The importance of product positioning and global branding for sustaining competitive advantage within the companies＇ global marketing strategy

In today＇s globally competitive world, because of the globalization, new business patterns and the changing nature of consumers, the companies feel the necessity to act strategic in the market and to reach up the target markets and sustain maximum customer satisfaction in order to compete and survive. In this context, within the study it is tried to define product positioning in international markets and global branding strategies conceptually and to focus on their contributions to the overall competitive advantage of the company. Initially, the study tries to present the association between product positioning and global branding approaches of the companies and sustaining competitive advantage. Justifications for the examination of the importance of companies＇ international product positioning and global branding orientations as a basis of creating competitive advantage were derived from the literature. It is suggested that the companies＇ product positioning and global branding orientations and sustaining competitive advantage are the important aspects in multinational management and international business areas. Therefore, the purpose of this study is to evaluate the impact of product positioning and global branding strategies of the companies with special references to various industries and global brands.     

Gender Composition and Gender-based Employees＇ Turnover： An Empirical Study among Women and Men in China＇s Organization

With the disappearance of rigid employment contract and the-intenseness of competition of human resources, turnover has become a great obstacle to firm＇s well-runned development. From the point of firm＇s gender composition, the influence of gender composition on gender-based turnover in each level including leading post remains unclear. The paper explores this issue by using statistical methods on the basis of 332 individual sampling data in 65 different enterprises. The results show that proportion of male to female in high and first-line level has significantly positive influence on employee turnover for both male and female. But the proportion of male to female in middle level has significantly negative influence on employee turnover for both male and female. The whole proportion of male to female in organization has positive influence on turnover. The leader＇s gender has negative effect on turnover of male employee. Most of the above correlations are consistent with foreign researches. Referred to our results, enterprise could control turnover and improve the organization efficiency by adjusting the proportion of male to female in different levels when we make decisions on human resources management in order to attract female employees.     

Strategic group theory： A customer-oriented view

Barney and Hoskisson （1990） argue that the strategic group research has neither established the existence of strategic groups, nor their relationship to firm performance. The primary reason behind the unsatisfactory results is the lack of a theoretical framework： what strategic variables to include in the analysis and their relative importance; the definition of an industry, and how to make competitive strategy operational. First, the author presents a customer-oriented theory of management which submits that, like Procter and Gamble, understanding customers should be the primary focus of a business. Second, the author proposes an integrated approach to competitive strategy. Because customer-perceived quality is far more critical to long-term success than any other factor, it should be the centerpiece of competitive strategy. The author suggests that competitive strategy should be divided in two interdependent dimensions： external and internal. It is the external strategy that should be considered the primary dimension because it reflects the customers＇ perspective, and provides a sense of direction regarding how the internal resources should be used. Next, the author presents an operational framework of competitive strategy which proposes that the best route to market share leadership in consumer markets is competing in the mid-price segment, offering superior quality compared to competition at a somewhat higher price： （1） to maintain an image of quality, and （2） to ensure that the strategy is profitable and sustainable. Finally, the author offers a framework of business or industry definition that extends Abell＇s （1980） three dimensions to seven. He suggests that an integrated approach to market segmentation provides the foundation for conducting strategic group analysis in consumer markets. So, in strategic group research, we need a bottom-up approach that begins with a product-market segment. In each product market, real competition occurs at the brand level. This is the ground where actual competitive wars are fought, and this is where the rich dynamics of competition often come to light.     

Research on the institution of China construction employee based on relation theory

Based on the theory that the management is about dynamic ＂relations＂, this paper analyzes the relationship between the construction industry and the ＂peasant laborer＂ in different stages, different contents and different aspects. It establishes the three-dimensional model for these relations and points out that a good relationship between the construction enterprise and the construction employees in this crucial time of construction industry is a very crucial link of the achievements, as well as the well-being of the construction enterprises.     

