British Wildlife Tourism Operators: Current Issues and Typologies

The UK wildlife outbound tourism sector is a relatively uncharted area of academic study both in terms of demand and supply. The purpose of this paper is first, to move towards a typology of British wildlife tour operators and their favoured destinations, and secondly, to introduce the relationship between satisfying the consumer and sustainable product/destination management. A systematic review of wildlife tourism brochures and in-depth interviews with key stakeholders indicate a gradual shift from a specialised market offering high involvement in a particular species (usually birds) to a more general market looking for an interesting, but pleasant and relaxing holiday based around a general interest in nature and the environment. Both markets coexist in a complex product and tourist spectrum with neither market being entirely inclusive. Instead there is a degree of movement between one and the other which has led to operators offering a wider range of products to suit the hard-core expert and the novice enthusiast. However, product development and satisfying the consumer implies some difficult management dilemmas such as the use of tape recordings, food provisioning and the constant search for new destinations to offer experienced tourists something different.     

Fuzzy importance-performance analysis of visitor satisfaction for theme park: the case of Fantawild Adventure in Taiwan,China

This study presents a quantitative analysis of visitor satisfaction and its relationship with tourism attributes in the Fantawild Adventure Theme Park in Taiwan, China. The study applies a fuzzy method and importance-performance analysis (IPA) to determine the range of impact of various attributes on visitor satisfaction. The weight and logical value of satisfaction were determined by using triangular fuzzy variables. Analysis of 389 visitor surveys identified a complex relationship between satisfaction and the following attributes: recreation experience, park service and management, park environment, guidance information, amusement consumption, and park facilities. Recreation experience is the most significant factor in visitor satisfaction, whereas the attribute of park facilities is the least significant. The fuzzy IPA method is a very useful diagnostic tool for theme park managers, who can use it to identify current problems regarding visitor experiences and then assign priorities to improvement measures for such experiences.     

The use of infrared sensors and digital cameras for documenting visitor use patterns: a case study from D'Aguilar National Park,south-east Queensland,Australia

This study assesses the use of pyroelectric infrared sensors combined with digital cameras to document visitor use patterns on a Horse Trail Network within an area of D'Aguilar National Park; a peri-urban bushland reserved for a range of purposes and used by several user-groups. Data were obtained from four cameras and comprised 7000 photographs over 1000 days. Forty-five percent of photographs were false triggers attributable to environmental factors and 42% were of confirmed users. An exercise aimed at assessing camera success revealed that in this study capture rates were in the order of 63% for cyclists, 82% for pedestrians, 90% of motor vehicles and 100% for horses. Sources of error can be minimised and primarily include the internal and external camera settings. Major advantages of infrared digital cameras include the portability of the technique, low cost, digital data format and discrimination of user types. In this case study, two-thirds of total observed visitor numbers occur on weekends and two-thirds of all use occurs during morning daylight. Cyclists were the most common user-group per day, followed in descending order by walkers, joggers, motorised users, dogs, bushwalkers, horse-riders and trail-bike riders. Implications of this data for management are discussed.     

Valuing natural heritage: park visitors' values related to World Heritage sites in the USA

The World Heritage Convention rests on the assumption that World Heritage sites hold value for people globally and that these values promote protection of sites. This study focuses on natural sites, selected for environmental significance. All World Heritage sites are also supposed to be of ‘outstanding universal value’, with a variety of values attributed to them in World Heritage and other documents, including aesthetic, cultural and spiritual values. This study investigates via a survey whether such values are recognized by visitors to natural sites in the USA, and how useful they are for generating support for sites. Most visitors appreciated sites primarily for their environmental importance; a minority recognized other values listed in World Heritage documents, even though most visitors had little understanding of the Convention itself. In general, recognition of World Heritage status did not translate into greater protection or support for sites beyond what they already receive as national parks, even though most visitors and park personnel were supportive of World Heritage goals. For a minority of visitors, the global framework in which the World Heritage Convention operates had negative connotations, owing to questions of how ultimate responsibility for sites should be divided between national and international scales.     

Sustainable Drive Tourism: A Catalyst for Change

Drive tourism remains an under‐researched component of the wider tourism industry. As such, this study reviews the drive tourism phenomenon with attention focused on the anticipated impact of the implementation and adoption of new clean energy technologies. The study concludes with a discussion of the implications for the drive tourist, the drive tourism experience and the drive tourism sector. If new and more sustainable forms of drive tourism can retain their sense of fun, flexibility, and freedom there is every chance that the current initiatives being implemented in the US may become the norm rather than the exception. Copyright © 2014 John Wiley & Sons, Ltd.     

