The law and ethics of big data analytics: A new role for international human rights in the search for global standards

The Economist recently declared that digital information has overtaken oil as the world’s most valuable commodity. Big data technology is inherently global and borderless, yet little international consensus exists over what standards should govern its use. One source of global standards benefitting from considerable international consensus might be used to fill the gap: international human rights law. This article considers the extent to which international human rights law operates as a legal or ethical constraint on global commercial use of big data technologies. By providing clear baseline standards that apply worldwide, human rights can help shape cultural norms—implemented as ethical practices and global policies and procedures—about what businesses should do with their information technologies. In this way, human rights could play a broad and important role in shaping business thinking about the proper handling of this increasingly valuable commodity in the modern global society.     

Paradoxical Relationships Between Cultural Norms of Particularism and Attitudes Toward Relational Favoritism: A Cultural Reflectivity Perspective

We examined how the cultural dimension of universalism–particularism influences managers’ attitudes toward relational favoritism (such as favoring friends or relatives in HR decisions). Paradoxically, we found in a survey study that Brazilian and Chinese managers perceived more negative consequences of relational favoritism than did American managers—even though the Brazilians and the Chinese perceived stronger particularistic cultural norms in their countries than Americans did in the United States. We attribute this pattern of results to “cultural reflexivity”—the ability of people from transforming economies to be culturally self-critical during a period of dramatic societal change. This pattern of results also emerged in a scenario study in which we asked these same Brazilian, Chinese, and American participants to assess managerial succession decisions made by a General Manager. We varied the scenarios so that the promoted manager was either a colleague with no pre-existing relation with the GM or a colleague who was a relative, a close friend, from the same town, or from the same school. Consistent with the results of the survey study, we found that perceived cultural norms of particularism were negatively related to perceptions of fairness. In other words, Brazilians and Chinese, even while living in more particularistic cultures, were more harsh in judging relational favoritism. We conclude with a discussion on the implications of these paradoxical relationships.     

Using Mind Maps to Distinguish Cultural Norms between French and United States Entrepreneurship Students

The globalization of entrepreneurship education requires instructors to understand, and adjust the curriculum for, cultural disparities. This study investigates the impact of cultural norms on the attitudes of university entrepreneurship students in France and the United States—regions with contrasting Hofstede and Global Entrepreneurship Monitor indices. It uses mind maps from students as culturally agnostic open‐ended measures of their attitudes. Two mind maps were collected from each student, one on the appeal of entrepreneurship and one on the apprehension toward entrepreneurship, for a total of 1,213 concepts that were then scored using the Moore–Bygrave staged model of entrepreneurship to measure student likes and dislikes toward innovation, the decision to launch a start‐up, new venture implementation, and venture growth. The Shannon entropy of a mind map was used as a measure of student fixation; lower entropy indicates the student is motivated or deterred by a subset of the curriculum, whereas higher entropy indicates that attitudinal components are more balanced across the curriculum. Participating students were enrolled in similar entrepreneurship courses, and exhibited attitudes with similar entropy. However, French students found the growth stage to be the most appealing and were most apprehensive about innovation, whereas U.S. students found innovation to be the most appealing stage and were most apprehensive about the growth stage, thus revealing different contextual drivers of learning and engagement with the educational materials. This research contributes to the advancement of entrepreneurship education in two ways. First, by using mind maps and differential model‐based semantic scoring, it distinguishes between motivation and deterrence, and accounts for both cognitive and affective components of attitudes toward entrepreneurship. Second, it presents a formative assessment technique with which educators can measure students' cultural disposition to the different topics of an entrepreneurship course, and can then tailor the syllabus to this disposition. This technique can potentially improve the effectiveness of entrepreneurship education in multicultural settings, such as those involving educators, students, or course material from different regions and cultures.     

Acculturation and advertising communication strategies: A cross-cultural study of Chinese and Americans

The development of a world economy produces more and more marketing efforts that cross cultural boundaries. Sometimes these boundaries are a function of nationality; other times they are defined by culture in a broader sense. In any case, marketers and advertisers are becoming increasingly aware of the need to be culturally conscious in their efforts to communicate with people of various cultural origins. Effective communication depends, to a large extent, on the understanding of the dynamics of culture. Acculturation therefore describes the changes in attitudes, values, and behaviors of members of one cultural group toward the norms of the other cultural group. This article examines the relationship between levels of acculturation and consumer attitudes toward advertising-related variables in a cross-cultural empirical study. Based on the discussion of acculturation and empirical results, useful managerial implications are also provided. © 1993 John Wiley & Sons, Inc.     

