The Who,Where, and When of Social Marketing

Social marketing has experienced substantial growth over the last 3 decades and its utilization has spread into various areas of social and public life. However, certain barriers to its expansion do still remain. Thus, a systematic overview of studies on this field will contribute towards a better understanding of the subject and its progress thus far. This study presents the results of bibliometric analysis of the social marketing field defining the academic area subject to study, along with its respective bibliographical sources, based on publication counts, citation, co-citation, and co-word analysis. This study enables researchers new to the field to proceed in their work aware of core findings, their authors and journals, as well as identifying those conferences and institutions most closely related to this subject.     

中小企业网络营销成长轨迹分析

网络营销已成为推动中小企业发展壮大最为活跃的因素之一。适时的、有阶段性的实施网络推广,是中小企业网络营销成功的重要保证。中小企业实施网络营销可分为三个阶段：有针对性的选择并挖掘网络工具,求效益;整合多种网络工具,塑造企业网络品牌;打造独立网络平台,谋求长远发展。三个阶段,由易到难,层层递进,可发挥网络营销效益最大化,保证中小企业网络营销顺利实施。     

组织系统再造的分析框架及逻辑拓展

通过对组织理论两个范式的关联分析,初步提出组织系统再造的理论命题,在组织价值再造与工具再造统一的分析框架下,整体刻画了一个组织系统再造的逻辑拓展模型。价值再造与组织学习是一种理性的融合与发展,实际是对于"第五项修炼"学习模型的逻辑拓展与价值发掘;工具再造则是关于BPR工具模式的优化升级,即一个从价值链至集成供应链直至价值网构建所描述的逻辑拓展过程。     

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 to 2016. The analysis focuses on the most cited articles and authors, h-index, publications per year, among others that typically are conducted for BAs.

Design/Methodology/Approach: This paper begins with an introduction to the JBBM, showing its characteristics, its history as well as the editorial development and subsequent journal positioning. This information is followed by an analysis based on bibliometric methodology (BM) which considers the h-index, total citations (TCs), total papers (TPs), TC/TP ratio and other similar measures. To display this information, investigation was done to determine the most cited journals, articles, authors, universities and countries, ergo with the greatest incidence within JBBM. Analyzed are 329 articles, reviews and notes taken from the Scopus database for the periods between 1992 and 2016 for the JBBM.

Findings: At the time of this work, the completion of the 25th anniversary of this journal, there is a rising trend in the number of JBBM publications per year. The researchers from the United States were most frequent contributors to the journal, while researchers from Germany, Australia, Norway and the United Kingdom were well represented. Multiple coauthors were more frequent while topics across the general model of business-to-business (B-to-B) marketing were typically found. Special issues on all three university-level education, technology in the classroom as well as Internet in effect B-to-B tactical marketing.

Practical Implications: After observing the different perspectives of the journal’s production, we gain another objective view on the evolution of the JBBM in prior 25 years. This approach is useful for the readers of this journal in order to obtain a quick snapshot of the leading trends occurring in the journal and is similar as performed for many cognate titles. The many titles within marketing and the business disciplines may find such an exercise revelatory.

Originality/Value: There is a trend where several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research and Journal of Business Research) have produced special sections to show progress and contributions of these to scientific research using BA and BM. This paper does similarly for the JBBM.     

中国-东盟水产品贸易网络演变及特征分析

近些年来,中国与东盟双边水产品贸易额不断攀升。通过社会网络分析方法构建了中国-东盟水产品贸易网络,并从网络密度、中心性、核心-边缘结构等视角对贸易网络特征进行了研究。结果表明:中国-东盟水产品贸易网络密度有小幅下降,但整体维持在一个较高水平,国家间的水产品贸易联系较为紧密,双边水产品贸易潜力正在被不断挖掘;中国、泰国、越南、印度尼西亚等国家居于贸易网络中心位置,且中国的排名较为靠前;中国-东盟水产品贸易网络的核心-边缘结构比较稳定,中国、印度尼西亚、马来西亚、泰国、新加坡、越南始终居于核心国地位。根据研究结论,提出了优化中国水产品贸易结构、强化中国在贸易网络中的中心位置、加强与网络内各国家间的合作等对策建议。     

法院调解的存在逻辑与功能分析——以陕西省某市A区法院为实证考察

从清代和陕甘宁边区两种不同的案件案件调解模式来看，其背后成因是司法环境的改变。当代中国的司法环境为面子社会里的人情往来、差序格局下的私人道德、社会失范后的信仰缺失、权力体系内的司法弱小和乡土中国中的法律真空，这使得法院调解在现阶段依然有其存在的合理性与必然性。结合对陕西省某市A区法院的实证研究．借鉴棚濑孝雄的过程分析，可以发现法院调解在解决观念型、心理型、“熟人社会”型、矛盾激化型纠纷以及弥补司法能力不足方面，相比于正式审判制度有着独特的价值和功能。但是法院调解实践中出现的各种弊端也有待进一步规范。     

