Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

Although an objective and increasingly common technique in marketing, media and psychology, psychophysiological measures are rarely used in tourism research to detect tourism consumers’ spontaneous emotional responses. This study examines the use of psychophysiological measures in tourism and in particular explores the usefulness of skin conductance (SC) and facial electromyography (EMG) methods in tracking emotional responses to destination advertisements. Thirty-three participants were exposed to three destination advertisements while their self-report ratings, real-time SC and facial EMG data as well as post hoc interview data were obtained. The results demonstrate that, compared with self-report measures, psychophysiological measures are able to better distinguish between different destination advertisements, and between different dimensions of emotion. Participants’ affective experience reported in post hoc interviews was found to be consistent with emotional peaks identified from continuous facial EMG and SC monitoring. These results validate the ability of psychophysiological techniques to capture moment-to-moment emotional responses and it is concluded that psychophysiological methods are useful in measuring emotional responses to tourism advertising. Methodological insights regarding the constraints associated with the use and application of psychophysiological methods are discussed.     

The next frontier in tourism emotion research

Emotion is emerging as a central concept in tourism research, critical for the delivery of memorable tourism experiences. However, existing approaches in tourism do not adequately explain the process by which emotions are elicited. Recent advances in cognitive and neuropsychology demonstrate that emotions are elicited through an appraisal process, which occurs in the cortex of the brain. These processes produce chemical monoamine neurotransmitters that lead to bodily feelings, which in turn enable our brain to recognise emotions. This research note draws on Lövheim’s Cube, a self-report scale that provides a proxy indicator of the likely presence of monoamine neurotransmitters of serotonin, dopamine and noradrenaline. Six images of the Great Barrier Reef were used as a stimuli in an online panel survey (n?=?1249). Results demonstrate that images used by tourism stakeholders are likely to produce stronger neurological reactions than images from an environmental non-governmental organisation. Combining recent advances in self-report methods with a neurocognitive approach has the propensity to offers additional insight into emotional reactions to visual stimuli. Further research should focus on the efficacy of utilising self-report measures with cutting edge psychophysiological techniques, such as ambulatory electroencephalography (EEG) to open the door to the next frontier in tourism emotion research.     

Music,Emotion and Authenticity: A Study of Celtic Music Festival Consumers

This paper centres upon the concept, authenticity, within the context of a Celtic music festival. Increasing attention has been paid to the music–tourism relationship and this paper seeks to elaborate upon the contested meanings and dimensions of Celtic music in the wake of its commodification through tourism. Attention is accorded to the interlocking tensions relating to commodification and authenticity within music and tourism studies and, moreover, the role of emotion within the authenticity and music debate. Drawing upon empirical research conducted at a Celtic music festival (Glasgow, Scotland) comprising in-depth interviews and a questionnaire survey, it is suggested the festival audience attach authenticity to the music on the basis of their emotional interaction with the music. This occurs by the ways in which emotion is evoked within the music and the relationship between music, emotion and audience identities.     

Tourists’ emotional wellness and hotel room colour

In response to the growing wellness trend, the tourism and hospitality industry has offered various wellness services and facilities. Despite the significance of emotion in wellness, research on emotional wellness is surprisingly scant. The present empirical study examined the underlying dimensions of emotional wellness and the influence of guest room colour on emotional wellness via hypotheses testing. Results indicated that calmness is the most dominant dimension of emotional wellness. Results also suggest that a cool colour-themed guest room, particularly green, is preferable. Theoretical and managerial implications are discussed, and future research suggestions are provided.     

Investigation of the use of eye tracking to examine tourism advertising effectiveness

Previous studies of printed marketing stimuli have used self-report measures to determine the relative preference for one advertisement among several different versions. This study uses Tobii^TM eye-tracking hardware and software along with self-report measures to compare the relative effectiveness of two versions of a tourism magazine advertisement. Data were collected from 25 respondents in a laboratory-based study. Analysis of data shows significant differences between the two advertisements tested with agreement between the eye-tracking and self-report results. These results indicate that eye-tracking methods are useful for analysis of tourist advertising.     

Community resilience to long-term tourism decline and rejuvenation: a literature review and conceptual model

Studied for decades in disciplines such as ecology, psychology, engineering and sociology ‘resilience’ can be defined as a system's ability to withstand and respond to change. The tourism literature has embraced the concept of community resilience by harnessing concepts of adaptive capacity and vulnerability. Many of these studies have focused on the tourism system's ability to respond to short-term disasters and hazards. With the growth of resilience studies in tourism, it is timely to take stock of the core premise of resilience as it is applied to tourism and to identify key gaps in current research. Consequently, this research aims to identify the core concepts of community resilience, with a focus on its application within tourism. The findings reveal that many studies have been conceptual, although there are an increasing number of empirical studies underpinned by resilience theory. Therefore, a conceptual model is presented to broaden existing resilience research and to guide future research into community resilience to tourism decline and rejuvenation.     