Indicators for an Environmental Assessment of Tourism at National Level

The paper first places the research within the context of international initiatives of developing environmental indicators for the tourism sector: indicator frameworks, data constraints and communication needs, national versus local approaches and indicator development procedures. The question of data availability, collection and processing is often undermined, and the national scale is the most relevant to analyse tourism driving forces and tourism/transport interrelationships. The main results of the French national assessment, led by the French Institute for the Environment in 1999–2000, are then presented, from the driving forces of environmental impacts (such as spatial and temporal concentrations, or the evolution of tourism demand as regards to the environment) to environmental impacts at national and destination level. French mobility patterns are dominated by road transport; they are moving towards shorter stays and more frequent departures, which lead to a high impact situation. The accommodation capacity is strongly marked by secondary homes, which imply more constructions (and more space consumption) for the same number of stays. Environmental management initiatives, from public and private stakeholders, are still unable to counter these long-term trends.     

Tourism and climate change: a review of threats and adaptation strategies for Africa

The intersection of tourism and climate change has seen significant research over the past two decades, focusing particularly on issues of mitigation and adaptation in the global North. Research output has predominantly been centred on the Mediterranean and Nordic countries and number of localities in North America. The global South has seen significantly less investigation, despite having significantly lower adaptive capacity to the impacts of climate change, and numerous countries with rapidly growing tourism sectors. The African continent specifically has seen appreciably less research than other countries in the global South, despite arguably having the lowest adaptive capacity and projections of severe impacts of climate change to the tourism sector from temperature increases, changes in precipitation volume and sea level rise. This paper therefore presents a review of the existing literature on adaptation strategies of tourism sectors and participants in African countries. The crucial argument of this paper is in highlighting the need for an increase in research into the threats of climate change to tourism in African countries, identifying future research trajectories. The development of such knowledge would assist in the development of adaptation and mitigation strategies for these most vulnerable tourism economies.     

A systems-based approach to address unintended consequences of demand-driven transportation planning in national parks and public lands

In most cases, transportation planning in national parks and public lands might most appropriately be termed “demand-driven.” In this approach, rigorous analyses of park visitation, traffic, and parking data are used as a basis for transportation planning to accommodate current and projected future visitor demand, within financial constraints. Performance measures used to assess the quality of transportation systems in national parks are generally related to “moving people” efficiently. This approach is based on well-established principles for transportation planning in urban and rural communities. However, a demand-driven approach to transportation planning may not be suitable in national parks and public lands because it may enable levels of visitation that cause visitor crowding, resource impacts, and other unintended consequences. This paper introduces a more sustainable, systems-based transportation planning approach developed in the Rocky Mountain National Park (ROMO) to help the park operate its shuttle bus system efficiently and conveniently, and according to thresholds for visitor crowding and resource impacts at sites serviced by the shuttle system. The transportation planning approach developed in this study for ROMO is more suitable and sustainable for national parks and public lands than a demand-driven approach, and is readily adaptable to other locations. Correspondingly, the approach is now being applied in several other national parks and public lands recreation areas.     

Issues in Tourism Event Economic Impact Studies: The Case of the Albuquerque International Balloon Fiesta

Several methodological issues have emerged from the economic analysis of tourism attractions, including errors in sampling and analysis, misrepresentation of these issues, the application of a refinsed research methodology is described to measure the spatial distribution of visitor expenditures and economic impacts attributed to a stated tourism attraction. The 1995 Kodak Albuquerque International Balloon Fiesta (AIBF), considered the largest ballooning event in the world, was used as the focal attraction for this study. Direct, indirect, and induced economic effects based on the variables of output, income, and employment were examined using IMPLAN, an econometric model first developed by the United States Department of Agriculture Forest Service. Detailed analyses on multiplier effects, linkages, and leakeage attributed to the event are presented in the results and discussion sections. Discussion and recommendations based upon the study may provide a clearer picture of the consequences of methodological choices researchers make when assessing the economic impacts of staged tourism attractions.     

Tourism in the Middle East: Conflicts,Crises and Economic Diversification,Some Critical Issues

This paper briefly examines tourism activity over a 60‐year period in the UNWTO Middle East region together with Israel and Iran. The region has been subject to political turmoil over that period, and its tourist arrivals have not fully capitalized on the potential that the region holds. The region has a wealth of heritage, a climate conducive to tourism and a range of leisure resources that should provide a comparative and competitive advantage to its tourism industry. This paper examines the vulnerability of tourism in the region as countries try to diversify their economies away from energy dependence. Copyright © 2012 John Wiley & Sons, Ltd.     