利益相关者管理理论研究的主导逻辑与议题框架：基于Web of Science核心数据库的研究

企业竞争优势越来越依赖其所处的利益相关者之间的资源、权利及其关系,但现有的利益相关者管理理论研究视角各异,缺乏系统梳理。以文本分析方法为基础,基于Web of Science核心数据库的文献,系统论述了利益相关者研究的知识演进研究逻辑和主要议题框架。研究发现:从管理学视角看,利益相关者管理理论研究主要遵循"个体-关系-网络"的逻辑演进,并以相应的知识图谱聚类展开。利用重点文献对利益相关者研究的知识演进分析,进一步发现利益相关者管理理论的议题框架可分为利益相关者管理理论研究重要性、研究逻辑与主题、研究方法与机理研究;根据主体属性及个体、关系到网络的研究逻辑,需要分别从主体、关系和网络三个方面解决好利益相关者主体的个体属性、关系与网络的整体属性的割裂状态。     

商贸流通服务业影响力实证分析

重新认识和充分发挥商贸流通服务业的影响力已成为新世纪国内外关注的重大前沿问题,更是践行科学发展观、转变发展方式、落实中央一系列战略意图的全局性问题。商贸流通服务业影响力是商贸流通服务业直接贡献和间接贡献(外溢效应或外部性)的总称。以往商贸流通服务业影响力被低估,与忽视其溢出效应有直接关系。商贸流通服务业的外溢效应对于提高国民经济运行质量、优化国民经济流程、调整国民经济结构、扩大国内需求、增进社会总福利等全局性的潜移默化的影响能力,可能远远大于它所提供的直接贡献,低估这种外溢效应是长期以来"重生产、轻流通"的真正原因之一。     

中小企业网络化发展的经济分析

中小企业网络是我国中小企业发展的主要模式之一,网络化发展比传统的分散化发展具有较多的优势,它适应了现代网络经济和多元化经济的发展。随着分工的深入和中小企业的发展,企业网络理论被广泛应用于中小企业的研究。     

中英自耕农及其阶层消亡路径的比较研究

中、英历史上都曾经出现了自耕农或自耕农阶层,然而在社会的不断发展中,却各自走出了不同的道路。直到今天,这一历史情况仍然值得我们深省,特别对我们的农地产权制度创新具有重要现实意义。     

Prediction of hotel bankruptcy using support vector machine,artificial neural network,logistic regression,and multivariate discriminant analysis

The objectives of this paper are firstly, to provide an optimal hotel bankruptcy prediction approach to minimize the empirical risk of misclassification and secondly, to investigate the functional characteristics of multivariate discriminant analysis, logistic, artificial neural networks (ANNs), and support vector machine (SVM) models in hotel bankruptcy prediction. The performances were evaluated not only in terms of overall classification and prediction accuracy but also in terms of relative error cost ratios. The results showed that ANN and SVM were very applicable models in bankruptcy prediction with data from Korean hotels. When jointly measuring both type I and type II errors, especially allowing for the greater costs associated with type I errors, however, ANN was more accurate with smaller estimated relative error costs than SVM. Thus, if the objective is to find the best early warning technique that performs accurately with small relative error costs, then, it will be worth considering ANN method for hotel bankruptcy prediction.     

铁路重组的依据、方法论与路径分析

本文根据铁路行业的特定技术、经济、资源组织等约束条件,从实证和规范的双重角度分析了我国铁路重组应该遵循的依据、方法论与路径。文章认为,铁路属“内部弱竞争格局”的行业,以塑造行业内部竞争格局为出发点的重组模式不符合铁路的技术和经济特征;铁路是整体运输市场中的运输方式之一,作为一个企业集群式的行业,铁路重组依据是多维的:一是强调塑造整体运输市场竞争格局;二是必须考虑交易成本的高低;三是必须注重轮轨之间的综合效率;四是必须使铁路运输企业成为市场主体。文章强调铁路重组应该注重方法论的作用,否则可能会出现不应有的偏颇;铁路重组的路径应由“自上而下”改变为“自下而上”,即由行业主管部门主导的重组路径转化为由铁路运输企业主导的重组路径。     

