‘A holiday is a holiday’: practicing sustainability,home and away

‘Behaviour change’ is one of the major concerns for academics and practitioners concerned with tackling climate change. Research amongst tourism geographers has conventionally focussed on the various choices that individuals can make, both before and during their holidays, to reduce environmental footprints, specifically through the use of sustainability criteria. However, whilst there is a developing understanding of the motivations for sustainable tourism practices, there is less appreciation of the relationship tourist practices have to everyday environmental activities in and around the home. This latter issue has been researched extensively by social psychologists and environmental sociologists. Accordingly, the paper will draw upon these two existing bodies of research to argue that a holistic understanding of ‘sustainable lifestyles’ is needed if effective behavioural change strategies for climate change are to be developed, revealing the complexities of contemporary environmental practices. Using data from a recent British Academy research project, the paper will explore the changing nature of sustainable lifestyles and will demonstrate the relationships between home- and tourism-based environmental practices. The paper will argue that whilst individuals are relatively comfortable with participating in a range of environmental behaviours in and around the home, the transference of these practices to tourism contexts can be problematic. This is particularly the case for high-consumption activities such as low-cost air travel. The paper concludes by arguing that both academics and policy makers need to re-frame their notions of ‘sustainable lifestyles’, transcending a series of practices and contexts.     

Landscape,Fairies and Identity: Experience on the Backstage of the Fairy Tale Route

Although rarely considered a touristic phenomenon, themed touristic routes are a growing. Since 1975, numerous cities and villages between Hanau and Bremen have joined the working group ‘Deutsche Märchenstrasse.’ Unlike other themed auto routes in Germany, the Fairy Tale Route focuses not on architectural or agricultural aspects of the cultural landscape, but rather invites travellers to ‘the homeland of fairies and princes’ and to a romantic landscape experience on the traces of the Brothers Grimm. Based on a summary of the extant literature on the history of touristic longings for landscapes, this study explores the practices and experiences of individuals engaged in creating the ‘aura’ of the Fairy Tale Route. By analysing the landscape performance and biographical background of ‘Dietrich the Knight’, this article characterises the conditions for a successful, socio-culturally sustainable form of the cultural marketing of regions. The article concludes with one of the current conflicts played out between the extant fairy tale tourism imaginary and a new touristic foil that is being promoted by a new, supraregional tourism director in order to point to the frailness of the Fairy Tale Route's potential sustainability model.     

Tourist sustainability of destination as a measure of its development

The traditional understanding of geographical space as a given place is now insufficient. It should be analysed in a wider context of social, cultural, economic and environmental aspects as well as psychological and emotional factors. It signifies that also a tourist destination, which is of geographical character, should be studied as a set of similar factors. In this respect, a given destination is characterized by particular complexity and multi-dimensionality, which generate an ontological question concerning its nature. On the other hand, including the whole complexity of destinations, an epistemological issue concerning the possibility of their cognition remains open. Taking into account these considerations, a research problem related to the nature destinations as well as the possibility of their development has been formulated. The problem is followed by the hypothesis, which assumes that the measure of tourist development of destinations is the achievement of the state of tourist sustainability. Wherein the tourist sustainability is understood as an advantage of benefits gained from tourism over the costs of its development. In the empirical part of the paper, a method for assessment of development of destinations has been presented. This relies on social constructionist foundations and is related to the model of sustainable tourism whose assumptions have been applied as theoretical bases. The method itself was positively tested in an actual environment of five tourist towns and can be treated as a universal tool for measuring the state of tourist sustainability (unsustainability) of different destinations and in consequence, it can constitute a useful device for the management of tourist areas.     