Beyond the rhetoric of visitor management in transboundary protected areas: the case of Peneda–Geres

Although the objectives for transboundary protected areas are often clear, in practice the development and management of these areas, particularly for tourism, are complex. Often explained, in part, by cultural and political differences evident among border partners, this complexity adds to the challenge of managing these often pristine natural areas for tourism. Through a case‐study of Peneda–Geres National Park, Northern Portugal, which forms part of the Transfrontier Park of Geres–Xures, and which encompasses the Natural Park of Baixa–Limia Serra do Xures of Galicia, Spain, this paper sets out to explore the effectiveness of transboundary partnerships for purposes of visitor management in transboundary protected areas. The paper introduces 12 core guidelines, developed by the authors, for transboundary visitor management and highlights the range of constraints and limitations that impede effective visitor management. Thereafter, the paper compares and contrasts the 12 core guidelines with the visitor management ‘actions’ and ‘decisions’, and their underlying rationale, taken by the transboundary protected area authorities of the Transfrontier Park of Geres–Xures. The paper concludes with an assessment of the success to date of the Portuguese authorities in their attempts to meet the core guidelines. Subsequently, a preliminary assessment as to the implementation of further guidelines for the future is conducted. A Portuguese perspective is emphasised throughout this paper, owing to recent developments in Portuguese National Policy aimed towards the promotion of nature‐based tourism, efforts in the establishment and embetterment of a network of Protected Areas and the political and economic importance of cross‐border activities for northern Portugal and Galicia, Spain. Copyright © 2004 John Wiley & Sons, Ltd.     

Tourism,climate change and the mass media: the representation of the issue in Spain

This paper sets out to analyse the information dedicated to climate change and tourism in the Spanish press in the Mediterranean region of the peninsula during the period 1990–2010. Specifically, it seeks to determine the quantitative evolution of media coverage of climate change and tourism and the importance given to this subject. Adequate media attention in both quantitative and qualitative terms could greatly influence public concern and contribute to the social mobilization that will be needed to negotiate/resist the phenomenon in a geographical area in which tourism is a major economic and territorial driver and which is particularly vulnerable to climate change. To construct the corpus, we undertook a systematic analysis of newspaper coverage of tourism and climate change in the media selected; and we carried out content analysis of the 1014 units identified. The results indicate that the coverage is outstanding in quantitative terms. However, the importance given to the subject is quite marginal.     

Small Entrepreneurs and Shifting Identities: The Case of Tourism in Puerto Plata (Northern Dominican Republic)

This article focuses on the way small entrepreneurs in the tourism industry of the Puerto Plata region try to cope with contextual changes caused by the development of (mass) tourism. These entrepreneurs struggle with all sorts of problems, mainly resulting from the dominance of the large, multinational, all-inclusive resorts in the tourism industry. With the introduction of these large resorts in the early 1980s, the local entrepreneurs were hoping to obtain a substantial part of the income-growth derived from this new industry. As a result many locals shifted from their previous jobs to professions in the tourism industry. Nearly 30 years later, most of them are disappointed with the results, but because of the region's dependence on tourism they feel they have no way out. The Puerto Plata case is used to further explore the impact of tourism on the culture and identity of the small entrepreneurs.     

The quays in salford: an analysis of visitor perceptions,satisfaction and behavioural intention

Despite an extensive literature on urban regeneration, visitor perceptions of urban waterfront destinations and their subsequent outcomes remain largely unexplored. The paper reports the findings from a survey of visitors to the Quays in Salford; it focuses on their perceptions, satisfaction and behavioural intentions. While the primary attractions were found to have an important influence, the secondary elements explain more of the variance in overall satisfaction and intention to return to the Quays and the environmental aspects have a greater influence on visitor intention to recommend the destination. The implications of the findings for destination management and marketing are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Tourism development and behavioural changes: evidences from Ratanakiri province,Kingdom of Cambodia

This research paper presents the findings of a research undertaken in Ratanakiri province, Kingdom of Cambodia (Under the RETA 6190 ADB TA project on ‘Preventing the Trafficking of Women and Children and Promoting Safe Migration in the GMS’), with the aim to evaluate the impact of an airport rehabilitation project. It highlights the role that infrastructure development, with a focus on tourism-related projects, can play in a remote rural area and its consequences on local population, especially ethnic minorities. For remote areas, tourism is considered as an accelerating influence on globalisation and in-migration, which, in turn, are seen as the main factors affecting remote local communities to modify behaviours changing from valuing utility to valuing exchange. The rapidity of these cultural changes increase rural depopulation and the vulnerability of human beings to a range of negative situational factors, including loss of land, erosion of community structures and coping mechanisms, and as well as exploitative practices such as debt bondage, prostitution and human trafficking.     

