Visitor Management in Protected Areas: From ‘Hard’ to ‘Soft’ Approaches?

Historically, visitor management in protected areas has been concerned largely with visitor impacts and emphasis has been placed on managing negative impacts. This has involved controlling visitor numbers, attempting to modify visitor behaviour and also modifying the resource. These approaches can be divided into ‘hard’ and ‘soft’ categories (Ling Kuo, 2002). ‘Hard’ visitor management approaches involve physical management, regulatory management and economic management. ‘Soft’ approaches make use of education and interpretation. While the approach of managing impacts has its merits, and has met with some success, it has tended to assume that the visitor is ‘guilty until proven innocent’ (Mason, 2002). Such an approach has also tended to ignore the role of visitor experience in relation to visitor management. This paper critically evaluates a number of ‘hard’ and ‘soft’ approaches to visitor management, focusing specifically on interpretation and codes of conduct in protected natural areas in New Zealand, Australia and Antarctica. It argues that the traditional approach of managing visitor impacts should be supported by a far greater emphasis on managing visitor experience. It proposes that placing emphasis on managing visitor experience should allow a more holistic perspective to be employed, in which the visitor can be put within a context that includes both the destination community and the environment visited. Such an approach, it is argued, should not only lead to better informed and behaved visitors, but a reduction in negative visitor impacts.     

Call for Papers: Special Edition of Current Issues in Tourism

Many national parks around the world are major tourist attractions. While increases in national park tourism provides business opportunities, there are several economic, social and ecological aspects that need to be monitored in order to sustain high quality visitor experiences. This paper reports findings from visitor surveys at Fulufjället National Park, Sweden–one year prior to and one year after the national park designation in 2002. The purpose is to monitor short term changes in park use. Data from on site visitor counters show a 40% increase in the number of visitors, while follow-up mail surveys reveal several changes in visitor characteristics, use patterns, expenditures and attitudes.     

Tourism Management Issues in India’s National Parks: An Analysis of the Rajiv Gandhi (Nagarahole) National Park

This paper analyses contemporary tourism management issues in India’s national parks. It begins by setting India’s national parks in the context of national parks globally, before examining the historical development of national parks in India itself. Based upon the author’s extensive qualitative research, the paper then discusses in general terms the tourism conflicts that have recently emerged in India’s national parks. It goes on to examine in detail the tourism management issues as they apply to a specific case study, namely the Rajiv Gandhi (Nagarahole) National Park located in the state of Karnataka. It is concluded that the voices of indigenous communities needs to be recognised in the management of the park and in terms of tourism development efforts.     

The case for process approaches in loyalty research in tourism

The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difficulties of interpreting repeat purchasing in terms of loyalty. Problems of conceptual definition and measurement are examined in the context of tourism. A case is made for seeing the concept of loyalty as a process rather than as a state. In this respect two approaches related to information processing are suggested as possible research approaches. Psychological cost‐benefit technique and methods associated with optimum stimulation level are discussed. Copyright © 2001 John Wiley & Sons, Ltd.     

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This paper explores the ways in which tourism development has resulted in new and competing forms of territoriality in the Peruvian Andes. In a predominantly subsistence economy, the income opportunities offered by tourism have intensified conflicts relating to territorial control. Analysis focuses on a dispute between the direction of the Lake Titicaca National Reserve and the Uros, an indigenous group living within the Reserve. Both have attempted to enforce their authority over the Reserve’s territory in order to control tourism flows and revenues. The Uros strive for the establishment of their own Communal Reserve, creating a new territorial division based on ethnic criteria. The elaboration of contradicting tourism use plans has created multiple normative frameworks used by both parties to support their claims for authority over the contested territory.     

The effectiveness of environmental interpretation at resource‐Sensitive tourism destinations

The process of appropriate visitor management is an integral part of sound tourism management. Visitor management includes the development and implementation of rules and regulations with respect to visitor activity, which in turn provides the guidelines for visitors. On the other hand, it also aims to create enjoyable visitor experiences in the hope that visitors will appreciate the value of the site. Environmental interpretation in a resource‐sensitive tourism destination is considered to be an effective visitor management strategy that helps to encourage visitors to adopt more appropriate behaviour in order to sustain the development of tourism. This paper aims to examine the processes and purposes of visitor management and environmental interpretation, including relevant definitions and functions. The characteristics of visitor management and environmental interpretation, and how to increase their effectiveness, also are addressed. Copyright © 2002 John Wiley & Sons, Ltd.     

Managing Visitor Impacts at Visitor Attractions: An International Assessment

This paper presents the findings of a study designed to extend and develop a previous study conducted by the authors on the management of visitor impacts at visitor attractions in Scotland. This follow-up study sets out to discover the extent to which attractions in other countries experience similar impacts, with comparable management challenges to those already identified in the Scottish visitor attraction sector. In order to provide a direct comparison to the Scottish study, a replication of the research methodology employed in that study was considered necessary. A self-completion survey was thus mailed to managers of paid-admission attractions in Canada, Australia and New Zealand: three ‘leading-edge’ destinations selected for comparison. Findings suggest that although many impacts are perceived to be similar across the four countries, a number of important differences are evident. Given that the reasons for such differences vary, the paper concludes that the development of a generic strategy for the management of visitor impacts internationally remains something for the future. In the meantime, the sector should rely on the identification and adoption of best practice on a case-by-case basis. The sector’s diversity and fragmentation suggest that qualitative research holds the key to identifying appropriate techniques for managing visitor impacts.     

Hungry for Growth? Small and Medium‐sized Tourism Enterprise (SMTE) Business Ambitions,Knowledge Acquisition and Industry Engagement

Differences are identified between the preferred information and learning channels of small and medium‐sized tourism enterprise (SMTE) proprietors, who have an interest in business operations (growers) or who have relatively less interest (lifestylers). Lifestylers sign up frequently to tourism industry associations, whereas growers have a tendency to join generic business groupings. The most common information for both groups is marketing related, and intensive use is made of online information to support day‐to‐day business operations. In aggregate, SMTE proprietors are avid information seekers, attaching importance to the advice provided from experienced and trusted sources. Growers proactively gather information about general management as well as tourism‐specific knowledge. Adopting a ‘one size fits all’ approach to providing information for the SMTE sector is unlikely to be effective. Copyright © 2012 John Wiley & Sons, Ltd.     

Adventure Sports and Tourism in the French Mountains: Dynamics of Change and Challenges for Sustainable Development

Despite their historical links, there have always been profound contradictions in the relationship between sport and tourism in France and Europe in terms of behaviour and development models. The end of the 1980s and the beginning of the 1990s marked a certain narrowing of this divide, with a gradual blurring of the boundaries between tourism and sport, and an increasing hybridisation of activities and reference models. This change was due on the one hand to the increasing demand for 'active tourism', breaking with the cultural and geographical conformism of conventional holidays and trips, and on the other hand to the appearance of 'leisure sports' held in new esteem following the development of a whole range of new or revived activities (climbing, mountain biking, canyoning, parascending, rafting, hydrospeed), which no longer resisted 'touristification.' In this process, the crisis which affected winter sports in France during the second half of the 1980s played a far from negligible role by stimulating a systematic search for diversification in the supply of tourism 'products', with respect both to seasonal aspects and to the target clientele and activities. Thus, while a crisis was shaking the foundations, the renewal in the supply of leisure sports was contributing to a revival of mountain tourism, particularly in the summer. The result of this upheaval was that leisure sports, which until then had been largely marginal to tourism, were placed at the very centre of the touristic system.