Ecotourism branding in protected areas of Iran: Using an efficient hybrid multi-criteria decision-making method model

Ecotourism, as a nature-based sustainable tourism, raises awareness about the protection of natural and cultural landscape values. This study aims to determine the ecotourism criteria to develop strategies for a sustainable ecotourism branding in Golestan, located in the northeast of Iran. To reach this aim, Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis, multi-criteria decision-making methods consisting of Analytic Hierarchy Process (AHP), and Best and Worst Method (BWM) were integrated. The most appropriate ecotourism strategies for the branding of the study area were ranked according to their priorities. The results of this study reveal that among the 5 main and 20 sub ecotourism criteria, “having natural protected areas,” which is an opportunity, and “having ecological values,” which is a strength, were determined as the highest priority strategies for ecotourism branding. The methods and results of this quantitative-based research present an exemplary hybrid model that prioritizes the strategies required for branding ecotourism in similar protected areas.     

Universal tenets or diametrical differences? An analysis of ecotourism definitions from China and abroad

In recent years, there has been increasing attention afforded ecotourism development in China. However, a national ecotourism framework has yet to emerge. This has forced planners, managers, policy‐makers and researchers to look abroad for guidance. And, this raises sensitivity concerns related to Chinese cultural values, perspectives, and expectations regarding nature‐based tourism experiences. This study analyzes contemporary Chinese ecotourism definitions with the objective to identify a set of common definitional themes. These themes are them compared to a set of ecotourism tenets established through antecedent analysis of definitions from abroad. A discussion of universal tenets, cultural values, diametrical differences, and the achievement of sustainable ecotourism ensues. Copyright © 2008 John Wiley & Sons, Ltd.     

Sustainable Ecotourism in Amazonia: Evaluation of Six Sites in Southeastern Peru

It is widely assumed that ecotourism offers sustainable development opportunities in under‐developed countries, but little is known about the variables contributing to differential sustainability of multiple ecotourism ventures within a geographic region. This investigation compared differences among rainforest ecotourism sites in Tambopata, Amazonian Peru. These rainforest lodges act as stewards of the surrounding habitat. Different histories and philosophies regarding tourism resulted in varied levels of economic, social and ecological sustainability. This study quantitatively examines the differential sustainability of multiple ecotourism sites in a small geographic region. Tourism in Tambopata has a potential for sustainability of local communities and natural resources. Copyright © 2011 John Wiley & Sons, Ltd.     

Should Cruise Ports Market Ecotourism? A Comparative Analysis of Passenger Spending Expectations within the Panama Canal Watershed

This study examined the expected spending patterns of cruise ship passengers as they debarked ships at ports within the Panama Canal Watershed. Results suggest that targeting marketing efforts toward ecotourism opportunities may increase long‐term ecological and economic benefits to port communities and local businesses. Most respondents were interested in ecotourism‐related activities in the Panama Canal Zone and nearby coastal areas. Furthermore, the ecotourism‐related market segments expected to spend significantly more money in port than conventional tourists. The growing ecotourism market represents an important opportunity for the cruise industry to partner with local ecotourism operators, enhancing profitability while simultaneously supporting sustainable development. Copyright © 2013 John Wiley & Sons, Ltd.     

NGO–Community Collaboration for Ecotourism: A Strategy for Sustainable Regional Development

An inappropriate mega-tourist project dramatically threatened the communities and ecosystems at Bahias de Huatulco, a beautiful site on the Pacific coast of Oaxaca, Mexico. The indigenous communities in the neighbouring highlands suffered, first as their forests were logged, and then by the economic pressures and cultural onslaught from globalised tourist development. An environmentally sensitive programme to emplace an infrastructure to provide ecotourism services, supported by the traditional beach-front tourist industry, offers a mechanism to strengthen the social organisation and the economic base of the participating communities. Together with complementary activities to rehabilitate and better manage the forests, to introduce artisanal activities and create a local wildlife reserve, ecotourism is stimulating conservation efforts and sustainable management and production practices. By introducing these alternatives to the marginal economic opportunities offered by the beach tourism, the local peoples enjoy a higher quality of life and are better insulated from the cyclical swings in the national and international economy that are taking a high toll on peoples elsewhere.     

