COVID-19, aftermath,impacts, and hospitality firms: An international perspective

Drawing on the theory of resilience, and on an international sample of 45 predominantly small hospitality businesses, this exploratory study extends knowledge about the key concerns, ways of coping, and the changes and adjustments undertaken by these firms’ owners and managers during the COVID-19 outbreak. The various emergent relationships between the findings and the considered conceptual underpinnings of the literature on resilience, revealed nine theoretical dimensions. These dimensions critically illuminate and extend understanding concerning the actions and alternatives owners-managers resorted to when confronted with an extreme context. For instance, with financial impacts and uncertainty being predominant issues among participants, over one-third indicated actioning alternative measures to create much-needed revenue streams, and preparing for a new post-COVID-19 operational regime, respectively. Furthermore, 60 percent recognised making changes to the day-to-day running of the business to respond to initial impacts, or biding time in anticipation of a changing business and legal environment.     

The impacts of geographic and social influences on review helpfulness perceptions: A social contagion perspective

Identifying and presenting helpful reviews to customers can significantly affect their purchase decisions. Although review helpfulness has been extensively explored in tourism research, extant studies have not sufficiently emphasized the unique characteristics of tourism products and investigated review helpfulness perceptions from both geographic and social influence perspectives. In this study, drawing on social contagion theory, we developed a theoretical framework to examine the impact of social contagion, specifically geographic and social proximities, on perceived review helpfulness. Our empirical analyses of Yelp restaurant reviews indicated that geographic and social influences have varying impacts on review helpfulness perceptions. Additionally, social contagions significantly moderated the impacts of various review- and reviewer-related factors, and product characteristics further moderated the contagion effect on perceived review helpfulness. This study provides valuable theoretical and methodological contributions to research on review helpfulness, especially in tourism contexts, and lays out the practical implications for various stakeholders.     

COVID-19 impacts of inbound tourism on Australian economy

The pandemic COVID-19 has severely impacted upon the world economy, devastating the tourism industry globally. This paper estimates the short-run economic impacts of the inbound tourism industry on the Australian economy during the pandemic. The analysis covers effects both at the macroeconomic as well as at the industry and occupation level, from direct contribution (using tourism satellite accounts) to economy-wide effects (using the computable general equilibrium modelling technique). Findings show that the pandemic affects a range of industries and occupations that are beyond the tourism sector. The paper calls for strong support from the government on tourism as the recovery of tourism can deliver spillover benefits for other sectors and across the whole spectrum of occupations in the labour market.     

Visitor arrivals forecasts amid COVID-19: A perspective from the Africa team

COVID-19 disrupted international tourism worldwide, subsequently presenting forecasters with a challenging conundrum. In this competition, we predict international arrivals for 20 destinations in two phases: (i) Ex post forecasts pre-COVID; (ii) Ex ante forecasts during and after the pandemic up to end 2021. Our results show that univariate combined with cross-sectional hierarchical forecasting techniques (THieF-ETS) outperform multivariate models pre-COVID. Scenarios were developed based on judgemental adjustment of the THieF-ETS baseline forecasts. Analysts provided a regional view on the most likely path to normal, based on country-specific regulations, macroeconomic conditions, seasonal factors and vaccine development. Results show an average recovery of 58% compared to 2019 tourist arrivals in the 20 destinations under the medium scenario; severe, it is 34% and mild, 80%.     

Visitor arrivals forecasts amid COVID-19: A perspective from the Europe team

In a context in which the tourism industry is jeopardised by the COVID-19 pandemic, and potentially by other pandemics in the future, the capacity to produce accurate forecasts is crucial to stakeholders and policy-makers. This paper attempts to forecast the recovery of tourism demand for 2021 in 20 destinations worldwide. An original scenario-based judgemental forecast based on the definition of a Covid-19 Risk Exposure index is proposed to overcome the limitations of traditional forecasting methods. Three scenarios are proposed, and ex ante forecasts are generated for each destination using a baseline forecast, the developed index and a judgemental approach. The limitations and potential developments of this new forecasting model are then discussed.     