Understanding the benefits of social tourism: Linking participation to subjective well‐being and quality of life

This paper aims to explore the relationship between well‐being, quality of life and holiday participation among low‐income families in the UK. There have been very studies that have examined quality of life (QOL) and subjective well‐being in relation to tourism and none that have attempted to apply measures to assess the benefits of holidays for those people who are generally excluded from participation. This is important in relation to social tourism because of the fundamental need to develop mechanisms to evaluate the impact of charitable funding for supporting low‐income families' participation in holidaymaking. This study evaluates the types of reasons given for financial assistance in applications to the Family Holiday Association including follow‐up research with a sample of successful applicants on the perceived benefits of the holiday, including questions on QOL factors. The findings are limited in scope but do indicate that increases in QOL were reported among low‐income families. The paper concludes by arguing that further research on adapted well‐being and QOL measures be applied to tourism consumption. Copyright © 2010 John Wiley & Sons, Ltd.     

The influence of tourists' emotional experiences on destination loyalty from the perspective of community economy

Community research has been a significant topic in various fields over time. This study (a) constructs a structural equation model for hypothetical community relationships between six factors: tourist interaction, positive emotional experience, general emotional experience, tourists' subjective well-being, tourist satisfaction, and tourist destination loyalty, and (b) examines the impact of tourists' emotional experiences on their destination loyalty by taking community members as the main survey objects. The results show that tourist emotional experiences have a positive impact on tourists' loyalty. Finally, taking Guilin's evolution into a world-class tourism city as an example, we propose suggestions on the development of community tourism.     

Understanding and measuring tourist destination images

A destination image is ‘the expression of all objective knowledge, impressions, prejudice, imaginations, and emotional thoughts an individual or group might have of a particular place’ (Lawson and Baud Bovy, 1977 ). Destination images influence a tourist's travel decision-making, cognition and behaviour at a destination as well as satisfaction levels and recollection of the experience. This paper looks at the concept of tourist destination images and how destination image research has been approached from different academic disciplines and by practitioners such as tourism marketers. In particular, different techniques for the measurement of a tourist's destination images are reviewed and the dominance of structured, word-based approaches is highlighted. This paper adds to previous work that has listed the main attributes used in image studies by including recent studies, many of which are Australian. In the paper it is argued that to provide valid image research, a preliminary phase of qualitative research is important in order to distil the constructs relevant to the population being studied. Construct elicitation techniques, such as free-elicitation, interactive interviews and focus group interviews, are discussed along with new techniques that include the visual aspect of image, such as photo-elicitation. Copyright © 1999 John Wiley & Sons, Ltd.     

The time has come: a systematic literature review of mixed methods research in tourism

The existing literature mapping the state of mixed methods research in tourism does not provide in-depth information concerning the number and type of mixed methods studies published in tourism, or the paradigmatic beliefs informing the mix of quantitative and qualitative studies in the same project. By conducting a systematic review of articles published between 2005 and 2016 in tourism journals, this work seeks to answer four main research questions: (1) how have different tourism scholars employed mixed methods in their studies?; (2) what approaches have been utilised in mixed methods studies?; (3) how are paradigm(s) conceptualised in mixed method designs?; and (4) how is reflexivity operationalised in mixed method designs? Overall, the findings show that the majority of mixed methods tourism studies have not declared their epistemological, ontological and axiological stances. Also, the studies tended to privilege sequential mixes over concurrent approaches, and reflexivity was rarely contemplated.     

Structural Relationships among Strategic Experiential Modules,Emotion and Satisfaction at the Expo 2012 Yeosu Korea

A structural equation model was constructed to analyze the relationship among strategic experiential modules, emotion and visitor satisfaction. For its research site, this study focused on ‘the Expo 2012 Yeosu Korea’ held in South Korea. The results of the study supported the hypothesis that the event experience is an important factor and influences visitors' level of satisfaction through emotions during the Expo. This study found that Schmitt's five types of experience indirectly affect satisfaction through positive emotional experience. The results of this study demonstrated that satisfaction not only is an issue that may be attributed to the event but also involves psychological and emotional concerns. Copyright © 2013 John Wiley & Sons, Ltd.     

