Involving suppliers in product development: Insights from R&D directors and project managers

While there is increasing evidence that involving suppliers in new product development (NPD) is important, and for many firms even inevitable, there is also evidence that not all such efforts are successful. Firms aiming at implementing this strategy effectively have to pay close attention to several contingency factors on the organizational level and properly manage supplier involvement on the project level. The exploratory case study research underlying this article explores key issues to be considered when involving suppliers in NPD and the counter measures they can take. Our research shows that companies differentiate between so-called “know-how” and “capacity” projects, and that they manage them differently. Furthermore, this research shows that firms outside the automotive and high-tech manufacturing industries are likely to intensify supplier involvement in the future.     

Customer interactivity and new product performance: Moderating effects of product newness and product embeddedness

Understanding customer needs which drive significant product innovation is particularly challenging for new product development (NPD) organizations. Research has addressed how organizations benefit from interacting with customers, but more conceptualization is needed into the dimensions of the customer interaction process. In a business-to-business (B2B) setting, customer interactivity is conceptualized as a multi-dimensional construct consisting of bidirectional communications, participation, and joint problem solving during NPD projects. Drawing upon organizational information processing theory, customer interactivity is hypothesized to be positively related to customer information quality when developing highly innovative products, but not when developing modifications or extensions of existing products. Another condition affecting this relationship studied is the embeddedness of the new product in the customer's business environment. Customer interactivity is hypothesized to be positively related to information quality for highly embedded product, but not for low embedded product. Results from a sample of NPD organizations in several B2B industries support these hypotheses. The study contributes to the marketing literature and practice by identifying important dimensions of the customer interaction process which lead to more proactive organizations, and identifying two moderating conditions of the customer interactivity and NPD performance relationship.     

Process implications of the use of the Internet in new product development: a conceptual analysis

New product development requires a long and detailed process with numerous activities such as product line planning, strategy development, concept generation and screening, business analysis, development, testing and validation, manufacturing development and commercialization. Furthermore, each of these activities has its own unique requirements, some requiring information collection from the market, whereas others requiring the collaboration of different people who are involved in the new product development activities. This paper investigates the Internet's role in these activities and develops research propositions. In addition, it discusses how the impact of the Internet might change based on different products and different organizational conditions.     

Buyers' perspectives of buyer-seller relationship development

Long-term buyer-seller relationships have been a focus of research for several years. The present study draws on interaction/network theory to test a model examining the interaction mechanisms and relationship characteristics of buyer-seller relationships during four progressive phases of relationship development. Data from 174 members of the Institute for Supply Management offer empirical support for the associations proposed in the model, as well as some surprising results. One of the most useful findings of the research is that the patterns of these associations vary as buyer-seller relationships progress through the four phases of relationship development. Specifically: in the awareness phase, joint problem solving increases buyer uncertainty; in the exploration phase, communication quality and joint problem solving increase relationship-specific investments; and in the expansion phase, joint problem solving increases relationship-specific investments and severe conflict resolution increases buyer uncertainty. Seller reputation moderates many of these relationships. The major conclusion of the research is that buyers and sellers should recognize that while information exchange and conflict resolution are important aspects of buyer-seller relationships, their use may not always lead to the desired relationship characteristics. Managerial implications of these findings and further research ideas are presented.     

A professional services firm's competence development

The conceptualization of a firm's competence development has undergone some developments, as seen from the extant literature. However, studies or explanations of a firm's competence development over time seem to concentrate on firms that manufacture physical goods. The literature is devoid of studies on the competence development of professional services firms (PSFs). With two in-depth case studies, this paper seeks to shed light on factors that impinge on PSFs' competence development over time. An important finding of this study is that all the two PSFs' competence development over time has been influenced, in large measure, by their close and regular interaction with their respective immediate customers as well as with some significant third parties in their network of exchange relationships, where the actors mutually adapt to each other and also learn from each other. Evidences in all the two cases show that each of the firms has won and kept important customers that give them the most and frequent assignments per year, thanks to the factors that have affected their competence to meet customers' demand over time.     

