Best practices to increase racial diversity in business schools: What actually works according to a nationwide survey of business schools

Many scholarly works have identified potential strategies for hiring underrepresented minority faculty members. However, no known nationwide study of business schools has explored whether these various strategies are associated with more faculty diversity. The authors explored best practices in corporations and higher education in the following areas: diversity priorities, strategic planning, outreach to underrepresented minority communities, administrative structures, and diversity training. The nationwide survey of business school deans showed that authority structures, which have proven to work in business, also are effective in academia. Similar to business results, training programs by themselves do not seem to be effective in increasing diversity.     

Ethical attitudes of mental health practitioners: Balancing therapeutic practices and treatments

This paper reports the responses of 251 mental health care practitioners to a mail survey examining their views concerning ethical conflicts and practices within their work environments. Besides identifying the sources and types of conflicts they experience, respondents were asked how ethical standards have changed over the last 10 years as well as the factors influencing these changes. Conclusions and implications are outlined and future research needs are described.Mohammed Y. A. Rawwas is an Assistant Professor of Marketing at the University of Northern Iowa. His research has appeared in theJournal of Business Ethics, Journal of Hospital Marketing, Health Marketing Quarterly, Medical Marketing & Media, among other journals and proceedings.David Strutton is the Acadiana Bottling Professor of Marketing at the University of Southwestern Lousiana. His research has appeared in theJournal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Business Research, Journal of Macromarketing andJournal of Personal Selling & Sales Management, among other journals and proceedings.Lou E. Pelton is an Assistant Professor of Marketing at the University of North Texas. His research has appeared in theJournal of the Academy of Marketing Science, Journal of Business Research, Journal of Global Marketing, Journal of Macromarketing, andJournal of Personal Selling & Sales Management, among other journals and proceedings.     

A corporate model of sustainable business practices: An ethical perspective

This paper considers contemporary business practice and its sustainable performance from the view of stakeholders and their perceived value. A company has responsibilities and commitments to many different internal and external stakeholders in the marketplace and society. This view underlines the need for organizations to, not only provide value, but do so in a sustainable and socially responsible manner. A model is developed based on five, separate but interconnected, elements. The model is iterative and acknowledges its elementary state, suggesting further development and refinement in the field of sustainable business practices from an ethical perspective.     

Going green: the evolution of micro‐business environmental practices

This paper examines the process through which micro‐businesses ‘go green’. It builds upon previous studies that have identified the different drivers of this greening process. However, rather than a static focus on specific drivers, the study articulates the evolution of environmental practices over time. The paper uses comparative case studies of six micro‐businesses to build a composite sequence analysis that plots the greening process from its roots through to large‐scale and ambitious ecological projects. The study identifies three distinct stages that businesses pass through during this greening process. This has important implications for policy‐makers and advisors as it was found that the support needed by the businesses changed as they passed through these different stages. In particular, it was found that appropriate support is currently lacking at certain key points of the businesses' greening development. The paper therefore adds to current understanding of small business ecological responsibility by showing how activities and drivers change with the level of engagement. Pointers are provided as to how support can be improved.     

Issues management and organizational accounts: An analysis of corporate responses to accusations of unethical business practices

When external groups accuse a business organization of unethical practices, managers of the accused organization usually offer a communicative response to attempt to protect their organization's public image. Even though many researchers readily concur that analysis of these communicative responses is important to our understanding of business and society conflict, few investigations have focused on developing a theoretical framework for analyzing these communicative strategies used by managers. In addition, research in this area has suffered from a lack of empirical investigation. In this paper we address both of these weaknesses in the existing literature. First, we explicate Impression Management Theory as an appropriate framework for studying organizational communicative responses, paying particular attention to the concept of accounts. Second, we critique previous investigations of organizational accounts and discuss the major contributions of our study. Third, we propose a coding system and content analyze the accounts offered by managers from 21 organizations that were recently the targets of consumer boycotts. Finally, we report the results of our empirical investigation and discuss ethical issues related to organizational accounts. Dennis E. Garrett (Assistant Professor, Division of Marketing, University of Oklahoma) is a co-author of Marketing Theory: Evolution and Evaluation (John Wiley and Sons, 1988). His articles have appeared in Journal of Marketing, Journal of Business Strategies, Business and Society Review, Journal of Marketing Education, and Communication Monographs. In 1987, he was selected as the Outstanding Professor on Campus by the University of Oklahoma Student Association.Jeffrey L. Bradford (Graduate Student, Division of Marketing, University of Oklahoma) is completing his Ph.D. in Marketing in the College of Business Administration. Renee A. Meyers (Assistant Professor, Department of Communication, University of Oklahoma) has published articles in Human Communication Research, Communication Yearbook, Communication Monographs, and Journal of Applied Communication. Her doctoral dissertation from the University of Illinois was selected as the 1987 Outstanding Doctoral Dissertation by the Speech Communication Association.Joy Becker (Graduate Student, Division of Marketing, University of Oklahoma) is completing her M.B.A. degree in the College of Business Administration.     