Does Consumers' Feeling Affect Their Quality of Life? Roles of Consumption Emotion and Its Consequences

Emphasizing the importance of attendees' consumption emotion, this study investigates the impact of festival attendees' consumption emotion on their psychological outcomes such as satisfaction, perceived quality of life and loyalty toward the festival. Structural equation modeling is used to test the dynamics of festival attendees' consumption behavior and its consequences. Results of this study indicate that festival attendees' emotional behavior has a positive relationship with their overall satisfaction, which is identified as a key predictor for their loyalty and quality of life. The study's theoretical contributions and practical implications are discussed in detail along with its limitations. Copyright © 2014 John Wiley & Sons, Ltd.     

Ideal Standards and Attitude Formation: A Tourism Destination Perspective

This study investigates the way attributes of an individual's ideal destination influence attitudes towards a holiday destination. Traditionally, ideals are used as comparison standards or to weight perception measures, but literature from outside the tourism and business management domains suggest new possibilities exist. A conceptual model was developed and empirically tested using path analysis, and the results indicate that ideal attributes directly influence perceptions of a holiday destination and indirectly influence attitude components of emotion and conation. The implications of the findings are discussed from both a practical and theoretical perspective and raise a number of interesting future research possibilities. Copyright © 2013 John Wiley & Sons, Ltd.     

Small island urban tourism: a residents' perspective

The impacts of tourism have been given much consideration by scholars attempting to investigate the attitudes of the host population toward tourism. Such studies have been carried out in rural, coastal as well as in urban areas. However, most studies on urban tourism impacts have been conducted in the context of the developed world, whereas very little research has been carried out in the urban environment of Small Island Developing States. Using a sample size of 230 residents, this study contributes to the limited literature on urban tourism in islands by examining the residents' attitudes toward tourism in Port Louis, the capital city of the island of Mauritius. Findings suggest that while the positive impacts of tourism are well recognized by the residents, the latter are also concerned with some negative influence of tourism in Port Louis. Residents were found not to be homogeneous in their perceptions toward tourism. Employment in tourism was found to be an antecedent of attitudes. Gender and age were also found to be discriminators toward some tourism impact. Findings also revealed that residents were supportive of cultural tourism development. Implications for the management of the small island urban tourism are also discussed.     

Tourism,climate change and adaptation: a review

The relationship between tourism and changing climate has been discussed and studied for a relatively long time in tourism research. Over the past 15 years, more focused studies have begun to appear, and especially recently, the issue of adaptation has been emphasised as an urgent research need in tourism and climate change studies. This paper is based on a systematic review of the tourism and adaptation literature prior to 2012. It discusses adaptation challenges, the dimensions of vulnerability in a tourism context and the implications of such studies on communities. By dividing the current adaptation studies into business; consumer; destination; and policy- and framework-focused theme areas and traditions, the paper concludes that adaptation studies in tourism have so far had a limited focus on community perceptions, which in general has been an area of major interest in tourism research. More emphasis on community-based research in relation to tourism and climate change allows highly contextual adaptation challenges to be met in a more sustainable way.     

‘Scary … but I like it!’ Young tourists' perceptions of fear on holiday

This paper explores young tourists' perceptions of fear on holiday. The work on which this paper is based is important because it sheds light on tourists' emotional experiences on holiday, which are central to increase our understanding of tourist behaviour. The importance of investigating perceptions of fear has been recognized within a number of different disciplines, such as psychology, sociology, criminology, and marketing. Indeed, it has been argued that fear may provide significant information concerning an individual's motivations, preferences, and patterns of behaviour. Despite this, perceptions of fear within the tourism experience have remained relatively unexplored. It is often assumed that perceptions of safety and security may influence individuals' destination choice. However, there is a paucity of studies concerning tourists' perceptions of fear during the tourism experience. This paper is based on three months of qualitative fieldwork conducted on the island of Ios, Greece in the summer of 2007. More specifically, participant observation and semi-structured interviews were methods employed for data collection to explore young tourists' perceptions of fear. The possibility to develop a rapport and build a relationship with young tourists on Ios was crucial to collect valuable information concerning tourists' background, their emotions, expectations, perceptions, and the context in which perceptions of fear were experienced and expressed. The study found that most holidaymakers on Ios participated in activities perceived as risky in order to experience fear. In this respect, young tourists deliberately sought fear and thrill to increase their levels of pleasure and enjoyment during the tourism experience. The results suggest that fear may play a positive role in the tourism experience of young tourists, which should no longer be ignored by tourism scholars.     