Facilitating knowledge management strategies through IT and HRM

In an increasingly competitive environment, where new business practices are regularly introduced, organizations have to be innovative to survive. In the present competitive climate, knowledge is considered as the main distinguishing factor of business success, and it is seen as the foundation of organization＇s innovation. The emergence of knowledge-intensive society has changed the nature of business competition. Hence knowledge needs to be appropriately managed. Knowledge Management （KM） focuses on managing different knowledge processes such as acquiring, creating, storing, sharing, transferring and applying implicit and explicit knowledge with objective of product and process innovation, performance development and sustainable competitive advantage. This paper tries to demonstrate KM lead to promotion of innovation and performance when it is correctly supported by human resource management （HRM） and information technology （IT）. The questions we will try to investigate in this paper are： How knowledge in organizations can be managed？ What is the connection between HRM, IT and effective implementation knowledge management strategies and how these relationships affect on organizational goals？ For this means, this study ftrst states the importance of knowledge, KM process and introduces two strategies for managing knowledge （exploitative and explorative strategy）. Next, it demonstrates each strategy requires to desired facilitator to support them in action. Finally, with presenting of model, this study concludes that each one of strategy can cover some KM process. Hence for the effective implementation of knowledge management process, organizations have to utilize both strategies.     

Further development and sustainable utilization mode of grassland tourism resources: a case study of Inner Mongolia Autonomous Region, China

Tourism resources are important foundation for the development of tourism industry. Grassland is not only a kind of important resource but also a great attraction to visitors. Therefore, the integrated development and sustainable utilization of grassland tourism resources are of great significance. This paper, based on the analysis of literatures and the current problems existing in grassland tourism, summarizes the speciality of grassland tourism development, deals with the problem of speciality, and raises the modes of regional development, product development and management. This paper takes Inner Mongolia, the famous grassland tourism destination as example and carries out empirical research. Based on the status quo of grassland tourism resources in Inner Mongolia, this study analyzes the character- istics of grassland tourism resources, the necessity and feasibility of integrated development, then proposes the following suggestions: idea for development, mode of development, regional cooperation, tourism products development, espe- cially the three modes of development based on the resources conditions - the mode of relying on market, the mode of combination aggregation and the mode of relying on quality.     

Deepening the economic reform from the relationship between man and nature

Since 1978, China has gained worldwide shin- ing achievements following the idea of seeking the truth of the fact to carry out economic reform for over 20 years. From the relationship between hu- man being and nature, the economic development has entered a new era, eco-era. The new era re- quires us to further deepen economic reform from the relationship of human being and nature while we are keeping on economic reform based on the relationship between human beings so as to realize sustainable…     

Investments in Human Capital： Elements of Investments, Their Valuation, and the Related Financial Performance Ratios

Investments in human capital （employees） include investments in the direct assurance of working abilities, investments in health and well-being, and investments in loyalty to the company. These investments are crucial for the long-term existence and development of a company, but their value is not disclosed on the assets side of the classical balance sheet. The most important argument of the mentioned approach＇s promoters is that the economic benefits stemming from such investments are uncertain. However, investments in human capital are those with the highest long-term benefits for the company. Therefore, human capital is the only element of the business process that can add value. Other elements （equipment, materials, and services） just transfer their value to products and services. In this paper, the elements of investments in human capital and the methods used to evaluate these investments are addressed. In addition, uniquely shaped financial performance ratios related to investments in human capital are presented along with the system of integrated ratios.     

The Motivation Factors of Sales Personnel in Financial Institutions

The motivation is an employee＇s internal relationship in the form of behaviour directed towards a specific goal and is manifested as an important factor for overall organisation performance. The goal of any business is to motivate employees to perform work with the maximum results. The work motivation is complex and dynamic feature of human resources and influences to motivation are very broad and diverse. The material forms of motivation are different compensation that employees receive for their work in the company. They appear in the financial and non-financial forms （paid or in the form of various services）. The goal of this research is to identify the main factors of human resources motivation in financial institutions （banks）. The questionnaire will be used as a research instrument and consists of two parts. The first part of the questionnaire will focus on socio-demographic characteristics and the second part concentrates on the motivation variables of material and immaterial character. Applying adequate knowledge discovery research methods will be identified as the main motivation components of selling persons in financial institutions.     

Stress perceptions and leadership orientation of Malaysians： Exploring their similarities and differences with Americans

To explore the management orientation of employees in Malaysia and the United States, this paper focuses on comparing the leadership and stress perception of respondents in these two different countries. It appears that Malaysians and Americans have a significantly higher score on the relationship-orientation than task-orientation. Similarly, the female respondents in Malaysia had a significantly higher score on the relationship orientation. Finally, the responses of these 216 Malaysian respondents were compared with the 87 Americans, demonstrating significantly higher scores for respondents from the U.S. on both orientations. For management and practical application, suggestions and implications for future studies are presented.     

