虚拟现实技术在酒店管理专业的情景教学中的应用——以客房实训教学为例

对虚拟现实技术及情景教学理论进行了阐述,并分析了情景教学应用虚拟现实技术的优势,对沉浸式虚拟情景教学系统的体系构成作了阐述,结合自主开发的客房实训虚拟现实系统,探讨了虚拟现实技术在酒店管理专业中的客房实训情景教学中的应用及效果。     

虚拟现实技术(VR)在景观设计中的应用现状与发展前景

本文主要从虚拟现实技术在景观设计中应用的前景分析这个角度来探讨,首先分析了虚拟现实技术,其次分析了虚拟现实技术的优势与劣势,然后对虚拟现实技术的实用性和实用前景进行了一个举例分析。     

虚拟现实技术在工业旅游中应用的研究

虚拟现实技术作为当前计算机领域的热门技术之一,已广泛应用于各个领域,随着工业旅游的发展,虚拟现实技术也逐渐开始应用于工业旅游领域。本文结合虚拟现实技术的特点,对虚拟现实技术在工业旅游中的应用进行了阐述,并对虚拟现实技术在工业旅游中发挥的作用进行了细致的分析。     

虚拟现实技术及其应用

虚拟现实是计算机领域的一门新兴技术。本文介绍了虚拟现实技术的基本概念,论述了实现虚拟现实的关键技术及其软／硬件开发平台,并对其发展和应用前景进行了讨论。     

虚拟现实技术的市场及商业应用前景分析

虚拟现实这一概念几十年前便出现了,但由于硬件成本高以及包含内容水平有限等问题,使得虚拟现实未能在商业领域得到普及。近年来,整个虚拟现实行业迎来爆发期。与此同时,虚拟现实技术已经在房地产、教育、影视等各个领域产生了巨大的影响,权威机构预测,2020年国内虚拟现实市场规模将达到近千亿元。资本市场对于虚拟现实行业的看好,使得虚拟现实创业公司层出不穷,这也导致了虚拟现实行业人才的缺乏。本文从虚拟现实技术最前沿出发,探讨了虚拟现实技术的市场前景和应用方案。     

虚拟现实技术的国内外研究现状与发展

虚拟现实技术是一门新兴边缘的技术,研究内容涉及多个领域,应用十分广泛,被公认为是21世纪重要的发展学科以及影响人们生活的重要技术之一。从虚拟现实的概念出发,对虚拟现实技术的国内外研究现状进行了充分论述,并展望了虚拟现实的发展趋势。     

电子商务中虚拟现实技术的应用分析

本文主要介绍了电子商务和虚拟现实的关系,电子商务领域中虚拟现实技术的广泛应用及其应用模式,在电子商务领域虚拟现实技术的引入是对电子商务的推进和创新。     

虚拟现实技术在高职院校实训课程中的应用

介绍了虚拟现实技术的概念、基本特征与类型,并从虚拟现实技术的特点和应用出发,论述虚拟现实技术在教育领域,尤其是在实训课教学中的应用,从而丰富了实训教学的方法和手段,提高了实训课教学的效果和质量.     

虚拟网上展示及购物应用

回顾了虚拟现实的发展历史,介绍了虚拟现实技术（VRML）的技术特点及其在网上购物方面的应用及实例．并结合具体所用到的触发、动画、声音等技术节点介绍了作品的制作过程。展示出了作品的局部效果和整体效果。并对虚拟现实技术提出了展望。     

浅谈虚拟现实技术在土木工程中的应用

虚拟现实技术在土木工程中的有效应用可以大大加快其数字化、智能化发展进程。本文介绍了虚拟现实技术的定义及其特点,分析了其在土木工程的众多方面中广阔的应用前景和重要意义。     

Web3D虚拟三维技术在服装电子商务中的应用

Web3D虚拟三维技术是在虚拟现实技术的基础上,利用3D互联网平台,将现实世界中有形的物品通过互联网进行虚拟的三维立体展示并可互动浏览操作的一种虚拟现实技术。本文从服装网络零售的购物体验出发,深入分析了Web3D虚拟三维技术的发展与应用现状,并简要介绍了其在服装电子商务中的具体应用。     

虚拟现实技术在电子旅游中的应用

本文叙述了旅游电子商务中的虚拟现实技术的应用问题,着重探讨了三维树木可视化技术在虚拟旅游中的应用,提出三维虚拟树木建模及可视化的方法,并展望了该项技术的市场前景。     

How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad

Many major consumer-driven companies have started to use augmented-reality (AR) technology and AR apps to enrich their customers' shopping experiences and engagement with their brands, and to ultimately increase sales. However, there is scant research discussing the application of AR in an advertising context. Thus, the major goal of this study is to explore how, why, and when augmented reality influences advertising effectiveness. A field experiment and two laboratory experiments demonstrate that an AR advertisement increases consumers’ attitude toward the ad through an increase in their curiosity toward the ad and attention toward the ad (i.e., measured by a physiological measure using eye-tracking). However, the effects only hold when consumers are unfamiliar with the AR ad technology. Overall, this study provides practical implications to advertisers who are considering integrating augmented reality technology in their advertising efforts.     

