Sustainability and branding: An integrated perspective

Sustainability is increasingly drawing the attention of scholars, policy makers, and companies, as the latter are recognizing the necessity and opportunities of implementing sustainable practices in their operations. Marketing plays a substantial role in both applying such initiatives and promoting them, which can be greatly supported through brands. We suggest that firms can use their brands to promote the value of sustainability to their industrial customers, consumers, and other stakeholders. This may be achieved through branding activities that emphasize the firm's sustainability practices and their impact on stakeholders. Expressing sustainability actions as the measurable and relatable outcomes they yield and associating them with brands have the potential to further facilitate this integration of sustainability and branding. A framework and guidelines for sustainability practices that may be employed in this process of integrating operations and marketing are discussed.     

Imbrications of institutional logics: the case of an e‐government initiative in Greece

This paper examines critically whether e‐government initiatives can be conceived of as representing a shift from a bureaucratic to a citizen‐centric institutional logic. We draw upon a longitudinal study of a Greek e‐government initiative that introduced one‐stop shops for the delivery of government services. Based on institutional theory, we provide a framework that illustrates the domains of institutional change that accompany e‐government projects and show how such institutional change can be understood as complex imbrications of contrasting institutional logics rather than one institutional logic displacing another. We argue that imbricated logics may have many unintended consequences which are not simply the outcome of either of the logics but are emergent from the imbrication.     

The Conditional Probability of Foreclosure: An Empirical Analysis of Conventional Mortgage Loan Defaults

This paper analyzes the factors affecting the conditional probability that defaulted residential mortgage loans will foreclose. We analyze a large national sample of conventional loans, which have been in default at least once during the 1988 to 1994 period. For such loans, lenders and borrowers either individually or jointly make choices which lead to the following outcomes: (1) resumption of payments, (2) termination by prepayment, or (3) foreclosure. Our estimates of a logit model indicate that termination option values and local area economic and housing market conditions affect default resolution probabilities. Perhaps more importantly, simulations using the logit model indicate that the efficiency of the default resolution process may be substantially improved by legal and regulatory reforms.     

The impact of CAP reform on farmers’ plans for the future: Some evidence from South West England

This paper considers farmer intentions following the implementation of the 2003 CAP reforms, identifies the extent to which these plans have been influenced by the introduction of the Single Payment Scheme (SPS) in 2005 and considers the implications in terms of likely structural change (i.e. changes in the deployment of land, labour and capital). The analysis uses data from a large sample survey of farmers in South West England and the results indicate that CAP reform is not stimulating rapid agricultural restructuring, rather it appears to be reinforcing many existing trends towards diversification and an increasing polarisation between the largest and smallest farms. CAP reform is impacting unevenly on the farm community and different farming situations are associated with different types of reaction. Market signals may become a more powerful driver of farmer behaviour, in which case the 2003 reforms will have proved successful in providing farmers the freedom to farm without coupled subsidies. On the basis of the results presented in this paper though, only a minority of farmers seem both well placed and well disposed to exploit such opportunities.     

Communication and attention dynamics: An attention‐based view of strategic change

Research Summary : The attention‐based view (ABV) has highlighted the role of organizational attention in strategic decision making and adaptation. The tendency to view communication channels as “pipes and prisms” for information processing has, however, limited its ability to address strategic change. We propose a broader role for communication as a process by which actors can attend to and engage with organizational and environmental issues and initiatives and argue that such a view can significantly advance understanding of strategic change. On this basis, we offer suggestions for future research on communication practices, vocabularies, rhetorical tactics, and talk and text in shaping organizational attention in strategic change. We also maintain that this enhanced view of the ABV can help advance research on dynamic capabilities, strategy processes, strategy‐as‐practice, and behavioral strategy. Managerial Summary : To further enhance our capabilities to manage strategic change and renewal processes in organizations, we need a better understanding of how to manage organizational attention. In this article, we highlight the importance of understanding the role of communication and discuss the use of different communication practices, vocabularies, rhetorical tactics, and talk and text as possible levers that can be used to dynamically shape organizational attention. We call for further research to advance the understanding of how these levers can be used to influence the ways in which different sets of strategic issues, initiatives, and action alternatives are handled. We believe that such an enhanced view of organizational attention can enable the development of new, improved strategy practices to manage strategic change and renewal processes.     

