Book Review

Tourist experiences are often profound and help to shape the social world of actors. Memories of travels become part of lived experiences to share with others. Experiences of travels or holidays achieve iconic status in everyday lives, and are communicated through the stories of life into lived identities. Accounts of touristic experiences in naturalistic everyday interaction have a story-like quality to them which become mythologised, fabled and flamboyantly and richly narrated to friends and relatives back home. However it is often extremely difficult to collect naturally occurring data of these storied experiences. Interviews in contrast appear to have a more structured and less naturalistic quality. This paper argues that using less structured interview situations, and a very close, fine-detailed analysis of interview data that draws upon socio-linguistic approaches, it is possible to reveal the underlying narrative structure of accounts for and of touristic experience. The paper argues that the natural attitude of the tourist is a ‘narrativistic’ attitude, that an account of touristic experience requires the development of a story, to define, describe and provide reasoned accounts for touristic events. Thus stories are crucial to the development of touristic accounts, and understandings of touristic experience must take account of these narrative structures in order to fully understand what tourists do when they talk about their experiences: they talk about their identities and their worlds. This paper explores how such narratives are constructed and what ‘things’ (other than the events themselves) they communicate.     

Making an effort for free – volunteers' roles in destination-based storytelling

Many destinations are dependent on volunteers. Storytelling is one of the areas to which volunteers are increasingly contributing; however, the role of volunteers has been offered only sporadic attention. The aim of this study is to provide insights into volunteer involvement by studying volunteers as destination stakeholders with focus on their roles, influence, and contribution. A cross-case analysis of three Nordic cases is undertaken. A theoretical framework is developed based on volunteer tourism, stakeholder theory, and marketing literature on storytelling. A three-phase model of the storytelling process is developed. Findings show substantial variation. Unsurprisingly, early inclusion of volunteers result in substantial influence on the storytelling concept, however, this does not guarantee volunteer involvement later on. Conversely, late inclusion of volunteers does not necessarily hinder engagement among volunteers in the execution of the stories. All cases demonstrate that developing a strong concept that can tie together the efforts of stakeholders across professional and volunteer divides is a major challenge. The results point at the importance of strategic goals coordinating storytelling activities, volunteer inclusion, and ‘use’ of volunteers' local knowledge and enthusiasm in all phases of the destination-based storytelling process planned along with strategic goals such as ‘selling place’ or ‘building community’.     

Empowering the new traveller: storytelling as a co-creative behaviour in tourism

The work proposes a theoretical and empirical model that investigates how storytelling is a powerful co-creative behaviour in tourism. The contribution takes a step forward from the classical theories on co-creation and develops the case where consumers act almost independently from traditional brands. The empirical study adopts an interpretive approach to analyse online travel reviews. Data are interpreted through Yi and Gong's model on consumer value co-creation behaviour [(2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66, 127], the Phase dynamics theory of travel epiphany behaviour [Woodside, A. G., & Megehee, C. M. (2010). Advancing consumer behaviour theory in tourism via visual narrative art. International Journal of Tourism Research, 12(5), 418–431], and the Archetype theory [Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research. Psychology & Marketing, 25(2), 97–145]. The study indicates that storytelling behaviours in value co-creation activate a ‘customer delight' response, which is an affect-based construct.     

Searching for a lost aura: a Naxi Dongba’s spatial practices and space remaking in touristic commoditization

This paper explores how space remaking of tourist destinations erases aura of place. Two questions are discussed: (1) where does the aura of a tourism destination originate and (2) why/how is the aura of a tourism destination erased. Ethnographic research was conducted in 2011, 2012, and 2016, in Lijiang, Yunnan Province, focusing on the life story of He Zhenwei, a Naxi Dongba, and the spatial practices of his daily life in his workplace, home, and town. It indicates that more attention is paid to representations of space than to the aura of place in the space-making of tourist destinations. I argue that this kind of space-making tends towards the disjunction of the inherent systems of symbols of physical space, resulting in the loss of the aura of place. The most innovative aspect, in which I draw on Lefebvre’s space theory and Goffman’s theatrical stage, is the juxtaposition of ritual space, life space, and staged space, which elucidates the correlation between meaning-remaking of tourist destinations and the aura of indigenous cultures. The commoditization of heritage tourism is subject to the pursuit of the ‘Other image’ of culture as well as landscaping of place which gradually leads to the annihilation of aura.     

