Tour to Snow-covered Guandong

The train left Beijing to head northeastwards, passing Shanhaiguan Pass, before reaching Guandong (east of the Pass) which covers three provinces of Liaoning, Jilin and Heilongjiang. This is a vast land filled with wonder and romance, where tourist attractions can be found everywhere in the luxuriate forests of the scenic Changbai Mountain and Xing'an Mountain, on the fertile fields of the vast plains, and along the golden beaches of the Liaodong Peninsula. In winter, when the land is blanketed with     

To bee or not to bee: whether ‘tis nobler to revere or to revile those six-legged creatures during one’s leisure

By incorporating the concept of speciesism into a multi-disciplinary critical approach to animal–human studies in leisure, I provide an overview of anthropomorphism and entomophobia and suggest how these concepts limit our understanding of human–insect encounters. The concentric circles of leisure illustrate how human–insect encounters in rural and urban areas are often influenced by our senses, spatial cues, socio-cultural forces and our perceived need for safety and comfort. In his study of the pluralistic aspects of environmental values, Norton (2000 Norton, B.G. 2000. Biodiversity and environmental values: In search of a universal earth ethic. Biodiversity and Conservation, 9(8): 1029–1044. [Crossref], [Web of Science ®] , [Google Scholar]) suggested that we should be cautious in the dichotomy of the opposites and seek to find new approaches that consider the multitude of perspectives, the nuances and inconsistencies that make up human values of nature. Such an approach requires challenging the institutionalised speciesism woven into many aspects of our recreational activities, critiquing the philosophical underpinnings of anthropomorphism and entomophobia, and addressing inter and intra species dynamics throughout various leisure terrains (i.e. indoor/outdoor, urban/rural and local/global) and illustrating how such movements creates interactions that are fluid, complex, unsettling and rewarding. The potential contributions of leisure to this emerging field are outlined in the conclusion.     

Who Goes to Metropolitan Parks? A Latent Class Analysis Approach to Understanding Park Visitation

This study aimed to identify typologies of park visitors and to examine associations among these typologies and socio-demographic characteristics. In 2013, intercept interviews were completed with 794 adult park visitors at two large parks located in Melbourne, Australia. Latent class analysis identified three classes of visitor: physically active visitor, with dog (12.4%); physically active visitor, with no dog (35.7%); and infrequent, low active, social visitor (51.9%). Respondents who were older and owned a dog had higher odds of being in Class 1 and Class 2. Respondents who had children had higher odds of being in Class 3. Respondents who reported poor health were less likely to be in Class 2 than in Class 3. Park users can be distinguished by the behaviors in which they engage. Understanding typologies of visitors will assist with the development of intervention strategies to optimize park visitation and park-based physical activity.     

Trauel to Shandong in New Year

The new year chime ushered in "Visit China 97". To mark this major event in China's Tourism industry, east China's Shandong Province has prepared colorful tourist programs. While introducing Shandong's tourism to this reporter recently, Li Deming, deputy director of the Shandong Provincial Tourism Bureau said that it is auspicious that the province has many representative tourist products which are related to the word "three", since an old Chinese New Year blessing goes: "With three##属性不符     

Corporate social marketing in tourism: to sleep or not to sleep with the enemy?

ABSTRACT

Social marketing is regarded as an effective consumer-oriented approach to promoting behavioural change and improved well-being for individuals, communities and society. However, its potential for tourism, especially sustainable tourism, remains under-researched. This article examines the utilisation of social marketing by tourism businesses. A search strategy identified 14 behavioural change programmes that involved tourism businesses. Half of these programmes label themselves social marketing; the others tend to be part of corporate social responsibility efforts, using a form of corporate social marketing (CSM). Most programmes seek to encourage pro-environmental behaviours in tourists, tourism businesses and other stakeholders including suppliers. Although tourism businesses can develop social marketing programmes alone, typically they collaborate with public and non-profit agencies as partners and sponsors. The strength of the tie between the promoted behaviour and the sale of a company's product varies considerably. It is suggested that social marketing can make significant contributions to environmentally sustainable tourism. However, this research also suggests that social marketing is not a substitute for, but rather an essential complement to, technological and regulatory approaches to climate change. Changing behaviour is a long process: without a long-term commitment from private sector companies, CSM programmes will fail to achieve behavioural change goals.     

Consumers' responses to hotels’ donation of rooms to homeless people: The impact of political ideology

Our research examines how consumers’ political ideology affects their intention to stay at hotels that have donated rooms to homeless people during the COVID-19 pandemic. We propose that conservative consumers are less likely than liberal ones to stay at hotels that have donated rooms to homeless people due to their greater feelings of disgust toward such hotels. However, we further argue that the proposed effect would be mitigated when the hotels are luxury (vs. non-luxury) establishments. To provide convergent evidence for those arguments, we conducted four experimental studies. Our research contributes to the literature on political ideology, corporate social responsibility, contagion, and hospitality. We also provide practical guidelines for policymakers and hotel marketing managers on how to design initiatives for corporate social responsibility, especially involving the donation of rooms.     

