Theravada Buddhism and Catholicism: A social historical perspective on religious change,with special reference toCentesimus Annus

Centesimus Annus raises the issue of the relationship of religion to practical conduct. This paper constructs the issue; illustrates the construction with materials from Theravada Buddhist cultures; and applies the construction toCentesimus Annus. This is an exercise in social history.Steven Piker, Professor of Anthropology at Swarthmore College, has done research on popular religion and religious change in Thailand the United States, and has published monographs and articles on these topics. He is currently investigating religious conversion in modern America.     

Catholic Social Teaching: A communitarian democratic capitalism for the new world order

Catholic Social Teaching has taken a remarkable turn with the May 1991 document on economic ethics,Centesimus Annus. During their one hundred year history, church documents were notable for their courageous championing of the rights of the least advantaged; they were much less distinguished for their understanding of how markets and incentives function in capitalism. Most business leaders admired church teaching for its compassion but had little respect for its competence. With this most recent document, however, there is a growing conviction that the church may have come of age in economic ethics. Even theWall Street Journal has celebratedCentesimus Annus. The article outlines the highlights of the document and its points of continuity with the tradition. Responses from business and the academy are also briefly considered.Oliver F. Williams is a member of the faculty and serves as Associate Provost of the University of Notre Dame. A Catholic priest, Father Williams has a doctorate and other degrees in theology and chemical engineering. He has published and lectured extensively in the field of business ethics.This article includes an updated version of some material previously published. For more elaboration on the history of Catholic social teaching, see articles by Williams, O. F. in Houck, J. W. and Williams, O. F. (eds.): 1984,Catholic Social Teaching and the U.S. Economy: Working Papers for a Bishops' Pastoral (University Press of America, Washington, DC) and in Williams, O. F. and Houck, J. (eds.): 1982,The Judeo-Christian Vision and the Modern Corporation (University of Notre Dame Press, Notre Dame, IN).     

Religions's moral compass and a just economic order: Reflections on Pope John Paul II's encyclicalCentesimus Annus

The purpose of Pope John Paul's encyclicalCentesimus Annus (CA) is to propound the foundations of a just economic order and to sketch its essential characteristics. As such he essentially provides an orientation or moral compass for the political economy rather than a precise road map. This article first reviews the principal components of CA and then analyzes and evaluates its central contentions on both cultural and economic grounds.S. Prakash Sethi is a Professor of Management and Associate Director of the Center for Management, Baruch College, The City University of New York. He has published twenty books and over 130 articles in scholarly and professional journals in such diverse areas as business and public policy, corporate strategy, and international business.Paul Steidlmeier is associate professor at the School of Management of Binghamton University in the State University of New York system. He has written a number of articles in leading journals and has publishedPeople and Profits: The Ethics of Capitalism (Prentice Hall, 1992). Recent work has focused upon institutionalist aspects of Business and Society issues and problems of intellectual property and the social responsibility of business in developing countries (China).     

Centesimus Annus: A critical Jewish perspective

The author reviews a series of deep affinities between the Catholic social teaching embodied in Pope John Paul II's recent encyclical,Centesimus Annus, and traditional Jewish teachings about economic justice. At the same time, the author maintains that from a Jewish perspective there is a disquieting feature to this recent papal letter. It presents twentieth century history in ways that mute or conceal the role some earlier papal teaching played in the rise of corporatist states, with their authoritarian regimes and xenophobic nationalism.Centesimus annus thus obscures the complex contribution Catholic social teaching made to the events leading up to the Holocaust of European Jewry.Ronald M. Green is the John Phillips Professor of Religion in the Department of Religion, Dartmouth College and Adjunct Professor of Business Ethics at Dartmouth's Amos Tuck School of Business Administration. The author of four books, Professor Green is currently working on a textbook in business ethics entitledThe Ethical Manager to be published by Macmillian.     

