Females' perspectives on tourism's impact and their employment in the sector: The case of Petra,Jordan.

This study aims to explore the trend towards gender equality in the tourism sector of the Petra region, Jordan. To do so, a mixed methods design including a questionnaire and in-depth interviews was employed for female residents of rural and urban areas in the region. The results show that women do not have favourable view of tourism's economic impacts and that several barriers exist to their employment in the tourism sector. The findings' implications and future studies are addressed.     

Assessing the sustainability of tourism-related livelihoods in an urban World Heritage Site

The relationship between UNESCO World Heritage Sites and tourism has been described as a double-edged sword, with the benefits of tourism countered by its adverse impacts. To the extent that tourism-related livelihoods are dependent on World Heritage status, the loss of that status may have significant adverse effects, especially for poor people. The Sustainable Livelihood Framework has been used to analyse the development, or otherwise, of rural communities in poor regions of the world. This paper uses this approach to examine the urban poor of a World Heritage Site in Thailand, The Historic City of Ayutthaya. As a consequence of tourism and urban industrial development, not only has there been conflict between the urban poor and the Thai government within the designated heritage area, there is also conflict with the neighbouring industrial zones. This has resulted in fears that World Heritage status may be lost. Viewed within DFID’s Sustainable Livelihood Framework, lack of capital and little community participation are factors which contribute significantly to an unsustainable livelihood. However, this research concludes that using self-reliance as a measurement of people’s livelihood to determine ‘sustainability’ is inappropriate in an urban-tourism context because people living in urban areas rely heavily on external sources.     

Heritage tourism and livelihood sustainability of a resettled rural community: Mount Sanqingshan World Heritage Site,China

Tourism and related development can lead to the displacement and resettlement of communities, disrupting local livelihood systems, socio-political processes and organizations. However, limited attention has been paid to community resettlement in the tourism context. Taking Yinhuwan village at Mount Sanqingshan World Heritage Site in China as an example, this study examines the results of tourism and resettlement on the livelihoods of this rural community and the extent to which tourism-related livelihood strategies contribute to community livelihood sustainability. A sustainable livelihood framework is adopted to guide the analysis. Face-to-face in-depth interviews were conducted with management officials, community leaders and village residents through three field investigations in 2013. It was found that traditional livelihood methods have been largely replaced by tourism, which has become the primary livelihood strategy for the resettled community. Despite current economic benefits, high dependency on tourism-related opportunities as the single livelihood option may diminish the sustainability of local livelihoods. The current resettlement plan highlights short-term economic impacts on the affected community, overlooking their socio-cultural concerns and long-term livelihood sustainability. Possible measures are discussed to diversify livelihood options and mitigate potential challenges for the affected community so as to ensure their long-term benefits and increase future options.     

Visitors' perceptions of the use of cable cars and lifts in Wulingyuan World Heritage Site,China

This paper examines perceptions and attitudes towards the use of cable cars with specific reference to Wulingyuan World Heritage Site in China. A total of 45 respondents were interviewed using open-ended questioning and semi-structured interviews. Thematic analysis suggests six motives for the use of the lift: (1) tight schedules generated by travel agents and tour operators, (2) lack of physical strength to walk to the summit, (3) group membership influences, (4) the saving of time, (5) lack of information about alternative approaches and (6) novelty of the lift. However, when questioned about sources of satisfaction, respondents tended to refer to other aspects of their visit. This raises questions of managerial significance, as in the past the construction of such lifts and cableways has been based on a premise of enhancing visitors' satisfaction with their visit, and this perceived advantage has been seen as outweighing possible adverse environmental impacts     

An application of the vicious circle schema to the World Heritage Site of Macau

Visitor congestion is a phenomenon that can be observed in many World Heritage Sites (WHSs). Is this a sign that the WHSs have entered the mature phase of the tourism area life cycle? In addressing this question, this study applies as an alternative explanation the vicious circle schema, using the WHS of Macau. The research uses multiple methods: photo interpretation and analysis, a face-to-face questionnaire survey, in-depth interviews with Macau's local residents and governors, and a simultaneous measure of visitor congestion by 140 research assistants. The results of this case study support the four hypotheses that are integral to the vicious circle schema, such as the expansion of the tourist area, a high proportion of shorter visits, congestion and a down-grading of the quality of the tourism products. It concludes that the vicious circle schema is applicable to the WHS of Macau, and the phenomenon of overcrowding might not be a signal for the consolidation stage of the WHS of Macau.     