Sustainable leisure life modes and rural welfare economy. The case of the Randers Fjord area,Denmark

As increasing attention has been paid to rural tourism as a specific form of tourism development, so too has the scope of research into tourism in rural areas become more diverse. Typically, studies focus primarily upon the economic developmental contribution of rural tourism, although a significant amount of work has been undertaken on the consequences of rural tourism development and attitudes/motivations on the part of visitors and/or local communities. However, no attempt has yet been made to integrate studies of both visitors and local communities within the framework of rural tourism development policy. The purpose of this paper is to address this gap in the literature. Drawing on a study of tourism in the Randers Fjord, a relatively underdeveloped area of rural Denmark, it identifies and analyses three groups of tourists characterised by life modes: (i) traditionalists, (ii) peace seekers and (iii) adventurers. In each case, expectations, behaviour and future needs are revealed through qualitative interviews. The predominant (traditionalist) life mode of tourists, it is argued, closely matches that of the area's residents. This, the paper suggests, presents significant barriers to the development and enhancement of tourism, as do the prevailing economic structures and employment patterns. Thus, tourism development policy should take into account both tourists' and locals' life modes in order to progress towards sustainable rural tourism development. Copyright © 2004 John Wiley & Sons, Ltd.     

Destination competitiveness: what we know,what we know but shouldn't and what we don't know but should

Two decades after the seminal work of Crouch and Ritchie [(1999). Tourism, competitiveness, and societal prosperity. Journal of Business Research, 44(3), 137–152], which triggered an avalanche of research on the topic, there is an extensive and still-growing body of literature on destination competiveness. Research on competitiveness, in the context of tourism destinations and even in its parent field of economics, has been characterized by controversy and strong criticism. Given the complexity of the phenomenon, the multiplicity of perspectives taken on it and the current stage of knowledge, there is a clear need for a reflective audit that enables a careful consideration on the knowledge acquired with past research as well as a well-thought-out identification of the needs for future research. Only such meticulous process will ensure the progress of this field of enquiry. The wide-spread acknowledgement of the importance of competitiveness for a destination's long-term success in addition to the constant comments that it is still a topic not well understood, suggests that research on it still has a long future ahead. This article embraces this challenging task by documenting, examining and critically assessing the existing literature on three dimensions: definitions, theoretical models and measurement. In addition, existing gaps are identified and research propositions are presented to guide future research.     

Bibliometric visualisation: an application in tourism crisis and disaster management research

A limited number of studies have applied bibliometric visualisation to explore the network structure of scholarly tourism knowledge. This study uses CiteSpace to analyse and visualise the intellectual structure of the tourism crisis and disaster management (TCDM) field. The use of new bibliometric visualisation techniques makes a methodological contribution to the mapping and presentation of bibliometric data in tourism research. Potentials for using these methods to provide new insights into research patterns and gaps are illustrated with an analysis of the TCDM literature. The study demonstrates how bibliometric visualisation can provide new insights into an area of literature by better communicating key findings, facilitating the exploration of data, and providing rich information to readers. Findings indicate that TCDM research has moved from broader topics to more specific issues, with a more recent focus on resilience and economic crises. The visualisation of co-authorship networks reveals that major collaborative networks are based on geographic and institutional proximity, dominated by scholars in the United States, United Kingdom, and Australia. Seven major research clusters are identified from the visualisation of a co-citation network. The identification of structural holes and bridging papers draws attention to research gaps and future research opportunities in the TCDM field.     

An Exploratory Study of the Tourism,Migration–Immigration Nexus: Travel Experiences of Chinese Residents in New Zealand

This paper examines the hitherto undeveloped research area which examines the relationship between tourism and migration. Despite the emergence of a number of new studies in this area that have evolved from the interest in 'ethnic tourism', visiting friends and relatives and the relationship of tourism to migration, particularly immigration and emigration, many of these relationships remain tenuous and vague within existing conceptualisations of the area. As a result this paper explores the literature on tourism and migration, seeking to provide a cohesive synthesis of the field from publications within the realms of tourism studies, migration studies, sociology and the effect of globalisation of working lives and patterns of migration and tourism. The paper examines one specific ethnic group within New Zealand, Chinese immigrants, and establishes the travel patterns of the group, the principal motivating factors for travel, significant relationships with their recent immigration experiences and the effect of family and relatives on their travel patterns. The paper uses a hitherto neglected technique to assess the strength of these relationships - correspondence analysis.