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快速消费品市场对物流配送系统有着很高的要求。传统配送模式主要有供应商直通、连锁超市业自营配送以及第三方物流供应三种模式。但各种方式互有利弊,单纯运用其中一种模式难以完全适应快速消费品的高流通配送要求。本文以ABC分类法为指导思想,对连锁超市业中快速消费品配送模式提出了新的解析。初步形成了A类商品供应商直通,B类商品连锁超市白营配送,以及C类商品第三方物流企业供应的三位一体模式。 相似文献
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《中国商贸:销售与市场营销培训》2015,(33)
本文重点探讨目前我国网上药店的主要物流配送模式。在基于SWOT模型的分析基础上,认为我国网上药店现阶段应当综合运用第三方物流、自营配送和门店自提三种主要的物流配送模式。通过使用优质的第三物流服务提供商进行物流配送可以降低物流成本,扩大市场份额;通过使用自营配送模式,可以提高顾客满意度和忠诚度,增加顾客重复购买率,增加企业利润;通过使用门店自提模式,可以提升门店的人流量,在一定程度上能增加药品及互补品的销量。此外,应重视如下几方面:严格挑选更合适的第三方物流服务提供商;逐步开展农村药品在线销售市场;重视通过物流配送支持处方药市场拓展;利用科学的配送模式推进O2O服务。 相似文献
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连锁超市物流配送模式及其选择 总被引:3,自引:0,他引:3
连锁超市物流配送模式可以归为四类:自营配送模式、第三方物流模式、共同化配送模式、供应商配送模式。连锁超市应根据自身的规模选择适合自己发展的物流配送模式。 相似文献
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随着我国经济的发展,物流配送作为挖掘"第三利润源泉"的突破口受到了极大的重视并得到了较快的发展。中国加入世贸组织后,随着外资企业的进入,中国企业面临着较大的竞争,各个企业之间的竞争不仅体现在技术、人才上,同时还包括物流和供应链,而且企业物流服务之间的竞争将会更加激烈。因此,现代物流是企业提高竞争力的有效途径。本文主要介绍了自营配送模式、第三方配送模式、共同配送模式、互用配送模式、供应商配送模式等几种常用的物流配送模式,并对各个配送模式的优缺点和适用的配送范围进行了比较分析,本文用大量的图示列出每个配送模式的特点,便于读者更好的比较和理解,对于企业了解物流配送模式、合理选用物流配送模式关系有良好的参考价值。 相似文献
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电子商务的迅速发展使第三方物流配送迅速升温,国内市场对物流配送的需求十分旺矗,物流配送正在成为国家新的经济增长点。电子商务企业可以将信息平台、仓储企业(中转站)、运输企业(承运人)、厂商组织起来,形成一个服务于商品配送的虚拟配送企业,来完成企业的物流配送业务。 相似文献
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针对电商商城、零售商和第三方物流企业构成的在线销售和配送系统,分析在电商商城无自营业务和有自营业务的不同销售模式下,零售商面对平台自建物流和第三方物流的选择策略。研究表明:(1)若电商商城无自营业务,零售商会选择平台物流;若电商商城有自营业务,只有在产品替代率较低或物流配送具有效率时,零售商才会选择平台物流。(2)零售商选择平台物流能提升其产品物流服务水平,但提高物流服务水平并不是零售商物流决策的内因,即使平台物流服务高于第三方物流服务水平,零售商也不一定选择平台物流。(3)无论是否有自营业务,电商商城都愿向加盟商开放平台物流。 相似文献
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本文在分析国内主要网上书店配送现状基础上,认对网上书店主要有第三方物流、自营物流配送和第三方物流加连锁书店三种配送模式,并利用三角模糊熵的评价方法,以客户满意度为评价标准,对配送模式进行选择,最后提出相应的对策建议。三角模糊熵法,采用三角模糊数和熵值法相结合确定指标权重,有效避免指标权重主观性较强的问题,为网上书店进行配送模式的选择提供了新的思路。 相似文献
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我国劳务派遣制度的起源和发展概述 总被引:1,自引:0,他引:1
潘悦 《商业经济(哈尔滨)》2011,(13):84-85,103
我国在1978年开始了劳动力市场化的探索,至2008年1月1日《劳动合同法》生效,共历经了30年。曾经的劳动服务公司、职业介绍所、对外劳务输出公司等具有劳务派遣雏形的劳动服务形式,都对我国现行的劳务派遣制度产生了深刻的影响。 相似文献
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Therese Ann Wilson 《Journal of Consumer Policy》2012,35(2):197-213
This article examines the role of social enterprises in providing fair services to vulnerable consumers, focusing on the vulnerability of low-income consumers to high-cost exploitative credit as a result of a lack of access to mainstream financial services. It will be argued that both the state and the corporate sector have a role to play in providing the means with which vulnerable consumers can overcome financial exclusion, through access to fair services. However, this cannot and should not be achieved through increased welfare provision or through reliance on corporate social responsibility initiatives alone. In rejecting solutions focused on increased welfare or voluntary corporate social responsibility initiatives, this article suggests that regulatory support for the development and growth of social enterprises, such as community development finance institutions, will most effectively give rise to a social framework in which vulnerability and unequal opportunity with respect to financial services is addressed. 相似文献
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In the past few decades, a growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. However, most of the research studying business ethics in the field of corporate brand management is either conceptual or has been empirically conducted in relation to goods/products contexts. This is surprising because corporate brands are more relevant in services contexts, because of the distinct nature of services (i.e., intangible, heterogeneous, and inseparable) and the key role that employees have in the services sector (i.e., they can build or break the brand when interacting with customers). Accordingly, this article aims at empirically examining the effects of customer perceived ethicality in the context of corporate services brands. Based on data collected for eight service categories using a panel of 2179 customers, the hypothesized structural model is tested using path analysis. The results show that, in addition to a direct effect, customer perceived ethicality has a positive and indirect effect on customer loyalty, through the mediators of customer affective commitment and customer perceived quality. Further, employee empathy positively influences the impact of customer perceived ethicality on customer affective commitment, and customer loyalty positively impacts customer positive word-of-mouth. The first implication of these results is that corporate brand strategy needs to be aligned with human resources policies and practices if brands want to turn ethical strategies into employee behavior. Second, corporate brands should build more authentic communications grounded in their ethical beliefs and supported by evidence from actual employees. 相似文献
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Lonneke Roza Itamar Shachar Lucas Meijs Lesley Hustinx 《The Service Industries Journal》2017,37(11-12):746-765
ABSTRACTThis article argues that the nonprofit case for corporate volunteering is complex, requiring a multi-level perspective on the outcomes for nonprofit organizations (NPOs). To develop this perspective, we adopted an inductive research approach, conducting 39 exploratory semi-structured interviews with NPO staff. We argue that NPO scholars and practitioners should disentangle individual and organizational-level outcomes resulting from interactions between corporate volunteers and NPO staff, as such micro-dynamics ultimately affect NPO services. Moreover, these outcomes are subject to conditions at the organizational level (e.g. involvement of intermediaries), as well as at the individual level (e.g. type of assignment). Our study highlights the complexity that should be considered when addressing the fundamental question of whether corporate volunteering contributes to the ability of NPOs to provide their services, and under what conditions. We therefore propose that corporate volunteer management within NPOs is inherently, albeit contingently, intertwined with the services that these organizations provide. 相似文献