Assessing visitor preferences in the management of archaeological and heritage attractions: a case study of Hadrian's Roman Wall

Managing archaeological and heritage sites requires information on visitor preferences to guide displays of cultural exhibits. A choice experiment is used to investigate visitor preferences in the management of Vondolanda Roman fort, within Hadrian's Wall World Heritage Site. It assesses visitor preferences, utility and value of attributes of the site: excavation and research, interpretation information, museum displays, reconstructions, visitor amenities and admission price. Interaction effects between attributes are analysed. The analysis reveals a preference for the status quo and greater choice uncertainty associated with alternative hypothetical attribute bundles. Neighbouring substitute Roman forts affect the price that visitors are willing to pay for entry. Copyright © 2009 John Wiley & Sons, Ltd.     

Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis

The present paper constitutes a segmentation research with the use of the exhaustive chi‐squared automatic interaction detection tree analysis approach which, through the characteristics of a tourist destination, aims at the illustration of the English and German tourist groups and more specifically, (i) those who are repeat visitors of several tourist destinations and (ii) those who express a willingness to urge other people to visit geographic tourist destinations that the former have already visited. The results of the research help the tourism managers to apprehend the characteristics of the destination products that best describe the visitors. Copyright © 2008 John Wiley & Sons, Ltd.     

Properties of first-time vs. repeat visitors: lessons for marketing Norwegian ski resorts

This paper explores the potential in foreign markets for winter tourism in Norway and discusses the influencing factors explaining why foreign tourists visit and revisit Norway on ski vacations. In a decreasing market, it becomes increasingly important to destination managers and marketers to choose the right marketing strategies and direction. We focus on characteristics that influence and explain why foreign tourists choose to return. More than 3000 respondents from Sweden, Denmark, and Germany were asked for their image of Norwegian ski destinations and criteria for winter vacation selection. We fitted mainly hurdle and quantile regressions to gain consistent and less biased estimates. Stable snow conditions, combining alpine and cross-country skiing, and no fees for the latter are some of Norway's competitive but seldom marketed advantages, and especially towards repeat visitors. Repeaters typically prefer self-catering accommodation and are less price sensitive. Surprisingly, foreign ski tourists are not very interested in other snow-based activities or cultural attractions. Despite repeaters constituting the majority of foreign ski tourists, neither the national development and marketing agency (Innovation Norway) nor local tourist organizations and marketers have a strategy for targeting them. We recommend a shift from profile marketing towards segmented marketing, aimed especially at the repeat-visitor segment.     

Tourism and equine heritage in France: the case study of the Cadre noir de Saumur and the Vendée Stud

ABSTRACT

The intention of this research project was to question the ability of tourism to promote the conservation of equine heritage in its diversity. I undertook two case studies examining emblematic examples in France: the ‘Cadre noir de Saumur’, the main depositary of Equitation in the French Tradition inscribed on the UNESCO list, and the Vendée Stud, in the Pays de la Loire. This was a qualitative project including a total of 32?h of in-depth semi-structured individual interviews with 15 stakeholders at the ‘Cadre noir de Saumur’, at the Vendée Stud and at the Ministry of culture in Paris between September 2017 and April 2019. The interviews were combined with a total of around 40?h of participant and non-participant observations, conducted during several on-site visits. The results are nuanced. Both sites demonstrate that tourism can contribute to the revaluation of this equine heritage, but it necessitates the incorporation of a profound socio-cultural change, including a redefinition of the way the horse is used. This evolution is based on the ability of the stakeholders to incorporate a tourism culture, one which requires the inclusion of multiple skills but also an ability to devise joint cultural mediation projects with local communities.     

Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra,Jordan

ABSTRACT

The tourist experience should be placed at the heart of management and planning process to achieve the goal of sustainable heritage tourism. The concept of indicators and standards of quality, which emerged in the field of natural resources and outdoor recreation management as a conceptual framework for understanding visitors’ experiences, has been widely applied in nature-based parks rather than cultural heritage sites. This study applies the concept of indicators to heritage experience at Petra Archaeological Park in Jordan. Qualitative interviews were conducted with 29 tourists to understand the tourist experience at the park, and to formulate indicators of the tourism experience. Results suggest that cultural and natural scenic value, crowding, attractions accessibility, vendor persistence, and odor of animals waste are potential indicators for the tourism experience at the park. Related management implications and recommendations are also discussed.