The Politics of Partnership? Innovation in Employment Relations in the Scottish Spirits Industry

Perspectives that emphasize links between workplace innovation and broader HR policies, particularly of a 'mutual gains' nature, have become increasingly influential. This paper analyses the links and tensions between workplace change and industrial relations systems in the context of attempts to create a shop-floor politics of partnership during a period of corporate restructuring in two spirits companies. We argue that interface tensions between the employment relationship, the labour process and organizational governance are inextricably linked to the outcomes of partnership initiatives. While there are positive outcomes to more integrated approaches to partnership, a range of industrial relations issues, notably the ambivalent position of shop-stewards, remains problematic.     

How public policy can stimulate the capabilities of firms to innovate in a traditional industry through academic engagement: the case of the Swedish food industry

This paper shows how public policy can stimulate innovation in low- and medium-technology industries, by connecting firms and universities through collaborative scientific research. A conceptual framework proposes that collaborative research between universities and firms may result in tangible innovative outcomes, such as new or improved products or processes, and intangible outcomes that strengthen firms’ internal capabilities and thereby indirectly increase their innovativeness. Findings are presented from a case study of a Swedish public policy stimulating the development of firm capabilities for innovation, through collaborative research projects connecting universities and firms in the food industry between 1998 and 2006. In line with the conceptual framework, the analysis distinguishes between (i) direct outcomes, such as new products; and (ii) indirect outcomes in the form of the development of firms’ capabilities to innovate. Based on this analysis, the initial conceptual framework is expanded to indicate how policy can stimulate the development of firms’ capabilities.     

The implementation and structuring of divestitures: the unit's perspective

Existing literature on value creation of divestitures focuses on their antecedents, typically relating them to the parent company's financial performance. Whether and how divestitures can create value for the divested unit remains unclear. This paper presents an exploratory study based on multiple cases, to examine which factors of the implementation and structuring of a divestiture may increase the performance of a divested unit. The emergent granular framework consists of previously unreported aspects of the divesting process and provides new insights into divestitures and their outcomes. Results indicate that antecedents alone may be insufficient for understanding the outcomes of divestitures. Different combinations of understanding of the rationale for the divestiture and perceived capabilities in the divesting process affect perceptions of divestiture feasibility. Sense of opportunity emerges as the key element of the divesting process for the success of divested units. Factors that participate with sense of opportunity in determining the success of divested units are further considered in the theoretical framework. Copyright © 2010 John Wiley & Sons, Ltd.     

Service Regulations,Input Prices and Export Volumes: Evidence from a Panel of Manufacturing Firms

Using a panel of firm‐level data from Spanish manufacturers, this study shows that better service regulation reduces the price of intermediate inputs paid by downstream firms. The beneficial cost effects of services reforms extend to both large and small‐to‐medium sized corporations (SME’s), but the former tend to enjoy greater gains. This feature also manifests itself in international markets. We find evidence of an input cost channel through which service regulations affect the volume of exports of large manufacturers, while the evidence of such a channel is weaker for SME’s. Our estimates indicate that, from 1991 to 2007, large firms increased their volume of exports by an average of 20 per cent as a result of the direct input cost effect of services reforms, such that the firms that benefited the most typically belonged to industries more dependent on service inputs. Furthermore, convergence to the ‘best practice’ regulatory framework in services would have raised exports at least by an additional nine per cent. We conclude that firm size is relevant for the connection between services reforms, intermediate input prices and export volumes.     

Reform of telecommunications regulation in Japan and Canada

Despite demographic and political differences, Japan and Canada face many similar challenges in the development of new telecommunications policy. These include interbureaucratic conflict, reorganization initiatives by the telcos and policy development by non-elected officials. Differences include the nature of policy change, the role of economic considerations and decision-making processes. This comparative analysis concludes by suggesting that each country may learn useful lessons with respect to public involvement, local rates, local measured service and the process of regulatory change.     

Why do business groups continue to matter? A study of market failure and performance among Indian manufacturers

This paper explores the nature of the influence that business groups exert in shaping performance outcomes in emerging economies. Set in India, this study used a longitudinal research design to assess the independent and collective performance impact of group affiliation and diversification both before and after economic reforms were introduced in the country. Consistent with the institutional theory perspective, results show that in the pre-reform period the group structure exerted an important positive moderating effect on the diversification-performance relationship. However, these group benefits appear to persist even after many of the sources of market failure had started to decline rapidly. This persistence of group effect may be indicative of the continued relevance of non-diversification benefits of the group structure in emerging economies. It may also be indicative of the fairly slow process of building institutional infrastructure in emerging economies where reforms are seldom introduced en masse but more a series of continuing measures as was the case in India.     