Environmental Ethics and Information Asymmetry among Organizational Stakeholders

This paper addresses the conflicting environmental interests of a firm and the community, an important stakeholder. The short-term profit maximization objective of a firm may stand in contrast with what the community wants – a "safe and clean environment". This paper argues that the information regarding the environmental impact of a firm's products, processes, and waste may be asymmetrically distributed between the firm and the community. The resultant information asymmetry may influence the probability of a firm acting opportunistically, and ultimately, a firm's ethical behavior. The paper identifies information asymmetry between a firm and community, as well as that within the community. The perceived information asymmetry across various community segments may perhaps be a determinant of environmental discrimination. The paper further contends that information asymmetry may diminish in the long run. Finally it examines the implications of information asymmetry for firms and government policy.     

The Ethics of International Transfer Pricing

This paper addresses the conflicting environmental interests of a firm and the community, an important stakeholder. The short-term profit maximization objective of a firm may stand in contrast with what the community wants – a "safe and clean environment". This paper argues that the information regarding the environmental impact of a firm's products, processes, and waste may be asymmetrically distributed between the firm and the community. The resultant information asymmetry may influence the probability of a firm acting opportunistically, and ultimately, a firm's ethical behavior. The paper identifies information asymmetry between a firm and community, as well as that within the community. The perceived information asymmetry across various community segments may perhaps be a determinant of environmental discrimination. The paper further contends that information asymmetry may diminish in the long run. Finally it examines the implications of information asymmetry for firms and government policy.     

Financial Success and the Good Life: What have We Learned from Empirical Studies in Psychology?

An empirical study published in the Journal of Personality and Social Psychology (King, L. A. and C. K. Nappa: 1998, Journal of Personality and Social Psychology 75(1), 156–165) concludes that people generally believe meaning and happiness are essential elements of the good life, whereas money is relatively unimportant. Yet, the authors also state that although “we do know what it takes to make a good life...we still behave as if we did not.” The authors are suggesting that despite a general belief that money is relatively unimportant in creating happiness, many people continue to focus their behaviors on increasing income and wealth. This is the classic conflict between the folk wisdom that money cannot buy happiness, on the one hand, and a continued focus by many people on achieving material success on the other. The issue is of particular importance to business professionals, not only because profit maximization is the central focus of business, but also because college students often pursue business as a profession for the express purpose of maximizing personal income and wealth. In the business world a focus on personal financial success is the norm. Wealth and income are honored. The purpose of this article is to critically analyze psychological studies comparing happiness and financial success. The results are then contrasted with philosophical wisdom and religious writings comparing happiness and money. The intent is to determine whether psychological studies provide incremental insights into the connection between financial success and happiness. Kent Swift PhD, is a professor in the College of Business Sciences at Zayed University. He has been teaching business at both the undergraduate and graduate level in science 1978, and he has published articles on a variety of business topics. Dr. Swift received his PhD from the University of Wisconsin – Madison.     

Shareholder wealth maximization,business ethics and social responsibility

The primary objective of this article is to develop a framework for analyzing the ethical foundations and implications of shareholder wealth maximization (SWM). Distinctions between SWM and the more widely examined construct of profit maximization are identified, the most significant being the central role played in SWM by the market mechanism for pricing the corporation's securities. It is argued that empirical tests concerned with evaluating the ethical implications of SWM will almost surely involve a joint hypothesis. A number of recent empirical studies aimed at testing hypotheses with explicit ethical content are reviewed.Geoffrey Poitras is an Associate Professor of Finance and International Business in the Faculty of Business Administration at Simon Fraser University. The author's published work has appeared in various journals includingThe Journal of Futures Markets, Canadian Journal of Economics, Journal of International Money and Finance, Journal of Statistical Computation and Simulation andApplied Economics. This paper was written while the author was a visiting Senior Fellow at the National University of Singapore.     

Managerial ethics and microeconomic theory

There is a very apparent conflict between economists and ethicists over the moral standards that should be applied to the managers of business firms. The view of most economists is that moral standards in business are not relevant, beyond the normal personal obligations to speak the truth and observe the law, because profit maximizing behaviour, under market and resource constraints, leads inexorably to social welfare optimization. The opposing view of most humanists is that modern markets are not competitive enough to be constraining, that profit maximization often leads to social harm, and that welfare benefits are unjustly distributed. The article examines the moral constructs in microeconomic theory and the ethical objections to that theory at both the pragmatic and theoretic levels, and concludes that inappropriate assumptions about the nature and worth of human beings in the economic paradigm require the use of moral standards for business decisions and actions. LaRue Tone Hosmer is Professor of Policy and Control at the School of Business Administration, University of Michigan. His most important publications are: The Entrepreneurial Function, Prentice-Hall, 1977; Academic Strategy, University of Michigan Press, 1979; Strategic Management, Prentice-Hall, 1982; and Formation Planning, McGraw-Hill, 1984.     

