Volunteer Tourism: Postmodern Pilgrimage?

Volunteer tourism is very close to modern backpacking tourism but when the motive basis is concerned, it can be considered a clearly separate form of tourism. Thus new viewpoints must be utilised. In this study the discussion was expanded towards premodern tourism and postmodern theories were utilised. To strengthen the theoretical ideas, two example destinations in Indian Himalayas were selected. The rise of so-called alternative tourism is one aspect of postmodernity in tourism. Volunteer tourism belongs to the group but it also differs remarkably from the other members. These differences are connected here with traditional pilgrimage, which represents probably the oldest type of tourism. While pilgrims are searching for enlightenment by conducting pilgrimages to particular sites, volunteer tourists follow their altruistic motives and reach their aspiration level in sacred liminoid. Altruistic tourism will most likely grow in the future. In addition to this, traditional pilgrimage has also been changing. Contemporary pilgrimages include behaviour which has traditionally been typical to conventional tourism. Thus the convergence of traditional pilgrimage towards leisure tourism and the birth of volunteer tourism represents the blend of premodern and postmodern – a trend which was started by the help of modernity but finally occurred in postmodernity.     

The effect of the authenticity of the Catholic pilgrimage site on spiritual well-being and quality of life of pilgrims

With the growing interest in spirituality, there has been a corresponding rise in the number of pilgrimages. Modern pilgrims embark on pilgrimages not only for religious purposes but also for their own mental peace and health. To enhance our understanding of this trend we conducted an empirical survey of pilgrims visiting Saenamteo Catholic Martyrs' Shrine, a representative martyrdom site in Korea located on the Seoul Catholic Pilgrimage Route, the first Vatican-designated international pilgrimage site in Asia. The analysis showed that the authenticity of the pilgrimage site impacts both the religious and the existential aspects of spiritual well-being. However, while the existential aspect of spiritual well-being impacted on quality of life, the religious well-being was insignificant. These results indicate that modern pilgrims feel that their happiness and health, rather than their religion directly affects their quality of life.     

Exploring Visitor Experiences,Activities and Benefits at Three Religious Tourism Sites

This research examines and compares the experiences of visitors (N = 534) to three different Christian religious heritage sites: Canterbury Cathedral, the Shrine of Our Lady of Walsingham and the Glastonbury Abbey Christian pilgrimage festival. Employing the activity, setting, experience and benefit framework, the findings indicate that the three religious sites attract visitors who seek different kinds of experiences and report different kinds of benefits. Results indicate that restorative experiences and benefits often overshadow the spiritual or cognitive benefits that many believe to be the primary outcomes of religious tourism. These results challenge traditional ideas about what it means to be a visitor at historical religious sites. Copyright © 2014 John Wiley & Sons, Ltd.     

Reflections on pilgrims' identity,role and interplay with the pilgrimage environment

This article critically analyses the evolving concepts of the identities and roles of pilgrims as well as how their interaction with the pilgrimage environment contributes to a better understanding of the religious journey in the postmodern society. The article concludes that the predominantly theoretical paradigm framing pilgrimage as a tourism phenomenon might be limited and downplays the complexity of the pilgrims' experience nowadays. Alternatively, it proposes to explore the experience in terms of the pilgrims' evolving identity and role based on two universes. The first explores the impact of exposure to different levels of mundane dimensions in everyday life; and the second unveils the possible influences of the Ego–Alter (pilgrim–pilgrimage environment) relationship on pilgrims' identities and roles. The theoretical review and discussion on these reflections develops an alternative experiential spectrum that looks at these identities and roles. This proposed spectrum is constructed by four pilgrim typecasts stretching from the ‘traditional pilgrim’ up to and including the ‘post-postmodern’ one. This spectrum allows a better understanding of the cohabitation of different pilgrim typecasts experiencing the pilgrimage environment simultaneously but with varying levels of religious engagement.     

Neopagan Pilgrimages in the Age of the Internet: A Life Changing Religious Experience or an Example of Commodification?

This paper focuses on the phenomenon of Neopagan ‘pilgrimages’, which are advertised on the Internet and directed to various ancient sacred sites in Greece and in the Mediterranean Sea. After showing how travellers to Greece in the Modern Age have been inspired by classical myths and have often represented their trips as ‘pilgrimages’, the paper examines how Neopagans, women belonging to the Goddess Spirituality Movement, use travels to ancient sacred places as a way to reconstruct their own identity. Therefore, the perception and representation of the tourist journey as ‘pilgrimage’ obscures the reality of the commodification of religious experiences, in a globalised context in which different consumers ‘buy’ different experiences of ancient Greece.     

