国外农产品价格传导关系研究进展及发展趋势

通过价格变动在水平产业(产销)间、垂直产业链中以及开放经济条件下的传导机制与效应研究,综述了国外农产品价格传导关系的研究现状,并对其研究角度、研究假设、研究方法的未来发展趋势进行了初步展望。     

Dealing with a Lead User’s Demand for Product Development

This article focuses on product development in interaction. Two types of -product development projects demanded by a lead-user type of customer are discussed, as well as the consequences these projects have for the supplier regarding change in production processes, market risk and relationship dependencies. The discussion is illustrated by two cases. Six propositions are developed and further research suggested.

     

世界聚丙烯工业生产现状及技术进展

综述了世界聚丙烯工业的供需现状、生产工艺、催化剂和新产品的研究开发进展.多区循环反应器(MZCR)技术和双峰聚丙烯技术将成为聚丙烯的主要生产工艺,Z-N催化剂将不断向系列化、高性能化方向发展,茂金属-单活性中心催化剂(SCC)的应用将进一步得到发展,非茂单活性中心催化剂的开发将成为研究开发的热点,新产品的开发将使其应用范围更加广泛.     

A Learning Framework for Customer Integration: Know-How Acquisition, Dissemination and Utilization

Successful product innovation has increasingly been recognized as an outcome of integrating customers in the new product development process. Despite the attention of this research subject, the comprehension of how to learn from customers is still limited in scope and in depth. This research investigates ‘learning’ in the customer integration context and discusses a conceptual framework from learning theory with customer know-how acquisition, dissemination and utilization as critical steps. The paper reports a comparative case study of new product development projects in a business-to-business context. The findings show empirical support for the developed framework and demonstrate the importance of a differentiated consideration of the three steps. They lead to determinants for successful customer know-how integration in new product development projects.     

市场细分的新方式：产品知识——以手机产品为例

随着互联网等信息技术的发展．消费者获取知识和信息的成本将越来越低。消费者在搜集资料阶段总是通过种种手段获取相关的产品知识．并用于购前评估和购买过程两个阶段。本研究以手机产品为例,通过聚类分析的统计方法．依据顾客对产品知识的情况对消费者市场进行了细分研究。     

基于生活方式的农村市场细分研究

随着农村经济的不断发展,农村居民的生活方式发生了变化,生活方式的变化引起了农村居民消费行为的变化。本文把农村居民的生活方式划分为金钱型、尊重型、传统型、权力型和道德型,以这五种生活方式为基础把农村市场细分为守旧型、享受型、现实型、权威型、欲望型、创造财富型、个人价值增值型和守法型,这种市场细分对企业开辟农村市场有一定的现实意义。     

工农产品价格对货币政策敏感性比较研究

工农产品价格稳定关系到国家发展以及居民的日常生活。本文研究了我国工农产品价格对货币政策的敏感性,并侧重比较两者的差异。结果显示:货币政策通过货币渠道和信贷渠道都能显著影响工农产品价格,农产品价格对货币政策调整的敏感性表现得更为强烈,货币政策冲击对农产品价格响应程度更高,响应持久性也更强。此外,农产品价格较工业品价格表现出更加剧烈的波动,这并不完全归功于货币政策冲击作用,也取决于农产品本身更灵活的价格调整特性。     

Cognitive Mapping: A Process to Support Strategic Planning in an Academic Department

Cognitive mapping has been used to support strategic planning in business. However, the process has seldom been utilized to support strategic planning in nonprofit public organizations, where many reporting lines are less clear. This paper describes how the cognitive mapping process was designed and implemented to help a large academic department identify and merge the individual goals of faculty members as a first step in creating a strategic plan. Each map was created using the Decision Explorer^TM software during individual interviews, as opposed to using paper and pencil. An action case approach was used to plan and evaluate individual mapping sessions. Eliciting individual cognitive maps led to greater engagement by faculty in the strategic planning process. Nearly all of the participating faculty members believed that the cognitive mapping process was helpful and insightful and the resulting map was accurate and complete.     

The Economics of Microfinance by B. Armendariz & J. Morduch

We argue most societies follow an evolutionary path of development as they proceed from an undeveloped to developing to Newlv Industrialized Economv M E ) to. the last steo. an Indus- uia~ized'societ~, taking their earned'placi inrhe industri&;zed world. In particular, we use the examples of the Asian minidragons to provide support for our proposit~ons. We provide observations and recommendations for other countries who are likelv in the future to follow this evolutionary path.     

新疆喀什民俗文化产业开发初探

培育特色产业链并对传统文化进行深度开挖可提高民俗文化产业的高附加值,因此喀什民俗文化产业的开发不需要跟风与攀比,走民族品牌之路,出优质特色产品,以民间种植产业打造特产品牌的地方形象,以民间工艺产业提升城镇文化的魅力指数,以民间游乐产业增强文化产业的辐射力,这样环环相扣的产业链在优势互补的基础上,将会为喀什地方经济的发展赢得更多的竞争优势。     

Clustering at the Movies

Weekly box office revenues for approximately 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.     

The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures

The authors examine the performance impact of formal market information processes. Specifically, a theoretical model is developed that hypothesizes that formal processes for market information acquisition and utilization have direct and positive main effects on new venture success and is then tested using a sample of 222 new ventures located in China. Findings indicate that new venture success is positively correlated with the use of formal processes for market information acquisition and use. Moreover, the relative importance of formal processes to the acquisition and use of market information depends on whether the new venture serves an emerging or established market. In particular, the impact of formal processes for information acquisition is higher among new ventures that serve emerging markets. In contrast, the impact of formal processes for information use is higher among new ventures that serve established markets. We present managerial implications of our results. For example, a new venture with a strong market orientation can respond quickly to emerging marketplace needs, and can even seize the advantage from incumbents. If it is in an emerging market, however, the new venture management team should strive to excel at information acquisition; in an established market, it is important for the management team to excel at information utilization.     

Improving New Product Quality: An Empirical Study of Product Development Teams in Taiwan

ABSTRACT

The role of team and organizational factors affecting new product quality and their interactions as moderating the effects are examined. Results from a domestic study suggest that new product quality is positively affected by information capability in the team and quality orientation in the firm; in contrast, it is negatively related to the innovativeness of the new product as seen by the firm and speed-to-market pressure in the team. However, teams' information capabilities alleviate the negative effect of innovativeness on quality. Quality orientation lessens the relationship between information capability and new product quality. Functional diversity and tenure diversity do not affect new product quality. In addition, managerial implications and directions for future research are proposed.     

基于可持续发展的绿牌产品竞争策略

可持续发展观念使 2 1世纪的经济步入绿色经济时代 ,世界各国将可持续发展纳入一个共同研究的命题 ,发展绿色经济成为世界经济发展的一个必然趋势 ,是企业实现可持续发展的唯一途径。绿色经济时代的市场竞争与以往市场竞争不同 ,传统的名牌产品竞争策略将要被以质量为核心的绿牌产品竞争策略所替代 ,创造绿牌产品 ,确保企业在可持续发展环境下的竞争主导地位     

Market Segmentation Research: Beyond Within and Across Group Differences

Market segmentation research is currently focused too narrowly on the task of segment identification as opposed to its strategic relevance within a firm. In this paper we distinguish an ex ante approach to market segmentation research, which begins with studying the motivating conditions that lead people to the tasks and interests in their lives, from an ex post approach which begins with an individual's reaction to marketplace offerings. We argue that the marketing task of guiding managements to make what people will want to buy will be more successful in light of a deep understanding of behavior in the context of everyday life and work, rather than a detailed understanding of preferences in the marketplace. Directions for future research are discussed.