Building composite indicators in tourism studies: Measurements and applications in tourism destination competitiveness

Composite indicators are useful tools to synthesize and monitor multidimensional phenomena. The aim of this paper is twofold: to offer the methodological foundations to build composite indicators in tourism and to evaluate a set of currently available composite indicators. Tourism destination competitiveness indicators constitute the object of this contribution. Their definitions, concepts and measures are analyzed and their evaluation is performed through the application of an original protocol. The results highlight that several methodological issues still surround the measurement of destinations competitiveness indicators. This paper provides tourism scholars and practitioners with a set of statistical guidelines to build composite indicators and with an operative scheme to assess indicators' effectiveness in empirical evaluations.     

Knowledge transfer processes in the authenticity of the intangible cultural heritage in tourism destination competitiveness

ABSTRACT

As tourism based on intangible cultural heritage usually encompasses a knowledge transfer process, the authenticity of the heritage (or its perception) can be affected by knowledge transfer. These knowledge transfers occur to present the heritage to the tourists (courses, tour guiding, etc.), but also in the destination itself when the heritage knowledge is codified in museums, tour guides are trained, or the heritage is transferred to newer generations. These situations present potential challenges where authenticity is distorted or even lost, and it affects the competitiveness of the destination. The work attempts to analyse those knowledge transfers and their challenges regarding authenticity to sustain the competitiveness of the destination.     

Nexus of tourism demand,economic growth,and external competitiveness in leading tourist destination countries

The study investigates the causal relationship between tourism demand, economic growth, and external competitiveness in leading tourist destination countries using the bootstrap panel Granger causality test between 2005 and 2019. To determine the direction and the sign of the causality, study first test the existence of cross-sectional dependence among the countries and slope homogeneity across the countries. The empirical findings of the study produced varying results for countries reflecting the heterogeneity among the sample countries. Results also provide evidence of tourism-led growth, economic-driven tourism growth, feedback, and neutrality hypotheses. Moreover, results show evidence of tourism induced external competitiveness and vice-versa. Therefore, even though the study's empirical results have a significant implication for policymakers, regulators, and sector representatives. It is not fair to suggest one size fits all policies for the sample countries.     

Tourism destination competitiveness: a quantitative approach

Recently, researchers have suggested an approach to tourism destination competitiveness that goes beyond conventional destination attributes to include, in addition, generic business factors of competitiveness. Despite its apparent promise, there appears to have been little applied research building on this combined approach. This paper is designed to address this gap. Factors pertaining to the competitiveness of both the destination's attractions and its tourism industry were used to construct an instrument that was used to survey tourism practitioners in Hong Kong. Respondents were asked to rate the factors for both importance and relative competitiveness, in a method consistent with importance performance analysis (IPA). The results were analysed and discussed by reference to the IPA Grid. The paper concludes that the study has developed a promising research methodology that offers a quantitative, theoretically informed empirical analysis that will be able to provide a basis for managerial and policy decisions in the tourism industry.     

The destination competitiveness of Kinmen's tourism industry: exploring the interrelationships between tourist perceptions,service performance,customer satisfaction and sustainable tourism

Based upon an empirical investigation, the study draws upon the responses of 1623 tourists in Kinmen to explore the notion of destination competitiveness and how it is related to customer satisfaction with tourists’ perceptions, service performance and destination competitiveness. It also considers the question of destination competitiveness and sustainable tourism development. Variables such as tourists’ pre-visit perceptions, post-visit satisfaction toward destination attractions and resources, willingness to recommend and revisit, and competitiveness with foreign destinations are tested. The results of the study suggest that there is no correlation between tourists’ overall satisfaction and destination competitiveness. Implications of the study outcome illustrate that a destination's unique tourism characteristics can be the most important variables for destination competitiveness. In Kinmen's case, battlefields, historic relics, beautiful scenery and travel security gave it a competitive edge, despite high prices. In addition, developing the destination's brand image was found to be critical for tourism marketers and authorities in the context of increasingly global tourism competition.     

