Big data in smart tourism: challenges,issues and opportunities

In the era of digital transformation, Big Data have assumed a crucial role in changing the global travel and providing significant challenges and opportunities for established companies, as well as new entrants into the tourism industry. All these companies can get valuable information on Big Data for predicting tourist demand, enabling better decision-making, managing knowledge flows and interaction with customers, and providing the best service in a more efficient and effective way. This can result in improved productivity, increased customer satisfaction, personalized marketing campaigns, and more efficient operations. However, open research issues about the role of Big Data in the tourism industry can be still recognized. With these premises, this Editorial aims to present the articles included in the special issue of Current Issues in Tourism titled ‘Big data in smart tourism: challenges, issues and opportunities’, which has called for research contributing to the recent debates on the implications and challenges of the adoption of Big Data to improve the competitiveness of tourism destinations and companies. Main topics considered by the accepted articles include a literature review proposing a novel theoretical investigative frameworks, metrics and critical dimensions, and empirical investigations of the use of Big Data in different tourism contexts.     

Mountaineering in Cuba: improvement of true accessibility as an opportunity for regional development of communities outside the tourism enclaves

Mass tourism began in the Caribbean during the middle of the twentieth century. Unfortunately, increasing competition and a change in the motivation of tourists now force the authorities who manage these regions to introduce a new tourism offer that is not based directly on either the 3S (Sun, Sand, and Sea) or 3E (Entertainment, Excitement, Education) model. Hiking, trekking, and climbing, defined as mountaineering, might be one of these. This paper examines the potential for mountaineering in Cuba by verifying its accessibility for tourists. The assessment is based on a framework of true accessibility, which consists of two factors: (1) destination accessibility and (2) real access. Our results show that mountaineering in Cuba should be considered to be one of the key contributors to the development, prosperity, and well-being of all stakeholders, and especially for the communities outside the tourism enclaves.     

Journeys into lost memories: migration,tourism, and historical choreographies in an Alpine valley

In some villages in the Piedmontese Alps festive rituals with medieval roots are designated by the term ‘abbeys’. In the nineteenth century these ‘abbeys’ saw a contraction of their sphere of activity that was reduced to performances during the local festivals, either religious or secular. This paper will follow the vicissitudes of one of those abbeys over several centuries. This will permit to address the issues of authenticity, performance and cultural commodification in the context of the encounter between outsiders and residents. We will see the stratified construction of a ritual tradition that is attributed to a past ‘authentic’ and stable community, and in fact is elaborated in the framework of (and in response to) a radical transformation of the local life starting from the nineteenth century (economic crisis, demographic decline). Such a ‘tradition-freezing’ process is a multivocal endeavour, in which both internal and external actors (including tourists) are involved along several generations. Moreover, beneath the surface of cultural immobility ascribed to this ritual activity, it is possible to perceive the long-lasting incorporation of new elements, through a subtle imaginative ‘bricolage’. This abbey could be read as a backward-looking transformation, as a sort of willingness to transform, in a positive way, towards the past. It is a display of energy and vitality, as opposed to some negative transformations experienced by the village. During the last years, the ‘dying’ trend, the socio-economic decline and the demographic haemorrhage seem to be at least partially countered by cultural revival.     

Tourism and transformation: negotiating metaphors,experiencing change

The article introduces this special issue on tourism and transformation. After offering a brief review of the place and significance of ‘transformation’ in social sciences studies of tourism – from ‘impact studies’ to ethnographies of tourists and, more recently, ‘tourist media studies’ – we propose to take one step further and focus our attention on the performativity and reflexivity of ‘transformation’. Our main argument is that much may be gained analytically by considering how notions and experiences of transformation are addressed, negotiated and purposefully deployed in tourism contexts. We conclude with an outline of each of the contributions to this special issue, stressing that the collection re-opens the issue of transformation in tourism and provides new insights into how experiences-turned-metaphors and metaphors-turned-experiences influence both the travel experience and the development of theory.     

Domestic tourism encounters in the Masurian lake district: multiple tourism moralities,reversible relationships,and social well-being in contemporary Poland

ABSTRACT

This article focuses on different moral economies of domestic tourism encounters in late-post-socialist Masuria, in the rural Northeast of Poland. An ethnographic study of three different tourism entrepreneurs brings to light different, concurring legacies of the ‘good’ tourism encounter in the area and indicates a shift of tourism discourses and social aspirations of living well together in contemporary Poland. In a climate of mutual stigmatisation and boundary drawing, rural tourism entrepreneurs mobilise the encounter with domestic tourists to subvert evolving power asymmetries in Poland and to offer alternative readings to dominant narratives of inequality in the transforming country. However, their proposed alternative tourism socialities with the national ‘other’ do not arrive naturally: relationships in tourism are shown to be ambivalent and reversible to their participants; their performance demands much moral work and requires a degree of cultural complicity or compatibility with the other. The article contributes to current debates on the moral economy of encountering in anthropological literature of tourism, post-socialism, and morality.     