Towards Integration of Sustainability into Tourism Planning in Developing Countries: Egypt as a Case Study

This article argues that planning and thus implementation of sustainable tourism development would differ not only between the developed and less developed countries’ (LDCs) tourist destinations but also from one destination to another in developing countries. Although sustainability has been introduced to the global world as an avenue for the protection of the resources in the developing world that the intrageneration equity is one of its objectives, developing countries still lack the effective planning techniques and tools for implementation. Nevertheless, developed countries have got better opportunities for the implementation of such principles, ranging from appropriate funds and expertise needed for the planning tasks, to more stable economic and environmental conditions. As the capabilities of developing countries’ tourist destinations for adopting the principles of sustainability would differ, each of those destinations should be treated separately while assessing such abilities to implement sustainable tourism development. For this purpose, this article approaches the evaluation of the Egyptian tourist planning mechanism from a sustainable point of view. In order to achieve the research objectives, a benchmark technique has been employed by using sustainability indicators as criteria to judge the appropriateness of the tourist planning system against the principles of sustainable tourism development.     

A new take on an old structure? Creative and slow tourism in Krakow (Poland)

The contemporary tourism market trends indicate an increasing need for the individualisation of tourist experience and necessitate a move away from the standardisation of tourism products, including those offered within the cities that primarily market their cultural heritage. The concept of creative tourism as a way of practising cultural tourism is a response to the changing needs and expectations of tourists. This is because it offers non-traditional uses for the cultural potential of cities. This article attempts to embed creative tourism in the overall tourist product using an example of a historic city – Krakow. The authors examine the development of tourism products in Krakow, focusing primarily on cultural and historical heritage tourism and secondarily on new forms of tourism that have emerged, such as creative tourism and slow tourism. They analyse this issue in terms of districts – traditional and new tourist areas, indicating the potential for tourism growth.     

Segmentation and motivation of foreign tourists in world heritage sites. A case study,Quito (Ecuador)

This paper presents an analysis of the current relationships between three fundamental constructs in the decision-making process of the visitor – motivation, satisfaction and loyalty – of a tourist destination World Heritage Site like the city of Quito, Ecuador. The results demonstrate the existence of three motivational dimensions among foreign visitors to visit the city: firstly cultural, secondly circumstantial and finally hedonic-gastronomic. Additionally, and tending to the motivational schemes, four types of foreign visitors have been identified: a hedonic-gastronomic cultural tourist, a hedonic-gastronomic tourist, a circumstantial hedonic-gastronomic cultural tourist and an alternative tourist. The reasons or motives of the visit reveal that only the hedonic-gastronomic dimension discriminates significantly as far as the degree of perceived satisfaction and loyalty declared by the visitors are concerned.     

Provincetown queer: paradoxes of ‘identity,space, and place’†

Provincetown, MA, located at the tip of Cape Cod, has transitioned over the twentieth century from a predominantly Portuguese fishing village to a magnet for gay men, lesbians, bisexuals, transsexuals and queers, both as tourists and year-rounders. Newcomers have fostered change – economically, socially, and culturally – to which the town's predominantly straight old-timers have responded with a libertarian, generally accepting stance. Accommodation to newcomers – both ‘good gays’ and ‘sexual rebels’ – with its attendant social and cultural challenges, has not been without conflict. Today, economic gentrification and an influx of workers of color test the community's resolve to maintain and promote a culture of diversity and acceptance, as members cope with ever-more challenging economic issues, including escalating housing, and living costs. Provincetowners also confront other troubling demographic changes, especially declining school enrolments caused by the so-called ‘straight flight’ and an ever-increasing number of households without children, reflecting the transition to a GLBTQ majority. Today Provincetowners retain an edgy, risqué lifestyle, where community decisions are negotiated through small-town democratic institutions, and where citizens intersect across social, economic, and cultural divides. This paper examines Provincetown as a laboratory to interrogate how citizens accommodate others, as they grapple with uncertainties inherent in a predominantly seasonal – and diverse – tourist economy.     