Determinants of tourism destination competitiveness in the countries most visited by international tourists: Proposal of a synthetic index

Tourism destination competitiveness is a multidimensional concept that is widely studied in the academic literature, but multiple factors make its measurement a difficult task. In this article, we design a synthetic index to rank the 80 countries that attract the majority of international tourists by level of tourism competitiveness. In order to do this, we use all of the simple variables included in the 2017 Travel & Tourism Competitiveness Index, proposing a new methodology for the construction of this synthetic index, which it solves the problems of aggregation of variables expressed in different measures, arbitrary weighting and duplicity of information; issues that remain unresolved by the TTCI. Likewise, we analyse the most influential dimensions in tourism competitiveness. Air transport infrastructures, cultural resources and ICT readiness are the key dimensions that explain the main disparities.     

Governmentality and surf tourism destination governance

Abstract

Surf resources are critical to thousands of coastal communities as the natural resource base for many tourism services that spur development. There is, however, almost a total lack of formal surf-break management around the world, despite many surf resources becoming crowded, which leads to nuanced resource conflicts with social, economic and environmental implications. Managerial approaches and surf research, we argue, could become more effective by incorporating a nuanced understanding of the scales and process that govern behavior in surf tourism. This conceptual article first applies tourism destination governance (TDG) to outline the many stakeholders and scalar dimensions involved in governing surf tourism. To expand this normative analysis, Foucault’s governmentality framework is used to discuss different informal governance regimes (sovereign, disciplinary, and neoliberal) that conduct behavior at surf-breaks. The intersection of TDG and typologies of governmentality then help to discuss empirical cases demonstrating how governmentalities operating both at the surf-break and at wider scales, often overlap to either reinforce one another and powerfully condition behavior or compete and make governance ineffectual. This elaboration of surf tourism destination governance (STDG) opens up a new research agenda for surf tourism scholarship also applicable to other forms of tourism dependent upon contested natural resources.     

Shopping destination competitiveness: scale development and validation

ABSTRACT

As shopping becomes ever more important to tourists, this interest increasingly drives their destination choices. That is, shopping tourists tend to consider destinations to be more attractive and competitive if they offer key shopping resources. Therefore, this study aims to develop and validate a measurement scale for shopping destination competitiveness, which can provide an identification of shopping- and destination-specific attributes and dimensions. In theoretical terms, this study contributes to the literature by integrating a model of destination competitiveness with a servicescape model and with the current Globe Shopping Index, to investigate shopping destinations at a macro-level. Five hundred and twenty-three usable samples were obtained for data analysis. The findings suggest that shopping destination competitiveness has nine key dimensions: shopping atmosphere, merchandise, store service orientation, affordability, Korean pop culture, safety climate, accessibility, government promotion, and attractiveness.     

Online tourism destination marketing in Kumasi Ghana

This study develops a conceptual research model to identify and induce local and international tourists to visit historical attractions and facilities in Kumasi the Ashanti region of Ghana. Websites provide valuable information about tourism destination marketing and tourism products to visitors and enhance tourists purchasing intentions. Data from a judgemental sampling technique were used for the research. Full time front desk employees from 36 hotels and 396 customers contributed to the study. A confirmatory factor analysis was used to evaluate the reliability and validity of the model measurements. The analytical results indicate that online destination image, online word of mouth, online security vulnerability test significant with tourists’ satisfaction as a mediator. The results also provide reliable reference for tourism administrators and researchers interested in online destination marketing and suggest that tourists perceive online security vulnerability as a menace to society and should be prevented.     

