Who are the online grocers?

Online grocery sales experienced a surge in Singapore in the early half of 2003 during the SARS outbreak. This research uses the technology acceptance model and some basic demographic variables to study the intended usage of online supermarkets. Based on a sample size of 211 shoppers, it was found that those 21–40 years old have a higher propensity to use the online grocery stores while those having income lower than S$2000 a month have less inclination to make use of e-grocery shopping. The stepwise discriminant analysis shows that two perceived variables, usefulness and ease of use, and two demographic variables, age and income are significant in differentiating the intended customers. Our results are different from past studies, where gender and education were found to be significant. This may be due to the fact that the bulk of the respondents were under 41 years old with at least tertiary education.     

北京超市购物环境面面观

本文认为,如今超市购物环境虽然得到了消费者的初步肯定,但仍存在很多问题,如有些超市服务设施不足,导购标志与卫生间、安全通道、禁烟区标志不明显,残疾人服务设施缺乏,停车难,个别超市服务不到位等。文章提出,为改善超市购物环境,应建立和完善绿色商场评估体系,制定绿色商场标准,大力推广绿色商场创建及评价工作,实行商场绿色挂牌制度;制定商场无危险、无污染、无异味、无障碍、无内急现象的“五无”绿色标准,低能耗、低空驶、低噪声的“三低”绿色标准和绿色营销、绿色包装、绿色监管、绿色服务等四项绿色管理标准。     

购物效用影响消费者对超市选择的实证研究

不同形态的超市,如大卖场、中型超市、便利店给消费者提供的购物效用具有较大的差别,超市消费者的购物效用影响其择店决策,而不同群体的消费者之间也具有显著的需求差别,超市可以据此制定竞争策略。     

If it is good for the child’s development then I say yes almost every time: how parents relate to their children’s consumption

The article looks into how parents see their children’s consumption. The data material consist of focus group interviews with parents and children living in relatively affluent Scandinavian society. The result shows that parents are not necessarily negative towards their children’s consumption, and in some fields they are willing to spend more than the children expect or want. Parents have two approaches towards their children’s consumption. The child perspective puts the child in the centre with the child’s need for development and protection. The consumer critical discourse dominates and children are seen as vulnerable. In many situations parents will stretch beyond the children’s expectations if they see the consumption as useful. In the parent’s perspective parental skills is exhibited. The parent’s economic status as well as their parental skills and competence are exhibited, and the child’s consumption demonstrates if you are caring and responsible parents.     

Self-expressiveness in shopping

Some people experience self-expressiveness in shopping. Self-expressiveness in shopping is defined as the degree to which consumers they think shopping activity is an important part of their self-concept. This paper reports on the testing of a model dealing with antecedents and consequences of self-expressiveness in shopping. Based on eudaimonistic identity theory, we hypothesized that feeling of self-expressiveness in shopping is influenced by consumers' flow experiences in shopping activities, self-realization potential through shopping, and effort expended through shopping. We also hypothesize that self-expressiveness in shopping increases overall life satisfaction, mediated by perceived impact of shopping on life satisfaction. The model was tested using a panel of 5440 shoppers. The results provide good support for the model. Managerial implications are discussed in addition to avenues for future research.     

Factors affecting couples' decisions to jointly shop

This paper explores the factors that influence individuals' decisions to jointly shop. Drawing from qualitative interviews and relevant theories, the researchers present a model of couple's likelihood of joint shopping. The model includes utilitarian motives (product purchase relevance and perceived financial risk), hedonic motives (expected shopping pleasure with one's partner), and a situational motive (time availability), along with two moderators (gender and relationship length). Online survey respondents answer questions relative to an experimental scenario involving the purchase of furniture or electronics. Results indicate that while all variables studied are influential, expected shopping pleasure and relevance of the purchase to both parties are the most influential aspects in the decision to shop together. Additionally, for males perceived financial risk has a stronger effect on their decision to jointly shop than it does for females.     

农村商品流通发展对策研究

本文认为,目前我国农村商品流通中存在着商品流通业态单一、营销方式单一、支付方式单一、流通网络薄弱等问题。开拓农村市场,要进一步提高农村商品档次、增加商品种类;积极发展农村超市和连锁经营,开辟旧货市场,满足农村市场的不同需求;完善支付方式,如赊销、信用交易等,为农村市场发展提供更多的便利;推行新的营销方式,增加有效供给;加强物流供应链理论的研究,发挥各类协会在农村商品流通中的重要作用。     

基于消费者体验的在线购物价值研究

伴随着在线零售的迅速发展,在线购物体验及其衍生的购物体验价值日益受到学术界和实务人士的重视。基于消费者体验视角,本文考察了在线购物体验的四个维度,即感官体验、实用体验、认知体验与关系体验,识别出在线购物体验价值的四种类型,包括经济性价值、社会性价值、享乐性价值以及利他性价值——本研究证实的一种新的购物体验价值,发现消费者感知的在线购物体验会正向影响购物体验价值,后者又会对在线购物意向产生正向影响。研究还发现,性别、互联网经验、网购年龄及网购频率会影响消费者的在线购物体验及体验价值感知。     

