声音

“中国制造比中国足球弊端还多” 7月12日,南非世界杯落下大幕,本以为可以凭借祖拉喇叭和普天同庆足球大赚特赚的中国企业盘点时却失望地发现,利润微乎其微。     

视觉

绮丽南非 六月是足球爱好者的节日．四年一度的世界杯就要打响；今夏的南非，将是所有足球爱好者的天堂。在南非．除了足球，还有许多绮丽的风景让人留恋。     

小人物大历史

在某次新闻发布会上，一位日本记者追问南非世界杯组委会CEO丹尼·乔丹（DannyJordaan）：“世界杯（2010年南非足球世界杯）期间，我如果离开自己酒店房间出门，究竟是否安全？”     

足球盛宴即将开席——中央电视台南非世界杯节目编排

2010年6月11日07月12日（北京时间）在南非举行的足球世界杯将是“地球村”的节日．是2010年全世界共同关注的热点事件。中央电视台作为世界杯在中国内地的独家播出机构，将以CCTV-1、CCTV-5作为世界杯报道的主频道．以CCTV-高清、风云足球频道、Sports.cntv.cn、手机电视等为辅全方位地报道本届世界杯。同时．中央电视台将组织空前的报道队伍．使用顶尖技术．     

我只能说——我等过你

世界杯4年一次,但对于很多企业来说,借助世界杯一举成名的机会可能只有一次今年,巴基斯坦东北部小城Sialkot将手工缝制出6000万个足球,大约是全球产量的70%。这是世界杯年,全世界的目光都集中在南非,集中在32只球队以及成千上万只比赛用球。     

另眼看球——世界怀观球健康守则

熬夜看球、啤酒烤串、男女大战……南非世界杯激战正酣，每届足球盛宴都会产生不少“副作用”，如生活紊乱、夫妻矛盾，甚至有球迷因长时间看球导致猝死。     

波多尔斯基的耳光 优秀领导者必先有胸怀

哲理的故事:时间回到2009年4月2日,在欧洲举行了一场南非世界杯足球预选赛,比赛双方分别是大名鼎鼎的德国队和实力不可小觑的威尔士队。当比赛进行到下半场,场上突然风云大变。     

巴西世界杯商战新思维

中国足球军团依然未能出现在2014年巴西世界杯的32强名单中,中国商业军团借巴西世界杯掘金的热情却很高涨。但在这场因足球文化衍生而出的商业大战中,中国大小企业怎样从竞争激烈的世界杯商战中取胜,需要新的思维。     

世界杯与世博会的“共振”——专访世博会南非馆馆长杜书蒙

世博会、世界杯两大全球盛事在6月历史性地相遇了。对于第一次主办世博会的中国和也是第一次主办世界杯的南非来说，这次历史性的相遇显然不仅仅是“中国通过电视转播收看世界杯，南非通过互联网参与上海世博会”这样简单的互动关系。世博南非馆如何完成对这·历史机遇的独特表达？同样是发展中国家，同样处于经济的上升期，世博会与世界杯的交集对于两个国家有着怎样特别的意义？本刊特专访了上海世博会南非馆馆长杜书蒙（Schoeman du Plessis）先生。     

我只能说——我等过你

今年，巴基斯坦东北部小城Sialkot将手工缝制出6000，万个足球，大约是全球产量的70％。这是世界杯年，全世界的目光都集中在南非，集中在32只球队以及成千上万只比赛用球。     

从南非世界杯看中国元素的国际化发展

南非世界杯已经圆满落幕,但是那些在世界杯闪耀的中国元素仍然吸引着全世界的目光。呜呜祖拉、普天同庆、中国英利、哈尔滨啤酒等一系列中国元素弥补了中国队缺席世界杯的遗憾,同时昭示着中国元素的国际化发展。然而,中国元素的世界杯之旅也暴露出诸多问题,优势与弊端并存,机遇与挑战并进,唯有明确意识,深入分析,努力创新,中国元素才不至于成为过眼云烟。     

中国女足与世界女足强队技战术风格比较研究

随着世界女子足球的不断发展,特点不鲜明的球队是难以在发展越来越快、竞争越来越激烈的世界足坛有立足之地。通过对女子足球最重要的赛事一世界杯部分比赛的录像观察和数据的统计分析,把中国女足与第五届女足世界杯前三名球队的技战术风格特点进行比较,以探讨我国女足的技战术风格现状。     