COVID-19 impacts,coping strategies,and management reflection: A lodging industry case

The COVID-19 pandemic has hit the global tourism and hospitality industry with drastic results. Hotels have been experiencing unprecedented challenges, leaving many to temporarily or permanently closed. Employing a case study approach supported by both quantitative and qualitative analysis, this study examined how two hotels in Oklahoma City had coped with challenges presented by the COVID-19 pandemic, from day to day operations, health and safety measures to marketing, human resources and cost-saving strategies. The study contributes to the tourism crisis and disaster literature by providing micro-level coping strategies, a literature gap that needs to be addressed, particularly under the current pandemic.     

Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic

Based on protection motivation theory (PMT), this study conceptualizes a research framework to explain and examine customer intentions regarding hotel stays during the COVID-19 pandemic. Data were collected from 700 U.S. consumers via a crowdsourcing website in July 2020. Structural equation modeling was used to analyze the collected data for testing proposed hypotheses. The analytical results showed that the level of threat perceived by customers significantly reduced their intention to stay at a hotel. On the contrary, individual customer response efficacy significantly enhanced their intention to stay at a hotel. Additionally, both government and social trust, as well as hotel response efficacy, were found to significantly increase hotel stay intention by mediating the effects of threat perception and individual response efficacy. To the best of our knowledge, this study is one of the first attempts to apply PMT to explain customer hotel stay intentions during the COVID-19 pandemic.     

Visitor arrivals forecasts amid COVID-19: A perspective from the Asia and Pacific team

It is important to provide scientific assessments concerning the future of tourism under the uncertainty surrounding COVID-19. To this purpose, this paper presents a two-stage three-scenario forecast framework for inbound-tourism demand across 20 countries. The main findings are as follows: in the first-stage ex-post forecasts, the stacking models are more accurate and robust, especially when combining five single models. The second-stage ex-ante forecasts are based on three recovery scenarios: a mild case assuming a V-shaped recovery, a medium one with a V/U-shaped, and a severe one with an L-shaped. The forecast results show a wide range of recovery (10%–70%) in 2021 compared to 2019. This two-stage three-scenario framework contributes to the improvement in the accuracy and robustness of tourism demand forecasting.     

Sociocultural impacts of tourism in Scandinavia: Studies of three host communities

In one of the first comparative studies of its kind into the socioeconomic impacts of tourism in Scandinavia, three host communities, Hemsedal in Norway, Sälen in Sweden and Blokhus in Denmark, were studied. All the communities, once dominated by farming and small scale industry and now the recipients of mass tourism on varying scales, were questioned on the economic, social and cultural impacts of tourism. Negative attitudes towards tourism were found to be strongest from those engaged in more traditional occupations and to be directly related to the level of tourism development.     

Corporate social responsibility in times of need: Community support during the COVID-19 pandemics

Since the outbreak of COVID-19, the hotel sector has engaged in various corporate social responsibility (CSR) initiatives to show solidarity with local communities. Our research examines the impact of such initiatives on tourists' intentions to spread positive word-of-mouth (WOM) and their intentions to visit when the current pandemic ends. Our experimental results suggest community support in the form of providing free accommodation to homeless people increases tourists' intentions to spread positive WOM, bringing reputational benefits. But such initiatives reduce tourists’ intentions to visit, presenting potential business risks. Our results further suggest that community support in the form of providing free accommodation to medical professionals has little impact, as it shows no significant difference to control (no CSR initiatives).     

