Attitudes Toward Surveys, Attitude Accessibility and the Effect on Respondents’ Susceptibility to Nonresponse

This paper analyzes whether respondents’ attitudes toward surveys explain their susceptibility to item nonresponse. In contrast to previous studies, the decision to refuse to provide income information, not to answer other questions and the probability of ‘don’t know’ responses is tested separately. Furthermore, the interviewers’ overall judgments of response willingness was included as well. Respondents with a positive and cognitively accessible attitude toward surveys were expected to adopt a cooperative orientation and were thus deemed more likely to answer difficult as well as sensitive questions. Attitudes were measured with a 16-item instrument and the response latencies were used as an indicator for attitude accessibility. We found that respondents with more favorable evaluations of surveys had lower values on all kinds of nonresponse indicators. Except for the strong effect on the prevalence of ‘don’t knows’, survey attitudes were increasingly more predictive for all other aspects of nonresponse when these attitude answers were faster and thus cognitively more accessible. This accessibility, and thus how relevant survey attitudes are for nonresponse, was found to increase with the subjects’ exposure to surveys in the past.     

合作、信任与社会制度

在对供应链企业间信任进行博弈分析的基础上,提出法律体系与社会制度对于培养企业间信任、促进合作具有重要作用,并给出了在社会制度 背景下企业间信任博弈的一般模型。     

浅析区域性大中城市超市运营管理及社会责任——基于上海、武汉、赣州、盐城四城市超市的调查分析

本文通过分区域问卷调查的方式,对多个区域性大中型超市供应链体系、服务经济功能、超市运作与经营等进行了调查分析,提出了加强区域性大中型超市供应链管理及社会责任的建议。