The Impact of Acculturation on Immigrants’ Business Ethics Attitudes

This study explores to what extent immigrants adopt the business ethical attitudes of their host country and/or maintain those of their country of origin. For countries that have significant immigration, acculturation is an important social issue. An immigrant’s acculturation is influenced through the ability to adapt his/her “ethical culture of origin” by integrating it with the host country’s ethical culture. The purpose of this study was to examine the impact of the role of acculturation on immigrant’s ethical attitudes. What happens to individuals, who have developed in one cultural context, when they attempt to live in a new cultural context? Three groups were the object of this study: (1) native students of business administration in Israel, (2) students of business administration in the Ukraine and (3) business students in Israel who had emigrated from the Ukraine. Samples of these student populations allowed the study of acculturation effects on the immigrants as they acclimated to Israeli society. Results showed that students living in the Ukraine had the lowest ethical attitudes, followed by Ukraine immigrants in Israel. Israeli-born students had significantly higher ethical attitudes than either of the two Ukrainian groups. Accordingly, the ethical perceptions of immigrant students showed that they were influenced by both their home and host cultures. According to Berry’s (Appl Psychol Int Rev 46(1): 5–68, 1997) model of acculturation strategies, integration was their preferred strategy. The implications of these results and guidelines for further research are suggested.     

Significance of attitudes,passion and cultural factors in driver’s speeding behavior in Oman: application of theory of planned behavior

Abstract

Traffic accidents and related fatalities have become a major public health problem in the world. This study aims to identify the significant factors that play an important role in the speeding behavior of drivers. A comprehensive questionnaire was designed and conducted with the students and employees of the University of Nizwa. The questionnaire items were designed considering the theoretical background of the theory of planned behavior (TPB) and local socio-cultural aspects of the driving environment. A total of 303 usable samples were obtained. The collected data were analyzed using factor analysis and structural equation modelling technique. The extracted factors of speeding passion and culture, speeding attitudes, subjective norms and perceived behavioral control are significant determinants of drivers speeding behavior in Oman. The driver’s speeding attitudes, speeding culture, and passion have positive association with the drivers’ speeding intentions and behavior, and driver’s perceived behavioral control forms negative relationship with the speeding behavior. This study confirms the application of the TPB in predicting the drivers’ speeding behavior in the context of Oman.     

Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste,culture, norms and emotions

Based on a qualitative study with 20 respondents in France and 20 respondents from the Czech Republic, this study aims to better understand how consumers’ concern about food waste, culture, social norms and emotions contribute to consumers’ attitudes and behaviors related to doggy bags. Results highlight a double paradox between conflicting norms and emotions: personal norms encourage not to waste while salient social norms encourage leaving leftovers; asking for a doggy bag generates immediate shame while leaving leftovers produces anticipated regret and guilt. Finally, the study sheds light on obstacles to overcome for the adoption of this social innovation.     

Shopping East and Shopping West—Chinese Consumer Behavior in Two Worlds

ABSTRACT

In today's China, consumers not only have the chance to sample products and services from around the world, but to experience cultural influences from a vast range of countries. In particular, Western products and services—and cultural values—have become increasingly popular. Consumers now shift between different worlds (Chinese and Western) with seeming ease. This research identifies the factors that encourage consumers to shift between these different worlds—and values. The factors include the situation and context (of the shopping experience), peer influence and dynamics, the role of conversation at or near the time of purchase, and the nature of the product and service. The role of “time,” “chance,” and “intuition” in the shopping experience and cultural shifts are also examined. What emerges from the study is a changeable, mobile, and flexible community quite capable of shifting between different sets of values (and consumer attitudes) easily and often very quickly. For companies, the key to success (at least to some degree) is to place their goods and services in a context that helps to create a complementary, integrated, and supportive image of the world they wish to create in the minds of their Chinese consumers.     

The Role of Culture in Creative Execution in Celebrity Endorsement: The Cross-Cultural Study

ABSTRACT

In advertising literature, an area rarely explored is cross-cultural studies on celebrity endorsements. A good deal may be learned from understanding how a culture's communication style can shape the type of advertising most effective for that culture. This study examines the creative styles (creative executional factors) found in the advertising of Korea and America. The two countries represent two distinct cultures—Korea being a collectivistic culture and the United States being individualistic. Both cultures affect the norms and rules that guide their inhabitants’ behavior, directly affecting communication styles. The study finds that embedded in the use of celebrity endorsement are cross-cultural characteristics. The details of these findings will be useful to international advertisers executing celebrity endorsement campaigns in different cultural settings.     