Tourist narratives about the dissonant heritage of the Borderlands: the case of South-eastern Poland

ABSTRACT

One of the important effects of the political transformation after 1989 in Eastern Europe is the development of tourism and increasing mobility of citizens from many countries, previously separated by the ‘Iron Curtain’. The process of economic and socio-cultural change justifies the debate regarding the future, but also on the legacy of the past. As for South-eastern Poland, tourism has been used as an important narrative tool for spreading, strengthening or weakening ethnic and national stereotypes by promoting cultural resources and performances that enable cooperation and mutual understanding. However, it can also be a source of potential fears or conflicts, for instance by creating controversial tourist attractions and stories about certain historical events. This paper discusses strategies of ‘past presencing’ of the heritage of South-eastern Poland border regions in public life, culture and tourism, drawing on a few examples which show different ways of restoring the memory of the former Eastern Borderlands. The theme village called ‘The Borderland Settlement’ and the historical reconstruction ‘Volyn 1943–2013’ relate to the main myths and the active memory concept that frame tourist narratives and contribute to the reinvention and reinterpretation of dissonant heritage.     

International tourism specialisation of small countries

International tourism has expanded enormously over recent decades, fuelled by changing consumer tastes, advances in transport and new holiday destinations. The present study aims at analysing the linkages between economic growth and tourism‐based economies. An econometric model for a selected number of small countries has been implemented to investigate the nature, magnitude and overall significance of the demand for tourism. Countries were selected to capture regional diversity, differences in market orientation and a range of experiences, from emerging to long‐standing industries. The results show that tourism can be a significant engine of economic growth, when the elasticity of substitution between manufacturing goods and tourism services is < 1. Finally two stylised facts emerged, namely: (i) countries specialised in tourism register good economic performances; (ii) these same countries have small dimensions as defined by international trade theory. Copyright © 2006 John Wiley & Sons, Ltd.     

The practicalities of a Learning Tourism Destination: a case study of the Ningaloo Coast

The complex and dynamic nature of tourism, and the need to address triple bottom line sustainability, has encouraged a search for adaptive tourism management approaches based on organisational learning. In this paper, the authors discuss a practical approach for the implementation of a Learning Tourism Destination (LTD), a new concept derived from the theory of learning organisations. Preliminary results from a case study undertaken at the Ningaloo Coast in Western Australia are discussed. The conducted surveys indicate that the LTD forms a useful framework for fostering consensus building, dialogue and collective learning processes among stakeholders. The proposed approach has the potential to improve decision‐making within the concept of sustainable tourism development by facilitating participative planning processes. The overall strategy of this paper is to explore the practicalities of the LTD implementation process, and to spark further conceptual and practical debate, based on the analysis of the Ningaloo case study. Copyright © 2009 John Wiley & Sons, Ltd.     

Hungry for Growth? Small and Medium‐sized Tourism Enterprise (SMTE) Business Ambitions,Knowledge Acquisition and Industry Engagement

Differences are identified between the preferred information and learning channels of small and medium‐sized tourism enterprise (SMTE) proprietors, who have an interest in business operations (growers) or who have relatively less interest (lifestylers). Lifestylers sign up frequently to tourism industry associations, whereas growers have a tendency to join generic business groupings. The most common information for both groups is marketing related, and intensive use is made of online information to support day‐to‐day business operations. In aggregate, SMTE proprietors are avid information seekers, attaching importance to the advice provided from experienced and trusted sources. Growers proactively gather information about general management as well as tourism‐specific knowledge. Adopting a ‘one size fits all’ approach to providing information for the SMTE sector is unlikely to be effective. Copyright © 2012 John Wiley & Sons, Ltd.     

Mapping landscape values and development preferences: a method for tourism and residential development planning

This paper presents a method for measuring and analysing tourism and residential development options using survey research techniques that spatially locate public‐perceived landscape values and development preferences. Using survey data from Kangaroo Island, South Australia, landscape values and preferences for tourism development are analysed to determine the relative strength of landscape values as predictors of place‐specific development preferences. Results indicate that tourism development preferences are most closely associated with recreation, economic and scenic landscape values whereas residential development preferences are most closely associated with recreation, economic and learning values. Preferences for ‘no development’ are most closely associated with wilderness, therapeutic and intrinsic landscape values. A simple development index is generated from the spatial data that ranges from positive (acceptable development) to negative (no development) values. The potential benefits of the method for land‐use planning processes are discussed. Copyright © 2006 John Wiley &Sons, Ltd.     

