The impact of COVID-19 on airline passenger travel behavior: An exploratory analysis on the Chinese aviation market

China was the first airline market in the world to be hit hard by the COVID-19 pandemic. It has been gradually recovering as the pandemic is largely contained domestically. However, with the global pandemic spread and great uncertainty, there has been a remarkable change in airline passengers’ travel behavior. This paper collected air passenger-level data from TravelSky in the Chinese market. In addition to the analyses on aggregate passenger flow patterns, this paper explores changes in airline passenger travel behavior, such as ticket booking time, age distribution of passengers, refunds and ticket changes, and passenger arrival time at airports. This is one of the first studies to focus on micro-level changes in airline passenger travel behavior by using objective passenger-level data. The pandemic-induced psychological changes in air travelers are explored, providing useful managerial and policymaking implications for the normalization of the pandemic and the recovery of the airline market in the post-pandemic era.     

The Air Liberalisation Index as a tool in measuring the impact of South Africa's aviation policy in Africa on air passenger traffic flows

In Africa, the Yamoussoukro Decision (YD) to date remains the single most important air transport reform policy, the continent-wide implementation of which remains pending. This study employs the Air Liberalisation Index (ALI), developed by the Word Trade Organisation (WTO) Secretariat, to measure the impact of each of the seven quantifiable market access features of South Africa's aviation policy in Africa on air passenger traffic flows. A fixed one-way panel regression technique was applied to panel data, representing five air transport markets: intra-African, the SADC, East African, West African and North African over two time periods (2000–2010; 2006–2010). The results proved to be significant in three markets, intra-African, the SADC and East African and provide new insights into the relationship between air passenger traffic flows and aviation policy in the South African – intra-African and regional contexts.     

The impact of an aircraft's service environment on perceptions of in-flight food quality

Airlines are currently striving to improve the quality and quantity of in-flight food, because research has shown that catering is a key attribute for a customer's satisfaction with airline service quality. But the role of an airline's service environment in forming customer perceptions about food quality has not yet been properly investigated. Using electronic word-of-mouth data from N = 3996 airline passengers, this study deploys a linear regression model at multiple levels to relate perceived in-flight food quality with both the overall service environment and its formative components. The results clearly unveil the importance of an aircraft's service environment on perceived in-flight catering quality; perceptions of food quality are primarily influenced by the quality of cabin staff service, followed by entertainment and seat quality. Instead of continuing with the current practice of signing up top chefs to improve menus, airlines may instead consider putting their management focus on service improvements.     

The economic impact of aviation: A review on the role of market access

In recent decades, advancements in telecommunications and (air) transportation have driven globalisation processes. Consequently, policymakers and scholars view access to transportation as an essential prerequisite for economic development. For aviation, existing empirical studies have attempted to estimate the wider economic impacts from regional, country-level and global perspectives. However, no theoretical framework has yet been presented that comprehensively captures the full set of mechanisms by which aviation can contribute to economic development. Such a framework would cover both positive and negative regional impacts, as well as the mechanisms and spatial distribution behind them. In this paper, we use a New Economic Geography approach to comprehensively describe the impact mechanisms. We then apply this theoretical framework to an empirical study of metrics of air transport supply, which policymakers and researchers can use to assess how well airports and their surrounding regions are connected by means of the air transport network. The results of our analysis can inform scholars and policymakers on how air transport can shape economic geography and the productivity of economic systems. The results might also provide guidance for future empirical work on the wider economic impacts of air transportation.     

The market development of aviation biofuel: Drivers and constraints

Aviation biofuel is technically viable and nearing the commercial stage. In the last ten years, biofuels have moved from relative obscurity to a point where certain types of fuel have become fully certified for commercial use in up to 50% blends with standard jet fuel and commercial partnerships between airlines and biofuel producers are being established. Yet despite numerous successful test flights, aviation biofuels have yet to become widely commercialised. Drawing on the findings of in-depth interviews with leading global aviation biofuel stakeholders undertaken between October and December 2011, this paper identifies and examines the perceived factors that are affecting the market development of biofuels for aviation. The paper illustrates that market development is being driven by the combined effects of rising jet fuel prices, the potential future impact of emissions legislation and concerns about fuel (in)security. However, commercialisation is being constrained by high production costs, limited availability of suitable feedstocks, uncertainty surrounding the definition of the sustainability criteria, and a perceived lack of both national and international political and policy support for aviation biofuel. The implications of these findings for commercial aviation and the future development of global market for aviation biofuel market are discussed.     

