A new approach to travel information sources and travel behaviour based on cognitive dissonance theory

This study examines the influences of en route information on travel behaviours, based on cognitive dissonance theory, which explains that selective exposure to new information leads to the presence of dissonance. Fifteen travel activities were identified from the related literature to measure levels of unplanned travel behaviours. Moreover, two types of information sources used during trips were tested to evaluate the degree of dissonance in accordance with new information provided to travellers while on vacation. The results indicated that during trips, those who use information technology change their intended behaviours, while those who use ‘traditional’ information sources actualize their intended behaviours. In line with cognitive dissonance theory, information technology is viewed as dissonance-increasing information, while traditional information sources used during trips are considered consonance-increasing information.     

At‐destination visitor information search and venue decision strategies

Numerous studies have been conducted on consumers' information search prior to arrival at a destination. This study attempts to continue to fill a research gap focusing on travellers' information search behaviour for services not only before the trip but in transit to the destination and once at a destination. In particular, the research explores service‐related decisions before and during a trip, the sources of information utilised, which include locals residing at a destination, and how demographic and trip purpose characteristics influence decision‐making. Using the results of this study, practitioners and academics alike can design effective strategies for marketing to travellers. Copyright © 2007 John Wiley & Sons, Ltd.     

Information searching and the travel behaviours of MICE travellers: a cross‐cultural study

Despite growing academic interest in meetings, incentives, conventions and exhibitions (MICE) travel in recent years, there has been little investigation of the comparative information search behaviours of MICE travellers on the basis of their country of origin and cultural background. This paper proposes that country of residence and primary language spoken are significant factors in explaining the information searching and travel behaviours of MICE travellers. The sample population included Japanese‐, English‐ and Chinese‐speaking MICE travellers. A self‐completion questionnaire was administered to travellers undertaking MICE‐related travel in Taipei, Taiwan. Some significant differences were identified between the three respondent groups. The findings demonstrate the important role that is played by internal and external information sources among MICE travellers as a predictor of their subsequent travel to Taiwan. Copyright © 2011 John Wiley & Sons, Ltd.     

Exploring attitudes to edgy urban destinations: the case of Deptford,London

The role of tourists and tourism in urban development is not fully understood. Research has focused on tourism districts within city centres, but less is known about tourism in peripheral, less affluent urban districts. These areas can appeal to visitors as edgy alternatives to mainstream destinations. This study establishes who is interested in visiting and why, and it explores the underlying rationale for negative attitudes. The aims are addressed by an in-depth analysis of Deptford in South East London. This area is a relatively deprived part of a world city, albeit one that has long been earmarked as London's next cool district. The study uses a mix of different sources to analyse the case. Responses to a New York Times article on Deptford are analysed and the attitudes of actual visitors and key stakeholders are explored. The discussion includes an examination of different interpretations and attitudes towards the notion of edginess. Edginess is deemed attractive by certain audiences; something linked to a reverence for working-class life in the arts. The study concludes that, whilst edginess is a noted characteristic, what people appreciate about Deptford is its ‘distinctive ordinariness’ – its contrast with more polished and contrived urban districts.     

What does the consumer want from a DMO website? A study of US and Canadian tourists' perspectives

Destination marketing organisations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient knowledge of tourist's online information preferences and search behaviour has hindered them from effective information management. This research aimed to examine consumers' perspectives of the information role of the DMOs and their preferences and attitudes towards what constitute engaging and relevant Web contents and functionalities for a DMO website. The results suggested that tourists' preference of information content varied across the different levels of DMO websites (country, state/province and city). In addition, the study revealed that travellers' information needs and behaviour change over the entire information consumption process, which include the before, during and post‐trip period. Implications for DMOs were discussed at the end. Copyright © 2007 John Wiley & Sons, Ltd.     