Supporting the Principles of Sustainable Development in Tourism and Ecotourism: Government's Potential Role

This paper articulates the principles of sustainable development, sustainable tourism, and ecotourism, and their interrelationship, and explains the critical difference between growth and development, which are commonly confused. It discusses numerous activities during the course of the early 1990s, which arguably moved the government into a 'strong sustainability' mode, through its support of the principles of sustainable development, tourism, and ecotourism. The paper also briefly describes the reduction of government activities to support principles of sustainable development over the latter part of the decade, which moved the government to a weak sustainability mode. Supportive activities include integrated planning; cooperation and partnerships; public consultation; proactive research and education; environment protection and conservation; management of resources, impact and visitors; and green standards activities. The benefits for government support of principles of sustainability are briefly described.     

Ecotourism from a conceptual perspective,an extended definition of a unique tourism form

The aim of this article is to develop and present an extended definition of the concept of ecotourism, which has been used and misused in many ways. Ecotourism is not farm tourism, nature tourism or adventure tourism, but a unique tourism form that has become very popular due to the greening of markets, increasing knowledge of the fragility of the environment, better informed managers, and the recognition that there is a close relationship between good ecology and good economy. Ecotourism has been defined in many different ways in the literature, but one of the most central dimensions, co‐operation, has not been included. Ecotourism must be sustainable and four central groups of actors have to co‐operate, the local people, the authorities, tourists and companies involved in tourism. The understanding of what ecotourism is and stands for is very diverse and the discussion found in Finland is used as an illustrative case in this article. The general view in Finland is that sustainable tourism should be used instead of the concept of ecotourism. A position, which can cause large problems for the development of ecotourism in Finland. Copyright © 2000 John Wiley & Sons, Ltd.     

Sustainability of Small-Scale Ecotourism: The Case of Niue,South Pacific

This paper examines whether small-scale ecotourism is sustainable. For the purpose of the paper the term 'ecotourism' has been refined, and evaluation criteria compiled for small-scale community ecotourism comprising of three concepts: environmental sensitivity, socio-cultural appropriateness, and economic viability. The case study of Niue was chosen because it met the initial evaluation criteria, and was used to determine whether small-scale community ecotourism was sustainable. Niue's tourism industry was assessed in the areas of environmental, socio-cultural and economic viability and all three must exist in symbiosis to achieve sustainability. The results of the research show that Niue's tourism industry is sustainable only in environmental and socio-cultural aspects, however, due to insufficient visitor arrivals it is not economically viable. Niue is isolated, reliant on aid and is the most expensive destination in the South Pacific due primarily to the cost and frequency of the air service. Niue can increase its visitor numbers to achieve economic viability, or attract higher spending visitors to the island. Care must be taken not to exceed the island's carrying capacity, which would cause negative environmental and socio-cultural impacts. A balance needs to be made between the three concepts to achieve sustainability, with careful planning and monitoring.     

How Ecotourism can go Wrong: The Cases of SeaCanoe and Siam Safari,Thailand

In 1989, two ecotourism operators started business in South Thailand – SeaCanoe, running kayaking trips in Phang Nga Bay, and Siam Safari, running nature tours in Phuket and South Thailand. Both companies have received international awards and recognition for their work in promoting environmentally sensitive tours yet their efforts seem to have been thwarted by the growth in mass tourism within South Thailand. Throughout the 1990s, Phuket received a three-fold increase in arrivals, and with it the establishment of many imitators of the original pioneers. This paper looks at the relationship between mass tourism and ecotourism and questions whether the two are compatible or mutually exclusive.     

A Content Analysis of Ecotourism Definitions

One of the most habitual practices in the sub-field of ecotourism, from both academic and industry perspectives, is the development of definitions. Although the reasons for such a proliferation of definitions is unknown, it appears as though the trend will continue. This research sought to better understand the concept of ecotourism through an examination of 85 definitions of the term (chiefly from the perspective of 20 variables), using a content analysis methodology. The variables most frequently cited in the definitions include: (i) reference to where ecotourism occurs, e.g. natural areas; (2) conservation; (3) culture; (4) benefits to locals; and (5) education. From the perspective of time, the data indicate that the years ranging from 1991 to 1996, were the most productive in terms of the development of ecotourism definitions, and more specifically 1994 to 1996, when a number of the most comprehensive of these were coined. Conservation, education, ethics, sustainability, impacts and local benefits were variables which were better represented in the more recent definitions, showing a changing emphasis in how the term has been conceptualised over time.     