A critique of Porter＇s cost leadership and differentiation strategies

Porter identifies high market share with cost leadership, citing GM as a successful practitioner of this strategy. However, GM became a market share leader in the American automobile industry due to a strategy of market segmentation, differentiation and a broad scope shaped during the 1920s. Porter argues that cost leadership and differentiation offer an equally viable path to competitive success. Nevertheless, a differentiation strategy based on superior quality compared to competition is more profitable than cost leadership strategy. It can lead a business to become a market share leader, and consequently even a low-cost leader. Research indicates that differentiation and cost leadership can co-exist. However, Porter insists that each generic strategy requires a different culture and a totally different philosophy. The problem is that Porter＇s generic strategies are too broad. It is not his logic that is flawed, but his basic premise that prescribes cost leadership strategy as the only route to market share leadership, and presents a narrow view of differentiation with a unique product--sold at a premium price--on the one hand, and a ＂standard, or no-frills＂ product on the other. Mintzburg （1988） says Porter＇s cost leadership strategy should be called ＂price differentiation＂： a strategy that is based on a lower price than that of the competition. He suggests that business strategy has two dimensions： differentiation and scope. Thus, setting scope aside, competitive strategy has only one component： differentiation. So, the key question is not whether to differentiate, but how？ First, make customer-perceived quality as the foundation of competitive strategy because it is far more critical to long-term success than any other factor. Second, serve the middle class by competing in the mid-price segment, offering better quality than the competition at a somewhat higher price. It is this path that can lead to market share leadership--a strategy that can be both profitable--and sustainable.     

Quantitative analysis on the contribution of industrial structure change to sustainable development： a case study of Fujian Province

Development and sustainability are the core connotation of sustainable development. Sustainability of economic development and the provision capability of resources and environment are two aspects of sustainable development. The former ones are the foundation of the latter ones＇. Industrial structure has a close relationship with sustainable development. The optimization of industrial structure is the important base for the sustainable development of modern economy and also the important ways of the sustainable utilization of resources and environment; The intensive growth effect of industrial structure change has the meaning of sustainable development. This paper reviews and explains the theory on the contribution of indus＇trial structure change to sustainable development, builds the calculation model through introducing the coefficient of industrial structure change, makes an empirical study on the contribution of industrial structure change to sustainable development in Fujian, and puts forward ways and policies of optimizing industrial structure both among industries and inside the industry in the process of industrial structure change.     

Management innovation and core competitive advantages of SMEs

The paper first introduces the concept of core competence. Based on that, it proposes that small and medium enterprises （SMEs） should actively implement management innovation and describes the contents of management innovation. The conclusion is that SMEs should build the core competitive advantages through management innovation, in order to achieve better performance in the fierce market competition.     

Analysis of the Competition in China＇s Supermarket Sector

China＇s supermarket sector has been growing with a high rate for ten years. Relying on the advantages of new formats and adapting to the economic change of China, several China＇s supermarket companies have replaced the traditional department stores to become the leading player in retail industry of China. Although the interesting phenomenon shows that although these supermarket companies have the inherent problems of shortage of capital and weaknesses in management, their expansion is more emphasized on sizes and speeds. Being weak in management and over squeezing ,margin from suppliers that might lead their position to be vulnerable. Their market share is taken by different competitors, more notably by foreign giant retailers. Competition will become more fierce and complex. Merging, making joint ventures with foreign investors, expanding into chain and fuU-format retailer, hunting for skillful people would be the key strategic options to keep the sector＇s growth.     

Green technical innovation, environmental expenditure, and the environmental Kuznets curve： a dynamic s model

The relationship between the emission of pollutant and economic growth has attracted a lot of attention in the environmental debate of the recent decades. Based on some theoretical and empirical research on environmental Kuznets curve （EKC）, this paper introduces the environmental technical innovation and environmental investment into Salow growth model to discuss the relationship between GDP per capital and the emission of pollutant By the dynamic simulation and parameters analysis, the results of the model indicate： （1） when ＂green＂ technical progress and environmental investment are fixed, the relationship between GDP per capital and the emission shows the linear relationship; （2） ＂green＂ technical progress can lead to the positive growth rates with a decreasing level of emission, which is compatible with an EKC; （3） the proportion of the environmental investment can lead the different growth rates and level of emission. These results can explain that developing countries are ＂too poor to be green＂.     

