传统零售业的电子商务导入及网络营销战略

零售业的电子商务并不仅仅只是局限于在网上开展销售业务,更主要的是应用信息网络技术对企业的业务活动进行管理。鉴于目前电子零售所存在的局限,零售业电子商务与网络营销的最佳模式是电子零售与传统零售的整合,即在实体商店的基础上开展网络营销,这样既可以适应消费者的购物习惯,充分利用企业原有的资源,同时又能发挥计算机信息网络的技术优势,提高企业营销活动的效率和市场竞争力。     

情感营销:零售业竞争的利器

国内零售行业的竞争愈来愈激烈,消费者的需求也难以为商家把握,文章针对零售业的现状,提出零售业可以通过开发情感产品、制定情感价格、营造情感环境等方式,提升顾客与零售企业之间的情感,为消费者提供优质的服务,培养消费者的忠诚度及充分运用体验营销。     

零售企业顾客投诉问题研究——基于数据挖掘技术

随着零售业的飞速发展,国外大型零售企业大举进入中国市场.国内零售业竞争日趋激烈,消费者的行为模式和购物心理也随之发生巨大的变化.如何更好地满足顾客的需求,与顾客建立密切的联系,增强顾客满意、顾客忠诚,减少关键客户的流失已经成为零售企业生死存亡的关键.作为现代营销管理理念与信息技术相结合的产物,客户关系管理建设对企业有效了解、满足客户的需求,给客户更多的让渡价值,从而使客户满意、提升忠诚度,增加企业的客户价值有重要的作用.本文应用Clementine作为数据挖掘软件,对零售企业投诉数据进行数据挖掘.通过对各类商品投诉原因、投诉处理方法、投诉处理后再次满意度等的分析,来实现对其投诉数据内在结构特征的理解和预测,同时提高零售业管理人员的工作效率和管理水平.     

我国零售业空间分布特征及动力机制的实证分析

运用中国31个省份2005—2009年的零售业相关的面板数据,采用Moran’s I指数、不均衡指数方法分析了零售业空间分布的基本特征;采用计量经济模型对我国零售企业网点密度与人均商品销售额、人口密度、人均GDP、城市化率和市场化指数的关系进行实证研究。研究发现,我国零售业省域空间分布为明显梯度分布,即东部地区网点密度最高,其次是中部地区,最低是西部地区,但各地区零售业分布基本处于人口协调状态;研究还发现,经济发展水平高、人口密度高、人均商品销售额大、市场化水平高的地区,由于市场需求量大和消费者购买能力强,能够吸引更多的零售企业进入本地市场,零售企业网点密度更高,产业空间集聚将更加明显;城市化与零售业空间集聚呈倒二次曲线关系,短期内,城市化水平的提高,有利于零售业的空间集聚发展,而从长期看,则不然。     

西方零焦业发展特点与我国零售业营销创新

西方零售业发展到今天,具有新的零售业态不断涌现、突出规模效益、发展自有品牌、应用现代技术等特点,特别是注重零售业的市场营销创新,与此相反,我国零售业业态单一、效益低下、营销观念落后、营销手段陈旧,要使我国零售业在加入WTO后具有竞争力,零售企业必须从转变观念、发展新型零售业态、实行商业品牌创新、加强销售全过程服务入手,与顾客建立长期持久的营销关系,应用新技术加强零售业营销管理,使零售业在管理上向规范化、科技化发展。     

零售业实施自有品牌战略的SWOT分析

自有品牌战略在欧美国家的成功运作,使国内大型零售企业也正在尝试着推出自有品牌商品.结合现阶段国内的市场环境,我国零售企业实施自有品牌战略具有成本上的、渠道上的和经营差异化上的优势,同时也在营销能力和消费者的认知上存在劣势.近几年,我国零售企业数量和规模快速的发展,有条件的零售业应在前期试探的基础上,加快培育自有品牌步伐,趋利避害,适度扩大自有品牌商品类别,建立品牌运作机制,加强与供应商的合作等.     