Segmenting mainland Chinese residents based on experience,intention and desire to visit Hong Kong

The general consensus among marketers is that the People's Republic of China will have an enormous impact on the world's economy. However, much of this discussion is centred on China's strength as a centre of manufacturing and exports. The increase in affluence in pockets of China's 1.3 billion residents has also been the focus of firms interested in this large and virtually untapped consumer market. However, relatively little attention has been given to this market as potential sources of tourists. The purpose of this study was to profile the important visitor segments from mainland China who had previously visited, had the intention to visit or desired to visit Hong Kong—a destination traditionally priced and positioned for Western markets. Based on a sample of 470 Chinese from three cities in the mainland, the distinctive characteristics of tourists who had previously visited Hong Kong and who had strong intentions or interest to visit in the future were identified. It is hoped that this information will help tourism marketing professionals not only gain insights as to the potential of China as a source of visitors, but also highlight a useful approach to the market segmentation process. Copyright © 2006 John Wiley & Sons, Ltd.     

The effects of perceived authenticity,information search behaviour,motivation and destination imagery on cultural behavioural intentions of tourists

This study tested a structural model which investigates the effects of perceived authenticity, motivation, information search behaviour and destination imagery on tourists' behavioural intentions to consume cultural attractions. Data were collected at selected cultural and natural heritage sites in the island of Mauritius (N?=?600). The sample was split into two data sets. Structural equation modelling and hierarchical multiple regression were employed to test the hypothesised relationships. Findings revealed a significant positive relationship between perceived authenticity and cultural behavioural intentions of tourists. Destination imagery had an influence on tourists' cultural intentions. Information search behaviour was found to exert a negative influence on tourists' cultural intentions while motivation did not have any influence on the latter. Perceived authenticity was seen to exert a moderating effect on the respective relationships between motivation, information search behaviour, destination imagery and cultural behavioural intentions of tourists. The theoretical and managerial implications of the study are discussed.     

Airports’ managerial human capital,ownership, and efficiency

Airport performance differences require a better understanding of the sources of efficiency and competitive advantages. Globalization drives the air transport industry into a more market-orientated business questioning the relationship between managerial decisions and airport performance. Aviation management studies do not consider managerial capabilities and skills since they are intangible exogenous factors that are difficult to assess. In this study, a stochastic frontier analysis is performed accounting for top managers' theoretical knowledge and experience enclosed as exogenous drivers of airports' efficiency. The model analyses 12 Polish airports from 2009 to 2017. The results show a diversity of airports with a different number of passengers as efficient. The top managers' experience, when gained in the same airport, has a positive impact on airports' technical efficiency. Airports having unstable management are more technically inefficient. Independently of the efficiency level, some airports change their management after the national elections, suggesting that managers are chosen by political interest rather than by their specialised knowledge or their prior experience in aviation management. The results suggest that more practical knowledge improve airports’ performance. Airports with a majority of government ownership that are the largest ones increase their efficiency significantly, suggesting that political decisions may be discriminatory in detriment of airports managed by regional and city authorities.     

The first rapid tram line in Poland: How has it affected travel behaviours,housing choices and satisfaction,and apartment prices?

The opening of the Poznań Rapid Tram (pol. Poznański Szybki Tramwaj, PST) in the year 1997 symbolically marked the beginning of a new era in the development of urban transportation systems in Poland. In this paper we would like to address the following question: more than one decade after the opening of the PST, what are its effects in terms of travel behaviours, housing choices and satisfaction, and apartment prices? In order to answer this question, we combined data on travel behaviours and housing choices from a survey based on a sample of nearly 300 households with data on housing prices from over 1400 real estate transaction records from the period between 2010 and 2013. Our results show that the proximity to PST affects travel behaviours, as respondents living close to PST stops confirmed that they use this form of transportation more often. There also seems to be some effect on housing choices; in locations close to PST stops we found many households living in rental housing, particularly university students. Also, about 20% of interviewees declared that they would pay more for apartments located closer to the rapid tram. However, that effect was only partly confirmed through the analysis of transaction prices. Using standard and spatial econometric regressions including variables like apartment size, floor number, amenities, and type of building we found a weak correlation between the proximity to PST and apartment prices. In conclusion, we argue that treating property price effects as the main justification for public transportation projects might be a doubtful choice, because in some cases the principal impacts of such projects might be visible in terms of residents' satisfaction and travel behaviours.     