The strategic impact of airline group diversification: The cases of Emirates and Lufthansa

The airline industry is a diverse sector, requiring the support of a varied range of ancillary businesses such as maintenance, catering and travel agencies to carry out its activities. Many of these supporting businesses demonstrate the potential to drive wider profit margins despite generating lower revenues than the airlines themselves, making them attractive investment opportunities in a sector prone to volatile and often lacklustre trading. This study investigates two of the largest diversified airline groups, Germany's Lufthansa Group and Dubai's Emirates Group, each adopting a distinct approach towards diversification that may serve as a model for airline groups worldwide. The areas investigated were Cargo, Maintenance, Catering and Travel Services. The research found that whilst diversification may not always present the most attractive option financially, strategic factors can often outweigh such concerns. Business units studied were found to have variable prospects; particularly in the case of Catering, a sector on the rise – versus in-house Maintenance, which for airlines, is likely to see decline. The pursuit of third party revenue streams to offset weak internal trading and growth in competencies were found to be the key drivers of success. Interplay between segments was also apparent, showing that a well-organised diversification strategy can achieve robust cross-functional benefits and deliver significant value to the parent organisation.     

Low-cost carriers versus full service carriers in ASEAN: The impact of liberalization policy on competition

This study analyses the ASEAN Single Aviation Market (ASAM) policy to be introduced by the end of 2015. We conduct a scenario study to estimate the impact of low-cost carrier (LCC) network expansion under liberalized air transport policies in the ASEAN region. Establishing joint ventures is a possible way for foreign carriers to expand the network in this region, even after starting ASAM. This is unique as joint ventures are not only subsidiaries of the full-service carriers, as is the case in the United States and Europe. We also apply a quantitative air transport market model to estimate the policy impact of the entry of new LCCs on routes from three ASEAN hub airports to Manila airport, which covers the impact on the whole network. The model produces several significant results, including that the entry of one LCC on one route may affect the fare, frequency, and profitability of related competitive routes for the entire network.     

The impact of low cost airline entry on competition, network expansion, and stock valuations

We conduct event studies and statistical analysis to explore the impact of low cost carriers’ entry on legacy airline stock prices. Oligopoly structures, entry barriers, and high fixed costs make the airline industry highly susceptible to competitive and network expansion impact of low cost airlines’ entry. Positive stock returns are observed, which we interpret as the spillover effects of network expansion. Thus, rising passenger traffic and improved connectivity increase the revenues of legacy airlines to sufficiently offset the low cost carriers’ competitive threats.     

The effects of China's airline mergers on prices

This paper looks at the effects of some of the recent airline mergers in China. Overall, no significant airfare increases are found in a sample of markets served by the merged China Eastern and China Southern after 2002; indeed in most of the markets directly affected airfares declined. This was despite the absence of antitrust laws and enforcement over the period. However, market power was possibly exercised after the mergers in China Eastern's hub-to-hub networks.     

Innovation and value creation in the context of aviation: a Systematic Literature Review

Over the last few decades, the aviation industry has produced several innovative solutions that have benefited the air travel industry and many other industrial and service organisations. However, few attempts have been made to map out these innovations and, more importantly, assess how they add value to aviation businesses. This paper aims to address this gap by providing a Systematic Literature Review to analyse themes, content relationships, approaches, and how innovations create value in this sector. We achieve this aim by analysing 57 peer-reviewed academic publications from 1999 to 2018. The thematic and content analysis made it possible to consolidate the findings by developing an overview of the themes and how innovation has supported them. The results identified ten main themes, i.e. airports, services, management, technology, airlines, system, development, market, customers, and processes. Through the content analysis, 114 value-creating innovations were identified, primarily towards ‘efficiency’, ‘convenience, new features and portfolio differentiation’, and ‘sustainable growth and environment'.     