Judging the morality of business practices: The influence of personal moral philosophies

Individuals' moral judgments of certain business practices and their decisions to engage in those practices are influenced by their personal moral philosophies: (a) situationists advocate striving for the best consequences possible irrespective of moral maxims; (b) subjectivists reject moral guidelines and base judgments on personal values and practical concerns; (c) absolutists assume that actions are moral, provided they yield positive consequences and conform to moral rules; (d) exceptionists prefer to follow moral dictates but allow for exceptions for practical reasons. These variations, which are based on two fundamental dimensions (concern for principles and concern for promoting human welfare) influence a variety of moral processes and have implications for ethical debates over business practices.Donelson R. Forsyth is Professor in the Department of Psychology at Virginia Commonwealth University. A social psychologist, his three major interests are affective and attributional reactions in interpersonal, education, and clinical settings, individual differences in ethical ideology, and the dynamics of interacting groups. He is the author of numerous journal articles, as well as several books dealing with social psychology, group processes, and health.     

Performance or learning goal orientation: Implications for business performance

An organization's long-term effectiveness and efficiency reflect its learning goal or performance goal orientation. Goal orientation concepts originate in psychology of achievement motivation theory. Goal orientations drive the development and deployment of organizational capabilities, such as market orientation and innovativeness to achieve organizational performance outcomes. Extant research pays little attention to whether or not industry type (services or manufacturing) operates as a significant moderating factor in the relationships among an organization's capabilities, goal orientation, and performance outcomes. This study addresses this gap. The study results indicate a significant moderating effect of industry type on relationship between goal orientation and performance but not between goal orientation and either market orientation or innovativeness. Goal orientation appears to be more important for service industries than for manufacturing.     

The practice of business: The current status of corporate social responsibility

Business has come under attack in recent years for its alleged failure to respond to a rapidly changing environment requiring solutions to social problems. Business can argue that the charges are unjustified or it can accept the challenge. The authors gathered data from a sample of major U.S. corporations concerning their activities in the area of social responsibility. All of the responding firms were engaged in some form of effort. The research includes data on the kinds of activities and their success, relates activity to company size, summarizes the shareholders' viewpoint, and describes future plans. The findings are designed to function as a benchmark and guide to management already active and to those planning programs in this area.     

Enhancing Arthur Andersen business ethics vignettes: Group discussions using cooperative/collaborative learning techniques

Arthur Anderson & Co. has made a significant contribution to assist and encourage the teaching of business ethics. They provided assistance initially through workshops and curriculum materials; currently they are using campus coordinators to disseminate information and materials. The curriculum materials can be used by the instructor to assist students in practicing their moral reasoning skills and cover four academic areas: Accounting, Finance, Marketing, and Management. These materials include business ethics video vignettes, suggestions on presentation methods, guidelines for implementing a stakeholders' analysis approach to ethical reasoning, and possible discussion questions. The vignettes present ethical dilemmas that persons may encounter in entry level positions. We have used the vignettes, the accompanying discussion questions, and the suggested stakeholder analysis in class presentations. This paper presents a discussion of the basic concepts associated with cooperative learning, an example of the implementation of cooperative learning techniques using the Arthur Andersen Accounting Ethics Vignettes, and empirical results of the influence of these particular group discussions on the students' ethical responses. We did not attempt to measure whether the individuals' moral levels changed, but whether the group discussions stimulated any changes in the students attitudes toward the particular ethical dilemma they viewed.Lucia E. Peek is Associate Professor of Accountancy at Western Illinois University. She has published articles inAuditing: A Journal of Practice and Theory, Public Personnel Management, Management Accounting, Illinois Issues, The Accounting Instructor's Report, andThe Bulletin of the Association for Business Communication.George S. Peek is Associate Professor of Accountancy at Western Illinois University. He has published articles inManagement Accounting, Kent/Bentley Journal of Computers and Accounting, The Accounting Instructor's Report, The Bulletin of the Association for Business Communication, Journal of Education for Business, andComputers in Composition.Mary Horras is Instructor of Accountancy at Western Illinois University. In 1991 she was awarded the Arthur Andersen/Richard E. Claire Faculty Development Award for Outstanding Beta Alpha Psi Faculty Advisor. She has published an article in theCollege Student Journal.     

Socialization Tactics of New Retail Employees: A Pathway to Organizational Commitment

To address the prevailing issue of high turnover and low employee commitment in the retail industry, this study explores the role of newcomers’ individual differences and proactive socialization tactics in developing employee organizational commitment and reducing employee turnover. Based on data collected from 239 employees in a major U.S. retail store chain, this study found that individual differences, such as goal orientation and proactivity, are significantly related to employees’ choices of different socialization tactics, including inquiry, observation, and networking. The three tactics are associated with organizational commitment and furthermore employees’ actual turnover mainly through role clarity and attitudes toward a retail career. Among the three proactive socialization tactics, observation plays the most important role in the socialization process.     

