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The general consensus among marketers is that the People's Republic of China will have an enormous impact on the world's economy. However, much of this discussion is centred on China's strength as a centre of manufacturing and exports. The increase in affluence in pockets of China's 1.3 billion residents has also been the focus of firms interested in this large and virtually untapped consumer market. However, relatively little attention has been given to this market as potential sources of tourists. The purpose of this study was to profile the important visitor segments from mainland China who had previously visited, had the intention to visit or desired to visit Hong Kong—a destination traditionally priced and positioned for Western markets. Based on a sample of 470 Chinese from three cities in the mainland, the distinctive characteristics of tourists who had previously visited Hong Kong and who had strong intentions or interest to visit in the future were identified. It is hoped that this information will help tourism marketing professionals not only gain insights as to the potential of China as a source of visitors, but also highlight a useful approach to the market segmentation process. Copyright © 2006 John Wiley & Sons, Ltd. 相似文献
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Amir Shani Po‐Ju Chen Youcheng Wang Nan Hua 《International Journal of Tourism Research》2010,12(2):116-133
This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd. 相似文献
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香港与内地法律制度存在很大差异,要通过协议方式确定直通旅客列车在运输过程中对法律差异的处理原则和方法。探讨完善内地与香港铁路旅客直通运输法律制度的必要性,在比较分析内地与香港铁路客运法律制度特点的基础上,就完善铁路旅客直通运输法律制度等问题进行研究,提出具体的立法建议,为立法部门提供参考。 相似文献
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This study investigates the progress of container port system development in South China, focusing particularly on the interplay between Hong Kong and the other ports in the Pearl River Delta (PRD) region. After identifying the downgrading trend of Hong Kong from a transshipment hub port for Asia and for China as a whole to a regional load center and the emergence of other deep-sea direct-service ports, the paper looks into the causes of this structural change of the port system. Four major causes are identified: the cost-base competition, the impact of the unique “one-country two-systems” policy, the impact of globalization and container standardization, and the impact of multi-modal accessibility and connectivity. The paper reveals that the interplay between different governments and between the governments and port operators are the local mechanisms that together as a whole respond to the shippers’ needs and the shipping lines’ pressure. It confirms that the interdependencies and competitive relations between terminals are being played out at a regional level. While the particular situation of the PRD is unique in many regards, the features emerging there, with its dominant hub, its network of feeder ports and its emerging direct-service non-hub terminals, are being replicated elsewhere. 相似文献
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This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd. 相似文献
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Margherita Pedrana 《旅游业当前问题》2013,16(9):753-762
Location-based services (LBS) are applications that concern all services linked to geographical location. This concept is based on the localisation of people, services, amenities and all attractions linked to a tourism destination. With the development of mobile communication, LBS have become a new means of communication and promotion. This recent development is not still wholly expressed and may be a new means to promote and live the tourism experience, either before or during the experience itself. In tourism, LBS can help in finding new way to promote all tourism services. Moreover, LBS also lead the concept of augmented reality, which is the overlapping of information levels. However, LBS may also be used as substitute good of tourism and, therefore, LBS may even be considered as a threat for the tourism industry. The whole tourism experience may be enhanced or obstacle by LBS. This paper investigates first of all what LBS are and how they can affect business in general (and tourism destination in particular). Second, we would like to investigate how LBS may be useful for all tourism services, particularly in promoting and suggesting any kind of local services. Finally some conclusions are drawn. 相似文献
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This research examines the effectiveness of destination familiarity as a segmentation variable. Based on the traditional destination‐choice model, which suggests that customers might eliminate unfavorable destinations in the early stages of information search process, this research proposes that familiar customers should possess more favorable destination images and higher visiting intentions than unfamiliar customers. As the results confirm the positive effects of destination familiarity on destination image and travel intention, the effectiveness of destination familiarity as a segmentation variable is also verified. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
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《旅游业当前问题》2013,16(5):480-501
In the last 30 years, destination image has emerged as a dominant theme in tourism research studies for both tourism industry practitioners and academic researchers. The results of these studies are intended for destination management purposes and thus are of utmost importance for destination success. Various factors are postulated and demonstrated to influence destination image; however, there is a lack of focus on the methodologies employed when evaluating the image of a destination. The purpose of this study is to investigate the potential impact of some methodological tools used when measuring destination image. A large scale and longitudinal market survey dataset of the Michigan Regional Travel Market Survey was analysed for the purpose of this study. A wide range of methodological factors from data gathering modes to analytical techniques utilised were found to influence the revealed image of the study destination, Michigan. Detailed discussion of potential bias factors and potential research directions are provided. 相似文献