Strategic policies and demonstration program of electric vehicle in China

Recent Chinese economic and energy policies recognize the transportation sector as a key element in the nation's effort to meet its energy and air quality goals. The development of alternative fuel vehicle (AFV) has been considered as a particularly promising strategy. AFV-related policies can be traced back to the eighth Five-Year Plan period (i.e., 1991-1995). All the work during the last twenty years has cumulatively prompted the transition of AFV development from policy-making to actual implementation and from research and development (R&D) to mass production. The year of 2009 is significant for the AFV industry in China in that the central government announced the “Plan on Shaping and Revitalizing the Auto Industry”. This Plan launched a demonstration program of electric vehicle (EV) deployment in 13 Chinese cities and set the national goal of manufacturing 0.5 million AFVs in three years. To better understand the current status, problems and uncertainties existed in the EV deployment in China, this paper reviewed the relevant policies and reported a survey with the pilot cities during the summer of 2009. Based on the survey findings, this paper developed a number of recommendations to help address the issues found in the demonstration program to date.     

Frequency and aircraft size dynamics in a concentrated growth market: The case of the Chinese domestic market

Despite the explosive growth of the Chinese aviation sector and the major industry reforms undertaken in recent decades, the Chinese domestic market remains highly concentrated with a significant element of regulation and governmental control in areas such as market entry and airline fleet planning. In this study, we investigate the frequency strategies and aircraft choices of airlines operating in this concentrated growth market. Our empirical investigation suggests that airlines mainly accommodate rapid traffic growth by flying more frequently, although increased aircraft size also contributes to market expansion. We also find a negative relationship between market concentration and flight frequency. Due to the more balanced market structure resulting from mergers among leading airlines since 2002, there has been a moderate reduction in market concentration at route level, contributing to a 3.7% increase in traffic volume from 2002 to 2008. The results of our study suggest that Chinese travelers have yet to fully enjoy the benefits of market liberalization, and airports should prioritize increasing capacity related to aircraft movements over the accommodation of larger aircraft.     

The impact of airline alliance terminal co-location on airport operations and terminal development

The notion of co-locating alliance carriers to their designated terminals in airports has gained significant interest in recent years. While benefits on the part of airlines are made clear by existing literature on alliance-hubbing, the tangible benefits to airport operators are less clear due to a lack of studies in the literature. This paper considers existing cases of London Heathrow, Paris Charles de Gaulle and Tokyo Narita Airport, and applies their operational practices to a medium-sized airport in Asia Pacific to evaluate the universal applicability of alliance member co-location. Although some operational and financial improvements are observed, the paper concludes that implementation of this concept should not be done through a one-size-fits-all approach.     

The impact of airline lease agreements on the financial performance of US hub airports

This paper employs benchmarking analysis to examine the financial implications of the different types of airline lease agreements used by US airports. Five key financial performance areas relating to cost effectiveness, revenue generation, commercial performance, financial profitability and capital investment are analysed using financial data from 2011/12 for 23 of the 29 large-hub airports. The results show that compensatory airports are the most financially efficient, particularly in terms of debt efficiency, revenue generation and profitability while the vertical airport airline relationship that is common at residual airports delivers higher levels of commercial performance and cost efficiency.     

The impact of market opening on the supply of interregional train services

A stepwise deregulation of all interregional passenger rail services in Sweden was legally completed in 2010. The incumbent operator (SJ) thereby lost the sole rights to commercial services. The most evident supply increase is the establishment of services in the low-cost niche, which rather complements than competes with the incumbent’s supply. Public Transport Authorities’ (PTAs) joint services have however resulted in strong competition on at least one main line.Despite a period of almost five years since deregulation, the potential effects of the market opening have not yet fully materialised. The business risk for commercial rail operators seems to be much greater than for other modes like air and long distance coach services. SJ have also during decades of deregulated intermodal and years of intramodal competition developed their products and skills and seem well prepared for competition.     

The impact of hubbing concentration on flight delays within airline networks: An empirical analysis of the US domestic market

This paper explores the relationship between hubbing activities and flight delays in the United States from an airline-specific network perspective. Airline hubbing is measured with the Hubbing Concentration Index. We estimate the impact of hubbing behavior on delays, using three measures of delay, two based on delay against schedule, and the third based on buffer-corrected excess travel times. A significant (and positive) influence of hubbing concentration can only be found for the latter delay indicator. We conclude that airlines use buffer times to mitigate passenger-perceived delays against schedule that would, without buffers, arise from more complex network operations.     