儿童品牌意识的研究与展望

儿童品牌意识对品牌选择和儿童消费行为有重要影响。文章阐述了儿童品牌意识的产生和发展过程,并探讨了影响儿童品牌意识的环境决定因素,包括：电视广告、家庭特征、同伴影响及消费文化。最后提出了关于儿童品牌意识的研究方向。     

我国发展旅游购物的模式研究

美国等西方国家的旅游购物约占游客整个旅游支出的30%-36%,而我国游客的国内旅游中的购物支出仅占旅客整个旅游支出的20%。因此国内旅游购物还有很大的潜力可挖。根据在美国的考察和海外有关文献的研究,论证游客的购物需求、吸引游客购物的条件以及不同类型的游客对购物条件要求的差异,并在上述基础上提出我国发展旅游购物的几种模式。     

An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?

Motivated by the lack of knowledge of what factors deterring Internet users from adopting the Internet shopping in developing cultures, this investigation is therefore intended to underline the possible factors responsible for their deterrence. To achieve this objective, a model was proposed by involving factors established in literature as key potential drivers for predicating individuals' behavioral intention to adopt new technologies. The proposed factors were drawn from popular IS/IT adoption theories, namely perceived ease-of-use, perceived usefulness, perceived compatibility, social influence, trust, perceived risk, privacy, security, Internet shopping anxiety, Internet self-efficacy and price. Gender moderating influence was investigated in the conceptualized relationships between proposed factors and behavioral intention.This study was implemented by collecting data through a self-administered questionnaire from a broad diversity of Jordanian Internet users. Analyzing the data which consists of 261 valid datasets was accomplished by using WarpPLS 4.0. The results provide significant statistical evidence in support of all the factors hypothesized to influence behavioral intention to adopt with the exception of three factors: perceived risk, privacy and security. Furthermore, the gender was found to moderate the relationships between five of the proposed factors (perceived ease-of-use, social influence, trust, perceived risk, privacy) and behavioral intention. This study has also revealed some differences between online shoppers (based on prior literature and results) and non-shoppers. Interestingly, the proposed model explains 58% of the total variance in intention to adopt Internet shopping. Findings and limitations are discussed, theoretical contributions and practical implications are outlined, and future research directions are suggested.     

A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers

In view of growing interest in alternative consumption channels and critiques of conventional retailing, this study proposes a scale of second-hand shopping motivations. After defining the concept, we present the characteristics of second-hand shopping and explain the importance of a motivation-based approach. Through qualitative and quantitative studies and two data collections carried out in France with 708 subjects, we propose a reliable, valid, eight-factor scale that includes motivations related to products and distribution channels. A second-order hierarchical structure supports the tripartite nature (critical, economic, and recreational) of this form of shopping. Furthermore, the measure reveals, through a typological analysis, four consumer segments: “polymorphous enthusiasts”, “thrifty critics”, “nostalgic hedonists”, and “regular specialist shoppers”. We discuss the applications of this new scale and their implications for both research and retailing strategies.     

Creating Retail Web Sites for Different Consumer Shopping Orientations

Abstract

As the number of Web sites continues to expand and consumers increase their use of the Internet, companies must find ways to convert visitors to buyers and boost return visits to their sites. Most sources that offer guidelines for developing Web sites assume that all Internet shoppers are the same. An examination of customers' shopping orientations would, however, indicate that this is unlikely to be the case. To develop a more effective Web site, it is important to consider the shopping orientations of the target market. This article describes five different shopping orientations and offers ways to address these differences when creating a Web site.     

财务报告舞弊行政处罚严厉程度与审计意见购买

以2002-2008年间非金融类、非外资类正常交易A股公司为研究样本,考察财务报告舞弊行政处罚严厉程度与审计意见购买的关系。实证结果表明,财务报告舞弊行政处罚越严厉,越能显著地降低审计客户通过变更审计师购买审计意见的概率,越能显著降低审计客户盈利能力的增加或债务水平的降低,进而达到审计意见改善的目的。     

Deriving performance indicators from models of multipurpose shopping behavior

Multinomial logit models have been widely used for predicting and analyzing spatial shopping behavior of consumers. The models typically used in applied settings do not account for impacts of multipurpose shopping behavior on retail system performance. This study focuses on a recent multipurpose shopping model that has favorable properties for use in applied settings. The purpose of the study is to derive indicators of center performance and travel demands from this model. An application shows how the multipurpose model can be estimated based on survey data and which information can be derived from it. Comparison with a conventional single-purpose shopping model indicates that spatial agglomeration impacts as predicted by the model can have substantial meaning for retail impact studies. Therefore, it is concluded that the more complicated models have the potential of improving information in retail planning and analysis.