Are there cultural limits to tourism?

This article poses the question: are there cultural limits to tourism? It argues that tourism is a culture industry in the sense that it markets cultural products to tourists as cultural experiences. The three elements of tourism as culture are: the cultural foundations of tourism products, the sophistication of tourists’ perceptions and experiences of tourist cultures, and the cultural consequences of tourism development on resident communities. Yet these aspects are usually treated in a tokenistic way in favour of economic and environmental considerations, ignoring the cultural consequences of major changes to destination communities as a result of tourist development. This article proposes that the changes and consequences of tourism on the culture of destinations and on the culture of tourists should be central to debates about sustainable tourism development. The article proposes a number of conditions or indicators to identify the matrix of impacts of tourism from which acceptable and unacceptable limits can be determined. The use of these indicators should be central to planning, management and monitoring practices to achieve sustainable tourism.     

Using persuasive communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities

ABSTRACT

Unsustainable consumption of energy and water by tourist accommodation will escalate if incremental global tourism growth and business-as-usual approaches continue. Guests use more than half of the energy and water at accommodation facilities and so have a partnership role to play in saving resources. Our study is the first to measure the impact of persuasive communication on guests’ resource consumption behaviour (energy and water use) and stay satisfaction. It used an innovative intervention based on interpersonal communication, sequential influence and eco-feedback. Guests’ (n = 759) consumption of electricity, gas and water was monitored at four fully self-contained cottages using smart meters, over a period of 304 days. An ethnographic study, action research and departure survey examined if pro-environmental persuasion could encourage guests to save resources, how guests responded to the intervention and measured whether pro-environmental persuasion affected guest satisfaction. Results show that guests who received the intervention used significantly fewer resources, 80% claimed they tried to save and their overall satisfaction was not negatively affected, while reasons to save/not save were complex. A resource-saving persuasion model is proposed for further research, practitioners are recommended to install pro-environmental infrastructure, train staff to engage customers, and identify responsible channels for fiscal savings.     

From travel to tourism — visions and utopias

Man has been on the move since the beginning of his existence. Gradually different forms of transport were developed and greater distances travelled until most parts of the globe became accessible. The invention of the printing press enabled images of the world to be disseminated among people unlikely to experience travel at first hand. Information systems have developed to supply instant images anywhere, and travel and transport technologies enable man to explore outer space.     

ASEAN’s intra-regional tourism demand to Thailand

This paper presents an overview of intra-regional tourism in ASEAN at the beginning of the challenging times that will come with the constitution of the ASEAN Economic Community (AEC). Thailand is chosen as the destination country and the other nine countries are selected as origin. After presenting ASEAN’s intra-regional tourism, the study develops a model of long-run demand. The coefficients are estimated by a time-varying parameters method considering the potential presence of structural breaks, and its implication. The results present and discuss the implications of income, own price, and cross price elasticities. As concluding recommendations, this study suggests that while the region should take advantage of the expansion of the Asian markets due to economic growth and liberalization of ASEAN since 2016, it should use different policies in each origin market.     

Millennials’ willingness to pay for green restaurants

The hospitality industry is currently witnessing an increase in the number of restaurant companies with sustainable business models. This research explores the determinant factors of millennials’ willingness to pay (WTP) by looking at the qualitative decision of whether to pay more and the quantitative decision of how much extra to pay. While literature has investigated the factors that lead people to choose green restaurants, no analysis that simultaneously considers the qualitative and quantitative decisions has been conducted for the millennial generation. This study fills this gap by estimating the Heckit model, which (1) allows us to simultaneously model both decisions and detect their determinants—“green consumerism,” “health consciousness,” “income,” and two psychographics (“green restaurant preference” and “predisposition to make an effort in terms of time and distance”)—and (2) permits the control of sample selections bias, which turns out to be a critical issue in this research.     

Riding a Panda Bus to the Creat wall

The Panda bus is one of the series of products CITS has recently promoted for overseas tourists to China. The bus is so named not because it looks like the panda bump er cars we see in amusement parks, but becuase it bears eye-catching panda symbols. CITS, a renowned travel agency, discovered that there has been a sharp increase of FITs to China in recent years and that manyof them preferred traveling independently,instead of joining organized teams. But independent traveling is more expensive and adds the difficulty of finding an interpreter.     

Visitors’ Emotional Responses to the Festival Environment

Despite the importance of emotions and psychological commitment to loyal behavior, little empirical work has been done to explore their simultaneous effects on the festival loyalty development in the tourism literature. Guided by Mehrabian and Russell’s (1974) framework in environmental psychology, this study examined how emotions elicited from the festival environment influenced visitors’ postvisit behavior. Data were collected from visitors to community festivals using the onsite and postvisit survey procedure. Results revealed that festival atmospherics had a positive indirect effect on loyalty via positive emotions, satisfaction, and psychological commitment. Based on the study findings, both practical and theoretical insights were provided.     