A comparison of the National Geographic Stewardship Scorecard Ratings by experts and stakeholders for selected World Heritage destinations

The National Geographic Society Center for Sustainable Destinations Stewardship Scorecards for 2003 and 2006 compared ratings by “experts” for 33 World Heritage Site destinations. Nine (27.3%) improved by four or more points and six (18.2%) decreased by four or more points in the three years. In 2006, local stakeholders rated these World Heritage destinations using the same criteria as the experts. Stakeholders rated six destinations (18.2%) lower and almost half of the 33 destinations (48.8%) increased by five or more points. A moderate positive correlation was determined between the ratings of the experts and stakeholders. Comments by experts and stakeholders related to each of the scorecard criterion measures were analyzed. ANOVA and t-test were performed to examine the six stakeholder categories ratings for each of the six criteria and the results are presented. The assumptions and limitations of the survey methodology are discussed along with recommendations for improving the Destination Stewardship Scorecard Survey.     

Crossing the Cultural Divide: Western Visitors and Interpretation at Ayutthaya World Heritage Site,Thailand

In 1991, Ayutthaya, the former capital city of Thailand and now an archaeological park, was inscribed on the World Heritage List. Currently, it receives some one million international visitors a year, mainly day-trippers from Bangkok. Despite this, the on-site interpretation put in place in 1992 (largely signage in Thai and English) has never been assessed in terms of the content of the signs and the reactions of visitors. This paper pertains to one part of the first extensive study of the interpretation employed at Ayutthaya, a study that included a visitor survey that was both a demographic study and an initial investigation into the cross-cultural dimension of interpretation at Ayutthaya. The international visitation to this World Heritage Site is overwhelmingly Western and, therefore, a critical issue arises: what do non-Asian, non-Thai and non-Buddhist visitors gain from the experience? If the visitor is not of the same culture being experienced, and if cross-cultural translation itself is a highly complex and sometimes contentious and problematic process, then it is likely that the deeper cultural significance of the site cannot be well understood in a one-day visit. If the deeper meanings of Ayutthaha remain elusive, does it follow that appreciating the cultural and heritage values of the site is, in direct proportion, an unattainable goal? The study points towards what may be possible when heritage interpretation, in an age of unprecedented global travel, is regarded as a negotiation of a cultural divide.     

生态旅游影响下女性居民社会网络的规模、连接与结构——以武陵源世界自然遗产地为例

以武陵源世界遗产地社区女性居民社会网络作为研究对象,通过问卷调查法和半结构访谈法,对武陵源区袁家界村、龙尾巴村和马儿山村女性居民采取抽样问卷、滚雪球式访谈等方法,进行定量数据与定性分析相结合的研究,对网络规模、网络中心性和网络密度的数据进行分析发现,武陵源世界自然遗产地不同位置社区女性居民的社会网络规模、社会网络连接和社会网络结构均存在明显差异,表明生态旅游的参与程度与女性居民的社会网络存在高度相关性,直接影响社会网络规模、连接和结构。生态旅游影响下女性居民的社会网络存在以下特征：（1）女性居民社会交往范围逐步扩大,社会网路规模明显增加;（2）女性居民社会关系逐渐多元化,社会网络关系连接日益丰富;（3）女性居民获得了异质性信息和资源,社会网络结构渐趋稳定;（4）女性居民旅游增权权益明显,推动女性社会网络不断优化。     

A Comparison of Tourists' and Residents' Uses of the Temple of Heaven World Heritage Site,China

World Heritage Sites are designated following evaluations of their universal values. However, their use is often shared by different user groups who may attach different meanings to the same heritage, leading to different interpretations and uses. This situation raises important questions for visitor management at World Heritage Sites, where a variety of users must be accommodated. Using Temple of Heaven as an example, the motivations, preferences and experiences are explored for three major user groups: residents, domestic and international tourists. Results show that residents and tourists exhibit different spatial and temporal patterns of use. Most local users are elderly and use the place regularly for exercise and social purposes. The historical and cultural values are widely recognized but tourists are motivated more strongly than local users to experience heritage values. Practical implications are generated to inform managers of the study site and other heritage sites shared by locals and tourists.     