From Storyville to Bourbon Street: Vice,Nostalgia and Tourism

This paper contrasts New Orleans' former red-light district, Storyville, and contemporary Bourbon Street, New Orleans' major tourist attraction, to illustrate how history has been revived into a tourist product to maintain the city's appeal as a destination. Nostalgic images are developed for tourism consumption of heritage destinations. The images are idealised versions of the past that alter the authenticity of the historic context from where they came. On Bourbon Street, the Storyville district is utilised as an image to elicit nostalgia of a period no longer actively incorporated into New Orleans's cultural fabric. Through a qualitative analysis of the tourism communication materials, Bourbon Street is analysed as a nostalgic representation of Storyville and its once acceptable vice activities. Activities such as public sexuality, music and dancing, and shopping are ways in which tourists can experience the once legal red-light district. It is argued that what is presented to tourists is a commercial image of the past and its reputation, rather than an accurate portrayal of New Orleans either yesterday or today.     

Sustainable Tourism or Sustainable Development? Financial Crisis,Ecotourism, and the 'Amazing Thailand' Campaign

Although the issues of sustainable tourism and sustainable development are receiving increasing attention from tourists, government planners and scholars, few studies have examined their overlap, tensions and complex linkages in practice. In southern Thailand, the sustainability of tourism, defined as the ongoing growth and survival of the tourism industry, has compromised the ecological sustainability of key tourism destinations sites. The recent financial crisis has forced the Thai government to sacrifice long-term sustainability for the sake of quick, and desperately needed foreign exchange. The 'Amazing Thailand' promotional campaign, which aims to attract 17 million tourists over 1998 and 1999, promises to exacerbate further the environmental degradation of tourism destinations in southern Thailand by pushing for enhanced tourist numbers. Ironically, by changing the composition of tourist arrivals (and in particular, attracting more European and North American tourists) the currency devaluations associated with the Asian financial crisis may simultaneously boost demand for nature-based tourist activities in southern Thailand while also adding stress to ecologically deteriorating destinations.     

New interpretative strategies for geotourism: an exploration of two Australian mining sites

Since its origins in the early 1980s, Geotourism has expanded from an initial focus on the geological features of quarries and mining sites to encompass landscapes deemed of geological significance. This paper argues for the re-alignment of the interpretative ambitions of Geotourism to reflect this expanded scope. We explore how the application of more experiential landscape driven interpretative strategies might shape the development of two Australian mining sites which offer potentials for Geotourism: the operational mining landscape of Queenstown, Tasmania and the coal mining sites of Yallourn North in Victoria's La Trobe valley. Through these case studies, we highlight how the championing of the experience of landscape itself as a mode of interpretation and education (as distinct from textual interpretations) offer valuable techniques for engaging with biotic and abiotic characteristics, aesthetic qualities, ecological processes, cultural histories and sustainable futures. Rather than maintaining a strict focus on ‘scientific’ geology, these strategies offer the potential for uncovering the complex intertwining of cultural and scientific perspectives that comprise sites of Geotourism.     

Tourism and Afro-Antillean Identity in Panama

Throughout its history as a nation, Panama has emphasised its Spanish roots. Having become a postcolonial state, Panama now exploits its multiculturalism for the purpose of attracting tourists. In this context, Afro-Antilleans in the Archipelago of Bocas del Toro – historically marginalised and considered temporary migrants – are developing gendered and racialised identities for tourist consumption, in response to the state's tourism promotion and in pursuit of a complex cultural politics. Tourism provides an occasion for Afro-Antilleans to reposition themselves within the Panamanian nation, vis-à-vis the state and other ethnic groups. ‘Panamanian’ Afro-Antillean identities are also transnational, African and Caribbean; these constructions of difference in the touristic context are inevitably contradictory, at once national and diasporic. This paper explores these complexities and their complex origins: nationalism, regional and trans-Atlantic migration, and tourism. It concludes that so-called globalisation, in this setting, results in a proliferation of conflicting differences rather than in homogenisation.     