河南省零售业存在的问题与对策

改革开放以来，河南省零售业获得了较大的发展，但是与国内外零售业相比，仍存在不少问题。针对河南省环境状况的特殊性，发展河南省零售业应坚持：发展新型零售业态；扩大零售企业的规模；加强零售业营销管理；推行商业品牌营销；利用连锁经营向广大农村延伸；政府从宏观上对零售市场进行控制，制订统一流通产业政策。     

基于客户满意视角的我国在线零售企业客户知识管理研究

在线零售是零售业在信息化时代与电子信息技术相结合而产生的一种全新的商务模式。客户知识管理（CKM）提供了一个收集、分析和获取客户知识的平台。文章立足在线零售企业的电子商务环境,通过对我国网络零售市场的分析提出我国在线零售企业客户知识管理的流程。     

基于策略性消费的零售百货业盈利模式研究

21世纪是零售业竞争激烈的时代,也是零售业高速发展的机遇期.企业如何获取利润,采用何种盈利模式是关键.随着消费者对市场信息的了解日益全面,越来越多的消费者开始理性地选择购买时机、购买价格及购买渠道等,策略性消费行为成为影响企业发展的关键因素.本文基于策略性消费者的行为特点,分析了策略性消费和非策略性消费对零售百货业盈利的影响,提出了基于策略性消费的零售百货业盈利模式的变革策略.     

新零售：数字经济背景下传统零售企业转型升级趋势

<正>在数字化经济大发展的背景下,传统零售企业的转型应该关注描述性分析、预测性分析和规范性分析,将大数据与分析相结合,创造商业价值。数字经济为市场带来了全新的商业机会,但某种程度上也为传统零售企业造成了重大冲击,因此传统零售企业转型升级迫在眉睫。新零售展现了传统零售企业未来的转型升级方向：未来的零售企业并不是简单意义上的互联网企业或零售企业,而是一个融合场景、消费者、全流程、数字技术的新零售生态圈。     

John Stuart Mill's Theory Of Justice

John Stuart Mill has traditionally been portrayed as self-contradictory and failing to construct a unified social theory. Recent scholarship, however, has challenged this view, finding Mill's work to be creatively synthetic in bridging the antinomies inherent in liberal democratic thought. This revisionist interpretation of Mill is advanced by an understanding of his theory of justice and its role in shaping his policy positions on issues such as welfare, education, voting rights, property rights, taxation, government intervention, and the future of capitalism.     

A Rich Vein for “Reality Mining”北大核心CSSCISSCI

Arik Hesseldahl In the aftermath of the September 11 attacks, U.S. officials quickly turned their attention to other potential targets, including California's Golden Gate Bridge. What would happen if terrorists took down the bridge between San Francisco and Marin County? How much of the region would be affected and for how long?     

John Stuart Mill's Theories of Wealth and Income Distribution

Although he was much influenced by David Ricardo when he wrote the classical part of his Principles , John Stuart Mill was not a Ricardian when he penned his theories of wealth and distribution. They are based on a triple foundation. First, a belief that economics is a moral discipline. Second a theory of custom-driven human behavior. Third, an empirically formed conviction that the institutions of state, education and business cooperate to structure the distribution of income. On the basis of these presuppositions, Mill formulated 1) an institutional theory of the formation of human and non-human wealth and 2) an even more institutional theory of distribution demonstrating how the aforementioned institutions malignantly skew the distribution of income to the advantage of the propertied classes and to the extreme disadvantage of the working class. As a social economist, Mill recommended institutional reforms designed to eradicate the poverty of the working class.     

中国养活自己能力的长期预测:技术和政策分析

中国拥有世界五分之一强的人口 ,收入又在迅速增长。因此 ,国际上很自然地会考虑或推测她在今后的几十年是否有能力养活自己。中国的人口预计将从 2 0 0 0年的 1 2 8亿增长到 2 0 2 0年的 1 4 6亿 ,和 2 0 3 0年的 1 4 9亿。与此同时 ,人均收入的增长将导致对家畜和鱼类产品更大的需求 ,因而对饲料的需求也将有很大的增长     