中国和美国服务业出口竞争力比较分析

本文在界定服务业出口竞争力评价体系的基础上,对中、美两国服务业出口竞争力进行了4个方面的比较分析。通过比较两国服务业净出口额、服务业出口国际市场占有率、服务业贸易竞争优势指数和服务贸易显性比较优势指数4个指标得出:美国在技术密集型的服务业上有极强的出口竞争力,而中国在技术密集型服务业上具有显性比较劣势,并且中国在传统服务业运输和旅游业上的出口竞争力在逐渐减弱,但是中国技术密集型服务业的出口竞争力在增强。最后,本文借助波特的"钻石模型"对中国和美国服务业出口竞争力进行了进一步分析并提出了相应的对策建议。     

服务贸易与中国经济增长影响机制实证研究

本文旨在就服务贸易与经济增长的影响机制进行实证研究。中国改革开放以来的经验数据,证实了服务贸易通过增加人均资本、加快制度变革进程对人均产出产生正面影响。但是,服务贸易进口与出口的经济增长效应相互不平衡,并且总体上落后于货物贸易。而实证检验中所发现的人力资本、技术进步功能的偏离,为完善中国服务贸易发展机制提供了理论依据。     

科协组织培育创新文化的路径探析

创新文化是与创新实践相关的,以追求变革、崇尚创新为基本理念和价值取向的文化形态的总和,包括与创新相关的理念、制度和环境等三个层面。中国科协在面向建设世界科技强国的新征程,系统谋划,提出了到2050年建成世界科技创新文化高地的宏伟目标。科协组织要发挥自身优势,以科技工作者为本,在弘扬科学家精神、涵养优良学风、激发创新活力、建设创新制度、营造创新氛围等方面开展工作,着力培育创新文化。     

长三角商贸流通网络结构特征、效应及影响因素——基于改进引力模型的社会网络分析

基于2005—2017年长三角41个城市数据,文章采用修正的引力模型构建加权有向商贸流通关联网络,并借助社会网络分析、OLS和QAP回归方法实证研究了长三角商贸流通网络结构特征及其效应和影响因素。研究发现：长三角商贸流通网络中节点联系日趋紧密且连通性增强,但存在明显的冗余联系和等级化特征;网络中各节点影响力的差异正在缩小,且省会城市仍占据商贸流通枢纽中心主导地位;特征向量中心性显著强化各节点商贸流通关联强度,中介中心性显著强化网络极化效应;收入水平、地方保护主义、金融发展、产业结构合理化、互联网、物流业发展和贸易开放的城际差异将显著影响商贸流通网络结构演变,其中金融发展、互联网信息基础设施和物流业发展发挥着关键性作用。     

中俄互补性果蔬产品贸易发展动态及影响因素分析

随着"一带一路"建设的持续推进,中俄互补性果蔬产品贸易作为两国经贸合作的重要结合点,迎来广阔的发展前景。当前,中俄果蔬产品互补性显著、经贸合作持续升温,但也面临供需产品错位、农业投资合作有限、价格优势弱化、品牌亮度不够、绿色贸易壁垒冗杂、贸易结合度不稳定等一系列问题。提取了7个影响中国对俄罗斯果蔬产品出口的因素,利用灰色关联度分析法,分析了各自变量与贸易规模之间的关联程度。研究结果表明,在7个影响因素中,供给水平的影响作用最强,需求水平和价格水平、贸易互补性程度位于次强地位,而其余要素的影响程度相对较弱。通过影响因子的关联程度比较,能够指出中俄果蔬产品贸易拓展的侧重点。     

Organizing a precarious black box: An actor‐network account of the Atlantic Schools of Business, 1980–2006

There is a growing use of actor‐network theory (ANT) throughout management and organization studies. While earlier ANT research used ethnography to “follow the actors” in the production of organization/knowledge, more recent studies use archival sources to examine developments over time. We extend the latter approach using qualitative social network analysis (SNA) and apply this to a case study of the Atlantic Schools of Business (ASB). Our contribution is two‐fold: first, through an examination of actors in the ASB networking processes over 26 years, we demonstrate how the seemingly stable surface of an organization can hide the precariousness of organizing; second, we reveal the potential fusion of ANT with SNA as a method for dealing with large qualitative datasets over long periods of time. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

商贸流通服务业影响力政策分析

重新认识和充分发挥商贸流通服务业的影响力已成为新世纪国内外关注的重大前沿问题,更是践行科学发展观、转变发展方式、落实中央一系列战略意图的全局性问题。商贸流通服务业影响力是商贸流通服务业直接贡献和间接贡献(外溢效应或外部性)的总称。以往商贸流通服务业影响力被低估,与忽视其溢出效应有直接关系。商贸流通服务业的外溢效应对于提高国民经济运行质量、优化国民经济流程、调整国民经济结构、扩大国内需求、增进社会总福利等全局性的潜移默化的影响能力,可能远远大于它所提供的直接贡献,低估这种外溢效应是长期以"来重生产、轻流通"的真正原因之一。