On Factors for Successful Strategic Alliances

The study on strategic alliance has been a hot point in academic cycle. The paper＇s subject is to make a deep analysis on the factors for the successful strategic alliances. On the basis of the study and analysis on domestic and foreign literatures, the paper abstracts three criterions to measure the success of strategic alliance and discusses the related factors which will influence the success of strategic alliance from three aspects in the selection of partner, the design on the alliance structure and the management of the alliance.     

The Chinese Are Coming: The Political Implications of the Growing Sino-Israel Economic Ties

The relationship between the State of Israel and the People’s Republic of China offers a fascinating case in modern international relations.Ostensibly there is not much that unites the two countries so different in size and population,in regimes and politics,yet,over the past two decades,these relations have acquired a great deal of importance and significance for both.While it is easy to understand the attraction to China of Israel’s experience,innovation and its exemplary human capital,it is less evident what China is seeking to achieve in deepening its ties with Israel.This paper attempts to assess the state of Sino-Israel bilateral relations and their impact on the future of the two nations.     

The Impact of Automation in Service Industries＂ An Empirical Study

Academic research into service industries has explored the characteristics of interpersonal interactions between employees and customers, but there are few studies addressing the issues of consumer interaction with technology and its influence on the objectives and results of the operations subsystem. This study examines the elements of the service encounter, and the changes automation originates in them and their relationships. The paper also examines changes in the elements and results of the operations subsystem, as a result of automation. We propose that the customer＇s relationship with employees and/or technology and automated systems for the service impact the objectives and results of the operations subsystem, all of which could have an effect on the company＇s competitive position. The empirical study is focused on four industries, namely, toll motorways, car parks, carwash and video/DVD rental companies, in an attempt to identify objectives that lead companies to implement automated processes affecting the customer＇s relationship with the company. The hypotheses generated are contrasted with a structural equation modelling. The results confirm that the customer＇s relationship with employees and automated systems for the service impacts the objectives and results of the operations subsystem. Also, the results show how automation can enable firms simultaneously to achieve acceptable levels of flexibility and productivity, two dimensions that have traditionally been considered opposites.     

Market Transition and Income Inequality in Urban China： Evidence from Shapley Value Decomposition

China＇s market-oriented reform is expected to strengthen the role of the market in allocating resources, which raises concerns over the impact of market transformation on income distribution and earnings inequality in the past decades. This paper decomposes the sources of inequality based on the newly developed Shapley value approach and examines the contributions of the market, along with other nonmarket factors, to total inequality. Using the China Health and Nutrition Survey data over the period 1989-2009, we find that the income gap between laborers with a higher level of education and those with a lower level has widened since the transformational reforms of the economy. Our results suggest that the largest contribution of changes in income inequality can be attributed to the increase in returns to education, while the relative contributions of the household registration （hukou） system, type of sector ownership, geographic location, and gender to inequality experienced a downward trend between 1989 and 2009. The authors argue that rising income inequality is the consequence of efficiency improvements and an imperfect economic system, and that the market is a decisive force in economic development as it releases competitive signals and creates incentive mechanisms for innovation. Creating a more efficient labor market and increasing investment in human capital, particularly equalizing educational opportunities and improving the quality of education in lagging rural and inland regions to disadvantaged groups, are significant for an equitable distribution of income and sustainable development in the long run.     

A model of quality control based on recycling economy and sustainable manufacture

People currentiy pay attention to a hotspot problem that how industrial production is evaluated and controlled based on sustainable development theory. Quality is one of the important indexes. Two mainstream theories guide us to realize the industrial sustainable development： mainly the circular economy and sustainable manufacturing are introduced. The basic characteristics of the sustainable manufacturing are introduced, and that quality management is important contents of sustainable development is indicated. Based on circular economy and sustainable manufacture theories, the drawbacks in the existing quality management models are analyzed. The requests that satisfy the big system ＂environment- society - economy＂ are summarized to build up a model. A Chinese traditional cultural principle is applied and the relevant contents are sublimated as the platform to set up the model. The new quality management concept models are put forward ＂T- D- R＂ three-dimensional structures and ＂ecological quality loop＂ model, from which the new quality concepts are formed The paper elaborates the contents and the process of setting up the models. The big quality problems of the system can be handled by the new quality concept and model that are validated in practice.