Promoting active mobility behavior by addressing information target groups: The case of Austria

Current transport policy objectives aiming to increase active mobility can solely be achieved by changing people's mobility behavior. To arouse interest and influence the decision process of the people, adequate information sources and services as well as appropriate incentives and motivation have to be used, but they have to be target-group specific to reach people more effectively. Influencing factors such as mobility habits, attitudes towards transport modes, shared social norms and values must be considered. Since people resemble in some characteristics, methods from social sciences are applied to identify homogeneous groups of shared mobility-related information needs and to extract appropriate group-related arguments to promote active mobility (e.g. health, environment, costs, image, or adventure). The paper describes the methodological approach and the results in form of six comprehensively defined homogeneous target groups derived from 12 qualitative focus groups. Moreover, a survey among a representative sample of 1000 persons in Austria is presented. Based on the outcomes, customized concepts for each specific target group (arguments, information needs, and preferred information channels) have been developed. The concept provides a solid basis for implementing measures to promote active mobility as prerequisite for reaching transport policy objectives.     

Modelling information use,image, and perceived risk with intentions to travel to East Asia

This research empirically tested a tourism behaviour model explaining tourists' intentions to vacation for the first time in selected countries extending image research by Baloglu and McCleary [(1999). U.S. international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144–152; A model of destination image formation. Annals of Tourism Research, 26(4), 868–897] and more recently Kaplanidou and Vogt [(2007). The interrelationship between sport event and destination image and sport tourists’ behaviors. Journal of Sport & Tourism, 12(3–4), 183–206]. Key factors that remain untested in modelling international travel propensity were identified as: information sources, cognitive and affective destination image, and perceived risk. On-site surveys were conducted in two US metropolitan areas with a purposive convenience sample. Data were analysed with structural equation modelling for three destination countries (China, Japan, and South Korea) so that positioning strategies were illustrated through empirical evidence. Modelling results supported previous research showing that stronger positive cognitive and affective destination images and lower perceived risks for vacationing in a destination positively influenced intentions to travel to the countries of interest. Of greater interest are findings on information usage influencing cognitively held images, particularly cultural experiences, but information use was found not to directly influence the affective component of image. Intent to travel to each of the three countries was heightened by different factors – for China it was affective image, for Japan cognitive image, and South Korea a reduction in perceived risks. Destination marketers can use this model to understand the use of information sources, in general or specific types, to influence cognitive images held and perceived risks associated with a foreign country, and to ultimately modify affective image and intent to visit a destination for the potential first-time visitors.     

Towards an understanding of international city break travel

This paper explores city break tourism and, in particular, the distinctive characteristics of this form of travel. The city break is examined and compared with other types of trips. The research follows a sequential mixed methods approach involving both a visitor survey and in‐depth interviews. The findings show the international city break trip to have a number of distinctive characteristics. These are summarised into five main areas (5 Ds) — duration, distance, date flexibility, discretionary nature and destination travel party. These distinguishing features provide a useful insight into one of the most important yet least examined travel segments in tourism research. Copyright © 2009 John Wiley & Sons, Ltd.     

Developing a Visitor Satisfaction Monitoring Methodology: Quality Gaps,Crowding and Some Results

This paper initially reviews the literature relating to the quality of service and visitor experiences that is based upon studies of (1) marketing and (2) natural environment visitor behaviours. It then reports findings derived from a study of changing questionnaire constructions in order to arrive at a simple questionnaire format that could be incorporated into a visitor information system, the purpose of which was to monitor the levels of satisfaction being expressed by visitors. Unfortunately data collection was bedevilled by poor weather in remote locations which reduced sample sizes, but nonetheless the paper is thought useful in reporting results that will aid others working in this field, if only by identifying issues that need to be considered by researchers designing questionnaires.     

