The Stein Effect: an Alternative Film‐induced Tourism Perspective

Cornwall, in the far west of England, has long been a popular holiday destination, attracting visitors with a range of motivations, both domestically and internationally. At the same time, gastronomy has become more of a motivation, and when viewed on the small screen with celebrity chef involvement, it is argued that a form of film‐induced tourism occurs. The research identified the influence of television celebrity chef Rick Stein upon visitors to the small, coastal town of Padstow, also now known as Padstein. Copyright © 2012 John Wiley & Sons, Ltd.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.     

The influence of a film on destination image and the desire to travel: a cross‐cultural comparison

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.     

The integration of film‐induced tourism and destination branding in Yorkshire,UK

This paper identifies the integration of film induced tourism and destination branding on destinations featured in television series' such as Yorkshire, which is the film location for many popular English television series'. The review of the existing literature identified a gap in previous investigations and in response, a tourist survey and strategic conversations with the key stakeholders were an initial attempt to fill this gap. The issues which arose from these and the literature review highlighted some implications for the future development of these destinations, namely the use of destination branding in the promotion of a film location. Copyright © 2008 John Wiley & Sons, Ltd.     

Big data in smart tourism: challenges,issues and opportunities

In the era of digital transformation, Big Data have assumed a crucial role in changing the global travel and providing significant challenges and opportunities for established companies, as well as new entrants into the tourism industry. All these companies can get valuable information on Big Data for predicting tourist demand, enabling better decision-making, managing knowledge flows and interaction with customers, and providing the best service in a more efficient and effective way. This can result in improved productivity, increased customer satisfaction, personalized marketing campaigns, and more efficient operations. However, open research issues about the role of Big Data in the tourism industry can be still recognized. With these premises, this Editorial aims to present the articles included in the special issue of Current Issues in Tourism titled ‘Big data in smart tourism: challenges, issues and opportunities’, which has called for research contributing to the recent debates on the implications and challenges of the adoption of Big Data to improve the competitiveness of tourism destinations and companies. Main topics considered by the accepted articles include a literature review proposing a novel theoretical investigative frameworks, metrics and critical dimensions, and empirical investigations of the use of Big Data in different tourism contexts.     

Film-induced tourist motivations. The case of Seville (Spain)

Tourists' attraction to filmed sites has increased destination marketing organisations (DMOs) interest in film-induced tourism. Seville, Spain, has been the setting of many national and international film productions. Film tourism research has focused on impacts, travel preferences and destination choice, but there is a lack of research on motivations of film tourism. As a consequence, DMO actions in film tourism are often developed ad hoc, in an unplanned and opportunistic way without understanding the phenomenon. This research tries to fill this gap by focusing on film tourism in Seville in order to identify film tourists' motivations. Results identify film tourism activity and find five motivations of the film-induced tourist in Seville: film site experiences, fantasy, novelty, touring the film and personal film-location connection. Results show films add something valuable to destination experience (as a secondary or tertiary attraction). Destination managers should consider novelty factor as an element to enhance tourist experience, especially for non-European ones as well as for female tourists and tourist above 25 years, to motivate a slightly positive site experience.     

Dark tourism and the cadaveric carnival: mediating life and death narratives at Gunther von Hagens' Body Worlds

Death is universal, yet dying is not. Consequently, within contemporary secularised society, the process of dying has largely been relocated from the familiar environs of the family and community to a back region of medical and death industry professionals. It is argued that this institutional sequestration of death has made modern dying ‘bad’ against a romantic portrayal of a death with dignity, or a ‘good’ death. Moreover, the structural analysis of death reveals issues of ontological security and mortality meaning for the Self. This paper, therefore, adds to that analysis, and specifically examines the construction of mortality meaning within the context of dark tourism – that is, the act of travel to sites of death, disaster or the seemingly macabre. Particularly, the research interrogates the Body Worlds exhibition – a touring attraction of real human corpses – as a reflective space to mediate mortality. In doing so, this paper concludes that dark tourism is a new mediating institution that allows the Self to construct contemporary ontological meanings of mortality and to contemplate both life and death through consumption of the Significant Other Dead.     

When the Past Poses Beside the Present: Aestheticising Politics and Nationalising Modernity in a Postcolonial Time

This article focuses on the Tunisian government's tourist promotion policies during the 1990s. It takes a Deleuzian perspective, using the notion of crystalline narration developed by the author of The Time-Image. I will emphasise the idea of coalescence between past and present as revealed in the advertising images of the period where heritage objects appear among other contemporary objects.

In fact, I will draw on a corpus of short films and commercials produced by the Tunisian tourism bureau to be broadcast both inside and outside the country. My analysis will focus on the ways in which actors in the fields of politics and tourism use these objects for media purposes, targeting both Tunisians and foreign tourists to whom they strive to hold up a crystal-image of Tunisia. This image is shored up by a political discourse put forward by a state that wishes to appear both to its citizens and to others as reconciling past and present. The crystal metaphor evokes a narrative mode in which heritage is likened to the glittering of scattered crystals and Tunisian identity seems to emerge from the ‘mists of time’ with sparkling refractions on ‘tips of the present’.     