Toward a Phylogenetic Reconstruction of Organizational Life

Synopsis Classification is an important activity that facilitates theory development in many academic disciplines. Scholars in fields such as organizational science, management science and economics and have long recognized that classification offers an approach for ordering and understanding the diversity of organizational taxa (groups of one or more similar organizational entities). However, even the most prominent organizational classifications have limited utility, as they tend to be shaped by a specific research bias, inadequate units of analysis and a standard neoclassical economic view that does not naturally accommodate the disequilibrium dynamics of modern competition. The result is a relatively large number of individual and unconnected organizational classifications, which tend to ignore the processes of change responsible for organizational diversity. Collectively they fail to provide any sort of universal system for ordering, compiling and presenting knowledge on organizational diversity. This paper has two purposes. First, it reviews the general status of the major theoretical approaches to biological and organizational classification and compares the methods and resulting classifications derived from each approach. Definitions of key terms and a discussion on the three principal schools of biological classification (evolutionary systematics, phenetics and cladistics) are included in this review. Second, this paper aims to encourage critical thinking and debate about the use of the cladistic classification approach for inferring and representing the historical relationships underpinning organizational diversity. This involves examining the feasibility of applying the logic of common ancestry to populations of organizations. Consequently, this paper is exploratory and preparatory in style, with illustrations and assertions concerning the study and classification of organizational diversity.     

Information infrastructure: Who builds broadband networks?

This paper examines the essential difference between the U.S. and Japan, when one considers information infrastructure. There are seven perception gaps between the U.S. and Japan concerning Information Infrastructure policies. These gaps must be understood in order to compare the countries' governmental policies in this area. In looking at the present circumstances, the essential question to answer concerns who is to build, own and operate the network(s) of the infrastructure. Liberalization is certain to be a central factor in the ongoing telecommunications debates. Now that customers have had a taste of the liberalized market-place, the movement toward more open markets will be difficult to stop. When considering options, it is necessary to pay close attention to standardized network access and the increasingly important role software plays. These issues are causing us to take a new approach to the traditional role played by regulators. They also force a closer look at the appropriate structure of utility companies. This paper addresses the above issues in hopes of stimulating dialog on the new telecommunications infrastructure paradigm.     

海岛地区产业演替及资源基础分析--以舟山群岛为例

改革开放以来,舟山市产业构成发生了显著变化,其经济发展过程可以划分为三个阶段。1992年前,是以产业结构渔业占绝对地位的单一结构阶段;1993—1998年,以旅游业为主的第三产业快速发展阶段;上世纪末以来,又进入了新一轮的经济发展时期,即工业产值比重快速增加阶段。根据海岛的自然资源基础和特点,在新世纪的经济发展过程中,舟山市应定位为生态型的港口旅游城市。以港口及临港工业为主导,以海岛旅游和海洋经济为特色,大力发展第二产业和第三产业。海岛地区的主导产业应体现海岛资源优势及区位优势,以集群性环保型产业为主。同时由于海岛地区淡水资源缺乏,主导产业也应着重选择低耗水型产业。     

风险视角下企业治理结构和研发创新——基于委托代理模型的研究

本文基于委托代理模型,从风险的视角研究企业治理结构对研发创新能力的影响。本文构建了一个包含创新活动的委托代理模型进行理论分析,利用动态DEA 模型测算创新能力,并使用2015-2018年我国上市制造业企业数据进行实证检验。实证部分检验了理论结论:委托代理问题不利于企业提升研发创新能力,且客观风险和主观风险厌恶会加剧该负面影响。基于此,本文认为上市企业应根据企业自身研发活动特点有针对性地改善企业治理结构,提出了适当延长代理人任期、推动股权激励计划、提升代理人的风险承担能力等建议。     

生物群落结构原型的仿生学模拟

模拟生命系统管理规律的科学即管理仿生学,是知识时代仿生学研究的新领域与前沿.基于模拟生物群落结构规律的研究目的,采用仿生学模拟的研究方法,以生物群落结构为原型,建立了仿生群落结构模型.结论为:垂直结构、水平结构、时间结构与交错区结构是支持生物群落生命活动的结构规律,以该规律为原型,推理建立了仿生分层结构、仿生优化结构、仿生动态结构与仿生相邻结构,四种仿生结构分别侧重于管理资源的分层管理、局部优化管理、动态过程管理、相邻关系管理,该模型为建立类似生物群落的人造管理系统即仿生群落管理系统提供了仿生结构模型.可以预测,该模型具有广泛的应用价值,能够推动管理仿生学的发展.