The corporation and profits

In this paper I argue that a theory of the firm that takes profit maximizing to be the essential activity and purpose of the firm is seriously inadequate. I argue that firms in the actual economy neither are nor should be maximizers of profit. I argue instead that firms are and must be satisficers, that they must make enough profit to satisfy the various demands which they encounter in their operation. Yet it should be clear that the notion of satisficing, while it escapes the major problems encountered by maximization, itself lacks much of any very clear content. In the end I claim that the notion of satisficing can best be understood if we abandon the traditional characterization of profits and replace it with a notion of extended profits, which I define as that part of corporate revenue which is available for distribution among stockholders, management, and labor, and for reinvestment in the corporation's business operation. David E. Schrader is Associate Professor of Philosophy and Chair of the Department of Religion and Philosophy at Austin College in Sherman, Texas. Professor Schrader's primary areas of research interest include applied ethics, philosophy of economics and philosophy of religion. In addition to being the author of a number of articles in applied ethics and philosophy of religion, he is the editor of Ethics and the Practice of Law(Englewood Cliffs, NJ: Prentice-Hall, 1988).I want to express my gratitude to Austin College for granting me the sabbatical leave during which time I pursued the research which led to this paper, and to the Center for the Study of Values at the University of Delaware for providing both a place and additional support for that research. I particularly want to thank Norman E. Bowie, Director of the Center for the Study of Values, for his very helpful comments on an earlier draft of this paper.     

Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21

ABSTRACT

Purpose: The purpose of this article is to first examine the distinctive role that Journal of Business-to-Business Marketing (JBBM) assumes in the marketing discipline, explore its heritage and notable accomplishments, and highlight the opportunities and challenges that specialized business journals confront across functional areas. Next, the authors explored the academic-practitioner divide and propose action steps that can be followed to craft corporate research partnerships to address business marketing problems.

Methodology/approach: The authors drew on research experience gained across more than a dozen empirical studies that have been used in a collaborative approach with a partner firm from the business-to-business sector to examine a core marketing problem.

Findings: High levels of engagement and support from the partner organization appear to be most likely to occur when members of the partnering firm were actively involved in framing the research question.

Research implications: A set of action steps is proposed as a vehicle for initiating and managing a corporate research partnership. By providing potential access to rare data, a collaborative approach may provide a path for attacking substantive research issues in business marketing.     

Controlling Risk Exposure and Dividends Payout Schemes:Insurance Company Example

The paper represents a model for financial valuation of a firm which has control of the dividend payment stream and its risk as well as potential profit by choosing different business activities among those available to it. This model extends the classical Miller–Modigliani theory of firm valuation to the situation of controllable business activities in a stochastic environment. We associate the value of the company with the expected present value of the net dividend distributions (under the optimal policy). The example we consider is a large corporation, such as an insurance company, whose liquid assets in the absence of control fluctuate as a Brownian motion with a constant positive drift and a constant diffusion coefficient. We interpret the diffusion coefficient as risk exposure, and drift is understood as potential profit. At each moment of time there is an option to reduce risk exposure while simultaneously reducing the potential profit—for example, by using proportional reinsurance with another carrier for an insurance company. Management of a company controls the dividends paid out to the shareholders, and the objective is to find a policy that maximizes the expected total discounted dividends paid out until the time of bankruptcy. Two cases are considered: one in which the rate of dividend payout is bounded by some positive constant M, and one in which there is no restriction on the rate of dividend payout. We use recently developed techniques of mathematical finance to obtain an easy understandable closed form solution. We show that there are two levels u₀ and u₁ with u₀≤u₁. As a function of currently available reserve, the risk exposure monotonically increases on (0,u₀) from 0 to the maximum possible. When the reserve exceeds u₁ the dividends are paid at the maximal rate in the first case and in the second case every excess above u₁ is distributed as dividend. We also show that for M small enough u₀=u₁ and the optimal risk exposure is always less than the maximal.     