Employment effects of the Football World Cup 1974 in Germany

This study demonstrates that the Football World Cup 1974 in Germany was not able to generate any medium to long-term employment effects that were significantly different from zero. It is the first work to examine the employment effects of Football World Cup tournaments. It is also the first work to undertake a multivariate analysis of the employment effects of a major sporting event outside of the USA. In addition, this study does not arbitrarily determine the time period for the potential positive effects of a major sporting event but instead examines several alternative periods. Furthermore, the study tests for method sensitivity by analysing the data set in parallel with the approaches used in the studies of sporting events in the USA as well as in a fourth modifying estimation approach. In contrast to the conclusions reached in comparable studies, the results are not regarded as a clear refutation of the positive effects of major sporting events.     

Market impact of international sporting and cultural events

We study market reaction to the announcements of the selected country hosting the Summer and Winter Olympic Games, the World Football Cup, the European Football Cup and World and Specialized Exhibitions. We generalize previous results analyzing a large number and different types of mega-events, evaluate the effects for winning and losing countries, investigate the determinants of the observed market reaction and control for the ex ante probability of a country being a successful bidder. Average abnormal returns measured at the announcement date and around the event are not significantly different from zero. Further, we find no evidence supporting that industries, that a priori were more likely to extract direct benefits from the event, observe positive significant effects. Yet, when we control for anticipation, the stock price reactions around the announcements are significant.     

The Rocky Road to Legacy: Lessons from the 2010 FIFA World Cup South Africa Stadium Program

This article describes how the management and organization of the South African 2010 FIFA World Cup stadium program shaped the current legacy of an oversupply of overdesigned and underutilized stadiums. The article identifies seven key factors that explain the differences between expected benefits and the actual legacy. Identification of these factors contributes to the increasing academic interest in explaining the poor legacy outcomes of mega‐events. In conclusion, we recommend that future host country governments defragment their stadium programs by establishing a World Cup Delivery Authority (WCDA), with responsibility for the leadership and coordination of the stadium program.     

中国女足与世界女足强队防守技战术分析研究

运用录像分析与统计方法,通过对第五届女足世界杯赛中中国女足与世界强队防守技战术能力的比较,发现中国国家女足在防守技术、战术及心理等的各项指标上与世界强队有一定的差距,引起中国女足在防守技战术方面的重视,为提高中国女足在比赛中的作战能力提供理论依据。     

阿迪达斯的快速反击战

一年前,西班牙队（阿迪达斯赞助）成为历史上第八个世界杯冠军,此时欢呼胜利的,不仅有西班牙人,还有来自德国的在阿迪达斯总部工作的员工们——虽然德国队彼时刚被西班牙淘汰出局。     

2010年世界男排锦标赛中国队与比赛对手防守效果的比较研究

通过对2010年世界男子排球锦标赛中国男排参加的10局比赛录像的统计,分析了中国男排与对手的防守效果。结果表明:中国男排拦网和接扣球处于各比赛队的下等水平、接发球处于中下水平。自由人的应用效率低,拦防配合不默契。     

NCAA conference realignment and football game day attendance

Between the 2004 and 2005 football seasons, 17% of the college football programs competing in the NCAA's Football Bowl Subdivision (FBS) changed conference affiliation. Football represents nearly half of the revenue generated by athletic departments competing at the FBS level and is thus critical to their financial success. The objective of this study is to estimate the impact a change in conference affiliation has on football game day attendance. The results indicate teams that changed conferences enjoyed an increase in attendance even after controlling for the increase in quality of competition. Copyright © 2010 John Wiley & Sons, Ltd.     

Sectoral labour market effects of the 2006 FIFA World Cup

Using the case of the 2006 FIFA World Cup, this study is the first to test the employment effects of a mega-sporting event on the basis of data that combines both regional and sectoral data. It is also the first study of sporting events to use a semi-parametric test method. Earlier studies on the World Cup could hardly identify any employment effects. In contrast, we find a small but significant positive employment effect on the hospitality sector.