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Loretta Pang Deniz Kucukusta Xavier Chan 《International Journal of Tourism Research》2015,17(6):577-590
High turnover rates have long been a problem and costly in many industries. Numerous studies have focused on the reasons for employee turnover; however, most have focused on the hospitality industry but scarce in travel agencies. Thus, this research aimed to examine the situation in travel agencies in Hong Kong. A sample of 200 frontline staff was selected by convenience sampling. The results indicated that five independent variables, namely, general job satisfaction, job hopping, job security, training opportunity and promotion opportunity are significantly related to turnover intention. The managerial implications of these findings and future research directions are also discussed. Copyright © 2014 John Wiley & Sons, Ltd. 相似文献
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Rob Law 《International Journal of Tourism Research》2006,8(4):289-300
The recent phenomena of infectious diseases, natural disasters and terrorist attacks have imposed an unprecedented threat to the global tourism industry. This paper reports on a study that investigated the perceived probability of occurrence, magnitude of threat and efficacy of official media on major types of risks from 1304 international travellers. The study also examined the perceived usefulness of a set of measures that aims to strengthen the confidence of travellers. This paper should provide tourism practitioners and policy‐makers an updated view from the perspective of travellers, which in turn, can assist the formulation of risk management strategies, an area that has long been of interest to tourism researchers and practitioners. Copyright © 2006 John Wiley & Sons, Ltd. 相似文献
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Xinran Y. Lehto Gwangjin Lee Joseph Ismail 《International Journal of Tourism Research》2014,16(3):250-260
This study examines whether consumers' emotive responses to a destination slogan are consistent with their reactions to the destination that the slogan is created for and whether affective image congruence between the two contributes to destination brand awareness. Findings conclude that destinations and their slogans may not evoke similar emotions and that affective similarity between a destination and its slogan significantly improves consumers' ability to correctly identify a destination from its slogan. This study proposes and tests a practical tool to aid destination marketers in their effort to evaluate the effectiveness of their brand slogans. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
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This research empirically tested a tourism behaviour model explaining tourists' intentions to vacation for the first time in selected countries extending image research by Baloglu and McCleary [(1999). U.S. international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144–152; A model of destination image formation. Annals of Tourism Research, 26(4), 868–897] and more recently Kaplanidou and Vogt [(2007). The interrelationship between sport event and destination image and sport tourists’ behaviors. Journal of Sport & Tourism, 12(3–4), 183–206]. Key factors that remain untested in modelling international travel propensity were identified as: information sources, cognitive and affective destination image, and perceived risk. On-site surveys were conducted in two US metropolitan areas with a purposive convenience sample. Data were analysed with structural equation modelling for three destination countries (China, Japan, and South Korea) so that positioning strategies were illustrated through empirical evidence. Modelling results supported previous research showing that stronger positive cognitive and affective destination images and lower perceived risks for vacationing in a destination positively influenced intentions to travel to the countries of interest. Of greater interest are findings on information usage influencing cognitively held images, particularly cultural experiences, but information use was found not to directly influence the affective component of image. Intent to travel to each of the three countries was heightened by different factors – for China it was affective image, for Japan cognitive image, and South Korea a reduction in perceived risks. Destination marketers can use this model to understand the use of information sources, in general or specific types, to influence cognitive images held and perceived risks associated with a foreign country, and to ultimately modify affective image and intent to visit a destination for the potential first-time visitors. 相似文献
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Online evaluations are one of the most important innovations in tourism in recent years, often combining a review/rating (business-specific evaluation) and a ranking (inter-business comparison). As online reputation determines economic success, tourism managers may be tempted to manipulate online content. This paper presents the results from a qualitative study involving 20 hotel managers in southern Sweden, and their perspectives on manipulation. Results confirm that there exists a wide range of review manipulation strategies, many of which are difficult to control. Even though only few managers appear to systematically manipulate, online evaluations represent a significant challenge for businesses, as they introduce direct competition and foster consumer judgement cultures. It is postulated that managers will increasingly find themselves in a Prisoner's dilemma, representing a situation where engaging in manipulation is the most rational choice in an increasingly competitive market situation. 相似文献