Learning with the market: Facilitating market innovation

This paper generates new insights into the market innovation process by merging literatures on higher-level learning and market shaping. The research shows that market learning expands the traditional organizational learning literature in three ways: it extends the unit of analysis from individual and organizational learning to inter-organizational learning; it implies a shift from adaptive to higher-level transformative learning; and it positions learning outcomes as changes in market-level properties rather than the mere cognitive developments of individual actors. A key contribution to the understanding of market learning is the development of a market-learning cycle framework that delineates the market-learning process into distinct phases. The framework structures the field in which focal actors with market driving strategies operate as they proactively engage other market actors during the different phases of the market-learning cycle. The usefulness of the framework is illustrated by a longitudinal case.     

Networks and innovation: sustainable technologies in Scottish social housing

The process of innovation often involves the participation of several firms and organisations in a network. This paper improves our understanding of the role of inter-organisational relations in such networks. It assesses how sustainable technologies in the Scottish social housing sector are introduced and diffused. Drawing on detailed interviews, the paper shows that despite policy initiatives by the National Housing Agency to encourage sustainable technologies and processes, a number of factors related to the organisational structure of the construction industry militate against the achievement of this objective. The different aims of the parties involved in the construction chain may not be easily reconciled and traditional approaches to construction may reinforce these differences, hindering efforts to introduce innovation.     

Household food security in semi-arid Africa—the contribution of participatory adaptive research and development to rural livelihoods in Eastern Kenya

The already precarious household food-security situation in many semi-arid areas of Africa may be rendered more so through the implementation of structural adjustment programmes that frequently prescribe austerity measures, along with a safety net to protect the vulnerable. However, longer-term development policy perspectives on the one hand, and shorter-term food-relief considerations on the other, often conflict. This paper illuminates the policy conflicts which arise when local-level research and development initiatives interface with the effects of macro-policy-initiated changes and safety-net interventions. Using a participatory agricultural research project in Eastern Kenya as a case study, the paper describes specific household food-security problem diagnosis and a range of research interventions planned within a more sustainable rural livelihoods framework. Working with local farmers, the project implemented a range of applied research and linked development interventions that showed promise in easing food security through a broadening of the livelihood base. Some of these initiatives were carried further through the local farmers' own initiative. The conclusion is that semi-arid areas, despite views that see these as low-potential and obvious safety-net candidates, often have potential for agricultural intensification and increased productivity. However, to ensure that research results are utilised and farmers have access to new technology and markets, there is a need for external or public-sector support to integrated longer-term development initiatives. This may require rethinking the scope of research and development approaches, particularly removing unhelpful boundaries between research, extension and development functions, and increasing farmer participation in the whole process—if possible as part of a less centralised and more household-oriented approach to food-security policy and strategy.     

A Critical Assessment of the High-Performance Paradigm

This paper assesses research on the effects of high‐performance systems on employer, worker and union outcomes. It concludes that, compared with what has long been thought of as good management practice, claims that these systems yield superior performance outcomes may be unwarranted, and their implications for both workers and unions are at best uncertain. Conventional explanations for these findings are found to be insufficient. Alternative explanations involving the nature of the employment relation are proposed, and the need for an alternative paradigm, which promotes legal and institutional reforms, is established.     

Wireline deregulation: The Canadian experience

Changes in the state of telephony markets paved the way for significant regulatory and legislative reforms in the telecommunications sector in the 1990s. In Canada, the 1993 Telecommunications Act was enacted to promote the emergence of competitors in a market that had until then been dominated by regional monopolies. This paper examines the Canadian telecommunications regulatory framework and analyzes the regulatory privileges given to new entrants at the expense of former telecommunications monopolies. Such regulations, which were meant to induce competition, ended up hurting consumers and distorting the market process. This paper also shows how the Canadian government recently eliminated many of those regulations by seizing control of the policy agenda from the telecommunications regulator.     