Visitors’ diversified motivations and behavior – the case of the pilgrimage center in Krakow (Poland)

The article presents the visitors’ motivations and behavior at the pilgrimage center in Krakow (Poland). Here, the relation between these elements, i.e. whether their motivations have a correlation with what buildings they visit, is emphasized for the first time. The most important motivations for visits were religious and tourist ones, often rated equally high by the same respondents. They visited religious, cultural and tourist buildings and facilities. The stay of visitors with religious motivations was not limited to religious practices, but was extended by tourist behavior. Similarly, visitors with tourist motivations visited religious buildings and participated in religious practices. However, they visit tourist and cultural facilities more often. Additionally, the three groups of respondents were categorized and, on the basis of importance of the religious and tourist motivations, three types were distinguished, i.e. pilgrims, religious tourists and tourists. Their characteristic has been expanded by the analysis of their behavior. Nowadays, visitors’ motivations and behavior at pilgrimage centers include those typical for pilgrims and tourists in the traditional meaning. In addition to their religious function, these sites offer cultural and tourist facilities. The article highlights the dedifferentiation approach to visitors’ motivations and behavior, and in respect of the spatial organization of pilgrimage centers.     

Tourism and Pilgrimage: Paying Homage to Literary Heroes

By exploring the experiences of visiting the grave of famous authors, this study highlights the place of literary tourism in the tourism pilgrimage literature. It is based on an observational study of visitors to the grave of Jean‐Paul Sartre and Simone de Beauvoir in Paris. Analysis reveals that visitors were motivated by a desire for closeness, a wish to pay their respects and to acknowledge the influence on their life of the two writers. The study notes a strong parallel between the religious and the literary pilgrim and contributes to knowledge on the phenomenon of the secular pilgrimage. Copyright © 2015 John Wiley & Sons, Ltd.     

Religious tourism and its management: the hajj in Saudi Arabia

Religion and tourism share a close relationship in which the former motivates travel and is a source of assorted visitor attractions. Pilgrimage is one expression of the ties between the two and the paper identifies key pilgrimage tourism issues pertaining to demand and provision that are discussed within the context of the contemporary hajj. The hajj by Muslims to the cities they deem holy in Saudi Arabia is a distinctive illustration that involves the mass movement of pilgrims every year. Numbers are strictly controlled, but set to rise as the government pursues a policy of expanding space at certain holy sites and encouraging an increase in the supply of accommodation and other amenities as well as enhancing supporting infrastructure. Some projects are very ambitious, leading to questions about whether the pace of development is sustainable. The purpose of the study is to improve understanding of the uniqueness and significance of the hajj phenomenon and illuminate the challenges of managing large‐scale religious tourism events in the changing world of the twenty‐first century. Copyright © 2010 John Wiley & Sons, Ltd.     

Spiritual well-being and restorative experiences: A case of a religious shrine

The purpose of this study was to evaluate the economic value of various functions of pilgrimage sites in the modern ere as pilgrimage became popular. To survey was conducted with pilgrims and tourists visiting the Solmoe Shrine, the birth place of Father Andrew Kim, the first ordained priest of Korea, and is located in Dangjin City, South Korea. Conservative evaluation method based on real setting scenarios 2, willingness-to-pay (WTP) for preservation value of Solmoe Shrine was estimated at KRW141,366 ($105) a year per household or approximately KRW2.95 trillion ($2.188 billion) depending on WTP truncated mean. According to the results of the study, the psychological variables that influence the willingness to pay were the restorative experience and spiritual well-being. These results can be seen that in the modern era, pilgrimage is greatly linked not only to religious purposes but also to personal health.     

In deep water: diving site names on Norfolk Island

A linguistic and cultural analysis of diving site names and their role as toponyms is absent in Pacific research and studies into scuba diving tourism. This article analyzes a corpus of 38 diving site names collected during interview-based fieldwork on Norfolk Island. The analyses demonstrate that the naming of Norfolk Island diving sites can be perceived as a type of tourism management – through the names, diving sites are ascribed varying degrees of linguistic, cultural, and historical significance. Previous studies in tourism research have argued that tourism can be perceived as a modern form of pilgrimage, and that the naming of tourism sites is a way of sacralizing sites in order to emphasize their importance within processes of pilgrimage. The results of this article reveal empirically that Norfolk diving sites are part of a sacralization process, where transference of the cultural, historical, and environmental significance from names as language to locations as place occurs. The article puts forward diving site names not only as a toponymic taxon of interest to toponymy and linguistics but also for island and coastal studies in the Pacific and elsewhere.     