Exploring combined tourist offerings: the case of sightrunning

This study provides preliminary empirical insight into the contemporary tourist phenomenon of sightrunning. This combined offering simultaneously concurs with and evades theoretical perspectives of hybrid tourists, sport tourism, cultural tourism and urban tourism, favouring examination of such phenomena through first-hand experiences of the participants. For the purpose of the empirical study, automated content analysis was applied in order to analyse 858 reviews of sightrunning tours extracted from Tripadvisor web pages. Results reveal that running is the dominant concept, which refers to a gratifying ‘way to see and experience the city’ (rather than the sights). Additional concepts and themes, such as knowledgeable guides and proper pace, further mediate and effect participant experiences. Findings suggest that sport tourists might be concurrently interested in involving cultural experiences, and this offers some preliminary theoretical and managerial implications. They namely identify the potentially neglected tourist segment, which is of relevance for conceptualization, research and management of tourist offerings and experiences from (and beyond) the perspective of ‘running shoes’.     

Pedagogies of Cultural Change: The Rotary International Youth Exchange Program and Narratives of Travel and Transformation

Every year, Rotary International sends thousands of American teenagers to live in foreign lands. Rotary is responsible for teaching students about travel and culture and for preparing teens for their year-long intercultural experience. Rotary International Exchange Students are ‘embedded tourists’, living in their host countries in order to ‘acquire’ a binational subjectivity. Rotary International's Program is a pedagogical site, where students are taught how to think about and consume cultural difference and are given ways of conceptualising tourism, travel, cultural adaptation, and personal transformation. Based on over three years of ethnographic research with Rotary clubs in the US Midwest and New England, this paper explores the narratives utilised by Rotary International as they socialise American teenagers for study abroad. The paper asserts that Rotary's narratives employ many of the tropes utilised in Euro-Western tourist and travel accounts. At the same time, the Rotary International Youth Exchange Program sees its students as cultural change agents and thus helps to cultivate in these students a sense of global citizenship by fostering a commitment to cultural diversity and an interest in intercultural communication. Hence, Rotary International's Youth Exchange Program is intentionally designed to bring about cultural change.     

Transport and tourism: roadmap to integrated planning developing and assessing integrated travel chains

The article reviews planning strategies in tourism and transport based on experiences from a German project on event travel. Firstly, the concept of ‘travel chains’ is introduced as a way to create sustainable tourism products. These ‘travel chains’ combine travel and tourism activities, with particular attention to the ‘transit region’. Secondly, an assessment tool has been developed which aims to offer a practical approach to assessing the sustainability of transport services and packages. The concept of the measurement tool and the selection of indicators are presented and illustrated by the assessment of a ‘travel chain’ tested in the summer of 2003.     

Eating ants: understanding the terroir restaurant as a form of destination tourism

This paper explores the idea that there is a new form of restaurant that requires definition recognition that it fulfils a significant role in contemporary tourism. The adoption of foraged foods frequently reflects the historical and cultural foundations of place; in this respect, it is possible to adopt the French notion of ‘Terroir’ to conceptualize this new hospitality movement. The paper utilizes Noma in Denmark as a case study of this new gustatory movement and provides an exemplar of the terroir restaurant. The terroir restaurant provides a space in which the diner can consume tangible elements of both culture and landscape; often, this involves entry into a constructed visceral ‘sensescape’ where the dining experience becomes elevated to a higher level. The terroir restaurant provides the tourist with a gustatory concept and philosophy that move far beyond the notion of food as fuel, to one that is underpinned by a geographical and cultural aesthetic that reinforces the consumers ‘being in the world’ and their individual identities.     

The invention of shopping tourism. The discursive repositioning of landscape in an Italian retail-led case

Under the label of ‘shopping tour’, tour operators currently offer package tours which aim to highlight for the visitor the commercial appeal of a particular location. A variety of destinations are suitable for tours with such a label. In this context, certain ‘shopping tourism’ destinations simply consist of areas where the concentration of corporation-led retail venues is high. The Novese Area, in the northwest of Italy, has been transforming into such a destination since the opening of the Serravalle Designer Outlet, an outlet ‘village’ which opened in 2000. This paper reports on original research aimed at enquiring about shifts in the representation of the landscape of this area as it is shown in the discourses of local political and business actors. It is argued that this case study portrays a rather unique case of late western urban regeneration practice through which a formal industrial area is turned into a consumption site suitable for tourism. Here, the repositioning process not only influences local planning policies, but feeds – and is fed by – a simultaneous process of consumption normalization.     