The Bigger They Are,the Harder They Fall! Sustainable Tourism Planning at Naracoorte Caves World Heritage Site,Australia

The Australian National Heritage and Tourism Thematic Interpretation Framework (NHTTIF) is an interpretive framework methodology that can be used to develop an enhanced visitor experience by integrating heritage more effectively in tourism. It was developed for the Australian Department for the Environment and Heritage in response to the ‘telling the story’ opportunity identified by the National Tourism and Heritage Taskforce. The NHTTIF is used to identify a site-specific interpretive theme through to a national or international interpretive theme, as part of an interconnected web of ‘stories’ about Australia. Sites used during the development of the NHTTIF included the World Heritage Australian Fossil Mammal Site at Naracoorte, South Australia, the Port Arthur Historic Site in Tasmania and the Brambuk Aboriginal Cultural Centre in Victoria. This paper demonstrates the development and application of the NHTTIF at the Naracoorte Caves World Heritage Site, with a site-specific story theme of ‘the bigger they are, the harder they fall!’, referring to the fossilised extinct Australian mega-fauna. Other themes are demonstrated at a local, regional, state, and national level with implications at the international level as a World Heritage Site. The integration of heritage more effectively in tourism planning, development and management, and the interpretation of heritage sites fosters an understanding and appreciation of heritage, resulting in conservation.     

Coopetition and sustainable competitive advantage. The case of tourist destinations

This research paper focuses on coopetition among small and medium tourism enterprises (SMEs), and has two objectives. First it makes a theoretical contribution by establishing a model of variables that induce coopetition, the degrees to which coopetition exists and the relationship between those variables and firm performance. Second, it tests the modeling in the context of the tourism industry in Naples and Sorrento, Italy. The former comprises a sample of 149 accommodation providers and the latter 169. Building on survey data and local linkages between accommodation providers and SMEs in tourism it is found that coopetition improves performance but a key determinant is not only numbers of links but also acquired trust between partners.     

Tourism,Partnership and a Bunch of Old Fossils: Management for Tourism at the Jurassic Coast World Heritage Site

The Jurassic Coast World Heritage Site, declared in 2001, is Britain's first mainland World Heritage Site (WHS) inscribed for its natural values, and one of only eight in the world designated according to geological criteria. The study of exposed rock strata and dinosaur fossils found here has made – and continues to make – a major contribution to understanding the Earth's history; in addition, the WHS covers fine scenery and several nature reserves. Administratively, management of the site is complex because of its mosaic of owners and occupiers and, as WH status carries no statutory powers in the UK, the partnership approach was the only obvious solution. The Site's coastal towns and their rural hinterl and have been afflicted by economic and social decline in recent decades, and the Jurassic Coast initiative is being used as a tool for regeneration. There has been some success already in efforts by local entrepreneurs and the public sector to exploit the opportunities for a renaissance both of the economy and local morale. This paper examines the planning and early implementation stages of the Jurassic Coast programme, detailing successes and examining the linkages between the theory and practice of collaborative management.     

Rock art tourism in the uKhahlamba/Drakensberg World Heritage Site: obstacles to the development of sustainable tourism

This paper focuses on rock art tourism, a highly vulnerable heritage of broad public interest, only sustainable within an effective management framework. The paper explores tourism management in South Africa's uKhahlamba-Drakensberg World Heritage Site, inscribed in 2000 for its natural landscapes and its exceptional rock art heritage. In practice, nature dominates the area's tourism and management dynamics. Current tourism patterns, markets and frequencies, together with rock art's low place within tourist agendas, are described. This situation is shown to be a legacy of European Alpine romanticism, and the political rejection of indigenous cultural heritage prior to 1994, still expressed through visitor patterns and marketing policies. Despite rock art needing tourism to valorise its conservation, and being recognised by commentators and the state as a viable route to tourism development, heritage conservation, socio-economic regeneration and cultural empowerment, the failure to reform entrenched and ineffective tourism/conservation governance and management systems is exposed. The problems affecting rock art tourism have allowed the retention of unwelcome values from South Africa's pre-democratic era, risk the loss of World Heritage site status, the destruction of globally outstanding art works and waste an important opportunity to expand and diversify sustainable tourism in South Africa.     

A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand

This article examines the emergence of the World Heritage Site (WHS) designation as a de facto brand. The study applies Balakrishnan’s (2009) strategic framework for destination branding to the demand for World Heritage Sites. A total of 72 countries currently applying for WHS status for national sites are examined. Previous studies in this area have been based mainly on case-study methodologies and/or are limited either to a single country or to a comparison among a small number of countries. The study finds, inter alia, that countries that have a large number of foreign arrivals but are not yet fully integrated into the global economy are particularly disposed to expanding the number of WHS on their national territories.     