Price perception of online airline ticket shoppers

This study combines the concept of price perception with Internet users’ behavior as a theoretical framework in which to portray price perception among consumers with different choices of retail channels. The findings of a survey conducted in Taiwan show that online airline ticket shoppers tend to perceive price more negatively than offline airline ticket shoppers and assignors. Consumers are likely to adopt Internet as their retail channel for airline ticket if they are more concerned about value for money and lower prices. These consumers are also tended to be the information sources to their acquaintances.     

Holiday users of the Internet — ease of use,functionality and novelty

This study is based upon a sample of 517 international visitors to New Zealand. It suggests that Internet usage is based upon perceived usefulness and ease of system use. Of additional importance is user confidence about system security. Functional issues of purchasing seem to take priority over information search as users become more familiar with web pages. An additional finding is that entertainment needs are arguably better met by other Internet functions than those provided by destination web pages. Novelty on the Net is perhaps sought from specific sources, and not from the Net generally. Implications are discussed for both measurement and marketing. Copyright © 2008 John Wiley & Sons, Ltd.     

A double life cycle: determining tourism development in Macedonia

This article investigates the symptoms of tourism development in Macedonia by applying the Tourism Area Life Cycle (TALC) model. The study explores the political context and the government's role in policy-making and implementation at each TALC stage. It also attempts to assess key arenas of governmental influence on tourism, such as privatization, legislation, tourism promotion, and fiscal policy. To this end, we conducted an analysis of secondary data sources with the aim of assessing the current stage of tourism development. Our analysis indicates that tourism in Macedonia is presently in the development stage but that future decline is still possible. Our general findings indicate an insufficiently developed tourist supply, underlining the importance of taking action as a prerequisite for a well-established tourism planning process. Finally, the study reviews and offers a better understanding of the manner in which Macedonia's tourism policies are changing in a complex region, with the aim of blending top-down decision-making with elements of grass roots involvement in a bid to create a solution to the country's search for a new future.     

Opportunities for commercial accommodation in VFR travel

This research explores the extent to which VFR travellers utilise commercial accommodation in the Sunshine Coast, Australia, and profiles the characteristics and behaviours of this particular type of VFR traveller. The research indicated that 26% of the VFRs stayed in commercial accommodation (CVFRs). This closely aligned with research using the same method in a comparative destination, Ballarat, Australia, indicating that 22% of VFRs stayed in commercial accommodation. CVFR travellers occupied similar types of commercial accommodation as non‐VFRs and engaged in similar tourism activities. However, they came from different generating regions and used different sources of information for planning their trip. Copyright © 2009 John Wiley & Sons, Ltd.     

Entrepreneurial orientation in family firms: the case of the hospitality industry

Research increasingly shows interest in the motives and characteristics of entrepreneurs in the tourism and hospitality industry. Small and medium-sized family firms dominate this industry. Learning from the concept of entrepreneurial orientation and family business research, this explorative study aims at analysing entrepreneurial behaviours and their effect on performance as perceived by owner-managers of hospitality family businesses. The authors conduct narrative in-depth interviews to understand the managers' meaning of entrepreneurship and performance, and discuss the results in the light of existing entrepreneurship literature. Results indicate that family firms in hospitality and tourism are peculiar, and their embeddedness in the destinations and regions outlines their entrepreneurial behaviour against Schumpeter's definition of growth-oriented entrepreneurship.     

The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre‐visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre‐visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty‐avoidance of their national cultures. Copyright © 2011 John Wiley & Sons, Ltd.     

How children view their travel behaviour: a case study from Flanders (Belgium)

Understanding the thoughts of contemporary children about travel and their opinions on different transport modes of transport may provide important answers for policy-makers on how to respond to current and future transport needs of children. Obviously, children do not act autonomously and their travel behaviours also strongly influence their parents’ travel behaviours. Therefore, a better understanding of children’s travel behaviours seems necessary.This paper reports the results of a large-scale, self-reporting survey (N = 2546) that was conducted to examine the concept and meaning of travel and travel behaviour of children aged between 10 and 13 years in Flanders. It was found that children are able to complete a travel diary on their own, that their travel patterns differ and that the most important part of travelling for them is the social aspect.