Alternative Literature and Tourist Experience: Travel and Tourist Weblogs

Backpackers are becoming an increasingly emblematic part of the global travel scene and backpacker enclaves are more and more visible in tourist destinations. This paper analyses the role of iconic literary nomads – both travel writers and writers who travel – in the shaping of ideologies specific to the international backpacker subculture. Adopting Schein's (1985) concept of culture as consisting of the 'layers' of assumptions, norms, rituals, heroes/heroines and symbols, the writings of seven 'literary nomads' are evaluated and contextualised within different ideologies and practices connected with the backpacker 'scene'. The paper underlines the visibility of backpacker ideologies in the work of the famous iconic writers analysed.     

Rural Tourism Partnerships and Actor Mobility

In this paper, I examine actor mobility within the context of rural tourism partnerships (RTPs). The term ‘actor’ refers to those who have a stake in tourism planning, promotion and development such as policy makers, businesses, non‐profit making sector and community groups. Mobility is embedded in personal and social histories of actors as well as the policy framework that impacts their daily lives and informs their motives for being (dis)associated with RTPs. While exploring how actors' journeys transform rural localities' socio‐economic fabric, I find the writings of Lefebvre and de Certeau particularly useful because of their focus on counter‐hegemonic practices that shape the ‘everyday life’. Given that most rural societies in current times comprise an intricate mix of long‐term residents, seasonal‐home owners and migrants, each with their distinct set of life stories and value preferences with regard to their place of dwelling, my thrust in this paper on actor mobility is likely to identify new areas of future research on RTPs. Copyright © 2013 John Wiley & Sons, Ltd.     

Lessons from the field: reflecting on a tourism research journey around the ‘celtic’ periphery

The challenge within the tourism academy to acknowledge the situated nature of knowledge within the research process is intensifying. Drawing on a multidisciplinary body of reflexive narratives and recent work in tourism that acknowledges the personal influences that construct knowledges, this paper embraces this challenge by offering an autobiographic narration of field work in Ireland, Scotland and Cornwall. Food tourism is employed as a conceptual vehicle to pursue a more culturally focused, critical tourism investigation, thereby contributing to work that extends tourism research beyond the sphere of management and business. Drawing on research involving in-depth interviews with (food) tourists and participant observation, it is suggested that tourism knowledge is constructed at the micro-level, directly shaped by seemingly insignificant or overlooked moments. The paper illustrates how personal aspects of field work (gender, age, ethnicity, personal insecurity, loneliness and physical demands), combined with overcoming more practical issues (weather and transport logistics), should inform the contextual foundations of any empirical research; it from these moments where tourism knowledge is truly cultivated. Underpinned by qualitative methodological literature within a framework of critical realism, it urges others to embark upon a similar reflexive journey in order to develop tourism research into a robust sphere of academic enquiry.     

The successful management of organisational change in tourism SMEs: initial findings in UK visitor attractions

Organisational change management theory for small and medium‐sized enterprises (SMEs) within the tourism industry is an under‐researched field. Changing political, economic, social and technological factors can leave unprepared SMEs exposed to external as well as internal pressures, which can lead to underperformance, or in worst case scenario, business failure. This paper, reporting on the findings of exploratory research of nine UK‐based visitor attractions, all qualifying as SMEs, suggests that the successful management of change is crucial for SMEs' survival and success. The findings argue that the current approach taken to organisational change management within the industry is bumpy incremental, bumpy continuous and planned. Hence, the paper provides a framework for managing organisational change based on eight critical success factors identified by the study: adaptability and flexibility, commitment and support, communication and co‐operation, continuous learning and improvement, formal strategies, motivation and reward, pragmatism, and the right people. Copyright © 2008 John Wiley & Sons, Ltd.     

Disney and Commodity Aesthetics: A Critique of Fjellman's Analysis of 'Distory' and the 'Historicide' of the Past

This paper offers a critique of the theoretical insight on representation and signification in the making of culture which is contained within Stephen Fjellman's work on commodification Vinyl Leaves: Walt Disney World and America - a book which strangely is not yet frequently cited in the literature of cultural tourism or heritage tourism research. The first part of this study of the appropriation of history/heritage/culture is an analysis of how Fjellman in general seeks to expose atWalt Disney World (Florida), not only the technical and kinematic brilliance of the Disney companies, but also the entrepreneurial violence they engage in as they colonise much of human life and human and natural history in America through the clever positioning and reinforcement of their preferred commodity forms. In the second part of the critique, particular attention is turned to what Fjellman sees as the clever and creative techno-corporate ways in which the Disney companies capture narratives in history/heritage/culture and decontextualise or reduce them via preferred forms of 'distory' which cleverly match their own national and transnational corporativist interests. An attempt is thereby made to draw out, label, and interpret (for tourism researchers), ten major theses on signification in culture by which Fjellman delineates the power of distory (i.e. of the Disney style of repackaged history) to subjugate or to otherwise repackage received history in such corporativist representations of heritage tourism.     