Communicating the World Heritage brand: visitor awareness of UNESCO's World Heritage symbol and the implications for sites,stakeholders and sustainable management

The World Heritage (WH) brand signals property so irreplaceable that its values must be sustained intact in perpetuity. A primary function of the WH symbol, one element of the WH brand, is to prompt positive visitor emotions and behaviors favored by management agencies. This paper investigates if the symbol communicates any message to viewers. To determine visitor recognition and recall of the WH symbol tested against a variety of variables, 1827 visitors to five WH sites in Queensland, Australia and 712 visitors to the WH part of Hawaii Volcanoes National Park, USA were surveyed. Sixty percent of visitors to the Queensland sites and 19% of visitors to the Hawaii site were aware of the site's WH status; 96% of Queensland site visitors, and 99% of Hawaii site visitors could not recall what the WH symbol represented. Park agencies appear to take a laissez-faire attitude to branding, have little interest or capacity to brand properly or have strategically restricted usage of the WH brand to de-clutter their brand landscape. This limits opportunities to transmit to visitors and communities why WH properties should be valued and sustained, with significant implications for the long-term sustainability of WH sites.     

Tourism development at the Baptism Site of Jesus Christ,Jordan: residents' perspectives

Several studies have discussed the impacts of mass tourism on destinations and how local residents perceive such impacts. However, only a few studies have looked specifically at how sacred destinations and their residents are affected by religious tourism. This research note explores tourism's impacts on the Baptismal Site of Jesus on the eastern side of the Jordan River in Jordan. The study also examines the perceptions of residents about these impacts. Interviews were conducted with staff at the site, including the manager, the conservationist and locals working in conservation and tour guiding. Findings revealed that religious tourism helped create a source of income in the area and enhanced the local infrastructure. Tourism was also perceived to help restore and protect archeological remains. There is a general positive perception of tourism development; no negative sociocultural impacts were perceived. As well, it appears that residents have little concern for negative social impacts because their economic benefits outweigh any concerns, and there is minimal contact between tourists and residents.     

世界遗产地内索道乘客的特征、满意度及其影响 --武陵源案例研究

世界遗产地内是否有必要建设索道等现代化交通工具，是一个富有争议的话题，本文通过游客调查时索道等设施建设是否增加游客满意度的问题进行了实证研究。结果表明：①索道来客群体特征比较明显；②大部分游客时景区内索道等享受型交通工具持欢迎态度，但同时他们也认为索道、电梯等交通工具造成的排队等候增加了景区内拥挤感，影响了游览感受；③游客时索道、电梯等客运交通工具的满意度与游客时目的地总体满意度并无显著线性关系，索道等交通工具建设并不能直接增加游客总体满意度。     

Budget traveler accommodation satisfaction: The case of Yogwans during the 2002 FIFA World Cup Korea/Japan

The preference attributes of budget-conscious travelers have been researched in detail, since the budget segment is important to the hotel industry. Special events, where budget-conscious travelers are major patrons and a huge volume of rooms is needed for a specific period, require accommodation alternatives. Yogwans, Korean-style hotels, have historically been utilized as such an accommodation alternative during special events in Korea. This study of the 2002 World Cup found that budget-conscious travelers were generally not highly satisfied with yogwans. Using a factor analysis technique, this study also identified five factors that were considered important for choosing to stay at yogwans. Finally, multiple regression analysis was then applied to examine the relative importance of each of these factors in influencing the overall satisfaction level of yogwan use. In order of importance, room quality, external quality, value, staff service quality, and accessibility were significant factors in determining the overall satisfaction level of yogwans. This study recommends that accommodation alternatives for budget-conscious travelers should match the needs of specific customers during special events by considering the unique attributes of the event and classifying attributes into fixed and variable categories.     

The search for World Heritage brand awareness beyond the iconic heritage: a case study of the Historic Centre of Macao

The Historic Centre of Macao was declared a UNESCO World Heritage Site (WHS) in 2005. The question arises regarding the value of the designation ‘WHS’ and what it means to tourists who visit. The researchers used intercept surveys and participant observation to determine brand awareness among visitors. Regardless of how much the tourism industry and UNESCO promote the ‘brand’, if visitors are unaware of it and do not respond, the economic and cultural values may be negatively affected.

The results showed the average visitor had only a vague understanding of WHS and it was not a major motivator for their visit. However, the general theme of culture was of high interest, as was a visit to the must-see icon attraction of St Paul's Ruins (the highlight of the Historic Centre of Macao). That is, there appears to be a good level of cultural and heritage awareness but minimal WHS awareness.