Rethinking social impacts of tourism research: A new research agenda

Understanding the social impacts of tourism on communities is extremely important for government at all levels so that action can be taken to reduce the likelihood of a community backlash against tourists and tourism development. Given that the residents of many tourism destinations are a fundamental part of the tourism ‘product’, resident attitudes and behaviour have a sizable impact on the success or otherwise of a destination. Research on the social impacts of tourism on communities is substantial and ongoing and while advances have been made in the area, the research has not addressed some of the deep seated issues faced by tourist destinations. This paper provides a critique of the social impact of tourism literature, highlighting the inadequacies in the research that has been conducted to date, which then leads to the development of a new conceptual framework. The paper traces the key developments in social impact research and argues that the predominance of quantitative methods potentially limits our ability to gain a more in-depth understanding of the impacts and how they influence both the host community and tourists. The paper finds that the quantitative focus from previous social impact research has led to a narrow understanding of the issues surrounding social impacts and proposes a new research agenda based on ‘layers’ of social impact understanding through the use of ethnography or phenomenology. The paper concludes with recommendations to progress social impact research beyond simply describing the issues towards explanations of why they occur by suggesting that social impact research examine, in greater depth, the values and intrinsic characteristics of the host residents.     

A tale of four futures: Tourism academia and COVID-19

The ongoing COVID-19 pandemic is an unprecedented “super-shock” for the tourism industry. How tourism academia relates to this unpredictable context is anyhow not yet evident. This study uses a qualitative scenario method to propose four possible futures for tourism academia considering the pandemic and to draw attention to key factors of these future developments. Nine interviews were held with tourism (full/ordinary) professors across Europe, America, Asia, and the Pacific Region to gain expert insights. As a result, four scenarios are proposed for tourism education, industry collaboration, research, and discipline identity. Recovery (“new sustainability” or “revenge-tourism”) for tourism academia if the pandemic impact is short-term, and Adaptancy (“bridging the gap” or “decline”) for tourism academia if the COVID-19 impact is long-lasting. Key factors for the way forward are finally discussed and contributions of our findings are highlighted.     

Career resilience of the tourism and hospitality workforce in the COVID-19: The protection motivation theory perspective

By applying the protection motivation theory, the study aims to investigate factors influencing tourism and hospitality (T&H) workers' career resilience when faced with health-related risks at work during a pandemic. Data were collected from 495 part-time and full-time employees in the Vietnamese tourism and hospitality sector. The study found that workers' perceived vulnerability and perceived severity of the pandemic were positively associated with career resilience. Perceived severity was positively related to self-efficacy and response efficacy, while perceived vulnerability was positively associated with self-efficacy only. Both self-efficacy and response efficacy positively influenced career resilience through the mediating role of health risk preventative behavior. Theoretically, the study advances the stream of research in resilience in general and career resilience in particular among T&H workers when faced with a health-related crisis. Practical implications are provided with recommendations on how to facilitate career resilience among T&H employees working in the current high-risk environment.     

Impacts of COVID-19 on global tourism industry: A cross-regional comparison

The tourism industry was one of the world's greatest markets; until the world met a pandemic in the 21st century, COVID-19. This study aims to present the reactions of travelers during the pandemic trends outlined by adopting text mining techniques. Between December 30, 2019–March 15, 2020, approximately 75,000 comments are retrieved from the TripAdvisor forums, and 23,515 cases from the US, Europe, and Asia forums are employed for analyses.The results reveal that the tourism sector is easily affected by global crises. It is almost the same day that travelers decide to cancel or delay their trips, with the spread of the news. More in-depth analyses uncovered several topics consisted of comments on benefiting from travel insurance and refund due to the travel cancellations. Travel insurance has become a hot topic, which may be a way of reanimating the industry by offering travel packages, including travel insurance services.     

Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic

The cruise dining experience is one of the core elements of the overall cruise travel experience as guests fulfill their cognitive and affective needs in this pleasant environment. Nonetheless, the cruise dining experience has been sparsely researched. There is also no holistic model conceptualizing the cruise ship dining experiencescape. This study explores how under the influence of the COVID-19 pandemic, cruise ship dining environment stimuli dimensions are evaluated by female cruise travelers. Female travelers are the major spenders and travel decision-makers. They are also the dominant customer group in the cruise sector. Their perception of cruise ship dining environment is leading to their positive emotional responses and approach behavior. More precisely, this study demonstrates the potency of the moderating role of a perceived health risk from COVID-19, which strengthens female travelers’ perceptions of the dining atmosphere and interaction with other guests by evoking positive emotions and influencing their approach behavior.     