The Fromelles Interment 2010: dominant narrative and reflexive thanatourism

The heritage and tourism appeal of the First World War (1914–1918) battlefield sites holds similarities with past capital cities’ attractions and the cultural heritage, built structure and commemorative events fostered by government-backed narrative. Governments and associated institutions manage and communicate the ‘dominant narrative’ of official culture that generally concerns moral and emotional aspects of history, myths or legends. On the other hand, the ‘little narrative’ or vernacular attributed to individuals complements and enriches the significance of official narrative and links closely to public memory. Vernacular narrative derives from personal information, family history, diaries and privately held records that eventually become part of the dominant, government narrative. The combination of these narratives contributes to the continually emerging and reassembled discourse of the First World War because it links local and foreign people with one another in seemingly viable and tangible ways. The narrative passed from generations with first-hand experience to the present day intergenerational narrative that enhances the austere facts of history. Battlefield visitors are active consumers of historical events and builders of meaning that generate from a broad spectrum of sources covering government, ancestors and family. Consequently, events such as the Fromelles Interment highlight the impact of planning, promotion and management of specific tourism events by governments, various contributing agencies, the press and the general public. The idea of an interment moves away from thanatourism to the concept of restorative or reflexive nostalgic tourism because visitors related to the relaxed, festive atmosphere of the Fromelles ceremony as well as the dominant narrative behind this unique, singular event of remembrance. The Fromelles story, the creation of a new cemetery and the visitors' insights are unique because such an event is unlikely to be repeated for any other First World War battlefield.     

Trip Cultural Activities and Tourism Expenditure in Emerging Urban‐cultural Destinations

Although tourism expenditure is determined by different factors, the literature has not analysed the extent to which trip cultural activities affect tourism expenditure in the destination. The focus of this paper is a microeconomic analysis performed in 14 emerging urban‐cultural destinations in Andalusia (Spain). The results confirm that there are activities related to cultural visits, attendance at events or gastronomic activities that determine tourism expenditure. These results guide the implementation of specific actions by the policy‐makers in these destinations aimed at increasing the economic impact of tourism, based on the creation of high value‐added tourism products to overcome their mere dependence on built heritage. Copyright © 2015 John Wiley & Sons, Ltd.     

Domestic tourism encounters in the Masurian lake district: multiple tourism moralities,reversible relationships,and social well-being in contemporary Poland

ABSTRACT

This article focuses on different moral economies of domestic tourism encounters in late-post-socialist Masuria, in the rural Northeast of Poland. An ethnographic study of three different tourism entrepreneurs brings to light different, concurring legacies of the ‘good’ tourism encounter in the area and indicates a shift of tourism discourses and social aspirations of living well together in contemporary Poland. In a climate of mutual stigmatisation and boundary drawing, rural tourism entrepreneurs mobilise the encounter with domestic tourists to subvert evolving power asymmetries in Poland and to offer alternative readings to dominant narratives of inequality in the transforming country. However, their proposed alternative tourism socialities with the national ‘other’ do not arrive naturally: relationships in tourism are shown to be ambivalent and reversible to their participants; their performance demands much moral work and requires a degree of cultural complicity or compatibility with the other. The article contributes to current debates on the moral economy of encountering in anthropological literature of tourism, post-socialism, and morality.     

Moving beyond tourists’ concepts of authenticity: place-based tourism differentiation within rural zones of Chilean Patagonia

This paper explores the potential for rural and remote zones of emergent destinations to base their tourism development on endogenous resources and place-based differentiation through analysis of a two-phase case study within the geographic zone known as Patagonia. The first phase of the research explored independent tourism consumption within a new independent travel circuit designed to integrate rural zones of the Aysén Region of Chile with adjacent tourism zones in the Santa Cruz Province of Argentina, including the iconic Mount Fitz Roy and the town of El Chalten. This phase sought to understand perceptions and preferences relating to authenticity. Results highlighted differences between host and guest concepts of welcomeness; which, negatively impacted consumption in the rural Chilean zones of the circuit. The second phase explored local service provider perspectives within these zones, surfacing place-based customs and practices that; while authentic, were not recognized, understood, or valued by the visitors who participated in phase one. Discussion proposes that subtle aspects of local cultures, such as those identified by the current study, represent unrecognized endogenous assets that can be leveraged within differentiation strategies for place-based development, thus providing emergent destinations with alternatives to place-neutral strategies, like commodification and standardization.