Shared knowledge and product design glitches in integrated product development

Product development processes based on the joint collaboration of the cross-functional team, suppliers, and customers can minimize project glitches. Glitches in the product development project can cause project cost over-runs and delay a project past when first mover advantages are possible. While previous theoretical work has suggested a negative relationship between shared knowledge and product development glitches, empirical studies have not identified how different types of shared knowledge are associated with each other and the design glitches. This study proposes a model of the relationship between specific types of shared knowledge and design glitches in integrated product development (IPD) projects. We test our model using a sample of 191 projects from the automotive industry in the United States. The major findings were that: (1) shared knowledge of the development process can be built by improving a team's shared knowledge of customers, suppliers, and internal capabilities, (2) shared knowledge of the development process for a project reduces product design glitches, and (3) reduced product design glitches improve product development time, cost, and customer satisfaction.     

Assessing the compliance of a product with an eco-label: From standards to constraints

The new awareness of the consumers regarding environmental issues should allow companies to gain a competitive advantage by obtaining eco-labels which certify the low impact of a product on the environment. Getting such label requires to analyze a product according to rules expressed in natural language which may be difficult to interpret but also to apply when the product is complex. In order to address this problem, we suggest a method aiming at providing support to the user when checking the compliance of a product with an eco-label. The method is applied on an illustrative example of the literature.     

Coordinating dispersed product development processes: A contingency perspective of project design and modelling

Managing worldwide supply pipeline operations concerns coordination and control of every step of the chain process starting from raw material sourcing, production, finally to distribution of market-specific items in retail places, all the way from product value inception and engineering, through manufacturing design, to the worldwide logistic planning. From systems perspectives, their relationships and interactions determine the overall performance. Coordinating such systems is very human-inclusive, characterised by abstract, ill-structured information interchange among well-partitioned expert groups. In this paper we documented the experience and implications of managing and modelling product development activities from a contingent perspective of interdependence. In our investigations amongst six international fashion corporations, crucial activity tasks in different countries were analyzed and evaluated within the context of launching schedule-driven fashion products. At the outset, we present the problem context, the issues arising from coordinating product development systems, and the approach we use to deal with the issues, i.e. modelling and manipulating the process interaction. We put forth a dependency-based process performance simulation, the related approach of data capture and the attribute constructs to represent the interactivity relationship. Finally, we discuss the computation process and evaluation strategy, which is indeed inspired by today's simulation-based optimization concepts. An effective GA heuristics is duly implemented.     

The role of the Internet in new product performance: A conceptual investigation

Past research has extensively investigated the role of the Internet in enhancing the effectiveness and efficiency of the new product development (NPD) process. Although the process implications of the use of the Internet in NPD have received considerable attention in the literature, very little is written about the Internet's performance implications in NPD. Recognizing the importance of new product success and the growing trends in the use of the Internet in NPD, this paper investigates the role of the Internet in new product performance. Building on previous studies, this article develops theoretical explanations for the impacts of the use of the Internet in NPD on new product success and presents testable research propositions. It also outlines relevant conditions that might moderate the strength of the impacts.     

Innovation in product architecture—A study of the Chinese automobile industry

The purpose of this paper is to put forward the hypothesis that a transformation from closed integral architecture to quasi-open modular architecture contributes to the achievement of a low-cost competitive strategy by Chinese carmakers. The question, “What is quasi-open architecture in Chinese industry?” is addressed in the theoretical section, followed by the Geely case in the passenger car sector. Two perspectives form the basis of the analysis: that of the carmaker and that of its relationship with suppliers. The findings offer an insight into the competitive strategy of firms in emerging economies and some valuable observations concerning the “catching up” trajectory of Chinese firms.     