Values that create value: socially responsible business practices in SMEs – empirical evidence from German companies

Socially responsible business and ethical behaviour of companies have been of interest to academia and practice for decades. But the focus has almost exclusively been on large corporations while small- and medium-sized enterprises (SME) have not received as much attention. Thus, this paper focuses on socially responsible business practices of SME entrepreneurs or owner–managers in Germany. Based on the assumption that decision-makers in SMEs are the central point where all business activities start, members of a German entrepreneurs association were approached in the course of a qualitative and quantitative survey. They were asked to assess in what way their social responsibility is expressed in specific management practices towards selected stakeholder groups. These practices in turn were assumed to result in perceived positive reactions of the respective stakeholders and subsequently to positively influence the firm's financial performance, i.e. cost reductions and increase in profits. In the paper, a research model is presented that elaborates the relationship between an SME executive's social responsibility and the value creation of a firm, i.e. whether (personal) values create (economic) value. It was found that socially responsible management practices towards employees, customers and to a lesser extent society have a positive impact on the firm and its performance. As such, values can create additional value.     

Artificial intelligence and machine learning as business tools: A framework for diagnosing value destruction potential

Artificial intelligence (AI) and machine learning (ML) may save money and improve the efficiency of business processes, but these technologies can also destroy business value, sometimes with grave consequences. The inability to identify and manage that risk can lead some managers to delay the adoption of these technologies and thus prevent them from realizing their potential. This article proposes a new framework by which to map the components of an AI solution and to identify and manage the value-destruction potential of AI and ML for businesses. We show how the defining characteristics of AI and ML can threaten the integrity of the AI system’s inputs, processes, and outcomes. We then draw from the concepts of value-creation content and value-creation process to show how these risks may hinder value creation or even result in value destruction. Finally, we illustrate the application of our framework with an example of the deployment of an AI-powered chatbot in customer service, and we discuss how to remedy the problems that arise.     

创业导向、组织学习对国际创业企业动态能力影响研究综述

自Teece提出动态能力以来,对于企业保持持续竞争优势的源泉一直成为学者们关注的话题,学者们从不同视角对动态能力进行了剖析,本文基于组织学习的视角对相关的国际创业企业动态能力文献进行梳理,进一步剖析组织学习与国际创业企业动态能力的关系,在此基础上,我们将国际创业企业动态能力、组织学习和创业导向结合在一起,提出了动态能力与组织学习、创业导向间的关系的研究框架.     

Insights on the go: Leveraging business podcasts to enhance organizational performance

Managers need to stay connected to current trends and gather new insights to maximize organizational performance, but many struggle to find the time to read enough to remain informed. Business podcasts—digital episodic series covering a variety of business topics in an easy-to-consume audio format—are a relatively new tool that can help solve this dilemma. Business podcasts that offer unique perspectives on salient topics can teach managers valuable techniques for dealing with common business issues and keep them up-to-date on the latest business news. In this article, we introduce 10 popular business podcasts and discuss the insights for improving organizational performance offered in exemplary episodes of each series. Episode content ranges from detailed profile interviews of top executives and their day-to-day activities to the impact of national and global events on specific industries or businesses.     

The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry

Sales technology has been touted as a primary tool for enhancing customer relationship management (CRM) and thus improving overall customer satisfaction. The marketing, IT, and practitioner literatures make numerous references to the impact of CRM on business orientation and performance. However, according to Richard et al. (2007), not many studies have investigated customer relationship technology adopted by a firm and the impact on relationship development. The aim of this paper is to examine the relative impact of new technologies on improving customer relations and overall customer satisfaction within the sales industry. New technologies have revolutionised the workplace and have become an integral part of organisations throughout the world (Forster, 2000). Driving this revolution are two powerful new forces, cyberspace and computing power. This article defines three key terms which include CRM, customer satisfaction and new technologies and evaluates the impact of these emerging technological developments on relationships and customer satisfaction in a sales force/customer context. Primary research was conducted using two focus groups consisting of nine participants from Britvic. The analysis reveals that technology is both beneficial and essential within the sales force industry for both the sales representative and their customers and provides an insight into the impact of technology on the sales force/customer relationship. The paper concludes with reference to new technologies and the future.     

Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets

The degree of adaptation or standardization of the marketing program is critical in international business ventures. However, findings within this important research field and, consequently, implications for practice remain contradictory and confusing. The purpose of this paper is to examine determinants of an international marketing-mix strategy within a specific business-to-business context that includes the effects of uncertainty. Is the degree to which the marketing program is adapted or standardized dependent on the managerial perception of uncertainty? Does a firm's international entrepreneurial ability or the use of networks positively influence the degree of positive assessment of the environment? Data were collected from German companies working in different international business-to-business markets. The results indicate that international entrepreneurship has a greater impact on uncertainty reduction than the use of networks. After having reduced uncertainty, a firm tends to adapt their communication and pricing strategy, whereas the adaptation of the product and distribution strategy in general is not significant.