Literary enthusiasts as visitors and volunteers

Previous studies of literary tourism have investigated visitor perceptions and responses to literary heritage, concluding that literary attractions and landscapes attract both the generalist heritage visitor and a niche segment of highly motivated ‘literary pilgrims’. Volunteers are increasingly significant within the heritage sector and this paper draws on research with managers and volunteer staff at a sample of literary heritage attractions in the UK. Although the literary properties and figures play a minimal role in the motivations of volunteers, many derive significant rewards from the literary aspects of the sites. In parallel with literary pilgrims, for a core of literary enthusiast volunteers, the literary figure is the primary motivation and reward. Copyright © 2003 John Wiley & Sons, Ltd.     

Tourism and remembrance: the journey into the self and its past

The research refines the author's earlier conceptualization of ‘personal memory tourism’, a form of travel motivated by memories of one's own past and focused on the revisiting of sites and destinations associated with key moments in a person's life or the retracing of memorable previous journeys. The concept is compared with and differentiated from overlapping and related types of tourism. Based on some scholarly insights into the functioning of human memory, it is argued that travelling can be considered a deliberate and organized extension of the process of remembering, associated with issues of identity and an exploration of the self, especially in relation to significant others. Using an interpretive approach based on in-depth interviews with 20 participants, the research found that the majority have engaged in some form of personal memory tourism, but with great divergences in how such trips were organized and for what reasons. The research concludes that personal memory tourism should not be considered a type, but rather a form of tourism due to the heterogeneous and highly individualized nature of the phenomenon.     

In the family home: roots tourism among Greek second generation in Italy

This paper attempts to make a contribution to the niche area of roots tourism and the broader nexus of tourism and migration, in particular to the literature on roots tourism among second generation, which has only recently attracted scholarly attention. Despite a gradual increase in scientific contributions on roots tourism, most of the literature has focused on the experiences of the first, second and later generations as a single phenomenon. The principal originality of this work lies in the analysis on roots tourism in an under-explored geographical/ethnic context, that is Greek second generation in Italy. The purpose of this study, which is based on an analysis method that combines structured questionnaire data with life stories collected through in-depth interviews, is to analyse the relationship between second-generation Greek migrants’ attachment to the birth-country of their parents and their homeland travel. Specifically, frequency and reasons for their travelling, self-perception during their stay in Greece and their definition of ‘home’ are investigated. The results of the study show that frequent journeys to Greece are crammed with a much deeper meaning as they are transnational practices aimed at visiting relatives and friends, the desire to find cultural roots and relocating cultural identity.     

Re-thinking Anne: representing Japanese culture at a quintessentially Canadian site

ABSTRACT

The Anne of Green Gables National Heritage Site in Cavendish, Prince Edward Island, Canada, centers around the farmhouse where author, Lucy Maud Montgomery, was raised, and serves as the setting for her classic novel, Anne of Green Gables (1908). This is thus a heritage site about a fictional character, but very real and historical to the author of the well-loved book. This paper centers on a 2015 visit to the site, where I encountered not only the expected thousands of Canadian pilgrims traipsing up and down ‘Lover’s Lane’, but a half-dozen Japanese college students interning for the summer – in costume, scattered around the site, demonstrating Japanese crafts and games for tourists. As a visitor to the site, I found myself asking: How do these Japanese traditions fit into the interpretation of this most quintessential of Canadian sites? And, how does their presence alter the touristic encounter for both Canadian and Japanese visitors? The presence of Japanese interpreters at the site will thus be used to interrogate notions of the production of knowledge about ‘the other’, as well as pointing to the creation of new narratives about cultural tourism, challenging traditional notions of heritage and authenticity.     

Understanding the Zion Christian Church (ZCC) Pilgrims

The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: spiritual fulfilment, inner peace, inner healing, faith exploration, congregational togetherness, personal fulfilment and religious participation. Based on these motives, pilgrims were grouped into three distinctive clusters namely devotees, explorers and seekers. These clusters differ significantly based on their motives, socio‐demographic and behavioural characteristics, thereby showing that these pilgrims are not a homogeneous market. This research contributes to the knowledge base regarding characteristics and behaviour of these specific and distinctive pilgrims in South Africa. Copyright © 2014 John Wiley & Sons, Ltd.     