Navigating crisis from the backseat? How top managers can support radical change initiatives by middle managers

We advance the premise that to navigate crisis, rather than reactively cutting costs by culling middle management, top managers can benefit from enabling radical change initiatives by middle managers. Contextualizing this idea to the marketing function and the COVID-19 crisis, we ask: How can Chief Marketing Officers (CMOs) support marketing middle managers (MMMs) in initiating radical change in crisis situations? We take the position that marketing managers' distinctive functional influence on radical change is in driving product and service innovations that are new-to-the-firm. We then argue that crisis situations present an opportunity for top and middle managers to rethink assumptions about ‘who does what’ in radical change initiatives from the marketing function, focusing on the underemphasized possibility of MMMs initiating change and CMOs implementing. Building on recent findings on ‘change role reversal’, we unpack the notion that change initiatives may be most effective when middle managers initiate, while top managers implement. This unconventional change route would see CMOs taking a deliberate and supportive back seat in navigating crisis, while MMMs take the wheel in driving radical change initiatives. We identify duties and hurdles to a change role reversal— approach faced by MMMs throughout three stages of innovation-enabled radical change proposed by Burgelman (1991; variation-selection-retention) and chart corresponding roles that CMOs can play to support MMMs: advisor, judge, and guardian. Three tangible final questions addressed to CMOs guide managerial applications, while considerations outside scope are also discussed.     

Spectrum management reform: Rethinking practices

Unparalleled growth in wireless communications has increased the pressure for more spectrum to support more users, more uses and more capacity. To alleviate that pressure, major regulatory changes were introduced in several countries in two key areas of spectrum management, namely spectrum assignment and allocation. This paper analyzes those changes and discusses strategies and tactics for deregulating the use of radio spectrum. Spectrum management reforms are considered within the theoretical framework of transition economics, which is concerned with optimal reform speed and sequencing. The paper shows how Anglo-Saxon and European countries have been implementing gradual reforms. Meanwhile, Central American reformers have chosen a fast transition from command-and-control regulation to market mechanisms. Transition economics is used to evaluate the advantages and drawbacks of different spectrum reform strategies.     

Principles of innovation to build nutrition-sensitive food systems in South Asia

Innovations within global food systems have contributed to the predicament known as the triple burden of malnutrition – the co-existence of hunger and micronutrient deficiency with the diseases of overnutrition, such as obesity, diabetes and hypertension. We use the case of the triple burden in South Asia to demonstrate analytically that innovation is a double-edged sword, with positive and negative potential, rather than a simple good. To achieve the Sustainable Development Goals that target food and nutrition security and sustainable agriculture (e.g. SDGs 2, 3 and 12), the countries of South Asia need more innovation, but, first, they would also benefit from some intelligent reflection about what innovation means, the directions it should take, and its risks and downsides alongside its benefits. In the present juncture, South Asian countries have an opportunity to learn from the experiences of other developing nations, and choose from alternative options to steer their own course. In this paper, we discuss how innovation has contributed to the present situation and ask how alternative kinds of innovation may enable South Asian countries to escape from the triple burden. We describe a conceptual framework that may be useful for thinking about how innovation pathways can be created and directed towards the goal of improving nutritional outcomes in South Asia. The framework draws attention to the direction of socio-technical change, the distribution of technologies and their risks and benefits, and the diversity of possible innovation pathways (STEPS Centre, 2010). We illustrate these points using examples of innovations in the areas of agricultural production, value chain interventions, and policy and institutional reforms.     

Proof of concept processes in UK university technology transfer: an absorptive capacity perspective

Successful research commercialisation within the university domain is predicated upon basic research being developed into technology that will attract funding, ultimately resulting in entities such as University spin-out companies or licensing arrangements. This development process involves considerable risk and uncertainty and may require substantial resources to fund early stage operations while returns are uncertain. Hence there is a need to explore risk-minimisation approaches relating to proving the potential for development while concurrently allocating resources in an incremental manner. This paper focuses on the development of the Northern Ireland Proof of Concept (PoC) process within a University Science Park Incubator (USI) as a particular approach to addressing these challenges inherent in the United Kingdom University technology transfer. Furthermore, Absorptive Capacity has emerged in the literature as an appropriate theoretical framework or lens for exploring the development and application of new technology. Therefore, the aim of this paper is to explore the PoC process within a USI as a means for improving the commercialisation of University technology transfer using an Absorptive Capacity perspective. A multiple case analysis of PoC applications within a UK university is described. From the findings it emerges that Absorptive Capacity influencing factors such as levels of R&D investment, prior knowledge base and integration of stakeholder and technology planning all impact on PoC outcomes. In addition a number of process improvement areas for PoC are identified in relation to the influencing factors within the Absorptive Capacity framework.