An Assessment of Experiential Learning of Global Poverty Issues Through International Service Projects

Service learning has been used to supplement a standard business curriculum, but not typically in an international business context. We report the results of two short-term study abroad programs in which we incorporated service learning projects, one in Cambodia and the other in Vietnam. Our objective is to assess how we organized and delivered effective service learning projects in short-term study tours, and to assess students’ learning outcomes on global poverty issues in a business curriculum. We used both quantitative and qualitative assessment measures. The findings suggest that several types of learning outcomes did occur through the service learning projects, as the literature suggested. Seeing poverty firsthand and doing something about it through service learning may be a first experience for many students, but it seems to be a transformational one for many. We conclude that students may approach business and even political decisions with a greater understanding of their impact on poverty in the developing world.     

Global managers’ perceptions of cultural competence

To work effectively in the global business arena, managers need a strong set of intercultural management skills. When dealing with clients, co-workers, and other stakeholders at home or abroad, managers with cross-cultural competence have a distinct competitive advantage in the multicultural marketplace. Although generally accepted as a valuable asset for doing business, cross-cultural competence defies easy definition. This study attempts to conceptualize the complex term from the practitioner's point of view. What does cross-cultural competence mean to global managers? From their perspective, which aspects of culture do business people need to understand? From the universe of cultural beliefs, values, attitudes, and country-specific information, what should an executive, with limited time, focus on to develop a basic level of cultural competence? This study asked Mexican managers what they needed to know about culture to do business with the U.S. In the process, they consistently identified certain basic components of cultural competence. Responses were surprisingly similar among the managers, indicating they had a clear picture of which cultural essentials were most important for global executives to learn. The results of the study reveal a working definition of cultural competence for global managers. This research also provides trainers and business educators a content framework for a short-term training program, based on the global managers’ perceptions of cross-cultural competence.     

The use of culturally relevant stimuli in international advertising

International marketers are increasingly advocating the practice of incorporating cultural aspects in advertising. However, little is known about how these culturally relevant aspects are interpreted by the intended audience, or if their impact is universal for all members of the target culture. It is purposed that when a norm is incorporated in an advertisement, members whose self-concept is congruent with the norms of their culture will use normative rules to evaluate an advertised brand. Conversely, among members whose self-concept is deviant from their culture, advertisements incorporating norms will stimulate cognitive elaboration. An empirical example, using norms pertaining to group affiliation, investigates the use of cultural norms in advertising within two divergent cultures (the collective culture of Taiwan, and the individualist culture of the United States). Implications for marketing in collective (Asian) cultures are discussed. © 1998 John Wiley & Sons, Inc.     

Consumer Attitude and Visit Intention toward Food-Trucks: Targeting Millennials

Food-trucks are growing in popularity, and they are now part of the foodie culture. As they fit well with Millennials’ desire to try new things—new foods, and a new food culture—the number of trucks on the streets is expected to continue to rise. To understand, how millennial consumers think and make decisions about food-truck dining, this study identifies benefits and risks of food-truck dining and their impact on a millennial consumer’s attitude and visit intention. This study finds consumers see hygienic and environmental risk and convenience and hedonic benefits in food-truck dining. The findings from this study provide evidence that hygienic and environmental risks of food-trucks negatively influence consumers’ attitudes and visit intentions toward food-truck dining experience, while hedonic benefit leads to favorable attitude and visit intention. The findings further indicate that a significant relationship exists between consumer attitude and purchasing intention. This study helps food-truck marketers and operators to develop effective marketing and operational strategies to increase the visits of existing food-truck diners and attract potential consumers.     

Commitment to the Study of International Business and Cultural Intelligence: A Multilevel Model

Adopting a multilevel theoretical framework, we examined how metacognitive and motivational cultural intelligence influence an individual’s commitment to the study of international business (IB). Data from 292 undergraduate and graduate business students nested in 12 U.S. business school classes demonstrated that individuals’ metacognitive and motivational cultural intelligence are positively related to their commitment to the study of IB. Furthermore, there is additional commitment when the classrooms’ cultural intelligence climate is high. We discuss the implications of these findings within a classroom context that involves cross-cultural interactions.     