Small tourism business networks and destination development

This paper is based on ongoing research into networking between small tourism businesses and its contribution to destination development. The fieldwork is being carried out in a peripheral rural location. A detailed conceptual framework comprising of a literature review, background to an ongoing study and the methodology being implemented is discussed. The review finds an increased awareness of the importance of networks in mainstream business research, however, research within small tourism businesses is still underdeveloped. Furthermore, there is little or no direct research in terms of collective tourism business networks within a destination. Destination development research is also reviewed and particular consideration given to the rural context. Destination models are discussed with the recent chaos-based theories providing new understandings. Networks are established within the destination concept. Finally, the location for the data collection is discussed with a justification of the qualitative, in-depth interview approach.     

Extending tourism competitiveness to human development

This study presents the Tourism Competitiveness Theory Hypothesis, anchored on a dynamic framework, and unifying the competitiveness theory with human development. The hypothesis rests on the recursive nature between tourism competitiveness and human development. The relationship was tested through a mixed-effect regression model in ten South American countries. The results suggest mutual reinforcement links mediated by the human development dimensions, especially health. The study also designed a typology model identifying four groups of countries that revealed distinct, non-linear behavioral patterns. Theoretical and managerial implications centered on the relevance of resource use, public allocation choices toward human development sectors, and the required sequencing to promote the mutual reinforcement nature embedded in the Tourism Competitiveness Theory Hypothesis.     

Gay tourism in a sun and beach destination

Gay tourism is seen as an attractive business opportunity for many destinations. However, there is a lack of research at identifying the resources necessary for success in this type of tourism. This work is aimed at filling this gap by using the premises of the resource based view and transfers them to the analysis of territories to identify the valuable resources that are required for a sun and beach destination to attract gay tourists. To this end, this study has focused on a gay tourism sub niche, tourists lodged in gay-exclusive resorts in Gran Canaria. In order to confirm the validity of this approach, the relationship between the satisfaction of gay tourists and the condition of the valuable resources was studied by means of a robust statistical new method, namely Bayesian model averaging. That method permits the inclusion of uncertainty in the theoretical models that determine destination competitiveness, thus reducing many of the problems that arise in the application of the more conventional statistical methods in this type of analysis.     

Regional tourism competitiveness using the PROMETHEE approach

The competitiveness of tourism destinations is a key issue because it enables destinations to know their position with regard to their competitors. The aim of this paper is threefold: (1) to address the measurement of the competitiveness of tourism destinations at the regional level, (2) to show the suitability of using multi-criteria techniques to measure competitiveness, and (3) to apply the PROMETHEE and GAIA methods within a competitiveness study of eight tourist destinations located in the Northern Region of Portugal. The Metropolitan Area of Porto is the first in the ranking, followed by Cávado and Douro. The results of such an analysis show the comparative strengths and weaknesses of destinations, and allow them to identify their true competitors as well as those other destinations that are most similar to them.     

The antecedents of behavioral intention regarding rural tourism destination

The main purpose of this study is to build an understanding of the effects of customer experience on trust and behavioral intention. The samples used in this study were 155 local tourists who made a one-time visit only to a village tourism in Sleman Regency, the Special Region of Yogyakarta, Indonesia. It is the village that is located on the slopes of Mount Merapi, offering recreational activities, entertainment, cultures, and outdoor adventures for tourists. Generalized Structured Component Analysis is used to analyze the correlation between customer experience and trust and behavioral intention. The findings reveal that customer experience has a significant effect on trust. Moreover, it also indicates that customer experience has a significant effect on behavioral intention, and so does trust. The findings of this study suggest that customer experience on trust is the antecedent of behavioral intention.     

The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia's Great Barrier Reef World Heritage Area

Sustainable destinations must deliver products that perform better than their competitors and at the same time protect key environmental drawcards. This research explores the environmental–economic interface of a major destination, both as a case study in how to approach this complex relationship and as a contribution to the methodology of tackling the need for understanding competitive pressures as part of sustainable tourism strategy creation. Using the Great Barrier Reef World Heritage Area (GBRWHA) as an example, the paper assesses 21 key environmental values, including Indigenous culture, against market-based factors, in terms of their importance for visitors as regional drawcards, satisfaction with them and the way in which changes in them might affect trip numbers and duration across different regions. While the natural values of the GBRWHA are found to be the most important drawcards, satisfaction scores were significantly lower than importance scores for a number of these values. Visitors responded more negatively to the prospect of environmental degradation than to the prospect of a 20% increase in local prices: the detailed impact depends, however, on location and visitor mix. Clear ocean, healthy coral reefs, healthy reef fish, and lack of rubbish were the top four most important values.     