Quantifying the effects of product family decisions on material selection: A process-based costing approach

Product designers must continually assess trade-offs among various performance attributes and cost. Materials choice can play an important role in that decision-making process. Product platforms are used to meet the demand for increased product variety, while also managing costs. Because of their interdependent effects, it is possible that platforming strategies may alter preferred material choice. This paper examines the interrelationship of these early stage design choices through the application of process-based cost modeling.A case study is detailed concerning two alternative material options for an automotive instrument panel beam: a die-cast magnesium design and a conventional design (i.e., discrete stamped steel components) which allows for more component sharing than the integrated magnesium design. The effects of component sharing on product family costs are analyzed. It is shown that the magnesium design is less competitive in platformed scenarios.     

The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

This study extends research on entrepreneurial behavior by investigating the relationship between the marketing strategy innovativeness (MSI) and new product performance in technology-based new ventures in China. Specifically, premised on contingent resource-based view we argue that MSI is a firm capability that must be bundled with external managerial relationships and be deployed in the appropriate environment to ensure its success. We found that the team's extra industry relationships and market dynamism enhanced the impact of MSI on new product performance. In contrast, top management team's intraindustry relationships, financial relationships, and technology dynamism hindered the impact of MSI on new product performance.     

The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance

Extant research has largely ignored empirically examining how information technology (IT) affects new product effectiveness. Using the knowledge-based theory as a foundation, this study examines if, and how, particular IT tools used in the discovery, development, and commercialization phases of the new product development (NPD) process influence NPD effectiveness dimensions, namely, market performance, innovativeness, and quality of a new product. Based on data collected from NPD managers in the US and Canada, the findings indicate that specific IT tools contribute to various measures of new product effectiveness differently. Moreover, the results show the positive effect of these IT tools in different phases of the NPD process. This suggests that with regard to NPD, a decompositional approach that examines the role of IT within each phase of the NPD process is best. Based on these findings, the authors discuss theoretical and managerial implications of the study and suggest paths for future research. Managerially, some interesting results of our study are that decision support systems, file transfer protocols, and concept testing tools would significantly improve NPD effectiveness regardless of the phase they are used.     

How to distinguish innovative suppliers? Identifying innovative suppliers as new task for purchasing

For companies operating under unfavorable macroeconomic conditions, such as high wage/high tax countries in central Europe, innovation has become a central theme for survival. If there is one thing that has changed in innovation management during the last decade, it is the growing reliance on external sources of technology. As a consequence, a new task for purchasing arises, as firms need to understand which suppliers actually do have high potential contributing to the innovativeness of the firm and which do not. This paper focuses on the conceptual basis and derives propositions on the nature of innovative suppliers: specialized, technically competent firms, located in the proximity of the buyer, being embedded in a trusted and intensive relationship are identified as having a higher probability to be the core innovative suppliers. These criteria can serve to refine strategic sourcing decisions and improve communication between engineering and purchasing professionals.     

Evaluating product and process design changes with warranty data

This paper suggests evaluating field performance by analyzing hazard plots of the random variable time to first warranty claim. This approach corrects biases that arise when a single member contributes many repairs to the repair population and allows comparing the empirical lifetime distribution with the parametric model assumed at product design (e.g., Exponential or Weibull). Using automobile warranty data we demonstrate how using too broad a scope can mitigate changes in field performance by aggregating improving and degrading components. When comparing warranty performance across model years, the analyst should adjust the hazard plots to reflect common field service time.     

Constructing and contesting markets through the market object

This paper focuses on the work that market actors undertake in order to stabilize and de-stabilize market objects. We briefly revisit Igor Ansoff's classic product–market strategy matrix to show how marketing management literature typically equates stability in markets with commodification and inertia. To escape this inertia, marketers often ‘warm up’ or destabilize existing market objects by changing the material bases of the object, for instance in incremental product development. But this ‘warming up’ invites other market actors to also question or destabilize the networks that are supposed to hold the market object in its new (market) space. We utilize archival research to trace one case each of market and product development within the pharmaceutical realm, demonstrating: first, the effort market actors put into ‘cooling down’ and ‘warming up’ market objects; second, how contested such efforts can be; and third, how the object's material attachments may limit its symbolic malleability.     