Analysis of visual presentation of cultural dimensions: Culture demonstrated by pictures on homepages of universities in Pakistan

The recent prominence of culturally rich visuals for effective global communication and establishing brands of organizations cannot be denied. This inquest observed how Pakistan universities used their homepages to demonstrate culture through a content analysis of 1064 pictures from 100 top universities. The researcher tried to take a stance on visual presentation of cultural aspects by using Hofstede’s cultural dimension theory, and evaluated the impact of cultural elements in choosing pictures as part of web design and marketing strategy. Results indicated that faculty in groups doing academic and official activities were the predominant visual element, and websites mostly marketed faculty. Choice of pictures was positively correlated with Hofstede’s scores on power distance, individualism, uncertainty avoidance and indulgence, but a different trend was observed for masculinity and pragmatism. Findings suggest that institutions should ameliorate their web marketing according to cultural needs of local as well as international students, and further research is needed.     

Storytelling,the scale of persuasion and retention: A neuromarketing approach

Persuasive storytelling is an essential tool for propagandists, publicists, and corporations. In this research, storytelling styles have been examined for their effectiveness in terms of attitude change and retention. Two groups of respondents were asked to read two short, fictional texts about a chosen corporation’s positive action toward the environment. One story was written using words from the Micro-WNOp corpus to elicit positive emotions (Story 1), while the other was written with a more cognitive approach (Story 2). Biometrics data, eye tracking, facial expression analysis, and galvanic skin responses (GSR) were recorded while respondents read the texts. Heat maps and area of interest analysis show that although the affective story was faster and more effective at changing respondents’ attitudes, the cognitive approach resulted in longer-lasting attitudinal change. As such, affective stories may lead to more immediate shifts in attitude, but cognitive stories result in deeper elaboration and subsequently better retention.     

About the authors

The article deals with the problem of diagnosing cultural change necessitated by a shift in market strategy and the measurement of adaptability of an existing corporate culture. Starting from the proposition that there has to be a fit between strategic goals, goal‐relevant norms of behaviour followed by the employees, and their attitudes concerning the contents of the norms in order to be able to successfully implement a new market strategy, the authors develop an approach for measuring discrepancies between these variables. Describing an empirical study run in a middle‐sized Austrian company they show how the approach may work in practice. The degree of cultural change required is delected and located. An evaluation of the existing culture's adaptability clearly indicates that necessary changes may encounter higher risks of failure.     

居民旅游影响感知、态度与参与意愿研究 ——以世界文化遗产地为例

以世界文化遗产地洛阳为案例地,以居民旅游影响感知为切入点,采用结构方程模型,构建了世界文化遗产地居民旅游影响感知、态度和参与意愿结构方程模型,并应用AMOS24.0软件对模型进行参数估计和假设检验,研究发现:居民正面旅游影响感知显著正向影响其总体态度和参与意愿,居民负面旅游影响感知显著负向影响其总体态度,但对其参与意愿无显著影响,居民总体态度显著正向影响其参与意愿。     

The Effect of Organization-Based Self-Esteem and Deindividuation in Protecting Personal Information Privacy

In this research we apply the Theory of Planned Behavior (TPB) to study decisions related to information privacy protection. A TPB-based model was proposed to investigate whether organization-based self-esteem and perceived deindividuation can be employed to measure the strength of the perceived behavioral control construct. In addition, we examined if the addition of a causal path linking subjective norms to attitudes and another causal path linking organization-based self-esteem to subjective norms enhanced our research model's predicting power. Our study shows that information systems (IS) professionals' intentions to protect personal information privacy are influenced by their attitudes, subjective norms, perceived deindividuation, and organization-based self-esteem. It further shows that attitudes are influenced by subjective norms, which, in turn, are influenced by organization-based self-esteem.     

Cultural values in international advertising: An examination of familial norms and roles in Mexico

Past research suggests that the cultural value orientation, individualism-collectivism, should be considered when developing international advertising campaigns. The present study examines how (in)consistencies in collectivist values (e.g., familial norms and roles) may affect attitudes and behaviors toward advertised products within a collectivist culture, Mexico. The findings suggest advertisements that depict consistencies in local cultural norms and roles are viewed more favorably and purchase intention is higher than for advertisements that depict inconsistencies. The data provide no support for the moderating role of individual-level differences in value orientation (i.e., allocentric versus idiocentric tendencies) on persuasion measures. Interestingly, product category advertised appears to be the best moderator of the relative strength of role and norm effects on ad attitudes and purchase intention. © 1997 John Wiley & Sons, Inc.