Cultural production and transmission in museums: A social practice perspective

Integrating craft heritage with tourism activities is one way to perpetuate craft culture. The museums alongside Hangzhou's Grand Canal innovatively address craft heritage perpetuation by fostering interactions between visitors and craft-makers. Combining social practice theory with interaction ritual theory, this study explores the viability of this initiative through interviews with artisans who work in museums and interact with visitors. Craft-makers' work routines consist of three practices: cultural production, transmission, and operation. These practices demonstrate both collaborative and competitive relationships. The nature of relationships depends on whether or not ritual ingredients are congruent. The craft-makers develop different levels of agency to cope with tensions. This study enhances understanding of heritage perpetuation and visitor engagement.     

COVID-19 and hospitality 5.0: Redefining hospitality operations

The sudden outbreak of COVID-19 has severely affected the global hospitality industry. The hygiene and cleanliness of hotels has become the focal point in the recovery plan during COVID-19. This study investigates the effects of past disasters on the global hospitality industry, and how the industry responded to them. Since past pandemics and epidemics identified hygiene and cleanliness as an important factor, this study further explores the role of technology in ensuring hygiene and cleanliness. Hence, this study further examines the scalability of Industry 5.0 design principles into the hospitality context, leading to Hospitality 5.0 to improve operational efficiency. The study further delineates how Hospitality 5.0 technologies can ensure hygiene and cleanliness in various touchpoints in customer’s journey. This study serves as a foundation to understand how synergy between humans and machines can be achieved through Hospitality 5.0. The theoretical and practical implications are discussed.     

A structural approach to social representations of destination collaboration in Idre,Sweden

Collaboration is a social activity shaped by interactions. Taking a structural approach in social representations theory, the present research used a cognitive mapping method to analyse and compare the mental models of actors regarding collaborations in Idre, Sweden. Tourism actors share a core system in their representations which develops around packaging and selling of the tourism product to an international market, indicative of a hegemonic representation. Issues of quality, shared responsibility, trust, inclusivity and power were also revealed and should be taken into account in planning tourism and collaborations in the area. Findings indicate that actors hold multiple representations of collaboration, which reflects the social complexity apparent in the tourism destination, and the evolutionary character of social representations.     

Impact of customer-to-customer interactions on overall service experience: A social servicescape perspective

Utilizing the appraisal theory, this study proposes a dynamic and sequential customer future interaction intention model that deconstructs customer-to-customer interactions and illustrates how customer-to-customer interaction experience perceptions are formed and how those perceptions may influence customers overall experience evaluation and their future interaction intentions. The model was tested using data from a sample of 460 casual restaurant consumers. Of the three dimensions of interaction, functional interaction only exerts influence on RELATE; hedonic interaction impacts both SENSE and RELATE; expressive interaction influences THINK, SENSE and RELATE. Further, SENSE and RELATE are positively related to FEEL, while THINK has no significant effect on FEEL. FEEL impacts customers’ overall experience evaluation, which has positive influence on approach ACT and negative influence on avoidance ACT.     

Mental health rescue effects of women's outdoor tourism: A role in COVID-19 recovery

Mental and social health outcomes from a portfolio of women's outdoor tourism products, with ~100,000 clients, are analysed using a catalysed netnography of >1000 social media posts. Entirely novel outcomes include: psychological rescue; recognition of a previously missing life component, and flow-on effects to family members. Outcomes reported previously for extreme sports, but not previously for hiking in nature, include psychological transformation. Outcomes also identified previously include: happiness, gratitude, relaxation, clarity and insights, nature appreciation, challenge and capability, and companionship and community effects. Commercial outdoor tourism enterprises can contribute powerfully to the wellbeing of women and families. This will be especially valuable for mental health recovery, following deterioration during COVID-19 coronavirus lockdowns worldwide.