Socio-political Aspects of Establishing Ecotourism in the Qwa-Qwa National Park,South Africa

Large portions of rural South Africa can be considered to belong to the Third World. Tourism has been shown to often be the catalyst for the economic empowerment of such regions. Since 1993, there has been no tourism development in the former Qwa-Qwa homeland, therefore the purpose of this study is to investigate the lack and problems of tourism development in Qwa-Qwa, with emphasis on ecotourism in the Qwa-Qwa National Park (QNP).

Although the QNP has all the necessary resources and features to provide specialised tourist facilities, the following were identified as the major factors affecting ecotourism development in the area:

(1) the dispute over the legal tenureship of the land covered by the QNP;

(2) the almost endless restructuring and re-organisation of departments and reporting structures in Agri-Eco and the Free State Provincial Government;

(3) the inability of the Free State Provincial Government to provide clear policies and direction for ecotourism development in the QNP; and

(4) the inefficiency in the manner in which the Free State Provincial Government conduct its funding operations.

Unless the Provincial Department gets its house in order and starts making constructive decisions regarding the development in the Park, the future of ecotourism development is bleak. There is much at stake: the community in and around the Park cannot share in the benefits associated with ecotourism development, and in addition, South Africa stands to lose the use of one of its important sensitive catchment areas.     

Assessing visitors' experiences at hot spring recreation areas in Taiwan

This study assessed the recreational experiences of tourists and aims to discuss the sustainable development of hot spring recreation areas in Taiwan. The study employed questionnaires that included variables measuring importance, satisfaction, sustainable development, and demographic and recreational characteristics. The rate of repeat visits was extremely high. Moreover, tourists strongly agreed that hot spring recreation areas should develop ecotourism programmes. This study concludes that hot spring recreation areas could utilise their natural landscapes, hot spring quality, hotel service quality and proximity to neighbouring destinations to develop themselves. Copyright © 2009 John Wiley & Sons, Ltd.     

Sustainable urbanisation? Norwegian cabin culture in transition

In this article, we explore a cultural change which has made the desire to live close to nature from a core tenet of Norwegian culture to an unsustainable threat to nature. During the last two decades, Norwegian cabin tourism has moved from ‘hard’ forms (few, prolonged stays, strong identification with the site) of ecotourism to ‘softer’ ones (shorter, more frequent stays, commercialisation of the site). These changes, we argue, have led to a situation in which the image of an ideal cabin which echoes hard ecotourism is perpetuated within new, softer practices. Unfortunately, this new kind of nature tourism, which is characterised by many short stays of many uncoordinated visitors spread over preferably ‘pristine’ nature, is inherently unsustainable. As an alternative, we propose more cautious transitions to more coordinated and ‘denser’ forms of tourism, which are exemplified in two cases.     

Supply‐side perspectives on ecotourism in Northern Thailand

This study provides a supply‐side perspective on ecotourism by exploring the ways in which travel agents and tour operators in Chiang Mai, Thailand conceptualise, prioritise and furnish ecotourism. Although travel agents and tour operators serve as crucial intermediaries between tourists and destinations, the ecotourism literature has largely ignored the ways in which retailers and suppliers of tourism experience approach and define ecotourism. Using quantitative data gathered from 300 travel agents and tour operators, this paper illustrates that the conceptualisation of ecotourism among agents and operators in Chiang Mai is expansive, flexible and, in some ways, internally contradictory. Copyright © 2010 John Wiley & Sons, Ltd.     

Socio-cultural transformations through tourism: a comparison of residents' perspectives at two destinations in Kerala,India

Kerala, a state in Southwestern India, evolved into a prominent international tourism destination primarily by linking tourism experiences with nature. Although sufficient significance has been accorded to tourism as a development strategy in Kerala, tourism's contributions to the development processes and the sustainability of tourism activities remain unexplored. Though tourism impacts have been extensively studied, researchers have rarely compared socio-cultural transformations in destinations with and without a planned intervention in tourism. This paper compares residents' perceptions on socio-cultural impacts of tourism at Kumily and Kumarakom in Kerala. The article explores whether tourism activities in Kumily, with its planned intervention, are more sustainable than in Kumarakom, without any interventions. The conversion of ex-poachers into forest protectors and the involvement of the marginalized people in community-based ecotourism are a few among the many transformations that have occurred at Kumily while haphazard tourism development at Kumarakom gave rise to several socio-cultural challenges. Primary data were collected through residents' survey, and the findings indicate that Kumily with its planned intervention has a more sustainable tourism development pattern than Kumarakom.     