Examining transformative processes in volunteer tourism

This study adopts a multidisciplinary perspective on the process of transformational change in volunteer tourism. Transformational change is understood as an individualized process which can lead to a critical awareness of the self, leading to a new self-definition. It involves four specific elements, a reflection upon the content of their knowledge, the process of knowing, the premise of what they know and the relational elements of their knowledge. Adopting a qualitative semi-structured interview approach, volunteer tourists provide an account of their volunteer tourism experiences in relation to these four transformational process elements. The results indicate that transformational change does occur through tourism, but that this is an individualized process, not an end outcome. Transformation may be strong at an internal level but it may or may not manifest in behaviour that the individual tourist him or herself is even aware of, let alone observable behaviour that researchers can quantify. It is therefore best understood as a process with distinct steps, of which a change in behaviour is just one element. Facilitators of change can be identified but only partially explain why transformation does and does not occur.     

Film-induced tourist motivations. The case of Seville (Spain)

Tourists' attraction to filmed sites has increased destination marketing organisations (DMOs) interest in film-induced tourism. Seville, Spain, has been the setting of many national and international film productions. Film tourism research has focused on impacts, travel preferences and destination choice, but there is a lack of research on motivations of film tourism. As a consequence, DMO actions in film tourism are often developed ad hoc, in an unplanned and opportunistic way without understanding the phenomenon. This research tries to fill this gap by focusing on film tourism in Seville in order to identify film tourists' motivations. Results identify film tourism activity and find five motivations of the film-induced tourist in Seville: film site experiences, fantasy, novelty, touring the film and personal film-location connection. Results show films add something valuable to destination experience (as a secondary or tertiary attraction). Destination managers should consider novelty factor as an element to enhance tourist experience, especially for non-European ones as well as for female tourists and tourist above 25 years, to motivate a slightly positive site experience.     

Pictures and prose: exploring the impact of literary and film tourism

While literary tourism has a long history traceable back to the seventeenth century, the considerable growth of interest and popularity in literary tourism research among academics and the tourism industry has been recognised only since the mid-1990s [Hebert, D. T. (1996). Artistic and literary places in France as tourist attractions. Tourism Management, 17(2), 77–85]; [Squire, S. J. (1993). Valuing countryside: Re?ections on Beatrix Potter tourism. Area, 24, 5–10]; [Squire, S. J. (1994). The cultural values of literary tourism. Annals of Tourism Research, 21, 103–120]. With this in mind, this paper aims to investigate how tourism stakeholders can take advantage of the positive promotional impacts that a book and film linkage can have on specific destinations. It also examines how tourism patterns and trends in these destinations have been subsequently influenced and transformed. Within an exploratory case study mode, special emphasis will be placed on two international case studies (Ireland and Indonesia – in particular Bali) which have been associated with internationally recognised books and their subsequent blockbuster films. The findings suggest that both literary and film tourism have a positive effect on these destinations due to an increased growth in their tourism arrivals once the location was referred to in a book and afterwards used as the setting in the related film. This paper will add to the current knowledge base on film and literary tourism and create an awareness of the strength of this form of tourism for international tourism destinations.     

Pajala as a literary place: in the readings and footsteps of Mikael Niemi

This paper concerns the relationship between literature and tourism, with specific focus on the Swedish novelist Mikael Niemi and his influence on local tourism development in his home municipality of Pajala. Attention is paid to how the success of Niemi's breakthrough novel Populärmusik från Vittula has turned Pajala into a well-known ‘literary place’, at the same time increasing tourism in the region. This paper discusses the literary meanings of Pajala by comparing two alternative ways of comprehending the idea of ‘Pajala as a literary place’. Pajala is approached as (1) a stage for the local and regional identities represented in Niemi's novel, and (2) a re-produced real-world experience for ‘literary pilgrims’, tourists wandering in the footsteps of Mikael Niemi. This paper also discusses the contradictions and disharmonies between these two literary worlds and the implications that these may have for local development strategies based on literary tourism.     

Tourism,faith and politics in the Holy Land: an ideological analysis of evangelical pilgrimage

This article aims to enhance the discussion of the role of ideology in the development of tourism practices through a closer examination of the case of Christian pilgrimage. The analysis focuses on the theo-political ideology of Christian Zionism and its roles and manifestations in the context of evangelical pilgrimages to Israel. Findings suggest that ideological dynamics within the development of these tours can be discussed by distinguishing between four tourism actors, namely, ideological organizations, tour organizers, Israeli officials, and the tourists. We suggest that these actors can be differentiated from each other in accordance with their ideological roles and orientations. Additionally, by demonstrating the similar utilization of pilgrimage by theo-political opponents of Christian Zionism, such as Sabeel and FOSNA, this article illustrates how pilgrimage to the Holy Land has become an arena for competition between these two rival ideologies within the Evangelical movement. The article concludes with a discussion on the role of pilgrimages to Israel as a platform through which theo-political ideologies are manifested, distributed, utilized, and consumed.