Tourism and transformation: negotiating metaphors,experiencing change

The article introduces this special issue on tourism and transformation. After offering a brief review of the place and significance of ‘transformation’ in social sciences studies of tourism – from ‘impact studies’ to ethnographies of tourists and, more recently, ‘tourist media studies’ – we propose to take one step further and focus our attention on the performativity and reflexivity of ‘transformation’. Our main argument is that much may be gained analytically by considering how notions and experiences of transformation are addressed, negotiated and purposefully deployed in tourism contexts. We conclude with an outline of each of the contributions to this special issue, stressing that the collection re-opens the issue of transformation in tourism and provides new insights into how experiences-turned-metaphors and metaphors-turned-experiences influence both the travel experience and the development of theory.     

Australian climate concern and the ‘attitude–behaviour gap’

Anthropogenic climate change poses considerable challenges to all societies and economies. One significant contributor to human-induced climate change is tourism transportation, particularly aviation. This paper addresses the relationship between climate change concerns, the energy-intensive nature of tourist consumption, and unrestrained tourist air travel behaviour in the context of Australia. Following Barr et al. [(2010). “A holiday is a holiday”: Practicing sustainability, home and away. Journal of Transport Geography, 18(3), 474–481], it seeks to understand public climate concern within the context of routine everyday (‘home’) lives and occasional tourist (‘away’) decision-making, with a specific focus on air travel. It draws upon 20 in-depth semi-structured interviews conducted in Australia between March and June 2011. The findings highlight the contradictory nature of environmental concerns and consumption decisions in everyday and tourist contexts. This is evident in widespread domestic consumer practices that are motivated, all or in large part, by climate concerns, set against almost complete disregard and neglect of responsibility to modify existing air travel practices. Our results highlight the magnitude of the challenge involved in shifting deeply entrenched air travel behaviours despite the growing urgency of radical emission reductions. It also highlights the need to consider consumer responses to climate change not in isolation, but in relation to industry drivers and strong government policy interventions.     

Colonial tourism in Victoria,Australia, in the 1840s: George Augustus Robinson as a nascent tourist

Using the private journals of George Augustus Robinson as a lens, this paper is concerned with generating insights into the emergence of tourism in colonial Victoria, during what Towner calls its ‘tourism era of discovery’. Robinson was the Chief Protector of Aborigines and is generally regarded as the most travelled man in Victoria in the 1840s. Robinson was reconstructed as a ‘nascent tourist’ whose gaze was mediated by British conventions of the picturesque and panoramic, confirming that new world tourism in Australia in the nineteenth century is rendered in old world paradigms. The role played by private landholders in creating ‘nascent private tourism’ and the nexus between explorers, travellers and tourists were also highlighted. Copyright © 2010 John Wiley & Sons, Ltd.     

‘Be global,go local’ – innovation and creativity in the development of alternative guiding services in Budapest

Based on qualitative research methods, the paper explores the emergence of creativity and innovation in the development of guiding services, and analyses the cultural and spatial characteristics of alternative guided tours developed for niche markets in Budapest, Hungary. The study is part of a 3-year (2011–2014) research programme entitled ‘Creativity and its contribution to niche tourism development – following and creating trends’ that aimed to investigate the potential of niche tourism products in the Hungarian market. In order to understand the development process, characteristics and significance of alternative guiding in the city, a complex methodology of interviews, participant observation and content analysis of service providers’ websites and customers’ feedback on social media sites was used. The analysis suggests that although the impact of these alternative guided tours on the city’s tourist image is currently limited, they contribute to the repositioning of the destination and enrich its ambiance.