Coping with second home tourism: responses and strategies of private and public service providers in western Sweden

Second homes have increasingly gained academic attention, not least within tourism research. Nevertheless, most studies have addressed the topic from the perspective of the second home owners, highlighting issues such as motivation for second home ownership, use patterns, geographical location, and meanings of second homes. Even the impacts of second homes have mainly been addressed as the accumulated outcome of their owners’ decisions. Hence, second homes have mainly been conceptualized as personal/family projects. Relatively little research has been done on the ways local communities cope with second home tourism. This is the departure point for this paper, with the purpose of analysing coping strategies among public and private stakeholders regarding second home tourism. It is argued that communities have various ways of coping, ranging from resistance to resource utilization. The proposed conceptual framework is empirically applied to the case of the Swedish West Coast. In an interview survey of public and private service providers, different strategies are identified. The results of the survey indicate that second home owners are increasingly seized on as a resource that can be utilized for business development. Ultimately, institutional preconditions imply that second homes remain a challenge for local municipalities.     

Exploring the relationships between motivation,attachment and loyalty within sport event tourism

Attendance at sports events continues to rise, as evidenced by increased attendance across a range of sports events in 2014. Despite this, destinations that host live sports events struggle to attract repeat visitors outside scheduled events. This study aims to better understand the relationship between motivation, attachment and loyalty within event tourism. This paper discusses the existing contributions in these areas by drawing on sport and tourism literature and is the first to investigate the relationship across all three constructs. Within this paper, we develop the initial outline of a theoretical model, which depicts these relationships.     

Wellness tourism in Sareyn,Iran: resources,planning and development

Health tourism is a broad concept that incorporates both medical and wellness tourism. Sareyn, city of Ardabil province, is one of the largest and the most diverse cities for health tourism. Although health tourism in Iran is in its infancy, it can offer new opportunities, and strengthen the overall competitiveness of Iran's tourism industry. In this paper, by using strengths, weaknesses, opportunities and threats (SWOT) analysis, the strengths and opportunities for sustainable health tourism are determined. Also, weaknesses and threats are recognized; finally, guidelines for efficiently using the strengths and transforming the weaknesses into opportunities and strengths are presented.     

Tourism and the state in Cuba: from the past to the future

It has long been recognised that nature and extent of state intervention in tourism development closely reflects the prevailing political‐economy and ideology within the destination state. This is certainly the case with Cuba which, since the 1959 revolution and despite the collapse of communism elsewhere, remains the world's only centrally‐planned economy that boasts a significant international tourism sector. Tracing the development of tourism since 1959, this paper explores the relationship between the evolution of Cuba's political‐economic structures and processes and their subsequent influence on the planning, control, development and ownership of tourism on the island. In particular, it considers the potential future of tourism in Cuba, challenging the widespread belief that, in a post‐Castro era, the island's tourism sector faces a bright future. It concludes that, even with a potential move towards market reform, significant improvements will be required with respect to the quality, value and diversity of the island's tourism product. Copyright © 2008 John Wiley & Sons, Ltd.     

Examining transformative processes in volunteer tourism

This study adopts a multidisciplinary perspective on the process of transformational change in volunteer tourism. Transformational change is understood as an individualized process which can lead to a critical awareness of the self, leading to a new self-definition. It involves four specific elements, a reflection upon the content of their knowledge, the process of knowing, the premise of what they know and the relational elements of their knowledge. Adopting a qualitative semi-structured interview approach, volunteer tourists provide an account of their volunteer tourism experiences in relation to these four transformational process elements. The results indicate that transformational change does occur through tourism, but that this is an individualized process, not an end outcome. Transformation may be strong at an internal level but it may or may not manifest in behaviour that the individual tourist him or herself is even aware of, let alone observable behaviour that researchers can quantify. It is therefore best understood as a process with distinct steps, of which a change in behaviour is just one element. Facilitators of change can be identified but only partially explain why transformation does and does not occur.     

Excuses,Excuses: Rationalisations of Western Sex Tourists in Thailand

This paper focuses upon the behaviour of heterosexual Western male sex tourists in Thailand. It is based on a review of the sex tourism literature and attempts to analyse the rationalisations that are constructed by these men in order to assuage feelings of guilt that are often felt from participating in Third World sex tourism. Therefore, these rationalisations potentially serve to allow for the continued patronage of Western men in commercial sex in less developed nations and thus perpetuate the sex tourism industry as a whole.     

Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

Planning for urban tourism: a critique of borough development plans and tourism policy in London

The paper presents a critique of tourism policy in London in the context of local environmental plans and central government policy for tourism and hotel development. Rationales for local authority tourism policies are assessed in relation to city‐level planning imperatives and local land‐use plan formulation. A comparative analysis of borough development plans and the treatment of tourism is based on a survey of London's 33 unitary authorities. The paper presents a World City case study of urban tourism from the position of the environmental planning process and in the light of the highly concentrated distribution of hotel provision and tourist activity in London. Copyright © 1999 John Wiley & Sons, Ltd.     

The nexus between firm-supply-chain relationships and the potential for tourism development: A case study approach

This exploratory study examines the importance of firm-supply chain relationships for tourism development. Based upon prior observations, two firms seeking to boost their tourism offerings and operating in a popular Vietnamese tourist destination were selected. Semi-structured face-to-face and online interviews were conducted and complemented by on-site visits, and firm information. Various salient dimensions emerged from the data analysis. The ‘performance catalyst’ and ‘detectable value adding’ dimensions underscore the supply chain's benefits, while the ‘discerning relations’ dimension highlights deeper relationships through mutual support, building trust, or demonstrating care. Conceptually, the study proposes a framework with associated theoretical and practical implications.     

Islamic tourism and managing tourism development in Islamic societies: the cases of Iran and Saudi Arabia

This paper is concerned with the effects of state religion on tourism development in Muslim countries with particular reference to Iran and Saudi Arabia. Aspects of the relationship between Islam and tourism are investigated overall and issues of tourism policies, management and marketing and community involvement within the context of the two cases are discussed. The distinctive circumstances prevailing in Iran and Saudi Arabia are suggested, but more general insights are also presented into the interactions between and management of tourism and Islam. Copyright © 2009 John Wiley & Sons, Ltd.     

Off-the-beaten-track tourism: a new trend in the tourism development in historical European cities. A case study of the city of Krakow,Poland

In the recent years, substantial changes in the manner of sightseeing in cities have been becoming visible. Tourists are leaving the old city centres and are deciding to visit places that are not typical tourist attractions. In such places, alternative forms of city tourism described as off-the-beaten-track tourism are developing. In Europe, this pertains especially to historical cities, specifically capital cities and large agglomerations, such as Krakow, one of the biggest cities in Poland, commonly described as the cultural capital. The aim of this article is to analyse the management of tourism in European historical cities in the context of off-the-beaten-track tourism’s development using the case study of Krakow. To illustrate the issue, two districts, Nowa Huta and Podgórze, were chosen as the examples. In both districts one can observe changes affecting the model of city tourism that stems from the shift in motivations of visitors and from alternative ways of spending free time in the city they are visiting. This process necessitates appropriate management of tourism in the city in accordance with the rules of sustainable development and protection of cultural and historical authenticity of places and buildings.     

Severe acute respiratory syndrome,tourism and the media

There has been an assumption, based on trends from the last two decades of the twentieth century, that global tourism will continue to grow. A number of events in the early twenty first century, however, have called this into question. Some of these have been natural occurrences, others anthropogenic, such as the terrorist attacks in New York in 2001, which indirectly affected global tourism, and that in Bali in 2002, where tourists were the major target. The outbreak of the disease severe acute respiratory syndrome (SARS) in early 2003 had direct and significant impacts on global tourism. This article provides an overview of the SARS outbreak and its impact on global tourism, and focuses on the role of the media in relation to the disease outbreak. Eighteen months on from the height of the outbreak, SARS appeared to have been checked, but there have a number of subsequent cases and of particular concern, it has been predicted that the disease will return on a large scale, and therefore a future research agenda is also presented. Copyright © 2005 John Wiley & Sons, Ltd.     

Ethnic tourism in Lao PDR: gendered divisions of labour in community-based tourism for poverty reduction

A simultaneous analysis of gender and ethnicity provides a fuller understanding of how tourism initiatives benefit marginalised groups in developing countries. In this article, the gendered division of labour is analysed as a way to understand the micro-politics of ethnic tourism production aiming at poverty reduction in Laos. The aim is to demonstrate how constructions of gender and ethnicity impact on women's possibilities to benefit from community-based pro-poor tourism initiatives. Socially constructed notions of gendered behaviour influence divisions of tourism labour in specific spatialities, which we argue is crucial knowledge in the implementation of tourism projects aiming at poverty reduction. The assumption that ‘the poor’ constitute a homogenous group might hide an uneven distribution of tourism benefits in local communities. By focusing on factors which marginalise women, the article demonstrates inequalities between men and women in the division of tourism work. A village in northern Laos is used as a case study to examine aspects impacting on gendered divisions of labour in community-based tourism in Laos. Two examples, the Akha people's belief in and worship of spirits, and provision of massage, are used to illuminate reasons behind gendered imbalances in more detail.