Organizational structuring and project team structuring in integrated product development project

For a superior project result, integrated product development (IPD) project need to have stage-specific management approaches where the front-end structuring supports and strengthens the management of the project and the team during the execution stages. In the current study we focus on relationships on the organizational level variable during the front-end stage of the project, organizational structuring, with a project execution level variable, project team structuring to study the impact on product design glitches and project performance in the concurrent project environment. We hypothesize that managing the overall product development projects with integrated organizational structuring at the front stage and project team structuring during the development and project implementation stages can lead to reduced product glitches which can enhance the overall IPD project performance. We test our hypothetical model using data collected from the US automotive industry. Our data supports all the three proposed hypotheses. Discussion and implication of the empirical results, limitations of the current study, and recommendations for future studies are also provided.     

Measuring new product success: an empirical investigation of Australian SMEs

New product development (NPD) has long been recognised as one of the corporate core functions. However, measuring new product success has remained elusive. This paper attempts to examine several conceptual issues underlining the measurement of new product success and the measurement practice adopted in Australian small and medium enterprises (SMEs). The sample included 276 SMEs from two most innovative industries: chemical and machinery industries. Results have indicated that four factors underline the commonly used success measurement: financial performance, objective market acceptance, subjective market acceptance, and product-level measures. These four factors are related to each other and can be used to well predict the overall measurement. The most frequently used specific measures in Australian SMEs are customer acceptance, customer satisfaction, product performance, and quality.     

Optimal policies in hybrid manufacturing/remanufacturing systems with product substitution

In hybrid control systems for simultaneous remanufacturing of used products and manufacturing of new ones, the two operations are not directly interconnected if remanufactured items are downgraded and have to be sold in markets different from those for new products. Sometimes a connection between these markets is given by a downward substitution property which allows the producer to offer a new item instead of a remanufactured one in case of a shortage of a remanufactured product. Thus, shortage costs can be avoided, but a loss in profit due to sale of a high-graded product at the price of a low-graded one has to be accepted. For a single-period problem with stochastic returns of used products and stochastic demands of serviceable ones, it is shown how the manufacturing and remanufacturing decisions have been coordinated in order to maximize the total expected profit. It turns out that under strictly proportional costs and revenues a medium-simple ‘order-up-to policy’ with two parameters and two parameter functions is optimal. However, optimal policies in situations where manufacturing leadtimes exceed leadtimes for remanufacturing turn out to be different from those in the opposite leadtime case. The research presented combines methods for policy analysis in stochastic manufacturing/remanufacturing problems and in stochastic inventory control problems with substitutable products.     

A new lot-sizing heuristic for manufacturing systems with product recovery

We consider a deterministic model of the manufacturing system with product recovery. Two types of policies for the problem had been proposed in literature, namely the (1,R) policy, in which one manufacturing setup is followed by R remanufacturing setups and the (P,1) policy, which has P manufacturing setups, following every remanufacturing setup. Teunter (2004) developed heuristics to evaluate the cost for both policies and recommended choosing the better one among them. In this paper, we develop a new class of general (P,R) policies, where the long-run ratio of the number of manufacturing setups to the number of remanufacturing setups is P/R. Rather than have P manufacturing setups followed by R remanufacturing setups, we interleave (or intersperse) the setups of the manufacturing lots and the remanufacturing lots in such a way that the buildup of the recoverable inventory is minimized. We develop interleaving based (P,R) policy heuristics for the problem. Numerical results presented in the paper show that the proposed heuristic outperforms or performs as well as the best of the Teunter (2004) policies for all the problems tested.