遥感技术支持下的旅游规划应用研究

遥感技术是高新技术,目前在许多领域得到了广泛应用,具有宏观、动态、综合、快速的特点。由于利用遥感技术能调查旅游资源的数量和质量,分布特征,制作旅游规划基础底图和利用虚拟现实技术和遥感数据对旅游规划进行预先检验及遥感技术作为地理信息系统G IS的强大数据源,组成集成技术开发旅游规划信息系统,提高了旅游规划的科学性和可操作性。因而遥感技术在旅游规划中的运用将是旅游业发展的必然趋势。     

PCMA卫星系统中信号抑制与同步技术

本文研究了卫星通信系统中应用PCMA(PairedCarrierMultipleAccess)技术后信号抑制的问题,提出了把RLS算法用于信号的抑制,利用相关技术实现了信号同步,并已通过计算机仿真。     

Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses

Virtual mirror, an increasingly popular application of augmented reality, allows consumers to view their visages overlaid with product images on digital displays. The authors of this study examine how augmented reality technology affects consumers’ brand perceptions and purchase intentions. Study 1, using a real brand, demonstrates that consumers tend to form higher self-brand connections and purchase intention when viewing themselves trying a product via a virtual mirror, rather than when viewing professional models wearing the product. Study 2, using a fictitious brand, reveals that narcissistic participants show pronounced positive self-viewing effects, but non-narcissistic participants show attenuated effects. Implications for digital marketers are discussed.     

黑龙江省农民科技水平的影响因素分析及对策

黑龙江省作为一个农业大省,全面建设小康社会的重点和难点在农村,根本出路在于强化科技兴农措施,不断提高农业科技的整体水平。进入新阶段,面对“三农”发展的新形势和新任务,结合黑龙江省实际,文章从农业的规模经济和农业实用技术的开发应用,加大政府资金扶持力度和科技创新力度的角度,对黑龙江省农民增收问题进行分析探讨,提出一些建设性意见。     

氢氧化镁阻燃剂的应用现状及前景展望

氢氧化镁阻燃剂具有阻燃、抑烟、填充安全、价格低廉等优点,因而成为阻燃剂研究领域最活跃的研究课题之一.本文综述了国内外氢氧化镁阻燃剂的应用研究现状,并结合国内的实际情况,介绍了氢氧化镁阻燃剂的制备方法,提出了应用研究过程中应重点解决的问题:阻燃剂粒度超细化、表面改性处理和协同复合技术,并对其发展前景进行了展望,建议中国应加大对氢氧化镁阻燃剂的研究开发力度.     

Effects of augmented reality technology characteristics on customer citizenship behavior

In recent years, augmented reality (AR) technology has received considerable attention from academics and practitioners. Although AR technology has a bright side, its dark side has been relatively overlooked. Therefore, this study aimed to investigate the effects of AR technology characteristics on customer citizenship behavior via two conflicting mechanisms: customer immersion and customer fatigue. The study also explored the boundary conditions of customer experience. A total of 247 questionnaires were collected from customers who had prior experience of using IKEA's AR mobile shopping application. A structured model was analyzed using SmartPLS 3 and PROCESS Macro for mediation and moderated mediation effects. The study enriches the current knowledge on AR technology by demonstrating that AR technology can lead to customer citizenship behavior in relation to a brand's AR technology. Interestingly, customer immersion was found to positively mediate the relationship, but customer fatigue was found to negatively mediate it. Furthermore, customer experience was found to strengthen the positive mediation effect of customer immersion and weaken the negative mediation effect of customer fatigue.     

INTERSECTORAL TECHNOLOGY FLOWS. METHODOLOGICAL ASPECTS AND EMPIRICAL APPLICATIONS

This paper presents a critical survey of the various methodologies dealing with intersectoral flows of technology. Firstly, we present the indirect methods based on the Input-Output tables which are employed for the study of embodied technology transfer, with an application to Italy for the year 1982. Secondly, we sketch a formalization of Scherer's direct methodology. This is the most ambitious study of the intersectoral flows of innovations based upon an exstensive survey of the origin and use of patented innovations: strengths and weaknesses of such approach are outlined and the main empirical results are presented. Finally, we give some indications for merging the two methodologies in a more comprehensive approach, in accordance to the present understanding of the reality of the process of innovation diffusion.