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Mary Lyn Stoll 《Journal of Business Ethics》2002,41(1-2):121-129
Companies that contribute to charitable organizations rightly hope that their philanthropic work will also be good for the bottom line. Marketers of good corporate conduct must be especially careful, however, to market such conduct in a morally acceptable fashion. Although marketers typically engage in mild deception or take artistic license when marketing goods and services, these sorts of practices are far more morally troublesome when used to market good corporate conduct. I argue that although mild deception is not substantially worrisome with respect to the marketing of most goods and services, it is a far greater moral blunder to use such methods in the marketing of good corporate character. These erode trust and demonstrate alack of adequate respect for the moral good. In light of these concerns, I suggest that such practices must be re-examined when applied to the marketing of corporate character and good conduct. Finally, I develop a revised set of ethical guidelines that are needed in order to address the problems peculiar to the marketing of morally praiseworthy behavior. 相似文献
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Corporate portals are supposed to support a company’s business model and to increase productivity of the employees. However, the productivity gain that can be achieved by corporate portals is often undermined because the users of the portal are not sufficiently informed about the portal’s capabilities. This is of particular concern for large corporate portals whose service portfolio is constantly evolving and to which new users are added frequently. In the article, we propose a recommender system for corporate portals in order to increase service awareness and usage. Following the design science methodology, a suitable recommender concept is developed and several implementation options are evaluated in a field experiment at one of Germany’s largest companies. It is found that the recommender system increases the number of newly visited services as well as the number of newly used services in the corporate portal by about 20 %. 相似文献
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《Journal of Marketing Management》2013,29(7-8):717-758
The results of research into the competitiveness of New Zealand firms that provide professional and other business services suggest that effective branding is a key source of success. Brand strength appears to be linked to four main practices: investing in marketing communications to improve customer awareness and understanding of corporate and product brand values; contributing to the wider community to improve corporate reputation; improving internal communications (internal marketing) so front-line and professional staff are kept better informed about customer needs, market changes and company initiatives, thereby enabling staff to help customers better; and improving service quality to improve market positioning. The paper answers calls for the development of an integrated theory of services branding and concludes by positing three main conditions for effective services strategies and practices. 相似文献
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Michael A. Hitt 《Business Horizons》2007,50(1):17
In recent years, large US law firms have been undergoing significant changes. Most have switched from a professional model (P2 form) to a corporate business model, employing competitive strategies and a profit orientation. As the market for corporate legal services became more competitive, many large US law firms began to diversify the services they offer and expand their operations into new geographic regions of the country and into international markets. They even engaged in acquisitions and learned to manage and leverage their critical resources, human capital and relational capital. As a result, most of these law firms have added more professional management. All in all, the services law firms offer and the rivals with which they must contend have changed substantially over the last 15 years. 相似文献
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《Services Marketing Quarterly》2013,34(2):83-100
The corporate goal-setting process is examined to determine the extent of causal interrelationships among five widely used performance targets: market share, ROI profit, corporate image, and sales volume. By making use of the professional services sector as a testing ground, different company typologies were developed on the basis of regression coefficients which determined the causal associations among corporate objectives. Some of the findings revealed that sales volume and corporate image influenced market share. The direct impact of corporate impact of the sales volume and market share on ROI is also found, as well as the impact of the sales volume obiective on the pursuit of overall profitability. It is suggested that each corporate objective serves a special purpose and that managers should incorporate the most suitable performance measures into their strategic plans. 相似文献
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Drawing on both qualitative analyses of banks' sustainability reports and quantitative analyses of 11,538 bank loans from 1993 to 2018, we explore interactions between corporate environmental responsibility (CER) and bank loan contracting. We find CER dominates how corporate social responsibility (CSR) affects bank loans. We propose a two-way relationship between CER and bank loans. Firms with strong CER performance receive cheaper bank loans due to banks' environmental risk management efforts. These banks provide services to corporate borrowers that have a positive influence on borrowers' ongoing environmental performance. 相似文献