The Moral Authority of Ecotourism: A Critique

The paper argues that in debates on the role of tourism in bringing about development in the developing world, ecotourism has acquired a certain moral authority. It is often compared favourably to other categories of tourism, most notably mass tourism, based on its ability to combine conservation and development, categories that are often considered to exist in an antagonistic relationship. The paper seeks to challenge this moral authority. Others have attempted to do this, typically arguing that ecotourism can lead to mass tourism and consequently the same destructive tendencies, or that it is simply conscience salving for the western middle class. However the argument put forward here is a different one – that ecotourism as a tool for integrated conservation and development, widely advocated within conservation non-governmental organisations (NGOs), ties communities’ development prospects to a pre-existing relationship with their immediate natural environment. Basing development upon this relationship may offer some benefits to local communities, but at the same time the championing of such eco-development precludes a discussion of thoroughgoing economic development, development that would transform this relationship. The paper concludes that the championing of ecotourism reflects low horizons for development and that its moral credentials are highly questionable.     

Social media as a destination marketing tool: its use by national tourism organisations

India's protected areas (PAs), especially those designated tiger reserves, are popular tourist destinations, experiencing considerable and growing visitor numbers, but the principles of ecotourism are not well implemented. This paper analyses tourism practice in a sample of popular tiger reserves in India according to four principles of responsible ecotourism: minimisation of environmental impacts, generation of funds for conservation, benefits to local communities, and education of visitors. Evidence demonstrates that few criteria of ecotourism are met in most PAs: tourism imposes significant detrimental impacts, little of the generated revenue is captured, local communities get mostly menial jobs, and visitor education is virtually non-existent with tourism geared mainly towards thrill-seeking. The Indian Forest Service, which manages the PAs, is on the whole unprepared and ill-equipped to plan and implement proper ecotourism practices and faces constant pressure from other actors to increase tourism revenue. Periyar National Park stands out as an exception where innovative approaches involving local communities have brought about a significant positive change. Policy recommendations are offered based on limited, low-impact activities with high participation of local communities which is essential to build local support for conservation that has been historically lacking.     

Serious tourists: a proposition for sustainable indigenous tourism

This article proposes serious tourist as an approach that has the potential to assist in the development of sustainable indigenous tourism. Many indigenous places have reformed their economies by introducing tourism with ethnic culture as the core attraction. However, many have experienced adverse consequences, resulting in threats to the sustainability of indigenous communities. The main debates over sustainable indigenous tourism involve tensions and disputes regarding culturally appropriate development and economic gains. A serious tourist approach can contribute to the achievement of these dual goals of sustainable development. Visitors with a serious approach towards indigenous tourism will more likely express economic support for indigenous culture by spending on culture-related products and services. Likewise, serious travellers will reveal their respect and support for indigenous culture by seeking authentic experiences and donating to cultural conservation. These propositions regarding serious travellers are assessed and confirmed in the context of an indigenous destination in Taiwan.     

Local intentions to participate in ecotourism development in Taiwan’s Atayal communities

By applying the theoretical concepts of planned behaviors and social exchange, this study aims to examine the decisive factors that influence the behavioral intentions of local residents in three Atayal communities in Yilan County, Taiwan, to participate in the community development of ecotourism. This study uses AMOS software to perform structural equation modeling. The results of the study indicate that (1) residents’ attitudes toward community-based ecotourism development, perceived behavioral control, and perceived social benefits have significant correlations with their behavioral intentions and that (2) respondents involved in community-related organizations have more positive behavioral intentions. Due to their location in remote areas to which tourists rarely venture, these three Atayal communities lack the incentives to attract tourists or to trigger the participation of the broader community in ecotourism development with the promise of sharing tourism revenue. Most Atayal residents in the research area clearly lack the ‘rights to develop’ and the ‘means to get involved’. From the perspective of power relations, this study could contribute insight into the theoretical and empirical implications of hierarchical influences to examine the political–economic inferiority of indigenous behavioral intentions toward community-based ecotourism development.