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Visitor shopping is an important contributor to the economy of Hong Kong as it accounts for more than half the total visitors' expenditure. Owing to its significance, and strong competition from Singapore, Hong Kong must re‐examine the city's attraction to shoppers. The tourism and retail industries of Hong Kong must formulate effective strategies to identify the strengths and weaknesses of the shopping environment in both cities. This study surveys 309 international visitors about their shopping expectations and perceptions of Hong Kong and Singapore in 15 attributes. Results were analysed by SPSS software (Statistical Package for Social Science) using the techniques of frequencies and paired t‐tests. Singapore outperforms Hong Kong notably in many areas, such as language ability, attitude and efficiency of service staff. The findings indicate an urgency for Hong Kong to strive harder. In conclusion, the article provides some recommendations for the city to re‐establish its reputation as the ‘shopping paradise’ of the Asia Pacific region and to meet the challenge of Singapore as the preferred shopping destination. Copyright © 2004 John Wiley & Sons, Ltd. 相似文献
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Emma P. Y. Wong Thomas G. Bauer Kevin K. F. Wong 《International Journal of Tourism Research》2008,10(3):193-206
This study examines how mutual learning can potentially enhance the destination competitiveness and sustainability of Hong Kong and Singapore. By comparing the recent tourism policies of the two city states, and by interviewing key government officials, major industrial players, academic experts and representatives of international tourism organisations, it was found that both governments can learn from each other in various aspects. The Hong Kong government can learn from its Singapore counterpart the recognition and proactive support it provides to the industry, its visionary leadership, and its eagerness to learn. At the same time, the Singapore government can learn from Hong Kong in promoting entrepreneurship within the tourism industry. Copyright © 2008 John Wiley & Sons, Ltd. 相似文献
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Bob McKercher 《International Journal of Tourism Research》2002,4(1):29-38
This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright © 2002 John Wiley & Sons, Ltd. 相似文献
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The present study seeks to examine the image of Singapore as a tourist destination. A sample of 131 tourists was collected at the Singapore Changi International Airport's two departure halls. In addition to answering a short Likert‐scale questionnaire, respondents were asked to describe in their own words the unique aspects of the country. Comparisons of response differences in respect of gender, age groups, educational levels as well as countries of origin were also conducted. Significant perceptual differences were detected with respect to the last three categories. Copyright © 2003 John Wiley &Sons, Ltd. 相似文献
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Hubbing is an important operational practice in air transport. Many studies have been conducted to examine the benefits and impacts of hubbing from an economic perspective. However, its impact on CO2 emissions, especially across different air spaces, is not well understood. This paper explores the impact of hubbing activities in air transport from an environmental perspective. With a detailed methodology and data from the Greek and Hong Kong/Sanya flight information regions (FIRs), three levels of CO2 emissions are estimated: airport-based, airspace-based and flight-based. After contrasting the CO2 emission efficiencies of Athens International Airport (AIA) and the Hong Kong International Airport (HKIA), aircraft type and flight distance are examined to explain their emission efficiency differences. It is found that HKIA is associated with poorer CO2 emission efficiency at the airport and airspace levels because of the larger aircraft and longer flight distance. However, when CO2 emission efficiency at the flight level is considered, HKIA, with a higher passenger load factor, performs better. Major international hub airports should implement additional environmental measures to minimize the impact of hubbing activities on CO2 emissions at the airport and airspace levels. 相似文献
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Government’s role in tourism planning has shifted from control to consultation, and many governments have adopted economic planning that move the responsibility for investment in infrastructure from the public to the private sector. In Hong Kong, the government has not articulated a clear tourism policy to guide tourism development but continues to assume responsibility for significant tourism infrastructure investment. This paper considers the views of the private sector towards tourism planning in Hong Kong, which gravitate towards the need for a formalized planning. The tourism sector supports the interventionist policies that have been a characteristic of the government’s relationship to the tourism industry in the past, believes that the current approach to planning needs to be replaced by a formal planning process, and that there is a need to include community groups in the policy determination process. The insights gained from the case of Hong Kong may serve as a reference for other destinations. 相似文献