The growing influence of low-cost carriers in Northeast Asia and its implications for a regional single aviation market

This paper provides an overview of the development of the low-cost carrier (LCC) sector in China, Japan, and South Korea. It is the first paper that documents LCC contributions to the passenger traffic and cheaper fares in Northeast Asia (NEA)'s intra-markets. We argue that a single aviation market can facilitate the growth of the LCC sector, which in turn will make a significant contribution to the NEA connectivity, mobility, and integration. In addition, with a single aviation market, NEA countries can adopt a proactive, unified approach in negotiating air transport agreements with the major aviation partners to maximize the interests of this region as a whole, which will further provide valuable growth opportunities for the LCCs.     

The impact of low cost carriers on Korean Island tourism

Given the mixed findings of extant research on the impact of low-cost carriers (hereafter LCC) on aviation markets (with some studies showing stimulation of new demand, other studies showing LCCs encroaching on the turf of full-service carriers), the emergence of LCCs in Korea raised an interesting question as to whether or not they actually contribute to overall growth in domestic air traffic. The literature has paid limited attention to this issue so far. Employing a multivariate regression analysis with monthly data from 2000 to 2009, the impact of LCCs on tourism demand to a popular destination in Korea, Jeju Island, is examined, focusing on two specific questions: Have LCCs generated new tourism demand and brought more tourism revenue into the island’s economy? Have LCCs mitigated tourism seasonality on the island? Controlling for the effects of a number of factors, results showed that LCCs have generated new demand in addition to existing tourist flows to the island. Korean LCCs accounted for 35% of total passengers in 2009, which indicates an average growth rate of 161.7% over the last 4 years, compared to a −0.3% growth rate for all full-service carriers in Korea. However, LCCs seem to have had little impact on reducing seasonal fluctuations in passenger traffic to Jeju Island. The findings of this study will be of interest to researchers, policy makers, and a variety of stakeholders in the tourism industry interested in the relationship between no-frills airlines and island economies.     

A study on the importance of airline selection attributes by airline type: An emphasis on the difference of opinion in between Korean and overseas aviation experts

The main purpose of this research is to understand the relative importance of airline selection attributes that are considered important by passengers when selecting an airline. Specifically, we analyzed how the attribute selections differed based on airline types, a Full Service Carrier (FSC) and a Low Cost Carrier (LCC). For this purpose, a Delphi analysis was performed with 34 Korean aviation experts and 32 overseas aviation experts as the target sample groups. Statistical tests including Mann-Whitney U Test and Wilcoxon Signed Rank Test, were used to analyze the selection attributes. In the case of FSCs, safety, flight schedule, cabin interior, and fast check-in processes were considered to be important selection attributes whereas for LCCs, air fare level, flight safety, the convenience of air ticket purchasing procedures, and additional charges were considered to be the important selection attributes. Additionally, there was a difference in the importance of airline selection attributes depending on whether it was a Korean or overseas aviation market. The result of these findings may be utilized as basic data in establishing a marketing strategy for an airline company to attract more passengers.     

The impact of the UK aviation tax on carbon dioxide emissions and visitor numbers

We use a model of domestic and international tourist numbers and flows to estimate the impact of the recent and proposed changes in the Air Passenger Duty (APD) of the United Kingdom. We look at four different scenarios (abolishing the APD, keeping the 2001 APD level, the 2007 APD and the Conservative Party's “Green Miles” proposal) using base, high and very high elasticity levels as well as assumptions about the substitutability between domestic and international holidays and the effects of a carbon tax. We find that the recent doubling of the APD has the perverse effect of increasing carbon dioxide emissions, albeit only slightly, because it reduces the relative price difference between near and far holidays. Tourists arriving into the UK would fall slightly. The number of tourists travelling from the UK would fall in the countries near to the UK, and this drop would be only partly offset by displaced tourists from the UK. Tourists leaving the UK for countries further a field would increase. The proposal of the Conservative Party to exempt the first 2000 miles (for UK residents) would decrease emissions by roughly the same amount as abolishing the APD altogether—but the number of tourists arriving into the UK would not rise. These results are reversed if we assume that domestic holidays and foreign holidays are close substitutes. If the same revenue were raised with a carbon tax rather than a boarding tax, emissions would fall rather than rise.