Association meeting planners’ loyalty to hotel chains

Many associations alternate the location of their annual convention. Hotel chains can have a significant advantage over independent hotels in that respect due to their network of properties across the country and the consequent potential for cross selling. This study explores the relationship between association meeting planners and hotel chains, with a particular focus on loyalty issues. It investigates meeting planners’ reasons for being loyal to a specific hotel chain and their future intentions. Hotel practices, features, and benefits that planners regard as important in developing loyalty to a chain are identified. Performance ratings for these attributes are then established, and contrasted with importance ratings, highlighting opportunities for hotel chains to improve relations with loyal planners.     

Does climate change matter to the travel trade?

This study evaluated the awareness of, attitudes toward and opinions about the ability of travel agencies in Hong Kong to help address tourism's contribution to greenhouse gas emissions. The retail travel agent sector is a major player in the tourism distribution system, accounting for about 25% of travel activity, and is the primary distributor of package tours. In-depth interviews were conducted with senior managers and owners/operators of a sample of travel agencies in Hong Kong, followed by a survey of 485 front line staff. The study revealed senior managers adopted a range of neutralisation techniques to abrogate themselves from any personal or corporate responsibility in this issue. Front line staff were largely unaware and ill-informed, and mainly see their role as simply pushing products. Cluster analysis revealed five groups with diverse views: Cluster 1, the “Deeply concerned” group (11%); Cluster 2, the “Deep knowledge” group (6%); Cluster 3, the “Moderate knowledge and awareness” group (18%); Cluster 4, the “Concerned but unaware” group (31%); and Cluster 5, the “Neither concerned nor aware” group (34%). The combination of lack of leadership among managers and ignorance among front line staff means that neither feels responsible for, nor able to, address this issue.     

To be or to refuse to be? Exploring the concept of leisure as resistance for young people who are visually impaired

This study explored the concept of leisure as resistance to social constraints of blindness. Leisure, because of its relative freedoms, has been conceptualised as a forum in which dominant cultural discourses and stereotypes can be challenged or resisted. A post-structural analysis of the leisure narratives of five young people who are blind revealed that they intentionally used aspects of leisure to resist some constraints and stereotypes of disability. Three strategies were identified: advocacy, redefinition and passing. Advocacy targeted other people’s beliefs; yet, some activities done to resist dominant discourses actually perpetuated them. Redefinition was a covert strategy to show themselves that they could be the same as everyone else. Passing was used in different ways. One young person used it when advocating, another to maintain social connections. However, maintaining social connections by passing was often at the cost of enjoyment, engagement and perceptions of ability. Empowerment through resistance in leisure related primarily to gains in self-confidence. These gains in self-confidence have the potential to contribute to social interactions and perhaps influence some of the discourses that operate as ‘truths’ about people who are blind.     

Does the look matter? The impact of casino servicescape on gaming customer satisfaction,intention to revisit,and desire to stay

Despite huge investment made by casinos on their physical structures, little has been know if physical environment actually affects psychological responses of gaming customers. This paper explores how dimensions of servicescape influence customer satisfaction and behavioral intentions in the casino environment. Using Bitner's model of physical surroundings, we hypothesized how ambience, navigation, seating comfort, interior decor, and cleanliness affected cognitive and affective satisfaction of gaming customers. We further proposed that gaming customer satisfaction would affect their desire to stay and intention to revisit. Data from 513 gaming customers of Macau offered support to most of our hypotheses. Implications for research and managerial practices were also discussed.     

Who are they? Visitors to Louisiana's River Road plantations

ABSTRACT

This article examines the responses of 448 tourists to an exit survey at four Louisiana River Road tourist plantations. We investigate and discuss the relationships between the demographics of the tourists and their interests as they relate to tourist plantations. Cluster analysis of the visitors' interests indicates that visitors typically fall into one of four interest clusters: “Everything is great!”; “Culture and the Enslaved”; Culture without the Enslaved”; or “Everything is just Okay”. Several plantation managerial and theoretical implications are discussed, as well as suggestions for future research directions.     

Willingness to pay: Who are the cheap talkers?

The purpose of this paper is to determine who is willing to pay (WTP) for a greener event by applying a Contingent Valuation (CV) approach together with an experimental design. To identify the cheap talkers a survey was conducted at the Wacky Wine Festival in South Africa, were 474 respondents participated. Using a Heckman two-step approach, the results confirmed that the decision to contribute depends on behavioural and motivational factors, while the amount is income-dependent. The extent of cheap talking is significant, with a 50% deviation in stated and revealed behaviour. Besides cheap talkers, another category is identified, namely “ethicals”, who contribute their voucher to the tree planting project without indicating that they are willing to pay.     

The allure of the post-modern – A response to Robert Shepherd

In this paper the authors offer a response to the critique of Robert Shepherd that argued that the original paper that offered an analysis of the 4th Buddhist Festival at Wutaishan, Shanxi Province, China, was both self indulgent and anti-empirical.