of marketing practice are highlighted: marketing planning, promotion methods, pricing methods and marketing research. The paper concludes that although a great deal of small hospitality and tourism firm marketing may be characterised as haphazard and unsophisticated, there is much to commend it in the UK. Copyright © 1999 John Wiley & Sons, Ltd.     

Tourist use of public transport at destinations – a review

Understanding tourists' use of public transport (PT) at the destination is important for sustainable mobility, destination satisfaction, PT management and destination management. This paper provides an overview of research in PT and tourism since 2000. The review identifies main topics and issues including how PT is used for tourism purposes in different contexts. It also recommends policies and strategies for a modal shift to PT in tourism, and identifies potential areas for future research. The review indicates that there are differences in the level of PT use by visitors between rural and urban destinations. PT is often not favoured by visitors in remote areas, although the situation is more promising in urban destinations. However, the overall potential of PT as an alternative mode for travelling is unclear, given tourist motivations and behaviours, and provision of visitor-oriented PT services including the need for appropriate communication and social marketing strategies.     

Tourism in Greece: Strategic Analysis and Challenges

This paper provides a strategic analysis of the competitiveness of Greek tourism. It illustrates the importance of tourism as an economic activity and analyses the current situation and structural problems of Greece as a destination. Although Greece offers unique nature, culture and heritage, the lack of differentiation of the tourism product as well as competitive disadvantages in marketing and planning cause an over-dependence on intermediaries for the promotion and distribution of the tourism product whilst jeopardising its quality. This affects the profitability and competitiveness of both the destination and its small and medium-sized tourism enterprises. The paper proposes a grand strategy as well as numerous strategic directions, objectives and tasks aiming to demonstrate the way ahead for Greek tourism. Several major opportunities emerge through the Olympic Games in 2004 as well as the major projects currently being undertaken which will enhance the infrastructure of the country. It is argued that a consistent tourism policy based on professional development and implemented through a Master Plan is urgently required. Strategies and methodologies need to be identified, whilst private enterprises need to increase their cooperation locally in order to enhance the quality and competitiveness of the product.     

Distribution Channels for Cultural Tourism in Catalonia,Spain

This paper analyses the structure and functioning of distribution channels for cultural tourism in Catalonia, Spain. In particular, it seeks to identify the current structure of distribution channels for selected cultural tourism sites throughout the region; to analyse the factors that influence channel structure in this sector; and to discuss the ways in which and extent to which the channels and the factors influencing them reflect broader aspects of tourism distribution and cultural tourism. The study takes a regional perspective, adopts a predominantly supply-side approach and is based largely on the collection and analysis of information from in-depth interviews. Much of the demand for cultural tourism in the region comes from independent tourists or from excursionists, and the distribution channels are generally much simpler than those commonly found in the transport and accommodation sectors. The cultural attraction providers generally follow ‘at destination’ distribution practices and direct channels predominate. These are supported in both a passive and more proactive way by a range of promotional activities.     

Knowledge management and tourism recovery (de)marketing: the Christchurch earthquakes 2010–2011

New Zealand has a history of deadly earthquakes, the most recent of which in Christchurch (2010–2011) has had major consequences for the tourism sector. Tourism destinations affected by major natural disasters face significant challenges during the response and recovery phases. Christchurch lost a large proportion of its lifelines infrastructure and accommodation capacity, and experienced an unprecedented drop in domestic and international visitor arrivals. The theoretical frameworks informing this paper come from the fields of tourism disaster planning, knowledge management and recovery marketing. They inform an empirical study that draws upon qualitative expert interviews with national and regional destination management organizations regarding their experience of the Christchurch earthquakes. The findings of this research highlight the critical importance of knowledge management and effective inter-agency collaboration and communication in the immediate disaster response, as well as during the development and implementation of (de)marketing strategies, in order to expedite medium- to long-term tourism recovery.     

Diverse socializing patterns in rural tourist experiences – a segmentation analysis

Tourism is a social phenomenon and host–guest interaction has been identified as particularly relevant in the rural tourism experience. This paper extends previous research on social interaction, rural tourism and experience marketing, by analysing, via visitor survey (N?=?819), the contacts that visitors of three Portuguese villages establish with (a) residents and (b) other visitors during their stay. A cluster analysis based on interaction patterns identifies three distinct visitor groups: those showing little interest in interaction with others, those mainly interacting with other visitors and those intensely interacting with residents. Significant differences between segments reveal distinctly lived rural tourism experiences and a positive impact of socializing on these experiences. Destination management and marketing implications as well as suggestions for future research are also presented.     

Diversification strategy with random yield suppliers for a mean–variance risk-sensitive manufacturer

We consider the diversification strategy for a mean–variance risk-sensitive manufacturer with unreliable suppliers. We first analyze the linear model and find that the suppliers are selected according to the descending order of their contributed marginal expected profit, and increasing the manufacturer’s risk-averseness leads to a more even allocation of demand across the suppliers. Then, we study the general newsvendor model. By approximating the leftover inventory with a normal distribution, we establish the general properties of the active supplier set and show that the supplier selection rule is similar to that under the risk-neutral setting when the demand uncertainty is large. Moreover, we conjecture that the selection rule also applies when the demand uncertainty is low, which we verify with an extensive numerical study. Our paper makes two contributions: First, we establish the properties of the optimal diversification strategy and develop corresponding insights into the trade off between cost and reliability under the mean–variance framework. Second, we perform comparative statics on the optimal solution, with a particular emphasis on investigating how changes in the supplier’s cost or reliability affect the risk-averse manufacturer’s ordering decisions and customer service level.