Limiting Laissez Faire Profits: The Financial Implications

Traditional corporate finance endorses the principle of stockholder wealth maximization as the purpose of business. In light of recent scandals and legislation, businesses are increasingly expected to use financial resources in a manner which benefits society and not just the owners of the firm. This imputation of a corporate soul will necessarily reduce investor returns, which has at least two major financial implications for the firm and the economy. The first is that it may cause investors to change their required rates of return and thereby change the amount of capital available to firms (in␣particular), and the economy (in general). The second is that it may implicitly replace equity with debt in the capital structure of firms, with all that implies for financing and corporate governance. The purpose of this article is to examine these implications and evaluate their sometimes counterintuitive consequences.     

Culture and the limits of Catholicism: A Chinese response toCentesimus Annus

However much the Catholic Church may wish to free the peoples of the world from the excessive atheistic rationalism of the Englihtenment that has pitted science against religion, it is still in most other ways solidly on the side of modernity.Centesimus Annus endorses aform of democracy, akind of capitalism, asort of technological development, all of which are strongly undergirded by a resolute belief in human beings as rights-bearing individuals possessed of individual autonomy and a legitimate appetite for private property. The themes of liberal democracy, capitalist free enterprise, and the proliferation of rational technologies form the common focus of both the Enlightenment and Anti-Enlightenment sensibilities. From a Chinese perspective, these culturally alien themes are viewed with suspicion. The Chinese are increasingly troubled by the corrosive effects upon their culture and social fabric associated with and embedded in the modernizing impulse. But, for a variety of reasons, it certainly seems that China will have little choice but to accommodate modernity in some sense, whatever the risks. The serious question is: “Will China remainChinese under the conditions of modernization?”     

Marketing planning in the larger family business

In recent decades a considerable literature on marketing planning has accumulated. The larger part relates to marketing planning in big firms with specialized, professional managers. There are books on the subject, like that of Malcolm McDonald which has gone through several editions, and there is also a steady stream of articles in the academic journals. In addition, the marketing planning activities of big firms are referred to by many more writers in the overlapping but broader contexts of “strategic marketing” and “strategic planning”. A lesser part of the literature relates to marketing planning in small firms. The small firms in question are usually very small. Typically they are owner‐managed and employ just a handful of people in a single location. The purpose of this study is to fill a gap in the literature by examining a medium‐sized firm; a category which seems to have been neglected by researchers.

Most modern economies are characterized by a significant group of middle‐sized firms, still owner‐managed, but with multi‐million dollar turnovers. Many of these remain family companies and constitute an important reservoir of business initiative. One such family business is the focus of this study. Given the relative lack of scrutiny of such firms to date, the author decided to conduct an in depth evaluation from within one large, family firm rather than seek by means of questionnaire to obtain information from a significant sample of the group. The results of the study suggest that neither the existing typologies of small firm approaches to marketing nor the formal models of marketing planning attributed to big companies necessarily characterize the marketing planning and management of larger, family businesses.     

Crossing the borderline in strategic corporate philanthropy: Dangote and the construction of cement roads in Nigeria

Using the case of Nigeria's Dangote Group and an exploratory research technique, we critique CSR practices in a developing country context based on a three‐pillar model—traditional CSR, strategic CSR and strategic business engagements. Our paper makes a unique contribution by revealing how a company can transform its strategic CSR into strategic business engagements that permit it to circumvent public procurement laws and secure public contracts at non‐competitive terms. We show how, in weak institutional and regulatory contexts, strategic CSR could be turned to a tool for rent extraction and profit maximization. We advocate for regulatory measures that impose ex ante and ex post limits on the extent to which firms can go in integrating CSR into their normal business operations. Based on the outcomes from this important African case study, we illustrate and propose the strategic business engagement model as a new framework for analysing the social benefits of strategic CSR practices in developing countries.     