Food tourism experience and changing destination foodscape: An exploratory study of an emerging food destination

This research investigates how and the extent to which co-creation activities of food tourism in the context of the commercial tourism sector shape and influence the foodscape in an emerging food tourism destination. An exploratory qualitative study conducted in Yogyakarta, Indonesia discovers how and where co-creative food activities take place through the mode of interaction, customisation, and co-production. Moreover, this research uncovers how the act of negotiation and the creation of food experiences co-created by tourists and suppliers contributes to the evolving destination foodscape. These processes contribute to the invention of new food offerings; the inclusion of tourists in the local food space; and the expansion of the local gastronomic horizon. This research sheds light on our limited understanding of destination foodscapes in relation to commercial food tourism activities, providing implications for gastronomic destination management, especially for emerging Asian gastronomic destinations.     

Nostalgia film tourism and its potential for destination development

Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalgia amongst Taiwanese filmgoers, and whether this generates feelings of familiarity that induce subsequent travel intentions. As an input to potentially wide-ranging destination experiences, it is found that nostalgia film tourism provides tourists with psychological benefits and constitutes a destination experience that is responsive to the ambient surroundings. The researchers identified five film nostalgia domains, namely: memories of backdrops, stories and movie stars, mimicking, envy, and culture and history. Memories of backdrops and mimicking were found to be the best predictors of perceived familiarity with the films’ origin territory and of future travel intentions. Given the continuing preference for “blockbusters” amongst contemporary filmgoers and the faddishness of audience preferences, there is some risk that fading memories may cause film destinations to lose their appeal. Film nostalgia nevertheless provides a potential medium to maintain the profile of destinations which have served as film locations.     

Scale development for tourist trust toward a tourism destination

The increasing occurrence of tourist trust crises in various destinations in recent years has made tourism researchers and practitioners aware of the important role of trust. However, the previous literature has not provided a generally recognized scale for measuring tourist trust toward tourism destinations. In the current study, a qualitative analysis of social media posts and a quantitative examination of destination visitors were used to measure and validate tourist trust in a destination. The results revealed that tourist trust in a destination consists of five dimensions involving multiple stakeholders, including authorities, tourists, residents, employees, and the agency, which demonstrated that each party in the overall ecosystem of tourism destination plays a critical role in building positive tourist trust. Evidence from about 1100 tourists' responses at multiple destinations indicated that tourist trust has a significant positive impact on destination image. The study findings have many theoretical and practical implications.     

A rhizomic approach to tourism destination evolution and transformation

This paper critiques linear models of tourism destination evolution through exploring change as anti-hierarchical, self organising and locally inspired. Based upon the Deleuzian concept of networks as rhizomic, the longitudinal qualitative case study shows 100 years of evolution and transformation. The data demonstrated that through collaboration, network connections could be made in endless and unpredictable ways that then formed complex bundlings of network-based capabilities (multiplicities). These knowledge repositories emerged through the non-linear, heterogeneous and volume-filling connections inspired by the informal activities of everyday life. The data demonstrated that network transformation is a result of collaborative connection, and confirms Deleuze's imperative that all creative possibilities exist and new novelty is limited only by the absence of positive acts.     

Positioning a tourism destination to gain a competitive edge

Positioning is a form of market communication that plays a vital role in enhancing the attractiveness of a tourism destination. This article describes the different parts of the positioning process and applies it to the case of positioning a U.S. destination to Japanese visitors.