Coping with ambiguous relationships: sex,tourism, and transformation in Cuba

Relationships between foreign tourists and members of the visited population in Cuba tend to be ridden with ambiguities with regard to their instrumental and commoditized dimensions. In the realm of sexual encounters, these ambiguities become a source of moral controversy, as they call into question notions of ‘sex tourism’ and ‘prostitution’. Focusing on how foreign men travelling to Cuba account for sexual relationships with Cuban women, this article shows how a variety of notions of tourism and of being a tourist are played out to justify people's engagements. From the establishment of continuities between sexual seduction ‘at home’ and ‘on tour’, to the normalization of sex for money exchanges, to the quest for an ‘authentic Cuban sexuality’, different modalities and moralities of travel are actualized in tourists' narratives, alternatively silencing and highlighting transformations in the places, people, and conceptions of tourism. In addressing the question of what counts as ‘transformation’, this article sheds light on the situated and purposeful ways this notion is deployed, the controversies, and struggles it generates, as well as its moral underpinnings, affordances, and limits. Ultimately, this illustrates the interests of investigating change and notions of change in tourism in a reflexive and empirically grounded manner.     

Journeys into lost memories: migration,tourism, and historical choreographies in an Alpine valley

In some villages in the Piedmontese Alps festive rituals with medieval roots are designated by the term ‘abbeys’. In the nineteenth century these ‘abbeys’ saw a contraction of their sphere of activity that was reduced to performances during the local festivals, either religious or secular. This paper will follow the vicissitudes of one of those abbeys over several centuries. This will permit to address the issues of authenticity, performance and cultural commodification in the context of the encounter between outsiders and residents. We will see the stratified construction of a ritual tradition that is attributed to a past ‘authentic’ and stable community, and in fact is elaborated in the framework of (and in response to) a radical transformation of the local life starting from the nineteenth century (economic crisis, demographic decline). Such a ‘tradition-freezing’ process is a multivocal endeavour, in which both internal and external actors (including tourists) are involved along several generations. Moreover, beneath the surface of cultural immobility ascribed to this ritual activity, it is possible to perceive the long-lasting incorporation of new elements, through a subtle imaginative ‘bricolage’. This abbey could be read as a backward-looking transformation, as a sort of willingness to transform, in a positive way, towards the past. It is a display of energy and vitality, as opposed to some negative transformations experienced by the village. During the last years, the ‘dying’ trend, the socio-economic decline and the demographic haemorrhage seem to be at least partially countered by cultural revival.     

Examining transformative processes in volunteer tourism

This study adopts a multidisciplinary perspective on the process of transformational change in volunteer tourism. Transformational change is understood as an individualized process which can lead to a critical awareness of the self, leading to a new self-definition. It involves four specific elements, a reflection upon the content of their knowledge, the process of knowing, the premise of what they know and the relational elements of their knowledge. Adopting a qualitative semi-structured interview approach, volunteer tourists provide an account of their volunteer tourism experiences in relation to these four transformational process elements. The results indicate that transformational change does occur through tourism, but that this is an individualized process, not an end outcome. Transformation may be strong at an internal level but it may or may not manifest in behaviour that the individual tourist him or herself is even aware of, let alone observable behaviour that researchers can quantify. It is therefore best understood as a process with distinct steps, of which a change in behaviour is just one element. Facilitators of change can be identified but only partially explain why transformation does and does not occur.     

Tourism and transformation: negotiating metaphors,experiencing change

The article introduces this special issue on tourism and transformation. After offering a brief review of the place and significance of ‘transformation’ in social sciences studies of tourism – from ‘impact studies’ to ethnographies of tourists and, more recently, ‘tourist media studies’ – we propose to take one step further and focus our attention on the performativity and reflexivity of ‘transformation’. Our main argument is that much may be gained analytically by considering how notions and experiences of transformation are addressed, negotiated and purposefully deployed in tourism contexts. We conclude with an outline of each of the contributions to this special issue, stressing that the collection re-opens the issue of transformation in tourism and provides new insights into how experiences-turned-metaphors and metaphors-turned-experiences influence both the travel experience and the development of theory.     

A Study of TV Drama Series,Cultural Proximity and Travel Motivation: Moderation Effect of Enduring Involvement

This paper empirically investigates the relationships of TV drama series, cultural proximity and travel motivation, especially examining the moderating effect of enduring involvement in this relationship. The findings reveal that only TV drama series, not cultural proximity, has positive effects on travel motivation. The viewer's enduring involvement with the drama shows its moderating effects on the drama–motivation relationship but only on the cultural proximity–motivation relationship for the high‐enduring‐involvement viewers. Overall, this study highlights a viewer's enduring involvement role in enhancing/changing the effects of TV dramas and cultural proximity on the viewer's travel motivation to the places depicted in the programs. Copyright © 2015 John Wiley & Sons, Ltd.     

Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

The Importance of Internal Resources and Capabilities and Destination Resources to Explain Firm Competitive Position in the Spanish Tourism Industry

This study draws on the Resource‐Based View to analyze the effects of distinctive competences in tourism firms and location in a tourism district on competitive position, and explores the moderating effects of the tourism destination. Multiple linear regression was used to test the research hypotheses on a sample of 1019 Spanish tourism firms. Results reveal that financial resources and dynamic and production capabilities favor a better competitive position for tourism firms in general; however, coordination and marketing capabilities are key factors for firms embedded in a tourism district, while dynamic capabilities have a negative effect in this case. Copyright © 2015 John Wiley & Sons, Ltd.     

The influence of the environment on adventure tourism: from motivations to experiences

Inherent in most definitions of adventure tourism is the fact that it takes place in natural outdoor settings. Yet, the influence of this setting on the behaviour of adventure tourism consumers has yet to be adequately addressed. This study, therefore, investigates the relative strength and nature of environmental influences on adventure tourists in both motivations for participation and in the context of the experience. The results are based on questionnaires collected from 459 participants in adventure tourism activities along the southern coast of South Africa. They show that, although the majority of research on adventure tourism focuses on the ‘thrill’ involved, the environment is increasingly recognized as influential. The assessment of motivations, using a push and pull factor approach, demonstrates that the environment not only plays an important role in attracting adventure tourists towards specific destinations, but that they also seek out interactions with nature. In addition, participants suggested that the environment is an especially significant component of their experiences. The fact that the findings demonstrate the importance of the environment in both the motivations and experiences of adventure tourism participants, means that such an approach would make a definite contribution to discussions, planning, and policy linked to the adventure tourism industry.     

A cross-cultural study of on-site film-tourism experiences among Chinese,Japanese, Taiwanese and Thai visitors to the Daejanggeum Theme Park,South Korea

There has been a growing research interest in the film-tourism phenomenon and its associated film tourist motivations, expectations and experiences at filmed locations of popular media programmes, in particular, in film and television series. However, with some exceptions, research into non-Anglophone linguistic and cultural settings remains relatively unexplored. There is also a lack of cross-cultural studies of film tourists’ experience in this research area. This current study addresses this gap and contributes to the existing film-tourism literature by examining the impact of nationality on film tourists’ actual experiences. The study looks at those experiences at filmed locations associated with Daejanggeum, a Korean historical television drama in the inter-Asian context. Adopting a structured survey questionnaire, the primary research data were collected at the Daejanggeum Theme Park (the main filming location of Daejanggeum in South Korea) among international visitors mainly from China, Japan, Taiwan and Thailand. Exploratory factor analysis identifies three salient dimensions to the film-tourism experiences, namely, ‘novelty and prestige’, ‘beyond screen experiences and re-enactment’, and ‘intimacy and memory’. In addition, it is empirically suggested that nationality does affect film tourist's on-site experiences. These findings provide important implications for destination marketers in relation to film-tourism destination development and experience design and management.     

The experience sampling method: examining its use and potential in tourist experience research

Though a valid and widely used approach in leisure, recreation, and psychology, the experience sampling method (ESM) is rarely used in tourism studies as a way to collect data on immediate conscious experiences during tourist events. This paper examines the use of ESM as it relates to tourist experience research. We begin by introducing ESM before exploring the application of this method to emerging smartphone technology. We then introduce a research approach, which incorporates the use of a digital ESM modified to act as a predominantly qualitative procedure, using voice recording software, to study the experience of educational tourists in Peru. The data gathered using this approach are analysed to examine the application and operational aspects of ESM. We consider the methodological implications of this research method by presenting findings on the length of qualitative discussions, reported mood, qualitative content related to ESM procedures, and post-trip recollection of ESM. The discussion that follows focuses on evidence of participant burden, reactivity, and anthropomorphism related to the use of smartphones as data collection tools. This paper concludes by outlining future research areas, with specific reference to spatial aspects, affect, and smartphone use, which expand the potential of ESM in tourist experience studies.     

Energy and transformation in alternative pilgrimages to Catholic shrines: deconstructing the tourist/pilgrim divide

In recent years an increasing number of travelers have visited sites considered ‘power places’, with the intention of tapping into their energy and the experiential transformation and healing associated with such sites. This article is based on fieldwork among pilgrims influenced by the international Goddess movement, visiting Catholic shrines in Southern Europe; the analysis reflects an ethnographic perspective on how these pilgrims conceptualize their journeys. Their approach to sacred sites is by no means unique but rather the expression of an engagement both with pilgrimage and tourism, one in which both the notions and experiences of energy and transformation play key roles. I will argue that in the context of these sacred journeys, the use of an energy language to make sense of travel experiences and the emphasis on personal transformation allow the pilgrims to deconstruct oppositions implicitly associated with the tourism/pilgrimage dichotomy [Badone, E. (2004) Crossing boundaries: Exploring the borderlands of ethnography, tourism and pilgrimage. In E. Badone & S. R. Roseman (Eds.), Intersecting journeys: The anthropology of pilgrimage and tourism (pp. 180–189). Urbana: University of Illinois Press].