Does community and environmental responsibility affect firm risk? Evidence from UK panel data 1994–2006

The question of how an individual firm's social and environmental performance impacts its firm risk has not been examined in any empirical UK research. Does a company that strives to attain good environmental performance decrease its market risk or is environmental performance just a disadvantageous cost that increases such risk levels for these firms? Answers to this question have important implications for the management of companies and the investment decisions of individuals and institutions. The purpose of this paper is to examine the relationship between corporate environmental performance and firm risk in the British context. Using the largest dataset assembled so far, with community and environmental responsibility (CER) rankings for all rated UK companies between 1994 and 2006, we show that a company's environmental performance is inversely related to its systematic financial risk. However, an increase of 1.0 in the CER score is associated with only a 0.028 reduction in its β.     

The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models

ABSTRACT

Purpose: The article synthesizes the extensive empirical work on relationship marketing (RM) and compares the various conceptualizations to give a better understanding of the relational factors (i.e., characteristics of the business relationship) that improve a seller’s objective performance (i.e., share of business) in a business-to-business (B2B) services context. These conceptualizations, taken from the literature, link relational antecedents (i.e., communication, domain expertise, relational value, and mutual goals) to relational mediators (i.e., trust, satisfaction, commitment, relationship quality) to explore how they in turn affect a seller’s share of business.

Methodology/approach: All 4 models derived from the literature review were assessed using a dataset drawn from a survey of 948 client firm representatives of a Portuguese hotel chain in a B2B services context.

Findings: The best of the models in terms of model fit and prediction of share of business shows that only customer commitment directly drives a seller’s share of business, and simultaneous interrelated changes in customer trust and satisfaction, as well as customer perceptions of relational value, drive customer commitment, and so exert indirect effects on performance. The model that proposes that a seller’s performance is strengthened by simultaneous interrelated improvements in customer trust, satisfaction, and commitment (i.e., with these three mediators being conceptualized as a single, combined, higher-order mediator, termed relationship quality [RQ]) shows inferior fit. No combination of mediators (satisfaction, trust, or commitment) improves the seller’s objective performance over and above their individual effects (i.e., there are no synergistic effects).

Research implications: The literature review suggested four ways of modeling RM antecedents, mediators, and their effect on performance. Complex second-order constructs such as RQ lack explanatory power when predicting outcomes and mask the effects of individual relational mediators. Correct conceptualization is important, as conclusions vary drastically even with the same set of relational mediators and same dataset.

Practical implications: B2B service providers’ investments in RM will lead to improved share of business only if customer commitment is high or there is at least the potential to improve it. This requires an understanding of how valuable

the customer believes the relationship to be, and how the customer rates the relationship with the firm in terms of satisfaction and trust. A customer segmentation approach to relationship building and maintenance is advocated and detailed suggestions are put forward.

Originality/value/contribution: Apart from the work by Palmatier, the relationships between RM antecedents and mediators have not yet been examined simultaneously and findings are fragmented. The article provides a synthesis of this expansive literature. It contrasts different interplays between RM mediators, including their interrelationships as a higher-order construct, and explores possible synergy effects. Unlike previous work, this study focused on an objective measure of seller performance (i.e., share of business), whereas previous studies have tended to examine subjective measures, especially within the B2B context. Furthermore, four full models were assessed here, each of which included the antecedents to RM mediators and their links to objective performance.     

Using the Analytical Hierarchy Process (AHP) to Construct a Measure of the Magnitude of Consequences Component of Moral Intensity

The purpose of this work is to elaborate an empirically grounded mathematical model of the magnitude of consequences component of “moral intensity” (Jones, Academy of Management Review 16(2),366, 1991) that can be used to evaluate different ethical situations. The model is built using the analytical hierarchy process (AHP) (Saaty, The Analytic Hierarchy Process, 1980) and empirical data from the legal profession. One contribution of our work is that it illustrates how AHP can be applied in the field of ethics. Following a review of the literature, we discuss the development of the model. We then illustrate how the model can be used to rank-order three well-known ethical reasoning cases in terms of the magnitude of consequences. The work concludes with implications for theory, practice, and future research. Specifically we discuss how this work extends the previous work by Collins (Journal of Business Ethics 8, 1, 1989) regarding the nature of harm variable. We also discuss the contribution this work makes in the development of ethical scenarios used to test hypotheses in the field of business ethics. Finally, we discuss how the model can be used for after-action review, contribute to organizational learning, train employees in ethical reasoning, and aid in the design and development of decision support systems that support ethical reasoning.